The document outlines the dissemination work package of a project taking place from 2013 to 2015. It includes a 30 month dissemination plan with milestones for stakeholder mapping, developing dissemination materials and websites, organizing workshops and conferences, and engaging with end users and stakeholders throughout the project duration and after its completion. The plan details the dissemination methods, expected outcomes, and milestones to ensure communication of the project results to relevant audiences.

1. Kick-off meeting
7-8 February 2013
Plovdiv, Bulgaria
WP 7 DISSEMINATION
Duration: 30 months
Start: 01/01/2013
End: 30/06/2015

2. 2
Duration
Pre-project launch
All over project life time
(01/01/2013 – 30/06/2015)
Continues – post project life time
Kick-off meeting, 7-8 February 2013, Plovdiv, Bulgaria

3. 3
Dissemination plan
 Stakeholder mapping, key messages development, brand values – M 1
 Development of key stakeholder networks and audience profiling; scoping
of information to be communicated; development of values through a
series of interactive workshops. M1-3.
 Kick-off meeting publicity – M3: Press/media work pre and post event at
local levels. Press releases circulated to gain interest for the project and
help embed into the media. (Strategic level stakeholders)
 Brand development– M5: To identify the elements of the SGSCC brand in
line with target market segments and audience profiling. The results will be
a fully developed brand and brand guidelines for use and application (All
stakeholders)
Kick-off meeting, 7-8 February 2013, Plovdiv, Bulgaria

4. 4
Dissemination (2)
 Project Website – M2: Accessible website as platform for
project information and product platform. (All stakeholders)
 News and features – M4: Write a series of features for
mainstream & specialist media. Plan of release, in line with
specific events or consultation, will also be included. (All
stakeholders, & end users)
 Project Communications pack – M3: Official marketing (incl.
production of promotional materials) of the project begins
and promotion switches to encouraging use of the SGSCC
products. (All key stakeholders)
Kick-off meeting, 7-8 February 2013, Plovdiv, Bulgaria

5. 5
Dissemination plan (3)
 Product launch – M 22: Official launches per
partner country at planned events to which
stakeholders will be invited (All key stakeholders)
 Dedicated Project Conference – M 29: User and
community led EU forum to disseminate project
results to achieve wider exploitation.
 Involvement of end users throughout to
disseminate at conferences, on evaluation &
consultation/user sensitive design throughout
project to endorse accessibility/usability of
products - M1-24
Kick-off meeting, 7-8 February 2013, Plovdiv, Bulgaria

6. 6
Dissemination plan (4)
 Allpartners to release information about the
project :
 Newspapers / magazines/ newsletters ≥ 7 per country
 News releases ≥ 6 per country
 PPT within events ≥ 7 per country / 5 on EU level
 TV & Radio announcements ≥ 2 per country
 Press conferences ≥ 1 per country (coincidence with
TSN partners meetings)
 National valorisation events ≥ 2 per country
Kick-off meeting, 7-8 February 2013, Plovdiv, Bulgaria

7. 7
Working methods and techniques
 Conferences, presentations, seminars and workshops;
 Press releases to mainstream local and national press,
specialist press, TV, radio, internet media;
 Publications in specialized magazines;
 On-line dissemination: through project web site;
establishment of reciprocal web links; e-mail shots;
indexing on-line resources to search engines;
 Face-to-face group and individual meetings with VET
managers, employers and potential end users;
 Reports for policy makers and other influential people;
 Dissemination through networks of employers and VET
organisations;
 Promotional materials
 Interviews, broadcasts;
Kick-off meeting, 7-8 February 2013, Plovdiv, Bulgaria

8. 8
Expected outcomes:
 DEV. 7.1 – Dissemination strategy – M 3
 DEV. 7.2 – National dissemination materials (EN, BG, DE,
NL, LT, SER, TR) – M 5
 DEV. 7.3 – Project multilingual website – M 2
Milestones:
 M1 Dissemination plan
 M2 Organisation of end-users workshops at national
level (50-60 attendees per country)
 M3 Production and distribution of dissemination
materials
 M4 Publications, conference presentations
Kick-off meeting, 7-8 February 2013, Plovdiv, Bulgaria

9. 9
Contact details:
E-mail: interprojectsbg@gmail.com
Andrean Lazarov
Vasilka Sabeva
Petia Grudeva
Tel. + 359 896 846 375
Fax.: +359 301 69 617
Kick-off meeting, 7-8 February 2013, Plovdiv, Bulgaria