This document outlines an app called Sama that teaches business concepts quickly through concise summaries of key principles and real-world examples. It aims to provide business education to professionals who lack time for traditional courses. The target market includes LinkedIn users, business students, and startup founders. Sama will compete with other online learning platforms but offers unique 50-word summaries and a large library of case studies, including user-contributed examples. Example use cases show how professionals could use Sama to learn about growth hacking, marketing concepts during their commute, or understand a financial term quickly. The business model involves subscriptions, advertising, and proprietary courses to generate revenue.

1. Sama
The Idea
Elevatr Pitch
Teaches practical business concepts & examples quickly and easily without enrolling in a school or
reading a book
Problem
I don't have to attend business school or read 300 pages to understand a simple principle. I also want
examples of people who have done it and how.
Solution
An app that teaches me business concepts in less than 50 words & provides cases or analogies I can
practice.
The Market
Target Market
The linkedin crowd.“it targeted successful and ambitious professionals”
Business students
Startup founders in incubators
Competition
Business books, udacity, coursera, khan academy, skillshare
Competitive Advantage
50 word summaries
Greatest library of cases
Real entrepreneurs adding their examples

2. The Product
Use Cases
Pavia wants to know what growth hacking is and how to apply it to fathom. She types "growth hacking"
into Sama and finds out how amazon, birch box and Expedia do it.
Cassandra wants to learn marketing and branding but has no way to attend a short course while she
works. She's a slow reader so 3 marketing or branding books will take her a long time. With Sama, all she
has to do is create a playlist or just follow the one provided. Everyday during her morning commute she
reads two of the principles and checks out the examples.
Jeffrey has some investors coming and needs to know what a convertible note is. A quick search on Sama
gives him a definition & examples of convertible notes.
Vijay has just taken over his mother's business and wants to understand management. He does not have
the time to enroll in a course so he reads and practices one Sama a day.
Product Features
5 part breakdown of business for every company
Save your notes in a playlist
Teach another feature/peer assignments
User ratings
Get matched with topics you're interested in
Community adds their own examples
Brand Identity
Blue, grey and gold
Maybe white somewhere
Business Model
Monetization
Subscriptions to extra proprietary cases from HBS
Paid listings from jobs, colleges
Advertising from service providers like lawyers,
developers,accountants,banks,investors,schools,incubators,online schools
Proprietary courses for enterprise
Flash cards, books
Distribution
Friends & family
Posters/web banners via Social media
Direct marketing to startup and business community as well as schools
Financials

3. Cost of app outsourced:$10-40k, freelancer:$15-40k, dev shop $100-$175k
Yc $20k-tithe-2000, wifi $150,credit $300, gas, clothes,misc=$4500
Execution
Key People
Ben Ephson-dev $1500
Ux dude-
Milestones
Build prototype that allows people to login, read text,share text on social media and add their own
examples by may 14
Next Steps
Find full stack dev