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The ReTV project presented by Lyndon Nixon (Modul Technology) at the Cross Media Cafe 'Linear meets Digital'. The presentation from TV to ReTV addressed the aim of the project to develop a dasboard (Trans Vector Platform) which will provides broadcasters and their content partners (e.g. archives, OTT services, etc.) with the ability to “publish to all media vectors with the effort of one”. It empowers broadcasters and brands to continuously measure and predict the success of content and advertisements in terms of reach and audience engagement across vectors, allowing them to optimize decision making processes.