New Trends and Ideas for Garden RetailersEllen Wells
What trends can garden centers expect to see in 2011 with regard to consumer shopping behaviors, gardening preferences, and gift, color and food trends? Talk given to the Massachusetts Flower Growers Association's Winter Meeting.
The food market will experience rapid evolution in 2018, according to sector experts at MSL. A broad array of technological innovations will make it easier to acquire and consume foods and beverages tailored to our specific food needs, speeds and philosophies.
These insights emerge from the MSL’s annual analysis of top food trends compiled by its highly specialized food marketing and PR team, appearing as a shareable infographic. In recent years the agency’s forecast has been viewed more than 100,000 times. Past forecasts have spotted the emergence of major marketplace successes, including turmeric, coconut, ugly produce, food waste reduction and coffee as an ingredient.
New Trends and Ideas for Garden RetailersEllen Wells
What trends can garden centers expect to see in 2011 with regard to consumer shopping behaviors, gardening preferences, and gift, color and food trends? Talk given to the Massachusetts Flower Growers Association's Winter Meeting.
The food market will experience rapid evolution in 2018, according to sector experts at MSL. A broad array of technological innovations will make it easier to acquire and consume foods and beverages tailored to our specific food needs, speeds and philosophies.
These insights emerge from the MSL’s annual analysis of top food trends compiled by its highly specialized food marketing and PR team, appearing as a shareable infographic. In recent years the agency’s forecast has been viewed more than 100,000 times. Past forecasts have spotted the emergence of major marketplace successes, including turmeric, coconut, ugly produce, food waste reduction and coffee as an ingredient.
New Restaurant Trends that you can expect to witness in 2018 which will shape the restaurant industry. Top Restaurant Trends, Food Trends, Beverage Trends & Technological Trends that are going to affect the way Restaurant functions!
Food trends don't start on Instagram, that is where they go to die. They start in the dimly lit corner of your Google search history as you try to stay ahead of the healthy & hip curve. "How to make kimchi" "Health benefits of turmeric" "Bacon ice-cream recipe" "Is coconut water a scam". #RIPkale
Comprised of 21 countries, Latin America is a land of enormously diverse peoples, climates and geographies. Yet across the region we find two commonalities — what people eat and their high trust in the food and beverage industry.
Explore the Food and Beverage trends in Latin America.
Presentation given at the Food & Beverage Conference in Athens, November 2008. Based on insights research done in Greece, we present 10 topics to (make you) think about, with a focus on customer centric marketing and innovation.
You can download this presentation over at www.slideshare.net/futurelab
I am available for speeches and presentations at your event.
Small is Beautiful: The Power of Nano Brands in 2018 with Philip Duff, Alliso...Philip Duff
Seminar at the Tales of the Cocktail festival , 20 July 2018. Most brands concentrate on getting as big as they can, as fast as they can - but not all brands. Join a trio of nano-brand owners who have successfully swum against the tide of breakneck expansion and growth at all costs: Philip Duff (Old Duff Genever), Allison Parc (Brenne whisky) and Gable Erenzo (Gardiner Liquid Mercantile). Why stay small? When should you go big? Should you go big? What's the long-term plan? Is there any money in it? What advantage do nano-brands have over their big brothers? Can a nano-brand evolve into a mega-brand? If you're doing the ordering, how can you tell the difference between a real nano-brand and a fake one from Liquor Megacorp X? Join Philip, Allison and Gable to learn the history of nano-brands, why supporting them makes sense for bartenders and consumers now more than ever, and why nano-brands might just be the future.
Understanding Consumer Wine Perceptions with Tim Hanni MWOregon Wine Board
Engaged consumers are the most important facet of a profitable and vibrant tasting room and wine club, yet there are many myths and misconceptions about wine education and discourse. Starting a new conversation with your face-to-face and virtual customers can yield additional revenue and improved retention.
Tim Hanni MW delivered this three-hour workshop sponsored by the Oregon Wine Board on Nov. 14 at Linfield College in McMinnville.
Presentation on the audience for the Maine grown and produced food brand NurtureME. The presentation includes results from the Maine Residents Local Food Survey.
Social venture program for food service operators in Hawai’i. Make fat stacks (sliders and profits) while supporting youth entrepreneurship at Lemonade Alley and other Bizgenics Foundation programs.
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsEdelman
Look ahead to what’s next for food and drink around the world, and what it means for consumers and brands.
Prepared by Edelman's Global Food and Beverage sector.
New Restaurant Trends that you can expect to witness in 2018 which will shape the restaurant industry. Top Restaurant Trends, Food Trends, Beverage Trends & Technological Trends that are going to affect the way Restaurant functions!
Food trends don't start on Instagram, that is where they go to die. They start in the dimly lit corner of your Google search history as you try to stay ahead of the healthy & hip curve. "How to make kimchi" "Health benefits of turmeric" "Bacon ice-cream recipe" "Is coconut water a scam". #RIPkale
Comprised of 21 countries, Latin America is a land of enormously diverse peoples, climates and geographies. Yet across the region we find two commonalities — what people eat and their high trust in the food and beverage industry.
Explore the Food and Beverage trends in Latin America.
Presentation given at the Food & Beverage Conference in Athens, November 2008. Based on insights research done in Greece, we present 10 topics to (make you) think about, with a focus on customer centric marketing and innovation.
You can download this presentation over at www.slideshare.net/futurelab
I am available for speeches and presentations at your event.
Small is Beautiful: The Power of Nano Brands in 2018 with Philip Duff, Alliso...Philip Duff
Seminar at the Tales of the Cocktail festival , 20 July 2018. Most brands concentrate on getting as big as they can, as fast as they can - but not all brands. Join a trio of nano-brand owners who have successfully swum against the tide of breakneck expansion and growth at all costs: Philip Duff (Old Duff Genever), Allison Parc (Brenne whisky) and Gable Erenzo (Gardiner Liquid Mercantile). Why stay small? When should you go big? Should you go big? What's the long-term plan? Is there any money in it? What advantage do nano-brands have over their big brothers? Can a nano-brand evolve into a mega-brand? If you're doing the ordering, how can you tell the difference between a real nano-brand and a fake one from Liquor Megacorp X? Join Philip, Allison and Gable to learn the history of nano-brands, why supporting them makes sense for bartenders and consumers now more than ever, and why nano-brands might just be the future.
Understanding Consumer Wine Perceptions with Tim Hanni MWOregon Wine Board
Engaged consumers are the most important facet of a profitable and vibrant tasting room and wine club, yet there are many myths and misconceptions about wine education and discourse. Starting a new conversation with your face-to-face and virtual customers can yield additional revenue and improved retention.
Tim Hanni MW delivered this three-hour workshop sponsored by the Oregon Wine Board on Nov. 14 at Linfield College in McMinnville.
Presentation on the audience for the Maine grown and produced food brand NurtureME. The presentation includes results from the Maine Residents Local Food Survey.
Social venture program for food service operators in Hawai’i. Make fat stacks (sliders and profits) while supporting youth entrepreneurship at Lemonade Alley and other Bizgenics Foundation programs.
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsEdelman
Look ahead to what’s next for food and drink around the world, and what it means for consumers and brands.
Prepared by Edelman's Global Food and Beverage sector.
The Sweetener360 is a custom research study commissioned by the Corn Refiners Association and completed in part by Nielsen and Mintel Consulting. The study provides an unprecedented segmentation analysis of 11,000 consumers, bringing together attitudinal research, shopper data and video interviews. Results showed that no matter what consumers say, they buy sweetened food and beverage (F&B) products from 15 high-volume categories proportionately to their makeup of the general population.
Learn more about the Sweetener360 findings here: http://bit.ly/1eQbfiI.
Visit CornNaturally.com for more information on sweetener research and how it is affecting your brand: http://bit.ly/1QYe5FD.
Reaching Consumers At Their Most ReceptiveMediaPost
Selling chicken on Amazon? Yup. That is part of Pilgrim’s overall plan to create “speed bumps” for reaching consumers on their own terms and where they are most receptive. How can a brand both find and create those oases of attention and openness? Amazon Fresh, where Pilgrim’s Just Bare Chicken is #1 in its category, is one example of how consuemrs respond to an environment’s openness and transparency.
As the popularity of shopping apps and showrooming rise, retailers continue to face unfamiliar challenges. But for those willing to venture into uncharted territory, the opportunities for success in the new retail landscape are huge. According to this latest parago research report, shoppers are more than eager to BOPIS (Buy Online, Pickup In Store), BISBO (Buy In Store, Buy Online) and adopt other desirable behaviors when presented with the right offers at the right time.
According to our findings:
• the top 2 reasons shoppers buy online are convenience and price
• 64% of shoppers already BOPIS
• 82% of shoppers would BOPIS for a $10 rebate on a $50 purchase
• 61% of shoppers would BISBO within 2 weeks if a $10 rebate doubles to $20 on a $35+ purchase
Our Pace EMBA consulting group has been hired to help PepsiCo figure out strategies to revitalize the hydration beverage category and to recommend a new product in this category based on consumer research. We researched hydration industry trends, consumer perceptions of PepsiCo hydration brands, consumers perceived needs in this category, consumer behavior with respect to hydration products, and competing products and companies. From this research, here is our recommendations to PepsiCo regarding the company’s hydration strategy.
E-Food and the Online Grocery CompetitionWhen everybody’s busy.docxjacksnathalie
E-Food and the Online Grocery Competition
When everybody’s busy, something’s got to give. The online grocery industry (that is, grocery shopping online and home delivery of purchased items) has developed slowly over the past 20 years to address today’s consumer demands of convenience and time savings. Perhaps the best known provider in the industry is Peapod.com, an operation that began outside Chicago. Since its founding in 1989, it has expanded to 18 U.S. markets, making over 10 million deliveries to over 270,000 customers. Other national competitors have entered the market, but only a few have had any staying power. One of these is netgrocerom which delivers groceries and an assortment of other merchandise as well across the country using FedEx. In addition to larger multi-market online grocers, there have been many local providers.
Online grocery services typically provide virtual stores through which the electronic visitor navigates, as if pushing a shopping cart in a traditional grocer. The user clicks on items to purchase, which are placed in the user’s cart. When complete, the user is ‘‘checked out,’’ specifying a delivery date and time. Users pay delivery costs proportionate to each shopping bill.
The software allows the user to store his or her pref- erences in a personal shopping list that can be altered, adding or deleting items as necessary with each e-visit. Across the various providers, the software also usually allows easy consumer comparison. For example, the SKUs in a particular category may be sorted by brand name, by price, by value (price per ounce, for example), by what is on ‘‘feature’’ (sale and point-of-purchase pro- motions), by various dietetic goals (such as ‘‘healthy,’’ ‘‘low fat’’), and so on. The user may write in ‘‘notes,’’ to specify in more detail, for example, ‘‘Please pick up green (unripe) bananas, not yellow ones,’’ or ‘‘If Fancy Feast is out of beef, please get turkey instead,’’ which
instruct the professional shopper as to the user’s par- ticular preferences. Categories of items that can be purchased are continually expanding, from foods to drugstore items and other merchandise.
Online grocery providers tend to conduct the online business very well, if customer satisfaction, repeat visits, and word-of-mouth advertising are any indicators. That is, the software provided, the merchandise selected, the delivery reliability, and so on, are valued by the customer, with few complaints. Most users are women, employed full-time, and married, with well-above-average house- hold incomes.
Ashley Sims is an M.B.A. student, taking her last term of classes, and thinking about starting up a local online grocer. She’s certain that by learning from the templates of the current providers in other markets, she, too, can run the logistics of the business. However, she hopes that, given her contacts with computer experts, she can create a competitive advantage in the software setup, if she understands the consumers ...
Bake Sale Ideas - Best Practices for Turning Cupcakes into CashSignUp.com
SignUp offers fresh ideas for making your next bake sale a sweet success. Topics include best practices for organizing a bake sale fundraiser, tips and ideas for tasty treats, healthy and allergy-free alternatives, and suggestions for getting more people involved. This quick eBook is ideal for anyone planning a bake sale fundraiser at school, Scouts, in their church, congregation or community group. SignUp makes it easy to schedule participants with our free and easy online calendar signup tool.
The top emotion women are feeling today is, “Tired,” according to the SheSpeaks Spring Women’s State of Mind Survey that polled women across the U.S. SheSpeaks, the largest and most diverse community of female consumers and influencers in the U.S., has been conducting these surveys quarterly since March 2020.
By comparison, in the Winter Women’s State of Mind survey, fielded in December 2021, the emotions, “Grateful” and “Hopeful” were tied for the top response at 41% followed by Tired (36%), and then Anxious/Worried (30%). That’s a 25% increase from December of those who chose “Tired.”
“This sharp turnaround from a positive to a negative emotion in just a few short months is concerning,” says Aliza Freud, CEO, SheSpeaks. “It’s especially revealing that the top response was,‘Tired.’ By comparison, when we fielded the survey in October 2020, the negative emotion, ‘Uncertain,’ garnered the most responses. After more than 2 years of the pandemic, women are feeling worn out,” she adds. That same percentage of women, 45%, also feel neutral to negative about their mental health.
Highlights from the survey:
• Asked to pick up to 4 emotions, ‘Tired’ was chosen by almost half (45%) of those surveyed followed by Grateful at 40%. Hopeful dropped to 37%, then Overwhelmed (31%).
• Just 20% of women say that their life is what they imagined it would be 5 years ago.
• Half of women (49%) said they have experienced burn out since the pandemic began while only 38% say that they have not, and 13% say they are not sure.
• The pandemic has had the most significant negative impact on women’s social lives (53%) and mental health (49%) followed by physical health (38%) and personal financial situation (37%).
“From these results we can clearly see what women feel has been lost and the challenges we face moving forward,” says Freud. “Given the impact the pandemic has had, it would be logical to think that physical health would be number 1, but it’s not. A wide swath of women from all over the country, representing 4 generations, admit that their social lives and mental health have suffered the most. They are tired, burned out and left wondering what’s going to be the long-term ramifications,” she adds.
SheSpeaks fielded the "Women's State of Mind" Study from May 2nd to May 8th, 2022. 1,100 women from across the US ages 18+ completed the study.
Over the last two years, there is no question that shopping habits have evolved. In fact, Adobe estimates that the pandemic has added a whopping $218.53 billion dollars to ecommerce since March 2020. US ecommerce grew 14.2% in 2021.
Consumers now spend an average of $6.7 billion online each month for groceries, up from $3.1 billion pre-pandemic. Adobe expects the category to top $85 billion in 2022.
But, according to a study that SheSpeaks just completed with 1,200 respondents, women still buy the majority of their groceries in store.
The SheSpeaks “How Shopping Is Evolving” study is chock full of important shopper insights!
Over 1,000 women from the SheSpeaks community weigh in on 2022 goals, female mentorship, social media, and work life balance among other topics.
Join our community at shespeaks.com/join_now!
To learn more about our company, visit shespeaksinc.com, or contact us at hello@shespeaks.com.
The time of year is here. With 1,266 respondents on this survey, we have some great data to share! We are excited to present our annual Women’s Predictions from our SheSpeaks community for 2022. If your main target audience is women, this data is a must-see!
Wave 5: Marketing During A Crisis: The New Norm & Post CoronavirusSheSpeaks Inc.
In an effort to better understand how shoppers are reacting to the impact of the Coronavirus, SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to sentiment, attitude and purchase behavior. We shared these results at a webinar with the Supplier Community on Thursday, May 7th.
This is the fifth survey in our series related to Shopper behavior since the country began to shut down in mid-March.
SheSpeaks' latest survey was fielded online:
On May 1-5, 2020 and 1,458 respondents completed the survey
Throughout this report we will compare current results to the prior wave conducted on April 17th.
REPORT: Women React to Coronavirus Crisis 4-17-20SheSpeaks Inc.
In our latest study on how women are reacting to COVID-19, we asked 1,685 from across the US to share their thoughts on and experiences related to the crisis.
This is our 4th survey on the Coronavirus and it was fielded April 13th-15th 2020.
Topline Findings:
•More Social But Less Connected: While women are talking to friends & family more often than before the Coronavirus crisis, they are feeling less connected than before with only 22% saying that they feel “Connected”.
•More Optimistic vs. April 5th Survey Results: Women are 60% more optimistic about how badly the country will be effected by Coronavirus vs. the April 5th survey.
•Food Consumption of Grocery Items is Up: Overall consumption of grocery products is up with Snacks ranking #1. Not far behind are milk, eggs and drinks. While Beauty products and personal care purchase has decreased. And 80% are still going to grocery stores.
•They are Online & On Social: Women reported increases in visiting online news sites (51%), shopped online (34%), watching the news on tv/cable (56%), and talking to friends and family virtually (57%), on social media (46%)
•Looking to the Future: When the Coronavirus crisis ends, women are looking forward to #1 Visiting Friends and Family, #2 Going out to Eat and #3 Going to Public Parks.
Please see below report for more details and feel free to reach out with any questions to carol@shespeaks.com.
COVID19 REPORT: Consumer Consumption Changes SheSpeaks Inc.
In an effort to better understand how women are reacting to and feeling about the impact of the Coronavirus, SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to the Coronavirus.
This is the 3rd survey that we have conducted on Coronavirus and was fielded between March 31st- April 4th 2020. 1,629 respondents completed this survey.
As Americans acclimate to Shelter in Place orders, their use of social media, online and cable news as well as online shopping have all increased.
Respondents are experiencing an overwhelming sense of Uncertainty which is driving perceptions.
Our findings are included.
For questions or more information, please contact carol@shespeaks.com
In an effort to better understand how women are feeling about the impact of the Coronavirus, SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to the Coronavirus.
Two separate surveys were fielded:
On March 9th-11th 2020 and 1,369 respondents completed the survey
On March 13th-15th 2020 and 1,357 respondents completed the survey.
The consumer reaction to Coronavirus is changing very quickly. Significant differences emerge in just a few days between fielding of both studies.
For questions or more information, please contact carol@shespeaks.com
SheSpeaks asked women age 18+ across the US to share their thoughts and experiences related to the Coronavirus.
The survey was fielded on March 9th and 10th 2020 and 1,369 women completed the survey.
Topline findings follow.
The FTC has released new influencer guidelines. Be sure that you are up to date on the guidelines if you are an influencer or you a brand that engages influencers.
How Influencers Drive Sales on Amazon - Oct 2019SheSpeaks Inc.
Influencers of all sizes are effectively driving sales on Amazon.com. The following presentation gives brands that sell product on Amazon.com ideas and tips for effectively tapping in to the power of influencers to drive sales for their products.
SheSpeaks surveyed 650 millennial women across the US from August 12th-15th to better understand:
- Their current purchasing behaviors in the frozen pizza category and
- Interest in frozen pizza and plant-based food products
Following are high-level findings and data from the study along with selected testimonials from survey respondents.
Influencers Help Shoppers Fall in Lava w/ Hershey's Valentine's Day Kisses!SheSpeaks Inc.
In February of 2019, Hershey's charged SheSpeaks with a executing a Valentine's Day campaign designed to drive interest and purchase of Hershey's Lava Cake Kisses and Pot of Gold Chocolate at Walmart.
The campaign surpassed goals and delivered sales and a strong ROI.
Here's the skinny on the "Sweet" Campaign Results:
- 94 MM impressions
- 9 MM people reached
- 397,243 program engagements
- Increase of + 6.0% YoY Sales Growth
- 44% growth for Pot of Gold
- Lava Kisses #2 New Chocolate item at retailer
- Increase in Overall sell through: 89.4% vs LY 88.8%
Learn more about this effective influencer marketing campaign in the attached presentation to Association of National Advertiser members.
SheSpeaks Baby Care: Consumer Insights 2019SheSpeaks Inc.
In 2019 SheSpeaks commissioned our Baby Care study with the goal of better understanding:
- What drives Moms' purchase intent
- How Moms are engaging in social & with Baby Care brands in social
- What causes mom to experiment & engage with new Baby Care brands and products
- What is the role of dads in today's decision-making processes
The following report details our findings.
SheSpeaks Women Online Video Consumption InfographicSheSpeaks Inc.
SheSpeaks the influencer platform, surveyed 2,456 women in March to explore their video consumption habits prior to launching their in-house YouTube channel "SheSpeaksTV."
Hotel management involves overseeing all aspects of a hotel's operations to ensure smooth functioning and exceptional guest experiences. This multifaceted role includes tasks such as managing staff, handling reservations, maintaining facilities, overseeing finances, and implementing marketing strategies to attract guests. Effective hotel management requires strong leadership, communication, organizational, and problem-solving skills to navigate the complexities of the hospitality industry and ensure guest satisfaction while maximizing profitability.
Food Processing and Preservation Presentation.pptxdengejnr13
The presentation covers key areas on food processing and preservation highlighting the traditional methods and the current, modern methods applicable worldwide for both small and large scale.
Vietnam Mushroom Market Growth, Demand and Challenges of the Key Industry Pla...IMARC Group
The Vietnam mushroom market size is projected to exhibit a growth rate (CAGR) of 6.52% during 2024-2032.
More Info:- https://www.imarcgroup.com/vietnam-mushroom-market
3. Sam’s Club Food, Café & Wipes Survey
SheSpeaks surveyed Sam’s Club shopper influencers on March
12th and 13th 2018 to better understand their shopping habits
related to food, Café and wipes.
We were interested in learning more about how Sam’s Club
shoppers were approaching these purchases.
Following are high-level findings and data from the study.
4. 21%
41%
44%
47%
56%
60%
N/A NONE OF THE ABOVE
PARTY TRAYS
HOT AND READY PIZZA IN THE CAFÉ
TAKE AND BAKE PIZZA
CAFÉ (HAS HOT DOGS, FROZEN YOGURT, ETC.)
FRESH HOME MEAL SOLUTIONS (E.G., ROTISSERIE CHICKEN, MEMBER'S MARK CHICKEN
ALFREDO)
Which of the following products have you shopped for at Sam’s Club? (Check all the apply)
While most Sam’s Club shoppers have purchased a variety of food
products from the list below, the most popular is the Fresh Home Meal
Solutions
5. 11%
21%
13%
20%
8%
56%
50%
41% 41%
49%
33%
30%
46%
39%
43%
Café (has hot dogs, frozen
yogurt etc.)
Fresh Home Meal Solutions
(e.g.,rotisserie chicken, chicken
alfredo)
Party Trays Take and Bake Pizza Hot and Ready Pizza in the Café
For each of the below items, for what type of use are you buying the following items?
Stocking Up Your Pantry Immediate Use N/A/Don’t Buy
Not surprisingly, most shoppers buy the below items for immediate use.
6. 27%
17%
3% 1%
32%
What keeps you from buying these items more often or at all?
Café (has hot dogs, frozen yogurt etc.)
Price Selection Taste Size/Quantity Nutritional Value
Nutritional value is the most cited reason for not purchasing more often
from the Cafe.
7. 31%
26%
11%
18%
15%
What keeps you from buying these items more often or at all?
Home Meal Solutions (e.g., rotisserie chicken, chicken alfredo)
Price Selection Taste Size/Quantity Nutritional Value
While Price is cited as the top reason for not purchasing Home Meal
Solutions, a close 2nd is Selection.
8. 37%
18%
10%
22%
13%
What keeps you from buying these items more often or at all?
Party Trays
Price Selection Taste Size/Quantity Nutritional Value
Price and Size/Quantity are top reasons cited for not purchasing Party
Trays more often.
9. 26%
19%
14%
17%
24%
What keeps you from buying these items more often or at all?
Take and Bake Pizza
Price Selection Taste Size/Quantity Nutritional Value
Price and Nutritional Value are top reasons cited for not purchasing Take
and Bake Pizza more often.
10. 27%
19%
15%
11%
29%
What keeps you from buying these items more often or at all?
Hot and Ready Pizza in the Café
Price Selection Taste Size/Quantity Nutritional Value
Nutritional Value is the top reason that shoppers cite for not buying Hot
and Ready Pizza in the Café more often.
11. Shoppers cite taste, convenience and price as favorite
elements of the Café/Hot Ready Pizza experience.
What is your favorite part of the shopping experience in the Café/Hot Ready
Pizza?
I love the variety of sodas; the super-affordable prices;
and the tasty meals!
Food is delish and prices are awesome. My kids love the
pizza.
I buy at the cafe mostly for instant use or to stock up
my pantry. Spring is here and guests will be more
and sudden visits are more too.
Pretzels and a soda are our favorite after shopping treat!
Quick and easy lunch options. The pizza is delicious!
Being able to get food fast so that I don't have to
cook and they are easy meal solutions
The price is cheap and the quality is good. It's also quick
and convenient.
The snacks are very good quality, and it's a very
convenient way to keep the kids happy.
Quick and easy sodas from the fountains! being able to scan a
cup at the checkouts and grabbing your drink right away.
12. Shoppers cite variety and other items as potential
improvement for Café/Hot Ready Pizza.
What suggestions do you have for Sam's Club to improve the Café items (hot
dogs, frozen yogurt etc.) or Hot and Ready Pizza in the Cafe?
Healthier food and Stock more varieties.
More snack selections, better to-go packaging for snacks
Gluten free options
Clean Tables and keep the quality good.
Healthier options instead of what is sold.
Would be great if I could order on phone while
shopping then get a text when it is ready.
Offer greater selection of healthier options like salads and
wraps
More items please and more varieties of pizza or at least
calzones
More staff to make the line shorter
Maybe a better quality hot dog like Hebrew
National and bring back the blue icees!
13. Shoppers cite convenience as favorite part of shopping
experience for items listed below.
What is your favorite part of the shopping experience for Fresh Home Meal
Solutions, Take and Bake and Party Trays?
We use the Take and Bake Pizza home and it's wonderful. We have been doing this for
many years. The variety of trays helps for group parties and functions
Everything is delicious and very affordable for a family on a budget. And it's easy to pick up and
take home for dinner. It's easy to have dinner ready.
I love that the meals are already prepared for you! It makes weekend cooking with the kids so
much easier if I can just pop a fresh pizza in the oven or carve an already cooked rotisserie
chicken!
With the fresh home meal selections being able to get a fresh meal without the planning
is great. I love the party trays because its so much less work when I’m entertaining.
14. Shoppers cite selection/variety as key opportunity for
improvement for the items listed below.
What suggestions do you have for Sam's Club to improve the shopping experience related to
Home Meal Solutions, Party Trays and/or Take and Bake Pizza?
Maybe have different seasonal pizza types? The same old flavors get old after a while, so we don't
buy them as often as we would if there were fresh new flavor every so often.
I'd like to see more meal solutions. We love the rotisserie chicken but I'd like to see more flavor
options, and more ready-to-eat or -pop-in-the-oven meals.
Lower prices on party trays and home meal solutions. Offer more flavors for Take and Bake and also the
pizza needs to be sealed in plastic or something to keep it fresh. The last few pizzas I've bought were
open in the box and the crust and cheese were hard and stale.
Stock more rotisserie chicken, offer more sizes of home meals & more selection
and size options for party trays
15. 17%
24%
59%
Shop online with Home Delivery
Shop online but Pickup in store
I do not shop Sam's Club online
When you shop Sam’s Club online, how are you most likely to request your order?
The majority of shoppers do not shop Sam’s Club online. Those who do are
more likely to shop online and pick up in store.
16. 51%
35%
25%
20%
Do you use any of the following digital tools while at Sam’s Club? (check all that apply)
I do not use digital tools while at Sam's Club Instant Savings information Scan and Go Online member reviews
Instant Savings Tools are cited as the most used digital tool at Sam’s Club.
18. Wet Ones Clorox Store Brand Kleenex Cottonelle Other I don’t use wet
wipes in this
way
Use them in
kitchen/bathroom 7% 42% 13% 7% 14% 4% 13%
Take them to work 16% 16% 6% 7% 5% 2% 47%
Put them in the diaper
bag/stroller 14% 7% 6% 5% 5% 7% 55%
Packed in child's
lunchbox/ backpack 13% 5% 3% 5% 4% 4% 67%
Take on picnics 25% 11% 12% 8% 7% 6% 31%
Take on other family
outings e.g., zoo,
amusement parks,
camping 26% 13% 13% 8% 7% 6% 26%
Keep them in car 27% 14% 14% 10% 7% 6% 23%
Keep in the children's
playroom 11% 12% 5% 6% 3% 5% 59%
Put some in the garage 6% 18% 5% 4% 5% 2% 60%
I don’t use this brand of
wet wipes 11% 8% 12% 20% 16% 15% 18%
The majority of shoppers use Clorox & Wet One but for different purposes.
Clorox is used for cleaning and Wet Ones are used to wipe hands etc.
21. Why She Shops @ Sam’s Club?
“They carry products I love at great prices in bulk and I can
receive cash rewards for purchases.”
“It is close to home, we have 5 children and we need a lot of
food. The kids also like to have lunch and try samples while
we are there.”
“For some items it ends up being a great deal if I stock up on
something more than I usually would, so it makes me feel
like a smart shopper.”
“They have great deals and I can stock up on things that I
need. I also like being able to get products that are sold
exclusively at Sam's.”
22. What We Know
At Sam’s Club, what is the top reason you purchase an item?
23. What We Know
Which of these factors are likely to positively impact your purchase
decisions in 2018? (Check all that apply)
80%
77%
57%
45%
28%
19%
2%
Price
Good experience with
product/service
Positive online product review
Friend recommendation
Positive recommendation from
someone I follow on social media
Cause or charity tied to the brand
Celeberty in advertising
24. What We Know
While 92% of shoppers are active on at least two social platforms, relatively
few are connecting with Sam’s Club on social
26. What We Know
88%
50%
44%
44%
40%
31%
Value
Exclusive Items
Convenience
Pack Size
Quality
Assortment
What are the top reasons that
you shop at Sam's Club?
7%
22%
26%
27%
18%
How often do you shop at
Sam’s Club?
Two or more
times per
week
Once per
week
Twice per
month
Once per
month
27. What We Know
In aisle mobile and dot.com search for product reviews are significant to
purchase decisions
28. What We Know
4 out of 5 of the top categories purchased at Sam’s are Grocery, with Dry goods
being 64%
29. What We Know
Sam’s Club shoppers are still using lists, and the majority have over 6 items –
Pre-shop matters
Almost half of Sam’s Club shoppers say 75% of
what they buy is on a list!
30. Ways We Can Help
1. CREATE CONTENT
• Brand guidelines
moderated
• Brand Approved Online
Toolkit
• SheSpeaks Reviews
FTC Disclosure
2. DISTRIBUTE
CONTENT
• Organic/Earned
Distribution of Content
• Best performing content
tracked, pixel
• Paid Distribution:
through paid social
amplification and
programmatic buying
3.
INSIGHTS/RESEARCH
• Qualitative &
Quantitative Surveys and
Studies
• Discussion Forums for
Direct Comments &
Conversation
21 3
31. Why SheSpeaks
SheSpeaks offers clients the largest community for women to speak
their voice and their opinion on brands
Scale
We reach over 300MM consumers each month
Research & Insights
We have 250,000 people in our community and proprietary CRM data
on them and their followers
Product Reviews
Partnership with Bazaarvoice that allows us direct syndication on all
major retailers
In-home Sampling
Themed or brand/retailer exclusive boxes sent to opt-in members and
Influencers
WE MAKE IT EASY!
Turn-key campaign management and we can partner with any other
media vendor on the market (I.E. Optimad, MaxPoint, Triad, etc.)