Samsung Mobile aims to unleash creativity through its products. It represents several individuals and follows principles of operating legally and ethically, maintaining a clean culture, and respecting customers, shareholders, and employees. Cultural factors in Bangladesh like religious and cultural festivals, technological changes, and economic conditions have impacted Samsung. It established the smartphone culture, offers a wide price range and models, introduced EMIs, used Bengali, and provided strong customer support. Samsung promotes offers through cultural events and publicity on travel, EMIs, and 3G. It has adapted production through various affordable smartphone features, opening Samsung Cafes for feedback, dedicating an R&D department, and training employees on quality.