new marketing concepts for tourism industry

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presentation for business managers of the Amsterdam Tourist Board

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new marketing concepts for tourism industry

  1. 1. new marketing trends en ontwikkelingen voor de tourist information markt frank reef november 2006
  2. 2. what’s new <ul><li>mobiele telefonie </li></ul><ul><li>n arrowcasting </li></ul><ul><li>podcast </li></ul><ul><li>social networks </li></ul>
  3. 3. mobiele telefonie <ul><li>‘ One day every town will have one’ </li></ul><ul><li>quote by Alexander Graham Bell </li></ul><ul><li>inventor of the telephone </li></ul>
  4. 4. mobiele telefonie <ul><li>http://www.youtube.com/watch?v=j6RtqlxrPgQ </li></ul>
  5. 5. mobiel mobiel internet <ul><li>mobiel internet </li></ul><ul><li>mobiele applicaties </li></ul>
  6. 6. mobiel mobiele reisgids voor mobiele telefoon en PDA
  7. 7. mobiel applicaties voor mobiele telefoons
  8. 8. narrowcasting <ul><li>narrowcasting is a form of broadcasting </li></ul><ul><li>narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, or demographic attributes </li></ul><ul><li>narrowcasting is based on the idea that mass audiences do not exist </li></ul>
  9. 9. narrowcasting targetted advertising <ul><li>http://www.thisison.nl/project_details.php?project=Bravia </li></ul>
  10. 10. narrowcasting digital signage en interactieve media <ul><li>target marketing </li></ul><ul><ul><li>doelgroepspecifiek </li></ul></ul><ul><ul><li>mogelijkheid tot interactiviteit </li></ul></ul><ul><li>instore media </li></ul><ul><ul><li>real-time en up-to-date </li></ul></ul><ul><ul><li>advertising </li></ul></ul><ul><li>broadcasting networks </li></ul><ul><ul><li>Schiphol Airport </li></ul></ul><ul><ul><li>NS stations </li></ul></ul><ul><ul><li>(airport-)taxi’s </li></ul></ul>
  11. 11. podcast <ul><li>A podcast is a multimedia file distributed over </li></ul><ul><li>the Internet using syndication feeds, for </li></ul><ul><li>playback on mobile devices and personal </li></ul><ul><li>computers </li></ul>
  12. 12. podcast podscroll <ul><li>Digitale reisgidsen voor gebruik op iPod of mobiele telefoon </li></ul><ul><ul><li>Rough Guide </li></ul></ul><ul><ul><li>WCities </li></ul></ul>
  13. 13. podcast travelcast <ul><li>Gesproken reisgidsen </li></ul><ul><ul><li>walki-talki.com </li></ul></ul>
  14. 14. internet social networks <ul><li>create </li></ul><ul><ul><li>reisverhalen, foto’s en video’s </li></ul></ul><ul><li>share </li></ul><ul><ul><li>blogs, vlogs en fotoalbums </li></ul></ul><ul><ul><li>communities </li></ul></ul><ul><ul><li>mashup </li></ul></ul><ul><li>comment </li></ul><ul><ul><li>user feedback </li></ul></ul><ul><li>search </li></ul><ul><ul><li>local search </li></ul></ul><ul><ul><li>Google Earth </li></ul></ul>
  15. 15. social networks weblogs
  16. 16. social networks fotoalbums
  17. 17. social networks video’s
  18. 18. social networks communities
  19. 19. social networks mashups
  20. 20. social networks travelblogs
  21. 21. social networks weblogs
  22. 22. social networks customer feedback
  23. 23. search local content
  24. 24. search mobile search
  25. 25. search Google Earth

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