The document provides an overview of a search engine marketing plan for Company "A" Jets, a private jet charter company. It analyzes Company "A"'s current online presence and competitors. The proposed multi-phase plan includes optimizing paid search campaigns, search engine optimization to improve organic rankings, and later expanding into social media and web 2.0 strategies to generate more online leads and traffic. The first phase focuses on paid search and SEO with a total budget of $35,000 over 4 months.

1. Private Jet Company Overview

6. Company "A" Jets

11. Blue star PPC spending

13. Net Jets PPC spending

14. Marquis Jets PPC Spending 1 marquis jet 2 jetcard 2 marquis jet 3 jetcard 7 netjets 8 marquis 8 netjets 8 privatge jet 17 private jet 22 netjets aviation Sample organic rankings Marquis mostly uses PPC

15. JetCharters Other network examples

16. OneSky Other network examples

17. Top Ten Competitors for the keyword phrase “ private jet charter ” Sample list of targeted searches

24. Web 2.0

27. Thank you.