Pik-Nik is seeking to become the number one imported snack brand in the Philippines by targeting young adults aged 18-25 through online marketing, as research found this demographic buys snacks for emotional reasons during transitional life periods and is highly active online. The marketing plan proposes developing a Facebook fan page and game to engage this audience and position Pik-Nik as a "true friend" during uncertain times.
Along with three other undergraduate students from Boston University, I conducted primary (in-store observations, focus group discussions, 1-on-1 interviews) and secondary research (brand audit) on the fast-casual industry, focusing on Shake Shack. After a review of the relevant trends, we drafted a creative brief, pointing out opportunities for business growth.
The document outlines a marketing campaign for Tai Pei frozen meals targeting 18-25 year old millennials. Primary research found this group craves flavorful food but lacks time and money, often settling for bland quick options. The campaign strategy is to position Tai Pei as satisfying their inner craving for authentic Asian flavors with minimal preparation. Advertising will feature the "Voice of the Crave", personifying their desire for bold taste, to show Tai Pei fulfills this craving affordably.
As a final assignment for the Advertising, Copywriting, and Art Direction course, a team of 4 designed a creative campaign for Bai5 Antioxidant Infusions. The project was focused on the creative execution. The team was instructed to develop three print advertisements and two alternative ideas.
Chobani Greek Yogurt Insights and StrategyJosh Crafter
This document provides insights from research conducted on Chobani Greek yogurt among college students. Cultural insights found Greek yogurt has become trendy due to health trends and media portrayal. Consumer insights identified segments including frequent and occasional yogurt eaters. Product insights found health and flavors appeal to consumers, while packaging impacts gender perceptions. A quantitative survey assessed awareness, nutrition importance, and community involvement. A creative brief targets college students to believe Chobani is a community rather than just a brand.
Real reason For Success of SPRITE
Association with Youth
Taste and digestion Benefits
Transparent means Pure is belief
The transparent sweet fizzy Sprite is the best companion for transparent Vodka
Lemon is natural
Caffeine free soft drink
Clever Advertising campaigns
Refreshingly Honest and irreverent perspective on life
Healthier than other carbonated soft drinks
taglines
I like the sprite in You
“Taste is tingling tartness”
Obey Your Thirst
“Seedhi baat no, no bakwaas, clear hai?!”
“Sprite Bujhaye Pyaas, Baki All Bakwaas”
Evident Personality Of Sprite In the Eyes of Youth In IndiaAdventurist who seeks freedom, desires to explore the world and loves new experiences
Straight forward
Simple
Honest
Detach Personality
Sprite is successful due to its association with youth, its taste and lack of caffeine or other unhealthy ingredients. It positions itself as an admiration seeker and uses humor and controversial tactics in its advertising to draw attention. Its taglines emphasize its refreshing taste and honesty. It competes against 7 Up and Mountain Dew, and sponsors sports like cricket to engage customers.
Stonyfield Organic yogurt seeks to increase sales and market share through a campaign created by Vision Media agency. The campaign aims to reach women ages 34-49 by emphasizing Stonyfield's commitment to sustainability, organic practices, and community initiatives. The objectives are to achieve 80% comprehension and 40% conviction of the Stonyfield brand through advertising across various media channels over 12 months.
Along with three other undergraduate students from Boston University, I conducted primary (in-store observations, focus group discussions, 1-on-1 interviews) and secondary research (brand audit) on the fast-casual industry, focusing on Shake Shack. After a review of the relevant trends, we drafted a creative brief, pointing out opportunities for business growth.
The document outlines a marketing campaign for Tai Pei frozen meals targeting 18-25 year old millennials. Primary research found this group craves flavorful food but lacks time and money, often settling for bland quick options. The campaign strategy is to position Tai Pei as satisfying their inner craving for authentic Asian flavors with minimal preparation. Advertising will feature the "Voice of the Crave", personifying their desire for bold taste, to show Tai Pei fulfills this craving affordably.
As a final assignment for the Advertising, Copywriting, and Art Direction course, a team of 4 designed a creative campaign for Bai5 Antioxidant Infusions. The project was focused on the creative execution. The team was instructed to develop three print advertisements and two alternative ideas.
Chobani Greek Yogurt Insights and StrategyJosh Crafter
This document provides insights from research conducted on Chobani Greek yogurt among college students. Cultural insights found Greek yogurt has become trendy due to health trends and media portrayal. Consumer insights identified segments including frequent and occasional yogurt eaters. Product insights found health and flavors appeal to consumers, while packaging impacts gender perceptions. A quantitative survey assessed awareness, nutrition importance, and community involvement. A creative brief targets college students to believe Chobani is a community rather than just a brand.
Real reason For Success of SPRITE
Association with Youth
Taste and digestion Benefits
Transparent means Pure is belief
The transparent sweet fizzy Sprite is the best companion for transparent Vodka
Lemon is natural
Caffeine free soft drink
Clever Advertising campaigns
Refreshingly Honest and irreverent perspective on life
Healthier than other carbonated soft drinks
taglines
I like the sprite in You
“Taste is tingling tartness”
Obey Your Thirst
“Seedhi baat no, no bakwaas, clear hai?!”
“Sprite Bujhaye Pyaas, Baki All Bakwaas”
Evident Personality Of Sprite In the Eyes of Youth In IndiaAdventurist who seeks freedom, desires to explore the world and loves new experiences
Straight forward
Simple
Honest
Detach Personality
Sprite is successful due to its association with youth, its taste and lack of caffeine or other unhealthy ingredients. It positions itself as an admiration seeker and uses humor and controversial tactics in its advertising to draw attention. Its taglines emphasize its refreshing taste and honesty. It competes against 7 Up and Mountain Dew, and sponsors sports like cricket to engage customers.
Stonyfield Organic yogurt seeks to increase sales and market share through a campaign created by Vision Media agency. The campaign aims to reach women ages 34-49 by emphasizing Stonyfield's commitment to sustainability, organic practices, and community initiatives. The objectives are to achieve 80% comprehension and 40% conviction of the Stonyfield brand through advertising across various media channels over 12 months.
For Public Relations, we had to design a public relations plan for a Bulgarian Yogurt brand, Trimona. My main part of the project was to design and create the whole book.
2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris Hamutal Schieber
-- Thank you for downloading! Excited to announce a new 2016 presentation - check out our Slideshare! --
The Sial presentation features the trends we believe will shape 2015 in the food & beverage industry, along with examples from the SIAL Paris 2014 exhibition, which in our opinion best express those trends.
We believe that today's consumer wants to avoid stress as much as possible, while enjoying any consumption opportunity and managing to turn those events into exciting experiences. The SIAL innovations featured in this presentation demonstrate some of the marketers' responses to these needs.
This document provides a summary of trends observed at the Natural Products Expo West conference in March 2016. It identifies several major trends seen at the show, including an emphasis on new product forms and formats, cultural fusion influences in products, a renewed focus on healthy fats in products and diets, and the growth of lifestyle-based consumer tribes. The document also provides examples of products showcased at the event that demonstrate these trends. The information is intended to help companies innovate new products that align with shifting consumer preferences.
This document provides an analysis of Shake Shack, a fast casual dining chain known for burgers and frozen custard. It summarizes Shake Shack's history and growth, positioning as a healthier fast food option focused on quality ingredients. Social media listening revealed customers want more locations, a flexible menu with vegetarian options. Competitors are also promoting premium burgers and healthier choices. The recommendations include leveraging the mobile app and "Shack Cam" to share customer experiences, expanding the menu with secret items and alternative proteins, and repositioning to focus on family and social connections over American comfort food.
Chobani Account Planning / Research | Newhouse Advertising Graduate ProgramSamuel Smith
Through extensive research involving over 400 participants, key insights about Chobani yogurt were identified. A cultural insight found a trend of returning to basics and sustainability. Consumer research found yogurt is seen as penance for unhealthy foods. Product research revealed Chobani's ability to compete by dominating brand positions. Less frequent yogurt consumers are willing to pay more. These insights provide benefits to Chobani's marketing and positioning as the healthiest yogurt.
Food trends don't start on Instagram, that is where they go to die. They start in the dimly lit corner of your Google search history as you try to stay ahead of the healthy & hip curve. "How to make kimchi" "Health benefits of turmeric" "Bacon ice-cream recipe" "Is coconut water a scam". #RIPkale
This report surveys what’s changing when it comes to how we find, cook and eat food, how we think about what we eat and how brands are marketing food. It doesn’t, however, attempt to round up everything of note in the wide world of food and beverage. Rather, it focuses on eight
of the relevant macro trends we’ve highlighted in the past few years, plus three overarching trends affecting the food category: the influence of technology, health and wellness, and foodie culture. Within these trends, we spotlight some of the things to watch we’ve been tracking.
Izze Sparkling Juice | Advertising Final Project Peter James
Izze Advertising Campaign was a project with the goal of creating a hypothetical ad plan for Izze. We analyzed competitors, the environment, and target markets. We also made a media schedule, media budget, creative executions and brand activations.
The document summarizes a brand audit of Trader Joe's. It outlines Trader Joe's brand hierarchy, positioning as a neighborhood grocery store providing organic, healthy products at great prices through direct sourcing. It analyzes the brand name, essence, identity, touch points like website and circulars, and in-store experience. Suggested improvements include focusing less on "Trader" and more on "Joe's" in the name, expanding the positioning to compete with regular grocers, making the website more interactive, and offering delivery in large city markets.
Global Food Trends –Influencing Future Product Development -Pam YatesSimba Events
This document discusses global food trends and their influence on future product development. It identifies several key trends in 2013 including naturalness, high protein foods, and new ingredients. Naturalness and free-from claims were popular, driven by food scandals. High protein foods grew in popularity, especially Greek yogurt and snacks. Emerging ingredients included those for energy, beauty, and weight loss. Looking forward, the document predicts growth in beauty ingredients like collagen and slimming ingredients like catechins. Protein claims will expand beyond the US and dairy. Natural ingredients with health benefits will remain important.
How to Feed Your Feed: Case Study with ChobaniDigiday
Staying authentic to your audience while growing a brand on social, in high-pressure situations, from the perspective of Chobani's vp of brand communications Josh Dean.
Vita Coco was founded in 2003 and has grown to 60,000 retail stores in the US distributing coconut water in Tetra Paks. A survey of 65 consumers found low awareness of Vita Coco flavors and benefits. While Vita Coco was the preferred brand, many found the taste bland. The summary recommends Vita Coco increase marketing of flavors and health benefits to improve awareness and capture consumer preference over competitors like Zico.
The document discusses strategies for Tai Pei, a frozen Asian food brand, to appeal to Millennial consumers ages 18-25. It outlines research conducted including social media listening, focus groups, surveys, and interviews. Key findings show Millennials want variety, value, and convenience. The document proposes a brand platform that Tai Pei understands the complicated lives of Millennials and offers solutions to make life more flavorful and manageable. Three creative concepts are presented: "Almost Completely Prepared", "Meal Time on the Line", and "Shortcuts". A variety of tactics are suggested including outdoor, in-store, online video, and television.
Food and Beverage Trends: The Fancy Food Show, 2017Hamutal Schieber
In June 2017 we visited New York’s “Fancy Food Show” in order to review the most interesting innovations in F&B first-hand, and help our clients find partners and discover opportunities.
This presentation features the trends we believe to be shaping the food & beverage industry, along with examples from the exhibition’s products and lectures, which in our opinion best express those trends.
Young marketer 3 final round - bui nguon anh tuanmrkelvin2094
The document provides details on the marketing plan for a new branded rice product called VINARICE. It begins with an overview of the rice market in Vietnam and background on the company. It then discusses segmentation of customers, with a focus on "Waverers" as the core target. Customer research revealed they want rice that tastes good but also makes them feel secure. The brand idea positions VINARICE as providing both tasty rice and the best security through a "100% self-contained" production process. A launch plan aims to first shock customers about unknown facts related to rice production, then allow them to experience VINARICE to feel secure, and amplify these messages through public relations.
This is supposed to be a group project.
For my ability's challenge, I did it on my own, no matter makeup,style etc.
Sorry for some works are missing and thank for your view.
I can be reached anytime via email at yiwinglee@gmail.com or my cell phone, +852 6050 1292.
The document outlines YMC's proposed S'well Campus Ambassador Program. The program aims to promote the S'well reusable water bottle brand to college students through campus marketing campaigns run by student brand ambassadors. The ambassadors would educate students about S'well's sustainability efforts and philanthropic partnerships while increasing brand awareness. Four sample marketing tactics are described, including giveaways at campus events and partnering with student organizations. Ideal candidate qualities for the ambassador role and example ambassadors are also provided.
The document provides a menu for breakfast and lunch for the month of September. For breakfast, options include waffles, eggs, grits, cereal and yogurt. Lunch options include pizza, chicken sandwiches, pasta dishes and baked fish. The menu is designed to provide a variety of hot and cold meals along with fruits and vegetables over the course of 22 days.
This presentation was given by Dr. Erdal Türkkan, Chairman of the Competition Association, Turkey in the Seminar: "Achieving economic growth in the periods of democratic transition:
experience of Poland and Turkey” on Sunday, February 24, 2013 at the Faculty of Economics and Political Science, Cairo University - Egyptand the Conference: “Egyptian economy: challenges and future prospects” from February 23 to 25, 2013 at Ain Shams University - Egypt
The document provides an overview of Turkey's macroeconomic outlook and monetary policy. It notes that GDP growth has continued steadily, exports to the EU are increasing, and the current account deficit is being financed through long-term capital inflows. Inflation has declined recently but core indicators remain high. Global volatility has eased and risk appetite has improved, accompanied by lower risk premiums in emerging markets. The central bank sees room to simplify monetary policy by narrowing the interest rate corridor given reduced global volatility and the effectiveness of the bank's policy roadmap.
The document discusses economic growth in Turkey. It covers key topics such as GDP, GDP per capita, growth rates, the effects of population growth, and productivity. Methods for measuring economic growth include growth accounting and the Solow model. Turkey has experienced economic crises in 1994, 2000, and 2001 related to growing current account deficits. As a developing country seeking EU membership, analyzing sources of growth is important for achieving stable and sustainable growth.
For Public Relations, we had to design a public relations plan for a Bulgarian Yogurt brand, Trimona. My main part of the project was to design and create the whole book.
2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris Hamutal Schieber
-- Thank you for downloading! Excited to announce a new 2016 presentation - check out our Slideshare! --
The Sial presentation features the trends we believe will shape 2015 in the food & beverage industry, along with examples from the SIAL Paris 2014 exhibition, which in our opinion best express those trends.
We believe that today's consumer wants to avoid stress as much as possible, while enjoying any consumption opportunity and managing to turn those events into exciting experiences. The SIAL innovations featured in this presentation demonstrate some of the marketers' responses to these needs.
This document provides a summary of trends observed at the Natural Products Expo West conference in March 2016. It identifies several major trends seen at the show, including an emphasis on new product forms and formats, cultural fusion influences in products, a renewed focus on healthy fats in products and diets, and the growth of lifestyle-based consumer tribes. The document also provides examples of products showcased at the event that demonstrate these trends. The information is intended to help companies innovate new products that align with shifting consumer preferences.
This document provides an analysis of Shake Shack, a fast casual dining chain known for burgers and frozen custard. It summarizes Shake Shack's history and growth, positioning as a healthier fast food option focused on quality ingredients. Social media listening revealed customers want more locations, a flexible menu with vegetarian options. Competitors are also promoting premium burgers and healthier choices. The recommendations include leveraging the mobile app and "Shack Cam" to share customer experiences, expanding the menu with secret items and alternative proteins, and repositioning to focus on family and social connections over American comfort food.
Chobani Account Planning / Research | Newhouse Advertising Graduate ProgramSamuel Smith
Through extensive research involving over 400 participants, key insights about Chobani yogurt were identified. A cultural insight found a trend of returning to basics and sustainability. Consumer research found yogurt is seen as penance for unhealthy foods. Product research revealed Chobani's ability to compete by dominating brand positions. Less frequent yogurt consumers are willing to pay more. These insights provide benefits to Chobani's marketing and positioning as the healthiest yogurt.
Food trends don't start on Instagram, that is where they go to die. They start in the dimly lit corner of your Google search history as you try to stay ahead of the healthy & hip curve. "How to make kimchi" "Health benefits of turmeric" "Bacon ice-cream recipe" "Is coconut water a scam". #RIPkale
This report surveys what’s changing when it comes to how we find, cook and eat food, how we think about what we eat and how brands are marketing food. It doesn’t, however, attempt to round up everything of note in the wide world of food and beverage. Rather, it focuses on eight
of the relevant macro trends we’ve highlighted in the past few years, plus three overarching trends affecting the food category: the influence of technology, health and wellness, and foodie culture. Within these trends, we spotlight some of the things to watch we’ve been tracking.
Izze Sparkling Juice | Advertising Final Project Peter James
Izze Advertising Campaign was a project with the goal of creating a hypothetical ad plan for Izze. We analyzed competitors, the environment, and target markets. We also made a media schedule, media budget, creative executions and brand activations.
The document summarizes a brand audit of Trader Joe's. It outlines Trader Joe's brand hierarchy, positioning as a neighborhood grocery store providing organic, healthy products at great prices through direct sourcing. It analyzes the brand name, essence, identity, touch points like website and circulars, and in-store experience. Suggested improvements include focusing less on "Trader" and more on "Joe's" in the name, expanding the positioning to compete with regular grocers, making the website more interactive, and offering delivery in large city markets.
Global Food Trends –Influencing Future Product Development -Pam YatesSimba Events
This document discusses global food trends and their influence on future product development. It identifies several key trends in 2013 including naturalness, high protein foods, and new ingredients. Naturalness and free-from claims were popular, driven by food scandals. High protein foods grew in popularity, especially Greek yogurt and snacks. Emerging ingredients included those for energy, beauty, and weight loss. Looking forward, the document predicts growth in beauty ingredients like collagen and slimming ingredients like catechins. Protein claims will expand beyond the US and dairy. Natural ingredients with health benefits will remain important.
How to Feed Your Feed: Case Study with ChobaniDigiday
Staying authentic to your audience while growing a brand on social, in high-pressure situations, from the perspective of Chobani's vp of brand communications Josh Dean.
Vita Coco was founded in 2003 and has grown to 60,000 retail stores in the US distributing coconut water in Tetra Paks. A survey of 65 consumers found low awareness of Vita Coco flavors and benefits. While Vita Coco was the preferred brand, many found the taste bland. The summary recommends Vita Coco increase marketing of flavors and health benefits to improve awareness and capture consumer preference over competitors like Zico.
The document discusses strategies for Tai Pei, a frozen Asian food brand, to appeal to Millennial consumers ages 18-25. It outlines research conducted including social media listening, focus groups, surveys, and interviews. Key findings show Millennials want variety, value, and convenience. The document proposes a brand platform that Tai Pei understands the complicated lives of Millennials and offers solutions to make life more flavorful and manageable. Three creative concepts are presented: "Almost Completely Prepared", "Meal Time on the Line", and "Shortcuts". A variety of tactics are suggested including outdoor, in-store, online video, and television.
Food and Beverage Trends: The Fancy Food Show, 2017Hamutal Schieber
In June 2017 we visited New York’s “Fancy Food Show” in order to review the most interesting innovations in F&B first-hand, and help our clients find partners and discover opportunities.
This presentation features the trends we believe to be shaping the food & beverage industry, along with examples from the exhibition’s products and lectures, which in our opinion best express those trends.
Young marketer 3 final round - bui nguon anh tuanmrkelvin2094
The document provides details on the marketing plan for a new branded rice product called VINARICE. It begins with an overview of the rice market in Vietnam and background on the company. It then discusses segmentation of customers, with a focus on "Waverers" as the core target. Customer research revealed they want rice that tastes good but also makes them feel secure. The brand idea positions VINARICE as providing both tasty rice and the best security through a "100% self-contained" production process. A launch plan aims to first shock customers about unknown facts related to rice production, then allow them to experience VINARICE to feel secure, and amplify these messages through public relations.
This is supposed to be a group project.
For my ability's challenge, I did it on my own, no matter makeup,style etc.
Sorry for some works are missing and thank for your view.
I can be reached anytime via email at yiwinglee@gmail.com or my cell phone, +852 6050 1292.
The document outlines YMC's proposed S'well Campus Ambassador Program. The program aims to promote the S'well reusable water bottle brand to college students through campus marketing campaigns run by student brand ambassadors. The ambassadors would educate students about S'well's sustainability efforts and philanthropic partnerships while increasing brand awareness. Four sample marketing tactics are described, including giveaways at campus events and partnering with student organizations. Ideal candidate qualities for the ambassador role and example ambassadors are also provided.
The document provides a menu for breakfast and lunch for the month of September. For breakfast, options include waffles, eggs, grits, cereal and yogurt. Lunch options include pizza, chicken sandwiches, pasta dishes and baked fish. The menu is designed to provide a variety of hot and cold meals along with fruits and vegetables over the course of 22 days.
This presentation was given by Dr. Erdal Türkkan, Chairman of the Competition Association, Turkey in the Seminar: "Achieving economic growth in the periods of democratic transition:
experience of Poland and Turkey” on Sunday, February 24, 2013 at the Faculty of Economics and Political Science, Cairo University - Egyptand the Conference: “Egyptian economy: challenges and future prospects” from February 23 to 25, 2013 at Ain Shams University - Egypt
The document provides an overview of Turkey's macroeconomic outlook and monetary policy. It notes that GDP growth has continued steadily, exports to the EU are increasing, and the current account deficit is being financed through long-term capital inflows. Inflation has declined recently but core indicators remain high. Global volatility has eased and risk appetite has improved, accompanied by lower risk premiums in emerging markets. The central bank sees room to simplify monetary policy by narrowing the interest rate corridor given reduced global volatility and the effectiveness of the bank's policy roadmap.
The document discusses economic growth in Turkey. It covers key topics such as GDP, GDP per capita, growth rates, the effects of population growth, and productivity. Methods for measuring economic growth include growth accounting and the Solow model. Turkey has experienced economic crises in 1994, 2000, and 2001 related to growing current account deficits. As a developing country seeking EU membership, analyzing sources of growth is important for achieving stable and sustainable growth.
Agriculture, Livestock, Fishery and Food Industry in Turkey FMC Group
This document provides an overview of the agriculture, livestock, fishery and food industries in Turkey. It summarizes key facts and figures on production, trade, growth and major companies. Turkey has suitable conditions for agriculture and is a leading global producer of many crops. The agriculture, livestock and fishery industries have grown in recent years, though Turkey remains a net importer. The food and beverage industry is an important sector, accounting for 19% of GDP. It has attracted significant foreign investment and Turkey exports more food than it imports. Major state-owned and private companies operate across various food subsectors.
Turkey has experienced significant economic growth and transformation over the past decades. Some key points:
- Turkey has the 18th largest economy in the world and has seen strong GDP growth in recent years, though it remains heavily dependent on imports.
- Agriculture was historically a leading sector but now others like automotive, consumer durables, and tourism are major drivers of growth.
- Recent economic reforms have aimed to liberalize trade, encourage foreign investment and privatization, and stabilize public finances. However, unemployment and current account deficits remain challenges.
- While Turkey has a large, young population, regional disparities in development exist and it still lags behind many European countries on measures of prosperity and welfare. EU
GLUCO biscuit product Marketing Plan - MBA 437 MarketingStuart Gow
Product
The company will launch an all new product into the Fiji and South Pacific Regional marketplace. It is aimed primarily as a Glucose Biscuit for the School Lunch Market.
The company seeks to fulfill the following benefits with the GLUCO biscuit product:
Healthy alternatives to candy: aimed at mothers looking for a lower sugar and added health benefits in a snack for their children
Conveniently packaged in individual packs for daily lunch pack use
Weekly packs of 5, buying size for ease of budgeting and buying decision (5 schooldays a week)
Added Iron, Calcium and Vitamins (similar to breakfast cereals claims) as an added value
Company Background
GAKKS Ltd already has an established packaged foods business that has been successful in Fiji for over 15 years.
Packaged goods already produced: dried noodles, packet soups, herbs and spices.
Current factory operations management has found the space and the capital to produce the new biscuit line, and has produced costing as included in this Marketing Plan.
MBA 437 Marketing (Core Course)
Principles of marketing are discussed with reference to South Pacific products and services. Topics covered include: the role of marketing in the organisation and society, the marketing environment, customer markets and buyer behaviour, marketing research, market segmentation and positioning, the marketing mix, product life cycle, marketing planning, and the ethical consequences of marketing actions. The marketing function is regarded as a key ingredient in management and strategic planning. Continuous reference is made to both the domestic and international marketplace.
http://www.usp.ac.fj/index.php?id=mba437
Students
Anchiemona Latu
Georgina Atalifo
Karan Pranesh
Kirti Prasad
Stuart Gow
This document outlines a 5-day 2500 calorie meal plan. Each day provides breakfast, lunch, dinner and snack options that total approximately 2500 calories. The meals include a variety of proteins, fruits and vegetables, grains and dairy. Each day also lists the calorie burn from various activities like exercise, chores and sleep to equal a total calorie burn greater than 2500 calories.
The document outlines the key elements of an effective marketing plan, including an executive summary, situation analysis, objectives, strategies, tactics, and budget. It provides examples of each element. The executive summary should briefly summarize the circumstances and recommendations. The situation analysis describes the company's current position. The objectives state where the company wants to be. The strategies are how the objectives will be achieved and tactics are specific actions that implement the strategies. The budget covers the costs.
The document summarizes information about The Glimmers Ltd., a company that produces juices according to Islamic principles. It outlines the company's objectives to increase market share and product lines. It also discusses the juice market demographics in Lahore and key competitors. A SWOT analysis identifies strengths like updated technology and weaknesses like a small distribution network. The marketing strategy discusses product details, pricing, promotion strategies, and distribution. Budgets are set for promotional activities and controls are outlined.
The document discusses introducing new meat snack products under the Smithfield brand. It recommends two new product lines - Adventure Styx, a meat and cheese stick wrapped around a pretzel, and Pita Slyders, a pita stuffed with meat, cheese and hummus. Market research found consumers want snacks that are crunchy, salty, convenient and offer protein. The recommendations also discuss co-branding partnerships, packaging, pricing, flavors and a marketing strategy to target certain regions.
Kettle Brand Potato Chips aims to position itself as a healthier chip alternative made from all-natural ingredients. The campaign will emphasize that Kettle Chips taste great without being greasy or containing artificial ingredients. It will show how Kettle Chips can bring families together for enjoyable occasions. The goal is to increase awareness of Kettle Chips, especially on the East Coast, and to change perceptions so people see it as a delicious, natural chip option. Television, internet, magazines and billboards will be used to reach women ages 18-54 and increase sales by 8% and awareness by 80% over the course of the campaign.
Worked in a team of five to design an advertising campaign for Bare Snacks. Conducted primary and secondary research to develop a big idea for our campaign based off our marketing objectives and goals. Designed creative executions for print advertisements and adaptations for television, Internet, social media, and out-of-home.
A study on consumer behaviour towards lay'sSoumya Anchi
The document summarizes a study on consumer behavior towards Lay's potato chips in Dharwad, India. The study collected data through surveys of 100 respondents. Key findings include:
1. The majority of respondents, 75%, preferred Lay's chips over other brands like Haldiram's and Bingo.
2. The most preferred Lay's flavors were Spanish Tomato (32%), Hot and Sweet (23%), and Classic Salted (19%).
3. Most respondents, 76%, felt Lay's had enough flavor varieties and consumed the chips often or very often.
4. Taste was the main compelling factor for 86% of respondents when purchasing Lay's, rather than brand, price or other
This document provides a feasibility analysis for a snack bar venture called FIX bar. It describes the founders and their responsibilities, the product which are organic snack bars designed to meet nutritional needs and facilitate daily activities, and the target market of young adults aged 18-24 in Miami. It finds that the market for nutritional bars has been growing significantly in recent years as consumers seek healthier snack options. The analysis concludes FIX bar has potential for success given the untapped market opportunity and growth trends in the industry.
Lay's is a brand of potato chips founded in 1932. It was the first potato chip brand advertised on television in 1944. Lay's is now owned by PepsiCo as part of their Frito-Lay division. People prefer Lay's chips for their variety of flavors and marketing. However, potato chips are generally considered an unhealthy snack due to their high fat and salt content. While Lay's does not specify the type of oil used, potato chips provide some nutrients like potassium and vitamin C.
The document discusses Whole Foods' social media marketing strategy. It outlines the demographics of Whole Foods customers, which tend to be college educated, urban dwellers interested in organic and sustainable products. Statistics provided include the number of US and international stores as well as follower counts for Whole Foods' main social media channels. The document also examines Whole Foods' core values and its use of owned, paid, and earned social media channels to engage customers. Examples of in-store marketing images from specific Whole Foods locations are presented, and the document concludes with a SWOT analysis of Whole Foods' social media presence.
This document provides a marketing plan for Jamba Juice. It outlines the history of Jamba Juice, starting as Juice Club in 1990. It then discusses Jamba Juice's demographics, location strategy, and performs a SWOT, PESTLE, and competitive analysis. Market trends favoring smoothie bowls and build-your-own concepts are noted. The marketing strategy focuses on positioning Jamba Juice as the neighborhood juice shop for healthy and tasty juices, emphasizing nutrition, health, and living locally. A media strategy and promotions calendar are proposed, leveraging influencers, special days, and discounts.
Reaching Consumers At Their Most ReceptiveMediaPost
This document contains information about Amazon Fresh shoppers and strategies for marketing food brands through Amazon. Some key points:
- Amazon Fresh shoppers spend over 4x more on groceries than average Amazon shoppers ($460 vs $102) and are more likely to purchase other categories as well.
- Just Bare chicken buyers who shop Amazon spend $250 more per household than the average Amazon Fresh poultry shopper, making Just Bare a strong brand to feature.
- While Amazon Fresh shoppers buy many grocery categories, less than half purchase fresh meat, indicating an opportunity to expand protein offerings.
- Strategies proposed include Prime Day deals on Just Bare products, sponsored ads, merch
Kibbles and Bits is a dry dog food owned by Del Monte Foods. It has been owned by three companies over 30 years. It offers seven varieties of food with a signature blend of kibble and meat bits. While it was once a leader, Kibbles and Bits now faces challenges from premium brands and economic pressures leading consumers to choose cheaper options. Its strongest opportunity is developing a culture around dog ownership through education and association.
Thrive presentation at FDIN FreeFrom Allergy & Intolerance Summit 2013Thrive_Unlimited
Claire Nuttall from Thrive Unlimited presents the gaps & insights that will fuel category growth in FreeFrom at the FDIN FreeFrom Allergy & Intolerance Summit 2013.
This document provides a marketing plan for Erin Baker's, a company that produces breakfast cookies and granola. Some key points:
- Erin Baker's was started in 1994 and now has 50 employees producing 6,500 cookies and 1,500 bags of granola per day.
- The marketing plan's objective is to collect data through surveys, analyze the data, and present results to prepare a marketing plan for the breakfast cookie.
- Survey results found that 53% of respondents had tried the breakfast cookie before. The target market prefers products that are healthy, convenient, and readily available.
- Opportunities for Erin Baker's include partnering with coffee distributors for distribution and increasing their
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3. Pik-Nik is an all-American snack
that has been in the market for
over 70 years now.
It is the No. 1 Potato stick brand in
the USA.
It is the No. 1 worldwide exporter of
Potato sticks.
Pik-Nik’s plant facilities are in San
Jose, California
4. United States Canada
Philippines Iceland
Korea Latvia
Taiwan Aruba
Thailand Curacao
Malaysia Bonaire
Singapore Costa Rica
India Kuwait
China Saudi Arabia
5. Snack Foods Category
◦ Industry
Potato based
Corn based
Flour based
◦ Sub-category:
All Natural
Extruded
Processed
Pik-Nik is an all natural potato snacks, made
using only fresh potatoes, pure vegetable oil
and other seasonings.
100% no preservatives
6.
7. Goal: For Pik-Nik to be the No. 1 in the
Imported Snack market in the Philippines.
Problem: How can we make Pik-Nik the top of
mind choice for consumers in its target
market without changing its product offering?
◦ Low control over product since internationally
sourced
10. Pik-Nik
◦ Has an International Website
No engagement
Not updated
◦ No local Website
◦ No Official Facebook Page
◦ Has an inactive fan-generated Facebook Page
(3,345 fans)
11. Pik-Nik
◦ No Official International or Local Twitter Page
◦ No Youtube Channel
◦ No Forums talking about Pik-Nik
◦ Low SEO score in Google Search
Keywords: “Piknik; Pik-Nik”
◦ Good local feedback thru social media (Facebook &
Twitter)
12. Pringles
◦ Has an active international Website and Microsite
Good promotional activities
User-Friendly Site
◦ Has 17,600,627 (As of Feb. 8, 2012) fans in its Official
International Facebook Page
◦ Has a number of ACTIVE unofficial international Fan
Pages (Total fans amount to approximately 2 million)
◦ Has 5,565 followers in its active international Twitter
account
◦ Great Score in SEO Google Search
Keyword “Pringles”
◦ Inactive International Youtube Channel (370 Subscribers)
13. Pringles
◦ No local website
◦ No local official Facebook page
◦ No local fan-generated Facebook page
◦ No local Twitter
◦ Great Positive Feedback from Social Media locally
and internationally.
18. There is a big opportunity for Pik-Nik to grab
market shares through the internet since
local direct competitors of Pik-Nik have not
yet started using online mediums to reach
their target market.
Pringles might have a different approach now
since it has been divested by P&G to Diamond
Foods.
Only Frito Lay has had a successful viral
campaign, but it was international.
19. 30 respondents via Google Docs online survey
Aged 19-27 respondents from various
backgrounds and occupations
13 male respondents, 17 female respondents
20. URL: http://bit.ly/Ae98tJ
Who buys snacks in your place MOST OFTEN?
Where do you buy your snacks the most?
How often do you eat snacks?
What are your top three choices of snacks to buy [in order of preference]?
(Brand Names)
Why do you buy snacks? (Score with 1 as lowest and 5 as highest, scores can
be repeated)
◦ Tastiness
◦ Low Price
◦ Brand Name
◦ Uniqueness (It is one of a kind)
◦ Health Benefits]
◦ For a specific occasion (Party, etc.)
◦ Easy to bring around (Pocket size)
How often does "Person who buys your snacks" purchase snacks?
What is your personal reason for buying/eating snacks? Explain if needed.
21. Who buys snacks in your place MOST OFTEN?
(Multiple Choice)
◦ Many of the respondents buy snacks themselves (12
parents, 18 themselves)
Where do you buy your snacks the most? (Multiple
Choice)
◦ Top three are Supermarkets, Convenience Stores, and
Wholesale Stores (S&R, ShopWise, etc.)
What are your top three choices of snacks to buy?
(Brand Names)
◦ Top three most chosen are Jack&Jill Products, Frito Lay
Products, and other indirect competitors
(Fruits, Chocolates, etc.)
22. Why do you buy snacks? (Score with 1 as lowest and 5 as highest,
scores can be repeated)
23. What is your personal reason for buying/eating
snacks? Explain if needed.
◦ Common Responses (Most common to least common)
Comfort food, Stress Relief, Break/reward in between
heavy/long tasks, To pass time/keep occupied
To pass hunger, Meal Replacement, Energy Boost
Convenience, To save time (Instead of a full meal), On-the-
go comfort food
Taste, Many Flavors
24. A great factor for consideration in buying
junk food is taste, followed by price.
There is a great number who eat junk food as
“comfort food” instead of just as a snack.
25. No specific emotional or occasional
association with Pik-Nik
Cannot be considered “real comfort food” by
its consumers
◦ Most common are Chocolates, Ice cream, and
cakes; Frito Lay products is the most associated
“comfort food” among the imported snacks
industry.
Most recognizable (and favorite) Flavor for
Pik-Nik is its Ketchup Fries
26. Wouldn’t buy Pik-Nik deliberately, but would
eat it if it was there already.
Usually bought if “nagsawa” from other
imported snack foods.
Pik-Nik’s packaging is large and is difficult to
squeeze into one’s bag
27. Users of the internet have a skewed
demographic towards the younger (below 30)
generation
The Philippines’s online market has a 50%
penetration rate (approximately)
◦ Pik-Nik’s target market (B and C SEC) consists of
approximately 40% of the Philippine population
90% of internet users are on Facebook
Flash Game Development Costs are at around
7,000Php – 50,000Php depending on
complexity
28.
29.
30.
31.
32. The competition of Pik-Nik all have an online
presence, with Frito Lay having the most
online presence and assets, and Oishi having
the least.
Pik-Nik has almost no online presence, and
no online assets, and is obviously missing out
on this opportunity.
A great number of the individuals that Pik-
Nik is targeting can easily be reached through
this untapped medium.
33. Except for Oishi, the imported snacks market
do not have a locally targeted online
campaign.
The competition for flavor innovation is
fierce.
34.
35. Place
◦ California Plant
◦ Local Distributor
◦ Traditional Modern Trade Channels
◦ Some General Trade channels (School cafeterias)
Price
◦ Premium Price due to its being an imported Snack
◦ Less expensive than Frito Lay and Pringles, but
more expensive than Oishi and other local snacks.
36. All natural potato snacks
◦ Made from fresh potatoes, pure
vegetable oil and other seasonings
◦ 100% no preservatives
◦ Ensures crisp, crunchy texture and
a superb fresh fried potato taste.
◦ Packed in re-sealable, foil-
lined, “stay fresh” canisters to retain
freshness
37. Two years shelf life.
Single Serve size is child safe
with no metal rings or sharp
metal edge on lid
Every medium and large size
container comes with a
reusable, plastic lid
38. Unflavored
◦ Original Shoestrings
◦ 50% Less Salt Shoestrings
◦ Fabulous Fries
42. Dispenser Programs - (Cinema Snack Bars)
On-Premise Activation Programs
Recipes on the website
Holiday/ Hamper programs
Cable TV exposure
43. No differentiating factor
No innovative factor except for “Pik-Nik
recipes”
Inadequate efforts to sustain good business
OR obtain goal of becoming number 1.
44.
45.
46. The consumers of junk food are at various
ages, but Pik-Nik chose to market to those
aged 18-25. The characteristics I have
obtained from my research survey has shown
that they are mostly going through an
emotional roller coaster at this point in their
lives
47. These individuals are in the “twilight zone” of
being the problems and care-freeness teenager
and responsibilities of an adult. It is in these
moments that these individuals make the first
most important choices for their lives.
It is in these delicate moments that we need our
friends the most for support, but only real
friends stick with you thru good times and the
bad.
◦ This is most true for high-schoolers choosing/entering
college, college students choosing their first job, or
couples checking where they are headed towards, etc.
48. The Philippine environment’s online market is
growing steadily, with its current penetration
level at 50% of the population. This new
channel is a good, cheap, and effective way to
reach Pik-Nik’s target consumers.
49. “These periods of uncertainty in my young
adult life are moments that will define
me, and I want to know that I am making the
right choices. I am going through so much in
my life right now that this is the moment I
need the most help, and it is only true friends
that will stay with me through good times
and the bad.”
50.
51. Young & trendy 18 to 25 years old
Gregarious
Fun loving
Adventurous
Independent & dynamic
Eating “on the move”
Snacking for fun
52. Young, emotionally
“high”, teenagers, transitioning to the adult
life (Aged 18-25)
Fun loving and yet care for the consequences
of their actions to their future
Those individuals who are in the middle of
their “soul-searching” through the choices
they are about to make.
53.
54. To have 10,000 fans by the end of the year
on Pik-Niks new facebook fan page.
To have associated the positioning of “Pik-
Nik: The True Friend” beyond the promotional
activity
55. Produce a flash game to be posted online
(Facebook Fan Page), with an online scoring
system and public leaderboards.
◦ Tetris, with tiles as Pik-Nik strips
◦ Weekly Winners obtain a 100Php Pik-Nik Gift
Certificate
Utilize SEO and PPC to drive traffic to the
website
Have a monthly photo uploading competition
where users “nominate” someone who needs
a friend, and a little cheering up.