SlideShare a Scribd company logo
 STATUS PLAN
 GM : Operations The Hotel Manager is responsible for achieving optimal guest
satisfaction and a good working environment to attain all set objectives. To
achieve this, the Hotel Manager should run the hotel in accordance with the
Standard Operating Procedures and Policies as set out by the company. The
Hotel Manager shall see to the implementation of optimal and attractive
products and services required to address the hotel’s target groups, based on
pre-agreed marketing plans and budgets. The Hotel Manager shall ensure the
correct production and distribution of information and promotion materials as
agreed to. Handling complaints, in the resort. Other reliable to the above
mentioned, tasks in order of the executive; Handing over opinions and beliefs,
decisions etc. to the executives; Leading various internal and external
meetings; Supervise the fulfillment of the regulations of the employment
legalization, Occupational Health & Safety Act, regulations and other legal
requirements Correct use of Company's corporate identity. Maintain contacts
with public authorities Highly managerial capacities • Highly organized and
efficient individual • Pro-active and result driven Flexible • Both team player and
captain (hands-on) • Ability to adapt vision and proven flexibility
BOD
Service Supporting
MaintFO
Function
StaffHKP
Accounting
Controller
Director
HR
HKP
F&B
SALE
SEC Summarize
Quality of services
Property management
Revenue
Hygiene
Standards SOP
 Mice Groups
 Walking guest
 Online Booking
 Wedding
 TO/TA/OTA’s
 International Market Sale
 Advertising
 Travel Guide Book
 Beer Companies
 Steel factory
 Coke Factory
 French market
 Russian Marketing
 China Market
 Australia Market
 Trip Adviser Ranking
(Brochures)
 European market
 Video Clip
 Local TV Station
 News Paper
 Radio
 Tourist Fair
 BIS & IS
 Vietnam Uni School
 ACG
 VN-UNESCO
 Collect School
 International Uni
Discount
For
Students
Online
Selling
Seasonal
Selling
Gift
Voucher
 To be a successful hotel in your market you must
know 4 things………
 Hotel Surroundings
› Key Competitors: Hotels within a 3-5 mile radius
› Key Selling Points: Mall, Restaurants, Sporting Events
 Hotel Needs
› What areas does your hotel need to work on? GOALS?
 ADR, Rev Par, Occupancy, Overall Revenue
 Corporate Clients, Group & Tour, Week or Weekend Leisure
 Hotel Strengths
› What does your hotel offer that competition does NOT?
› How can you stand out from your competition?
 Hotel ‘Weaknesses’ (Areas to Work On)
› You MUST understand what your hotel does not offer before you can
sell & market your product successfully
› Put yourself in the consumers position & point of view
S.W.O.T Analysis (Strengths, Weaknesses, Opportunities & Threats)
 Bad Weather Special” (previous example)
› Hand out coupons or flyers to surrounding
businesses offering special weather rate.
› Employees that travel may need a place to stay
› Managers, Doctors, Nurses travel 30+ miles
 “Weekend Warrior”
› What are the slower days of the week for your
hotel?
› Our hotel loses Occupancy during certain times
of the year during the weekend.
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Randy No

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  • 9.
  • 10.
  • 11.
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  • 18.  STATUS PLAN  GM : Operations The Hotel Manager is responsible for achieving optimal guest satisfaction and a good working environment to attain all set objectives. To achieve this, the Hotel Manager should run the hotel in accordance with the Standard Operating Procedures and Policies as set out by the company. The Hotel Manager shall see to the implementation of optimal and attractive products and services required to address the hotel’s target groups, based on pre-agreed marketing plans and budgets. The Hotel Manager shall ensure the correct production and distribution of information and promotion materials as agreed to. Handling complaints, in the resort. Other reliable to the above mentioned, tasks in order of the executive; Handing over opinions and beliefs, decisions etc. to the executives; Leading various internal and external meetings; Supervise the fulfillment of the regulations of the employment legalization, Occupational Health & Safety Act, regulations and other legal requirements Correct use of Company's corporate identity. Maintain contacts with public authorities Highly managerial capacities • Highly organized and efficient individual • Pro-active and result driven Flexible • Both team player and captain (hands-on) • Ability to adapt vision and proven flexibility
  • 20. Quality of services Property management Revenue Hygiene Standards SOP  Mice Groups  Walking guest  Online Booking  Wedding  TO/TA/OTA’s
  • 21.  International Market Sale  Advertising  Travel Guide Book  Beer Companies  Steel factory  Coke Factory  French market  Russian Marketing  China Market  Australia Market  Trip Adviser Ranking (Brochures)  European market  Video Clip  Local TV Station  News Paper  Radio  Tourist Fair  BIS & IS  Vietnam Uni School  ACG  VN-UNESCO  Collect School  International Uni
  • 23.  To be a successful hotel in your market you must know 4 things………  Hotel Surroundings › Key Competitors: Hotels within a 3-5 mile radius › Key Selling Points: Mall, Restaurants, Sporting Events  Hotel Needs › What areas does your hotel need to work on? GOALS?  ADR, Rev Par, Occupancy, Overall Revenue  Corporate Clients, Group & Tour, Week or Weekend Leisure  Hotel Strengths › What does your hotel offer that competition does NOT? › How can you stand out from your competition?  Hotel ‘Weaknesses’ (Areas to Work On) › You MUST understand what your hotel does not offer before you can sell & market your product successfully › Put yourself in the consumers position & point of view S.W.O.T Analysis (Strengths, Weaknesses, Opportunities & Threats)
  • 24.  Bad Weather Special” (previous example) › Hand out coupons or flyers to surrounding businesses offering special weather rate. › Employees that travel may need a place to stay › Managers, Doctors, Nurses travel 30+ miles  “Weekend Warrior” › What are the slower days of the week for your hotel? › Our hotel loses Occupancy during certain times of the year during the weekend.