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Sandeep SODHI
mobile: (852) 9844 1953 ● email: sandeepsodhihk@yahoo.com.hk
SUMMARY:
• Self-starter with initiative to create & streamline systems and processes
• Successfully applied entrepreneurial, technical & multi-tasking skills in a social impact company
environment
WORK EXPERIENCE
Sun Hung Kai Financial Leading Financial Firm in Hong Kong
Assistant Vice President, Service Innovation & Support
Jun 2012 – Present
- Part of a team of 4 to successfully have an on-time implementation of a new email marketing
platform (Emarsys) to meet Personal Data (Privacy) Ordinance (PDPO) requirements on opt-out and
ensured bounced emails customers will not miss important notifications to meet SFC’s requirement
- Worked with email marketing platform (Emarsys) vendor and implemented 20 mobile responsive
email templates and improved open rate by 5%. Average open rate per email maintained 23%
- Implemented personalized emails and A/B testing to improve average open rate by 3%
- Utilized data mining skills to retrieve appropriate client segment information from the CRM database
of over 80,000 clients to maximize results
- Conducted frequent focus groups test to maximize results
- Created test emails and obtained internal approvals from various internal groups (i.e. Compliance,
marketing, legal, corporate image group) to send out daily marketing emails to 5k - 10k clients
- Co-ordinated daily approvals of external communications from different internal parties (i.e.
compliance, marketing, corporate image) to ensure guidelines are met and reputation is protected
- Provide analytics and results to management and marketing teams on email performance (e.g. open
rate, click rate)
- Managed various ad-hoc projects and performed UAT to help enhance and establish certain parts of
the client facing marketing platforms (iOS, Android, Chrome, Internet Explorer, etc.)
Providence Family Farms Hong Kong social impact company in the organic food produces business
Assistant Manager, Hong Kong
Jun 2010 – Dec 2011
- Created and managed the entire distribution logistic supply chain to ensure timely delivery to more
than 120 customers in middle class districts all over HK/Kowloon/NT.
- Developed, implemented and managed an inventory and customer tracking system using
Salesforce.com cloud computing application within 3 months.
- Conducted customer profile analysis using business analytics that led to a focused marketing
campaign that grew the customer base by 50% over 18 months.
- Created & maintained the company’s website with regular product updates.
- Handled & provided high standard courteous customer services during order bookings, enquiries
and feedback.
- Prepared weekly management reports for weekly operational team and major shareholder/investor
meetings.
resume: Sandeep Sodhi Page 1 of 2
Anglo Starlite Insurance Company Ltd. Hong Kong general insurance company
Analyst Programmer
Mar 1996 - Aug 2009
- Successfully managed the HK$200,000 migration project to IBM AS/400 9406-800 mainframe
computer over a 2-month period through parallel run and final cut over.
- Successfully implemented Y2K solutions on the IBM AS/400 through carefully combing over 150
critical RPG IV & CL programs, Display Files (DSPF), and Printer Files (PRTF) against tight
schedules.
- Performed disaster recovery twice when AS/400’s hard disk malfunctioned
- Successfully completed a company-wide printout upgrade (eg. policies, statements) from old PCL
printer file format to Ricoh’s PLANET PRESS format (Postscript) to greatly simplify insurance
policy amendment process within a 6-month period.
- Led a team of 4 within the 6 person IT department to implement the continuous improvement of the
in-house developed Underwriting, Claims & Accounts system application software through
amendment of source files and program compilation.
- Managed annual operating budget of HK$250,000.
Programmer
May 1994 - Feb1996
- Developed, wrote, updated and fixed software bugs in programs using RPG IV & CL for the
company’s core computerized General Insurance System.
- Developed and enhanced the software programs for Printer Files & Display Files using RPG IV &
CL.
- Self-taught RPG IV & CL programming skills by applying IT studies knowledge.
Junior Programmer/Computer Operator
Jun 1992 - Apr 1994
- Performed daily routine of managing printing, sort & distribution of Daily Logs.
- Performed daily back-ups after office hours and weekly back-ups on week-ends.
- Assisted the Analyst/Programmer to support Underwriting, Claims & Accounts Department on the
in house developed insurance system.
- Fixed software bugs using RPG IV programs.
EDUCATION
Apr 2011 - Open University, Hong Kong
Nov 2013 BSc in Computing & Networking
Sept 1993 - Open University, Hong Kong
Dec 1999 Higher Diploma in Applied Computing through part-time studies
TECHNICAL KNOWLEDGE
Computer Hardware: IBM AS/400, PC
Programming Languages: RPG, CL, Query 400, DFU, SDA, SQL 400
Applications: Salesforce.com cloud computing; Ricoh PLANET Press 5.0 print format; Emarsys,
Adobe Dreamweaver CS6 for Mobile
TRAINING & PERSONAL DEVELOPMENT
Mar 1995 Introduction to IBM AS/400 (three principles) and RPG & CL programming conducted
by CSSL, an IBM major distributor
SKILLS & INTERESTS
- Fluent in English, Cantonese and Hindi
- Proficient with PC/Mac OS; MS Office as in MS Word, Excel, Powerpoint
- Interested in traveling, sports, reading, social networking, outreach to the poor
resume: Sandeep Sodhi Page 2 of 2

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Sandeep Sodhi-CV-2

  • 1. Sandeep SODHI mobile: (852) 9844 1953 ● email: sandeepsodhihk@yahoo.com.hk SUMMARY: • Self-starter with initiative to create & streamline systems and processes • Successfully applied entrepreneurial, technical & multi-tasking skills in a social impact company environment WORK EXPERIENCE Sun Hung Kai Financial Leading Financial Firm in Hong Kong Assistant Vice President, Service Innovation & Support Jun 2012 – Present - Part of a team of 4 to successfully have an on-time implementation of a new email marketing platform (Emarsys) to meet Personal Data (Privacy) Ordinance (PDPO) requirements on opt-out and ensured bounced emails customers will not miss important notifications to meet SFC’s requirement - Worked with email marketing platform (Emarsys) vendor and implemented 20 mobile responsive email templates and improved open rate by 5%. Average open rate per email maintained 23% - Implemented personalized emails and A/B testing to improve average open rate by 3% - Utilized data mining skills to retrieve appropriate client segment information from the CRM database of over 80,000 clients to maximize results - Conducted frequent focus groups test to maximize results - Created test emails and obtained internal approvals from various internal groups (i.e. Compliance, marketing, legal, corporate image group) to send out daily marketing emails to 5k - 10k clients - Co-ordinated daily approvals of external communications from different internal parties (i.e. compliance, marketing, corporate image) to ensure guidelines are met and reputation is protected - Provide analytics and results to management and marketing teams on email performance (e.g. open rate, click rate) - Managed various ad-hoc projects and performed UAT to help enhance and establish certain parts of the client facing marketing platforms (iOS, Android, Chrome, Internet Explorer, etc.) Providence Family Farms Hong Kong social impact company in the organic food produces business Assistant Manager, Hong Kong Jun 2010 – Dec 2011 - Created and managed the entire distribution logistic supply chain to ensure timely delivery to more than 120 customers in middle class districts all over HK/Kowloon/NT. - Developed, implemented and managed an inventory and customer tracking system using Salesforce.com cloud computing application within 3 months. - Conducted customer profile analysis using business analytics that led to a focused marketing campaign that grew the customer base by 50% over 18 months. - Created & maintained the company’s website with regular product updates. - Handled & provided high standard courteous customer services during order bookings, enquiries and feedback. - Prepared weekly management reports for weekly operational team and major shareholder/investor meetings. resume: Sandeep Sodhi Page 1 of 2
  • 2. Anglo Starlite Insurance Company Ltd. Hong Kong general insurance company Analyst Programmer Mar 1996 - Aug 2009 - Successfully managed the HK$200,000 migration project to IBM AS/400 9406-800 mainframe computer over a 2-month period through parallel run and final cut over. - Successfully implemented Y2K solutions on the IBM AS/400 through carefully combing over 150 critical RPG IV & CL programs, Display Files (DSPF), and Printer Files (PRTF) against tight schedules. - Performed disaster recovery twice when AS/400’s hard disk malfunctioned - Successfully completed a company-wide printout upgrade (eg. policies, statements) from old PCL printer file format to Ricoh’s PLANET PRESS format (Postscript) to greatly simplify insurance policy amendment process within a 6-month period. - Led a team of 4 within the 6 person IT department to implement the continuous improvement of the in-house developed Underwriting, Claims & Accounts system application software through amendment of source files and program compilation. - Managed annual operating budget of HK$250,000. Programmer May 1994 - Feb1996 - Developed, wrote, updated and fixed software bugs in programs using RPG IV & CL for the company’s core computerized General Insurance System. - Developed and enhanced the software programs for Printer Files & Display Files using RPG IV & CL. - Self-taught RPG IV & CL programming skills by applying IT studies knowledge. Junior Programmer/Computer Operator Jun 1992 - Apr 1994 - Performed daily routine of managing printing, sort & distribution of Daily Logs. - Performed daily back-ups after office hours and weekly back-ups on week-ends. - Assisted the Analyst/Programmer to support Underwriting, Claims & Accounts Department on the in house developed insurance system. - Fixed software bugs using RPG IV programs. EDUCATION Apr 2011 - Open University, Hong Kong Nov 2013 BSc in Computing & Networking Sept 1993 - Open University, Hong Kong Dec 1999 Higher Diploma in Applied Computing through part-time studies TECHNICAL KNOWLEDGE Computer Hardware: IBM AS/400, PC Programming Languages: RPG, CL, Query 400, DFU, SDA, SQL 400 Applications: Salesforce.com cloud computing; Ricoh PLANET Press 5.0 print format; Emarsys, Adobe Dreamweaver CS6 for Mobile TRAINING & PERSONAL DEVELOPMENT Mar 1995 Introduction to IBM AS/400 (three principles) and RPG & CL programming conducted by CSSL, an IBM major distributor SKILLS & INTERESTS - Fluent in English, Cantonese and Hindi - Proficient with PC/Mac OS; MS Office as in MS Word, Excel, Powerpoint - Interested in traveling, sports, reading, social networking, outreach to the poor resume: Sandeep Sodhi Page 2 of 2