SlideShare a Scribd company logo
1 of 12
Download to read offline
Survey fielded week of
March 14, 2022
n = 1,200
67%
shop at Walmart
1-3x per month, or
more often
75%
shop on Amazon
1-3x per month, or
more often
45%
shop at Target
1-3x per month,
or more often
Amazon is the most frequented retailer,
withWalmart as a close second.
"I
celebrate
it!"
Survey fielded week of
March 14, 2022
n = 1,200
Once a week or more often 1-3 times/month Once every 2-3 months
Less often than once every 2-3 months Never purchase from this retailer
0% 25% 50% 75% 100%
Walgreen's
CVS
Target
Walmart
Family Dollar
Amazon
"I
celebrate
it!"
"I've
heard
of it"
0% 25% 50% 75%
Walmart
Target
Kroger
Trader Joe's
Whole Foods
Survey fielded week of
March 14, 2022
n = 1,200
Walmart is by far the most frequented retailer for groceries,
with Target as a distant #2.
Target
"I
celebrate
it!"
"I've
heard
of it"
Almost all online 75% online 25% in-store 50% online and 50% in-store
25% online and 75% in-store Almost all in-store
Beauty and Grooming Health and Wellness Household Care Products Groceries
100%
75%
50%
25%
0%
Survey fielded week of
March 14, 2022
n = 1,200
68% of women say that they buy ALL of their groceries in-store.
of beauty and grooming products are bought ALL in-store.
36%
By comparison, just
"I
celebrate
it!"
"I've
heard
of it"
0% 25% 50% 75%
Amazon Prime
Target RedCard
Walmart+
Target Circle
None of the above
Survey fielded week of
March 14, 2022
n = 1,200
71% of respondents have an
but just 13%
Amazon Prime membership,
have a Walmart+ membership. (Walmart+ launched late 2020.)
"I
celebrate
it!"
"I've
heard
of it"
Survey fielded week of
March 14, 2022
n = 1,200
Free shipping is critical when shoppers decide to buy online!
74%
say that it is very
influential when deciding
to purchase from an
online retailer.
21%
somewhat
influential
1%
2%
2%
not influential at all
not very influential
N/A I don't make
purchases online
Survey fielded week of
March 14, 2022
n = 1,200
89%will sometimes or always buy extra items to meet
on an online retail site.
free shipping minimums
0% 10% 20% 30% 40% 50% 60% 70%
Never - I'll just buy what I need and will pay the shipping costs
Always - I never pay shipping
Sometimes - Depends on the store/minimum amount
N/A - I only purchase from stores where I get free shipping
"I
celebrate
it!"
"I've
heard
of it"
C
o
s
t
c
o
S
a
m
'
s
C
l
u
b
B
J
'
S
W
h
o
l
e
s
a
l
e
C
l
u
b
R
e
s
t
a
u
r
a
n
t
D
e
p
o
t
N
o
t
a
m
e
m
b
e
r
o
f
a
w
a
r
e
h
o
u
s
e
c
l
u
b
40%
30%
20%
10%
0%
Survey fielded week of
March 14, 2022
n = 1,200
38%of respondents are not members of any warehouse clubs.
Survey fielded week of
March 14, 2022
n = 1,200
PRICE
89% 84%
GOOD EXPERIENCE WITH A
PRODUCT/SERVICE
POSITIVE ONLINE
PRODUCT REVIEW
62%
RECOMMENDATION FROM A
FRIEND/SOMEONE I PERSONALLY KNOW
56% 29%
SUSTAINABILITY
CAUSE OR CHARITY TIED
TO THE BRAND
19% 17%
RECOMMENDATION FROM SOMEONE
THAT I FOLLOW ON SOCIAL MEDIA
RECOGNIZING SOMEONE
IN THE ADVERTISING
5%
"I
celebrate
it!"
"I've
heard
of it"
H
i
g
h
l
y
U
n
l
i
k
e
l
y
S
o
m
e
w
h
a
t
U
n
l
i
k
e
l
y
N
e
i
t
h
e
r
L
i
k
e
l
y
n
o
r
U
n
l
i
k
e
l
y
S
o
m
e
w
h
a
t
L
i
k
e
l
y
H
i
g
h
l
y
L
i
k
e
l
y
50%
40%
30%
20%
10%
0%
Survey fielded week of
March 14, 2022
n = 1,200
say a friend's
56%
Only bad review
a bad review,
would impact their purchase decision.
REPORT: How Women Shop

More Related Content

Similar to REPORT: How Women Shop

Holiday Sales and Gift Card Statistics that eCommerce Merchants Should Know
Holiday Sales and Gift Card Statistics that eCommerce Merchants Should KnowHoliday Sales and Gift Card Statistics that eCommerce Merchants Should Know
Holiday Sales and Gift Card Statistics that eCommerce Merchants Should KnowM-Connect Media
 
Ensure presentation
Ensure presentationEnsure presentation
Ensure presentationJeremy Vargo
 
Experian Holiday Shopping Survey, 2014
Experian Holiday Shopping Survey, 2014Experian Holiday Shopping Survey, 2014
Experian Holiday Shopping Survey, 2014Experian_US
 
Baynote 4th Annual Holiday Survey Results
Baynote 4th Annual Holiday Survey ResultsBaynote 4th Annual Holiday Survey Results
Baynote 4th Annual Holiday Survey ResultsBaynote
 
Conversion Rules!
Conversion Rules!Conversion Rules!
Conversion Rules!Nosto
 
Visual Merchandising Research Project
Visual Merchandising Research ProjectVisual Merchandising Research Project
Visual Merchandising Research ProjectJennifer Petersen
 
2016 pre-Thanksgiving retail pulse survey: What will retailers be thankful fo...
2016 pre-Thanksgiving retail pulse survey: What will retailers be thankful fo...2016 pre-Thanksgiving retail pulse survey: What will retailers be thankful fo...
2016 pre-Thanksgiving retail pulse survey: What will retailers be thankful fo...Deloitte United States
 
Halloween Intelligent Audit Report
Halloween Intelligent Audit ReportHalloween Intelligent Audit Report
Halloween Intelligent Audit ReportField Agent
 
Personalised Recommendations by Nosto
Personalised Recommendations by NostoPersonalised Recommendations by Nosto
Personalised Recommendations by NostoScreen Pages
 
Presentation v16 slideshow
Presentation v16 slideshowPresentation v16 slideshow
Presentation v16 slideshowtenmillion
 
How vouchers and discounts are changing consumer behaviour
How vouchers and discounts are changing consumer behaviourHow vouchers and discounts are changing consumer behaviour
How vouchers and discounts are changing consumer behaviourAffiliate Window
 
TECHNOLOGY TO ENABLE GIFTS SHOPPING – AN OPPORTUNITY TO DISRUPT
TECHNOLOGY TO ENABLE GIFTS SHOPPING – AN OPPORTUNITY TO DISRUPT TECHNOLOGY TO ENABLE GIFTS SHOPPING – AN OPPORTUNITY TO DISRUPT
TECHNOLOGY TO ENABLE GIFTS SHOPPING – AN OPPORTUNITY TO DISRUPT Melissa Luongo
 
Experian Consumer Holiday Shopping Survey
Experian Consumer Holiday Shopping SurveyExperian Consumer Holiday Shopping Survey
Experian Consumer Holiday Shopping SurveyExperian_US
 
SheSpeaks Holiday Shopping Covid-19 Study September 2020
SheSpeaks Holiday Shopping Covid-19 Study September 2020SheSpeaks Holiday Shopping Covid-19 Study September 2020
SheSpeaks Holiday Shopping Covid-19 Study September 2020Aliza Freud
 
Couponing 101
Couponing 101Couponing 101
Couponing 101rosprncss
 
What makes shoppers buy? Ecommerce Survey 2014
What makes shoppers buy? Ecommerce Survey 2014What makes shoppers buy? Ecommerce Survey 2014
What makes shoppers buy? Ecommerce Survey 2014Madalina Balaban
 
Increase Conversion and Boost Revenues with Personalised Recommendations
Increase Conversion and Boost Revenues with Personalised RecommendationsIncrease Conversion and Boost Revenues with Personalised Recommendations
Increase Conversion and Boost Revenues with Personalised RecommendationsNosto
 

Similar to REPORT: How Women Shop (20)

Holiday Sales and Gift Card Statistics that eCommerce Merchants Should Know
Holiday Sales and Gift Card Statistics that eCommerce Merchants Should KnowHoliday Sales and Gift Card Statistics that eCommerce Merchants Should Know
Holiday Sales and Gift Card Statistics that eCommerce Merchants Should Know
 
Ensure presentation
Ensure presentationEnsure presentation
Ensure presentation
 
Experian Holiday Shopping Survey, 2014
Experian Holiday Shopping Survey, 2014Experian Holiday Shopping Survey, 2014
Experian Holiday Shopping Survey, 2014
 
Baynote 4th Annual Holiday Survey Results
Baynote 4th Annual Holiday Survey ResultsBaynote 4th Annual Holiday Survey Results
Baynote 4th Annual Holiday Survey Results
 
Cardlytics 2016 Holiday Report
Cardlytics 2016 Holiday ReportCardlytics 2016 Holiday Report
Cardlytics 2016 Holiday Report
 
Conversion Rules!
Conversion Rules!Conversion Rules!
Conversion Rules!
 
Online grocery shopping survey results
Online grocery shopping survey resultsOnline grocery shopping survey results
Online grocery shopping survey results
 
Visual Merchandising Research Project
Visual Merchandising Research ProjectVisual Merchandising Research Project
Visual Merchandising Research Project
 
2016 pre-Thanksgiving retail pulse survey: What will retailers be thankful fo...
2016 pre-Thanksgiving retail pulse survey: What will retailers be thankful fo...2016 pre-Thanksgiving retail pulse survey: What will retailers be thankful fo...
2016 pre-Thanksgiving retail pulse survey: What will retailers be thankful fo...
 
Halloween Intelligent Audit Report
Halloween Intelligent Audit ReportHalloween Intelligent Audit Report
Halloween Intelligent Audit Report
 
Personalised Recommendations by Nosto
Personalised Recommendations by NostoPersonalised Recommendations by Nosto
Personalised Recommendations by Nosto
 
Presentation v16 slideshow
Presentation v16 slideshowPresentation v16 slideshow
Presentation v16 slideshow
 
How vouchers and discounts are changing consumer behaviour
How vouchers and discounts are changing consumer behaviourHow vouchers and discounts are changing consumer behaviour
How vouchers and discounts are changing consumer behaviour
 
TECHNOLOGY TO ENABLE GIFTS SHOPPING – AN OPPORTUNITY TO DISRUPT
TECHNOLOGY TO ENABLE GIFTS SHOPPING – AN OPPORTUNITY TO DISRUPT TECHNOLOGY TO ENABLE GIFTS SHOPPING – AN OPPORTUNITY TO DISRUPT
TECHNOLOGY TO ENABLE GIFTS SHOPPING – AN OPPORTUNITY TO DISRUPT
 
Experian Consumer Holiday Shopping Survey
Experian Consumer Holiday Shopping SurveyExperian Consumer Holiday Shopping Survey
Experian Consumer Holiday Shopping Survey
 
SheSpeaks Holiday Shopping Covid-19 Study September 2020
SheSpeaks Holiday Shopping Covid-19 Study September 2020SheSpeaks Holiday Shopping Covid-19 Study September 2020
SheSpeaks Holiday Shopping Covid-19 Study September 2020
 
Frugal tips
Frugal tipsFrugal tips
Frugal tips
 
Couponing 101
Couponing 101Couponing 101
Couponing 101
 
What makes shoppers buy? Ecommerce Survey 2014
What makes shoppers buy? Ecommerce Survey 2014What makes shoppers buy? Ecommerce Survey 2014
What makes shoppers buy? Ecommerce Survey 2014
 
Increase Conversion and Boost Revenues with Personalised Recommendations
Increase Conversion and Boost Revenues with Personalised RecommendationsIncrease Conversion and Boost Revenues with Personalised Recommendations
Increase Conversion and Boost Revenues with Personalised Recommendations
 

More from SheSpeaks Inc.

Women + Self Worth.pdf
Women + Self Worth.pdfWomen + Self Worth.pdf
Women + Self Worth.pdfSheSpeaks Inc.
 
Women's State of Mind 2022 Survey.pdf
Women's State of Mind 2022 Survey.pdfWomen's State of Mind 2022 Survey.pdf
Women's State of Mind 2022 Survey.pdfSheSpeaks Inc.
 
SheSpeaks January Community Survey
SheSpeaks January Community SurveySheSpeaks January Community Survey
SheSpeaks January Community SurveySheSpeaks Inc.
 
Wave 5: Marketing During A Crisis: The New Norm & Post Coronavirus
Wave 5: Marketing During A Crisis: The New Norm & Post CoronavirusWave 5: Marketing During A Crisis: The New Norm & Post Coronavirus
Wave 5: Marketing During A Crisis: The New Norm & Post CoronavirusSheSpeaks Inc.
 
REPORT: Women React to Coronavirus Crisis 4-17-20
REPORT: Women React to Coronavirus Crisis 4-17-20REPORT: Women React to Coronavirus Crisis 4-17-20
REPORT: Women React to Coronavirus Crisis 4-17-20SheSpeaks Inc.
 
COVID19 REPORT: Consumer Consumption Changes
COVID19 REPORT: Consumer Consumption Changes COVID19 REPORT: Consumer Consumption Changes
COVID19 REPORT: Consumer Consumption Changes SheSpeaks Inc.
 
REPORT: Women React to COVID-19
REPORT: Women React to COVID-19REPORT: Women React to COVID-19
REPORT: Women React to COVID-19SheSpeaks Inc.
 
Coronavirus Women React Survey 3.11.20
Coronavirus Women React Survey 3.11.20Coronavirus Women React Survey 3.11.20
Coronavirus Women React Survey 3.11.20SheSpeaks Inc.
 
FTC Influencer Guide Lines November 2019
FTC Influencer Guide Lines November 2019FTC Influencer Guide Lines November 2019
FTC Influencer Guide Lines November 2019SheSpeaks Inc.
 
How Influencers Drive Sales on Amazon - Oct 2019
How Influencers Drive Sales on Amazon - Oct 2019How Influencers Drive Sales on Amazon - Oct 2019
How Influencers Drive Sales on Amazon - Oct 2019SheSpeaks Inc.
 
Millennial Moms Survey 2019
Millennial Moms Survey 2019Millennial Moms Survey 2019
Millennial Moms Survey 2019SheSpeaks Inc.
 
Influencers Help Shoppers Fall in Lava w/ Hershey's Valentine's Day Kisses!
Influencers Help Shoppers Fall in Lava w/ Hershey's Valentine's Day Kisses!Influencers Help Shoppers Fall in Lava w/ Hershey's Valentine's Day Kisses!
Influencers Help Shoppers Fall in Lava w/ Hershey's Valentine's Day Kisses!SheSpeaks Inc.
 
SheSpeaks Baby Care: Consumer Insights 2019
SheSpeaks Baby Care: Consumer Insights 2019SheSpeaks Baby Care: Consumer Insights 2019
SheSpeaks Baby Care: Consumer Insights 2019SheSpeaks Inc.
 
Sam's Club Shopper Study - Memorial Day & Summer SheSpeaks 2018
Sam's Club Shopper Study - Memorial Day & Summer SheSpeaks 2018Sam's Club Shopper Study - Memorial Day & Summer SheSpeaks 2018
Sam's Club Shopper Study - Memorial Day & Summer SheSpeaks 2018SheSpeaks Inc.
 
The Social Food Journey SheSpeaks 2017
The Social Food Journey SheSpeaks 2017The Social Food Journey SheSpeaks 2017
The Social Food Journey SheSpeaks 2017SheSpeaks Inc.
 
Food Research: Social Food infographic
Food Research: Social Food infographicFood Research: Social Food infographic
Food Research: Social Food infographicSheSpeaks Inc.
 
Makovsky & SheSpeaks: 2016 What Women Want Research: Health & Strong Personal...
Makovsky & SheSpeaks: 2016 What Women Want Research: Health & Strong Personal...Makovsky & SheSpeaks: 2016 What Women Want Research: Health & Strong Personal...
Makovsky & SheSpeaks: 2016 What Women Want Research: Health & Strong Personal...SheSpeaks Inc.
 
Millennial Mom's Eating Habits - Infographic Study
Millennial Mom's Eating Habits - Infographic StudyMillennial Mom's Eating Habits - Infographic Study
Millennial Mom's Eating Habits - Infographic StudySheSpeaks Inc.
 
SheSpeaks Women Online Video Consumption Infographic
SheSpeaks Women Online Video Consumption InfographicSheSpeaks Women Online Video Consumption Infographic
SheSpeaks Women Online Video Consumption InfographicSheSpeaks Inc.
 

More from SheSpeaks Inc. (20)

Women + Self Worth.pdf
Women + Self Worth.pdfWomen + Self Worth.pdf
Women + Self Worth.pdf
 
Women's State of Mind 2022 Survey.pdf
Women's State of Mind 2022 Survey.pdfWomen's State of Mind 2022 Survey.pdf
Women's State of Mind 2022 Survey.pdf
 
SheSpeaks January Community Survey
SheSpeaks January Community SurveySheSpeaks January Community Survey
SheSpeaks January Community Survey
 
Women Predict 2022
Women Predict 2022Women Predict 2022
Women Predict 2022
 
Wave 5: Marketing During A Crisis: The New Norm & Post Coronavirus
Wave 5: Marketing During A Crisis: The New Norm & Post CoronavirusWave 5: Marketing During A Crisis: The New Norm & Post Coronavirus
Wave 5: Marketing During A Crisis: The New Norm & Post Coronavirus
 
REPORT: Women React to Coronavirus Crisis 4-17-20
REPORT: Women React to Coronavirus Crisis 4-17-20REPORT: Women React to Coronavirus Crisis 4-17-20
REPORT: Women React to Coronavirus Crisis 4-17-20
 
COVID19 REPORT: Consumer Consumption Changes
COVID19 REPORT: Consumer Consumption Changes COVID19 REPORT: Consumer Consumption Changes
COVID19 REPORT: Consumer Consumption Changes
 
REPORT: Women React to COVID-19
REPORT: Women React to COVID-19REPORT: Women React to COVID-19
REPORT: Women React to COVID-19
 
Coronavirus Women React Survey 3.11.20
Coronavirus Women React Survey 3.11.20Coronavirus Women React Survey 3.11.20
Coronavirus Women React Survey 3.11.20
 
FTC Influencer Guide Lines November 2019
FTC Influencer Guide Lines November 2019FTC Influencer Guide Lines November 2019
FTC Influencer Guide Lines November 2019
 
How Influencers Drive Sales on Amazon - Oct 2019
How Influencers Drive Sales on Amazon - Oct 2019How Influencers Drive Sales on Amazon - Oct 2019
How Influencers Drive Sales on Amazon - Oct 2019
 
Millennial Moms Survey 2019
Millennial Moms Survey 2019Millennial Moms Survey 2019
Millennial Moms Survey 2019
 
Influencers Help Shoppers Fall in Lava w/ Hershey's Valentine's Day Kisses!
Influencers Help Shoppers Fall in Lava w/ Hershey's Valentine's Day Kisses!Influencers Help Shoppers Fall in Lava w/ Hershey's Valentine's Day Kisses!
Influencers Help Shoppers Fall in Lava w/ Hershey's Valentine's Day Kisses!
 
SheSpeaks Baby Care: Consumer Insights 2019
SheSpeaks Baby Care: Consumer Insights 2019SheSpeaks Baby Care: Consumer Insights 2019
SheSpeaks Baby Care: Consumer Insights 2019
 
Sam's Club Shopper Study - Memorial Day & Summer SheSpeaks 2018
Sam's Club Shopper Study - Memorial Day & Summer SheSpeaks 2018Sam's Club Shopper Study - Memorial Day & Summer SheSpeaks 2018
Sam's Club Shopper Study - Memorial Day & Summer SheSpeaks 2018
 
The Social Food Journey SheSpeaks 2017
The Social Food Journey SheSpeaks 2017The Social Food Journey SheSpeaks 2017
The Social Food Journey SheSpeaks 2017
 
Food Research: Social Food infographic
Food Research: Social Food infographicFood Research: Social Food infographic
Food Research: Social Food infographic
 
Makovsky & SheSpeaks: 2016 What Women Want Research: Health & Strong Personal...
Makovsky & SheSpeaks: 2016 What Women Want Research: Health & Strong Personal...Makovsky & SheSpeaks: 2016 What Women Want Research: Health & Strong Personal...
Makovsky & SheSpeaks: 2016 What Women Want Research: Health & Strong Personal...
 
Millennial Mom's Eating Habits - Infographic Study
Millennial Mom's Eating Habits - Infographic StudyMillennial Mom's Eating Habits - Infographic Study
Millennial Mom's Eating Habits - Infographic Study
 
SheSpeaks Women Online Video Consumption Infographic
SheSpeaks Women Online Video Consumption InfographicSheSpeaks Women Online Video Consumption Infographic
SheSpeaks Women Online Video Consumption Infographic
 

Recently uploaded

How AI Is Shaping Retail- Discover the future of retail
How AI Is Shaping Retail- Discover the future of retailHow AI Is Shaping Retail- Discover the future of retail
How AI Is Shaping Retail- Discover the future of retailJasper Colin
 
MARCOM Proposal for ACFC Vietnam May 2024
MARCOM Proposal for ACFC Vietnam May 2024MARCOM Proposal for ACFC Vietnam May 2024
MARCOM Proposal for ACFC Vietnam May 2024William Do
 
Netherlands Holland Stock CAS 5449-12-7 BMK Glycidic
Netherlands Holland Stock CAS 5449-12-7 BMK GlycidicNetherlands Holland Stock CAS 5449-12-7 BMK Glycidic
Netherlands Holland Stock CAS 5449-12-7 BMK Glycidicjaylynbenfordqj7681
 
Supermarket Floral Ad Roundup- Week 20 2024.pdf
Supermarket Floral Ad Roundup- Week 20 2024.pdfSupermarket Floral Ad Roundup- Week 20 2024.pdf
Supermarket Floral Ad Roundup- Week 20 2024.pdfKarliNelson4
 
CAS 5449-12-7 BMK Powder High quality seller
CAS 5449-12-7 BMK Powder High quality sellerCAS 5449-12-7 BMK Powder High quality seller
CAS 5449-12-7 BMK Powder High quality sellerjaylynbenfordqj7681
 
Steel door malappuram contact number and price list with catalogue
Steel door malappuram contact number and price list with catalogueSteel door malappuram contact number and price list with catalogue
Steel door malappuram contact number and price list with cataloguebpshafeeque
 
Jakub Krolikowski (Mirakl), Deja Horvat Zupanc (Big Bang).pdf
Jakub Krolikowski (Mirakl), Deja Horvat Zupanc (Big Bang).pdfJakub Krolikowski (Mirakl), Deja Horvat Zupanc (Big Bang).pdf
Jakub Krolikowski (Mirakl), Deja Horvat Zupanc (Big Bang).pdfDIGGIT
 

Recently uploaded (7)

How AI Is Shaping Retail- Discover the future of retail
How AI Is Shaping Retail- Discover the future of retailHow AI Is Shaping Retail- Discover the future of retail
How AI Is Shaping Retail- Discover the future of retail
 
MARCOM Proposal for ACFC Vietnam May 2024
MARCOM Proposal for ACFC Vietnam May 2024MARCOM Proposal for ACFC Vietnam May 2024
MARCOM Proposal for ACFC Vietnam May 2024
 
Netherlands Holland Stock CAS 5449-12-7 BMK Glycidic
Netherlands Holland Stock CAS 5449-12-7 BMK GlycidicNetherlands Holland Stock CAS 5449-12-7 BMK Glycidic
Netherlands Holland Stock CAS 5449-12-7 BMK Glycidic
 
Supermarket Floral Ad Roundup- Week 20 2024.pdf
Supermarket Floral Ad Roundup- Week 20 2024.pdfSupermarket Floral Ad Roundup- Week 20 2024.pdf
Supermarket Floral Ad Roundup- Week 20 2024.pdf
 
CAS 5449-12-7 BMK Powder High quality seller
CAS 5449-12-7 BMK Powder High quality sellerCAS 5449-12-7 BMK Powder High quality seller
CAS 5449-12-7 BMK Powder High quality seller
 
Steel door malappuram contact number and price list with catalogue
Steel door malappuram contact number and price list with catalogueSteel door malappuram contact number and price list with catalogue
Steel door malappuram contact number and price list with catalogue
 
Jakub Krolikowski (Mirakl), Deja Horvat Zupanc (Big Bang).pdf
Jakub Krolikowski (Mirakl), Deja Horvat Zupanc (Big Bang).pdfJakub Krolikowski (Mirakl), Deja Horvat Zupanc (Big Bang).pdf
Jakub Krolikowski (Mirakl), Deja Horvat Zupanc (Big Bang).pdf
 

REPORT: How Women Shop