The document outlines the goals, strengths, weaknesses, opportunities, and threats for a resort hotel project. The resort's goals are to provide consistent five-star service, increase guests and targeted promotions, and increase staff efficiency. Strengths include great service and reputation, while weaknesses are inefficient operations and scheduling. An opportunity exists to implement electronic survey and HR systems to address issues. This would improve staff productivity, decrease costs, and help track industry trends, helping overcome threats from potential economic shifts.