Samantha Dybac is the founder and director of Sammway, an integrated communications agency in Australia. She has 17 years of experience in PR, marketing, and events. Her agency provides services such as public relations, event production, branding, and personal branding workshops. She has worked with a variety of clients across several industries. Some of her notable clients include Kerry Chikarovski, a former NSW opposition leader, and Adopt Change, an advocacy group for ethical adoption reform in Australia.

1. Samantha Dybac
Founder & Director | Sammway
Entrepreneur, brand builder, speaker and strategic connector. I have
17 years experience in the PR, strategic consulting, marketing and
events industries.
I have worked with a variety of clients and sectors including, not for
profit, digital, government relations, local council, female
entrepreneurs, startups, fast moving consumer goods, property
developers, health and fitness, hospitality and events.
Regardless of the company, client or project, I have successfully built
strategic relationships and delivered value across PR, events and
strategic communications.
My company, Sammway, has built a reputation.
As one of Australia’s leading integrated communications agencies we
help build awareness, recognition and exposure. Our services include,
public relations, event production, brand and marketing strategy, video animation and personal brand
workshops.
An example of a long standing working relationship is with, Kerry Chikarovski, a former NSW Opposition
Leader and now government relation’s adviser, speaker and board director.
I have a special interest in the not for profit sector and am responsible for the PR, marketing & events of
Adopt Change, an advocacy and research group for ethical adoption reform in Australia, Founded by
Deborra-lee Furness. I am also a marketing committee member of Odyssey House.
I recently joined 11 female entrepreneurs representing Australia at the United Nations inaugural,
International Women’s Entrepreneurship Day, 19 November 2014.
In July 2014, as an international keynote speaker & workshop facilitator, I addressed an audience of
public relations professionals in Singapore on "Maximising your PR Performance".
In 2013, I represented Australia at the G20 Young Entrepreneurs’ Alliance (G20YEA) summit in
Moscow, Russia.
As the NSW Crusader for the League of Extraordinary Women, I helped launch Australia’s largest
movement to empower & educate young female entrepreneurs, recruiting high profile speakers and
staging events.
Past and present clients include; Former NSW opposition leader, Kerry Chikarovski, City of Sydney
Councillor and Small Business Leader, Angela Vithoulkas, award winning Founder & CEO KX Group,
Aaron Smith, Enterprise Network for Young Entrepreneurs (ENYA), League of Extraordinary Women,
Founder & Managing Director WINK Models, Taryn Williams, Not for profit organisation, Adopt Change,
Digital publisher Private Media (Crikey, SmartCompany, Startup Smart, Women’s Agenda, The
Mandarin), Wealth Enhancers, award winning Gen Y finance experts, Sarah Riegelhuth & Finn Kelly,
Changemakers festival (event), DAZE of Disruption (event), National Adoption Awareness Week 2014.
Please refer to the Sammway website for examples of our work http://www.sammway.com.au
You can find me on LinkedIn or Twitter
You can contact me via m: 0411 251 373 e: sjdybac@sammway.com.au