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ReTV @ cross media cafe 2018



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The ReTV project presented by Lyndon Nixon (Modul Technology) at the Cross Media Cafe 'Linear meets Digital'. The presentation from TV to ReTV addressed the aim of the project to develop a dasboard (Trans Vector Platform) which will provides broadcasters and their content partners (e.g. archives, OTT services, etc.) with the ability to “publish to all media vectors with the effort of one”. It empowers broadcasters and brands to continuously measure and predict the success of content and advertisements in terms of reach and audience engagement across vectors, allowing them to optimize decision making processes.

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ReTV @ cross media cafe 2018

  1. 1. @ReTV_EU Facebook: Instagram: retv_project From TV to ReTV How television will Re-invent itself Lyndon Nixon, MODUL Technology Cross-media Café, 19/6/2018
  2. 2. Viewing of linear broadcast TV is decreasing while time spent with digital content on Catchup TV, on-demand OTT or social media rises. Broadcaster audiences are fragmented across digital channels and digital channels are full of competing content offers for their limited attention. The TV industry is still catching up with their online competition in the use of Web technology: interaction, tracking, personalisation and targeting.
  3. 3. @ReTV_EU Facebook: Instagram: retv_project ReTV works on a Trans-Vector Platform (TVP) to analyse content and advertisements across all channels and “publish to all media vectors with the effort of one”
  4. 4. @ReTV_EU Facebook: Instagram: retv_project
  5. 5. @ReTV_EU Facebook: Instagram: retv_project
  6. 6. The ReTV Stakeholder Forum is your opportunity to engage with us, be first to get updates and have the opportunity to test the TVP and applications! First prototype of the TVP Dashboard will be made available by end of 2018 Applications on top of TVP (for content placement, media recommendation and targeted advertising) will be tested in the 1st half of 2019
  7. 7. @ReTV_EU Facebook: Instagram: retv_project Prof. dr. Lora Aroyo ReTV Project Coordinator info@retv- @ReTV_EU @ReTVeu ReTV Project retv_project