Over the last two years, there is no question that shopping habits have evolved. In fact, Adobe estimates that the pandemic has added a whopping $218.53 billion dollars to ecommerce since March 2020. US ecommerce grew 14.2% in 2021. Consumers now spend an average of $6.7 billion online each month for groceries, up from $3.1 billion pre-pandemic. Adobe expects the category to top $85 billion in 2022. But, according to a study that SheSpeaks just completed with 1,200 respondents, women still buy the majority of their groceries in store. The SheSpeaks “How Shopping Is Evolving” study is chock full of important shopper insights!

2. Survey fielded week of
March 14, 2022
n = 1,200
67%
shop at Walmart
1-3x per month, or
more often
75%
shop on Amazon
1-3x per month, or
more often
45%
shop at Target
1-3x per month,
or more often
Amazon is the most frequented retailer,
withWalmart as a close second.

3. "I
celebrate
it!"
Survey fielded week of
March 14, 2022
n = 1,200
Once a week or more often 1-3 times/month Once every 2-3 months
Less often than once every 2-3 months Never purchase from this retailer
0% 25% 50% 75% 100%
Walgreen's
CVS
Target
Walmart
Family Dollar
Amazon

4. "I
celebrate
it!"
"I've
heard
of it"
0% 25% 50% 75%
Walmart
Target
Kroger
Trader Joe's
Whole Foods
Survey fielded week of
March 14, 2022
n = 1,200
Walmart is by far the most frequented retailer for groceries,
with Target as a distant #2.
Target

5. "I
celebrate
it!"
"I've
heard
of it"
Almost all online 75% online 25% in-store 50% online and 50% in-store
25% online and 75% in-store Almost all in-store
Beauty and Grooming Health and Wellness Household Care Products Groceries
100%
75%
50%
25%
0%
Survey fielded week of
March 14, 2022
n = 1,200
68% of women say that they buy ALL of their groceries in-store.
of beauty and grooming products are bought ALL in-store.
36%
By comparison, just

6. "I
celebrate
it!"
"I've
heard
of it"
0% 25% 50% 75%
Amazon Prime
Target RedCard
Walmart+
Target Circle
None of the above
Survey fielded week of
March 14, 2022
n = 1,200
71% of respondents have an
but just 13%
Amazon Prime membership,
have a Walmart+ membership. (Walmart+ launched late 2020.)

7. "I
celebrate
it!"
"I've
heard
of it"
Survey fielded week of
March 14, 2022
n = 1,200
Free shipping is critical when shoppers decide to buy online!
74%
say that it is very
influential when deciding
to purchase from an
online retailer.
21%
somewhat
influential
1%
2%
2%
not influential at all
not very influential
N/A I don't make
purchases online

8. Survey fielded week of
March 14, 2022
n = 1,200
89%will sometimes or always buy extra items to meet
on an online retail site.
free shipping minimums
0% 10% 20% 30% 40% 50% 60% 70%
Never - I'll just buy what I need and will pay the shipping costs
Always - I never pay shipping
Sometimes - Depends on the store/minimum amount
N/A - I only purchase from stores where I get free shipping

9. "I
celebrate
it!"
"I've
heard
of it"
C
o
s
t
c
o
S
a
m
'
s
C
l
u
b
B
J
'
S
W
h
o
l
e
s
a
l
e
C
l
u
b
R
e
s
t
a
u
r
a
n
t
D
e
p
o
t
N
o
t
a
m
e
m
b
e
r
o
f
a
w
a
r
e
h
o
u
s
e
c
l
u
b
40%
30%
20%
10%
0%
Survey fielded week of
March 14, 2022
n = 1,200
38%of respondents are not members of any warehouse clubs.

10. Survey fielded week of
March 14, 2022
n = 1,200
PRICE
89% 84%
GOOD EXPERIENCE WITH A
PRODUCT/SERVICE
POSITIVE ONLINE
PRODUCT REVIEW
62%
RECOMMENDATION FROM A
FRIEND/SOMEONE I PERSONALLY KNOW
56% 29%
SUSTAINABILITY
CAUSE OR CHARITY TIED
TO THE BRAND
19% 17%
RECOMMENDATION FROM SOMEONE
THAT I FOLLOW ON SOCIAL MEDIA
RECOGNIZING SOMEONE
IN THE ADVERTISING
5%

11. "I
celebrate
it!"
"I've
heard
of it"
H
i
g
h
l
y
U
n
l
i
k
e
l
y
S
o
m
e
w
h
a
t
U
n
l
i
k
e
l
y
N
e
i
t
h
e
r
L
i
k
e
l
y
n
o
r
U
n
l
i
k
e
l
y
S
o
m
e
w
h
a
t
L
i
k
e
l
y
H
i
g
h
l
y
L
i
k
e
l
y
50%
40%
30%
20%
10%
0%
Survey fielded week of
March 14, 2022
n = 1,200
say a friend's
56%
Only bad review
a bad review,
would impact their purchase decision.