MealTics is a crowdfunding platform that allows users to purchase "MealTics" for $3 each to fund meals for homeless people from local restaurants. When the target number of meals is reached, MealTics purchases the meals from partner restaurants and a soup kitchen picks them up. Users can share their purchase on social media and have a chance to win monthly prizes. The founders aim to partner with restaurants, food banks, and organizations to fight hunger while providing marketing benefits to businesses. Their financial projections estimate $200k in revenue for 2013 from 5 cities with 200 partner restaurants and 50 organizations. Keys to success include engaging marketing, easy partnerships, and touching people's hearts to help fellow Americans in
MealTics is a social enterprise that aims to help fight hunger in America by connecting restaurants, customers, and organizations in need of food donations. Customers can purchase healthy meals from participating restaurants for $1-4 each, with 50 cents from each meal going to MealTics and the rest to the restaurant. The purchased meals are then donated to local soup kitchens and shelters. The platform allows customers to share their experience on social media and enter to win monthly prizes. MealTics projects serving over 50,000 users and partnering with over 30 restaurants and 30 organizations by 2012.
Karma Sauce started in 2008 when neighbors challenged each other to eat local food for a month. They began experimenting with sauces using local ingredients, creating two sauces - Good Karma and Bad Karma. Currently, Karma aims to increase online sales to $1,000 per week by March 2015. A SWOT analysis identified strengths like product quality but also weaknesses such as an inconsistent website. The target market is foodies aged 20-50 in New York and other states. Current promotions include Facebook, radio ads, and festival booths. Hot sauce trends favor Karma due to its natural ingredients. Expanding social media use, especially Pinterest which sees high e-commerce sharing, could help Karma meet its sales goal.
This a presentation that I put together in May 2011 that discusses Innocent Smoothies' success with social media.
The brand identity is analyzed using all communication platforms, secondary research formed the basis of the competitive analysis, and a full out analysis using listening was used to describe and critique their social media landscape.
This is a presentation I put together in 2009 for a client of mine, Oasis (a bottled water company in Dubai, UAE).
The Innocent Smoothies case study was used in an effort to convince Oasis to take a similar "human" approach to communication by proving that FMCG/CPG products can be successfully differentiated in such a manner.
It is then followed by a competitive analysis.
This document presents a campaign plan for Innocent Smoothies to raise awareness among young adults aged 18-22 in Ho Chi Minh City. The key message is "Bring Nature Closer to You" and the big idea is "Nature Beside You." The plan uses integrated marketing communication tools like websites, social media, events, advertising, and sales promotions. The media plan aims to reach 70% of the target audience at least 4 times in 4 weeks through continuous scheduling of TV commercials and print ads. Evaluation of increasing brand awareness and sales will determine the campaign's success.
The document provides information about Starbucks and Dunkin' Donuts and their social media presence. It discusses their brands, target markets, and examples of social media posts. Starbucks targets younger consumers and those with higher incomes, while Dunkin' Donuts appeals more broadly to everyday customers. Both see engagement around new products but also negative reactions to changes like Starbucks modifying its rewards program.
MealTics is a social enterprise that aims to help fight hunger in America by connecting restaurants, customers, and organizations in need of food donations. Customers can purchase healthy meals from participating restaurants for $1-4 each, with 50 cents from each meal going to MealTics and the rest to the restaurant. The purchased meals are then donated to local soup kitchens and shelters. The platform allows customers to share their experience on social media and enter to win monthly prizes. MealTics projects serving over 50,000 users and partnering with over 30 restaurants and 30 organizations by 2012.
Karma Sauce started in 2008 when neighbors challenged each other to eat local food for a month. They began experimenting with sauces using local ingredients, creating two sauces - Good Karma and Bad Karma. Currently, Karma aims to increase online sales to $1,000 per week by March 2015. A SWOT analysis identified strengths like product quality but also weaknesses such as an inconsistent website. The target market is foodies aged 20-50 in New York and other states. Current promotions include Facebook, radio ads, and festival booths. Hot sauce trends favor Karma due to its natural ingredients. Expanding social media use, especially Pinterest which sees high e-commerce sharing, could help Karma meet its sales goal.
This a presentation that I put together in May 2011 that discusses Innocent Smoothies' success with social media.
The brand identity is analyzed using all communication platforms, secondary research formed the basis of the competitive analysis, and a full out analysis using listening was used to describe and critique their social media landscape.
This is a presentation I put together in 2009 for a client of mine, Oasis (a bottled water company in Dubai, UAE).
The Innocent Smoothies case study was used in an effort to convince Oasis to take a similar "human" approach to communication by proving that FMCG/CPG products can be successfully differentiated in such a manner.
It is then followed by a competitive analysis.
This document presents a campaign plan for Innocent Smoothies to raise awareness among young adults aged 18-22 in Ho Chi Minh City. The key message is "Bring Nature Closer to You" and the big idea is "Nature Beside You." The plan uses integrated marketing communication tools like websites, social media, events, advertising, and sales promotions. The media plan aims to reach 70% of the target audience at least 4 times in 4 weeks through continuous scheduling of TV commercials and print ads. Evaluation of increasing brand awareness and sales will determine the campaign's success.
The document provides information about Starbucks and Dunkin' Donuts and their social media presence. It discusses their brands, target markets, and examples of social media posts. Starbucks targets younger consumers and those with higher incomes, while Dunkin' Donuts appeals more broadly to everyday customers. Both see engagement around new products but also negative reactions to changes like Starbucks modifying its rewards program.
This document outlines 3M Canada's 2010 integrated marketing campaign proposal to support the Canadian Breast Cancer Foundation. The campaign, called "Do For The Cure", includes online contests like a musical video contest and dance contest to promote breast cancer awareness. It also includes in-person events like a screening tour, run for the cure race, and leveraging partnerships with TV shows like Glee. The goals are to drive sales of Post-it products, engage customers and employees, and maximize return through donation of proceeds to the foundation.
A relatively new marketing strategy, Cause Marketing is built around the concept of aligning a brand or business with a charitable cause for mutual benefit. This is not about donations or simply fundraising, but instead about developing an integrated marketing plan with a cause related partner that fits with your brand identity and your company philosophy. We will show you how to research and identify the right cause for your brand, define the roles of the relationship, create a messaging platform, and how to engage your employees, vendors, partners and customers with the cause.
Cause Marketing (social awareness through marketing practices)Shraddha Kosaria
The document discusses cause marketing and its benefits for businesses. It notes that cause marketing involves cooperative efforts between for-profit businesses and non-profits for mutual benefit. It then outlines some key benefits of cause marketing, including financial benefits like increased sales; improved customer, employee and brand engagement; and positive impacts on a company's image. Some potential disadvantages are also discussed, such as reputational risks if the non-profit or company involved have issues. Various types of cause marketing campaigns and how to take them online are also described.
Dunkin Donuts India - Event & Activation Strategy IdeaSoumitra Roy
The following is an Event and Activation Strategy idea presentation for Dunkin Donuts India made by Advertising and Public Relations students of Indian Institute of Mass Communication, New Delhi
The document summarizes different types of cause promotion strategies that companies can utilize. It discusses 10 specific types of cause promotions like donation with purchase, donation with label redemption, buy one give one promotions, and campaigns that encourage volunteerism. Each type is explained along with examples and the potential pros and cons. The strategies vary in terms of the level of engagement required from consumers and how directly linked the promotion is to product sales.
Cause marketing, some successful campaignsVibhor Goel
Tata Tea launched their "Jaago Re" campaign in 2008 to raise awareness for social issues in India related to elections and corruption. The campaign partners with NGOs and non-profits to educate citizens. Notable campaigns include "One Billion Votes" which encouraged voter registration and turnout, and "Khilana Bandh, Pilana Shuru" which brought attention to combating corruption. The campaign aims to wake Indians up both physically with their tea product and intellectually to civic duties through thought-provoking advertising.
Boom Boom! Revolution is a social innovation company located in Santa Cruz, California that creates positive consumer products intended to instigate an "uprising of guerrilla goodness" and make kindness cool again. Their flagship product is Boom Boom! Cards, which are artistically designed cards that each specify an act of kindness for the user to perform, such as holding doors for people or buying someone a coffee, with the goal of generating more kindness through intentional good deeds. The company was co-founded by Hélène Scott and Mary Beth Campbell to deliver a message of positive change through unique consumer products.
The document provides a marketing plan for Honest Tea's "Cultivate Honesty" summer 2016 campaign. It includes a situation analysis of Honest Tea's history and values of honesty and integrity. Research found that millennials are increasingly volunteering locally and seeking healthier lifestyles. The campaign aims to increase awareness of Honest Tea's role in local communities. Through experiential, content, and promotional marketing, the campaign will encourage sharing how Honest Tea contributes to building honest communities. The goal is for Honest Tea to compile a definition of honesty based on community, initiation, and growth.
Assessment item 2 campaign pitch presentation - power pointTegsKirk
Group 3 offers marketing campaigns for Gloria Jeans coffee that aim to increase sales and customer satisfaction through mass marketing and targeted messaging. One issue with previous campaigns is the lack of advertising channels used, relying mainly on digital and in-store advertising which only reaches existing customers. The team proposes revisiting the previous successful "With Heart" campaign that showed social responsibility, and launching a new "10 for 10" campaign where 10% of coffee sales would go to 10 charities chosen by customers, strengthening the brand's connection to the community. An integrated advertising approach using print, digital and other media is suggested to update customers and showcase the campaign's impact.
The Snapple "Feel the Flavor" advertising campaign will target consumers aged 18-49 through various media platforms and promotions with a $50 million budget. The goal is to increase brand awareness and purchase frequency of Snapple outside its northeastern "Heartland" while maintaining brand affinity in the Heartland. The campaign will feature TV, radio, online, mobile, and in-store ads portraying Snapple flavors as fruit humanoids to show how the flavors can be enjoyed in everyday situations.
Biggby Coffee is a privately owned coffee franchise founded in 1995 that has grown to over 100 stores across 9 states. It uses social media like Twitter and Facebook extensively to promote daily deals, gather customer feedback, and give away prizes to engage customers online at no cost beyond employee time and small giveaways. They track follower and like counts to measure their social media success.
Power point (candi, angie, brittany) Yo-Spoonmocerib
The document discusses Yo-Spoon yogurt company's products, target markets, sales trends, competition, and plans for a new product launch. It provides details on Yo-Spoon's current market share, product lines, pricing, and advertising and promotional strategies. The company aims to introduce a new yogurt with edible cookie spoon to regain market share, especially in the New England and Rocky Mountain regions.
This document describes Brandslip, a marketplace that connects mid-level influencers with large social media followings to brands seeking to collaborate on creative content. Influencers and brands can browse each other's profiles, message one another directly, and bid on content partnership opportunities. Brandslip aims to help influencers monetize their audiences while giving brands affordable access to those audiences. The founders believe this model addresses the needs of both influencers struggling to monetize large followings and brands wanting to engage fans through social media storytelling.
This document provides brief bios for three team members of a startup: one graduated from Princeton in 2011 and previously founded an educational startup and worked as a business analyst; another graduated from USC and was a developer for two companies and previously founded two startups; the third is a hacker but provides no other details.
The document promotes the Market Leader Business Suite for real estate agents. It summarizes that the suite helps agents generate leads, create polished websites, find motivated buyers, provide powerful marketing templates and campaigns, and receive training to maximize their potential and win more transactions. The suite offers a full set of integrated digital marketing and client management tools in one seamless system.
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
This document outlines 3M Canada's 2010 integrated marketing campaign proposal to support the Canadian Breast Cancer Foundation. The campaign, called "Do For The Cure", includes online contests like a musical video contest and dance contest to promote breast cancer awareness. It also includes in-person events like a screening tour, run for the cure race, and leveraging partnerships with TV shows like Glee. The goals are to drive sales of Post-it products, engage customers and employees, and maximize return through donation of proceeds to the foundation.
A relatively new marketing strategy, Cause Marketing is built around the concept of aligning a brand or business with a charitable cause for mutual benefit. This is not about donations or simply fundraising, but instead about developing an integrated marketing plan with a cause related partner that fits with your brand identity and your company philosophy. We will show you how to research and identify the right cause for your brand, define the roles of the relationship, create a messaging platform, and how to engage your employees, vendors, partners and customers with the cause.
Cause Marketing (social awareness through marketing practices)Shraddha Kosaria
The document discusses cause marketing and its benefits for businesses. It notes that cause marketing involves cooperative efforts between for-profit businesses and non-profits for mutual benefit. It then outlines some key benefits of cause marketing, including financial benefits like increased sales; improved customer, employee and brand engagement; and positive impacts on a company's image. Some potential disadvantages are also discussed, such as reputational risks if the non-profit or company involved have issues. Various types of cause marketing campaigns and how to take them online are also described.
Dunkin Donuts India - Event & Activation Strategy IdeaSoumitra Roy
The following is an Event and Activation Strategy idea presentation for Dunkin Donuts India made by Advertising and Public Relations students of Indian Institute of Mass Communication, New Delhi
The document summarizes different types of cause promotion strategies that companies can utilize. It discusses 10 specific types of cause promotions like donation with purchase, donation with label redemption, buy one give one promotions, and campaigns that encourage volunteerism. Each type is explained along with examples and the potential pros and cons. The strategies vary in terms of the level of engagement required from consumers and how directly linked the promotion is to product sales.
Cause marketing, some successful campaignsVibhor Goel
Tata Tea launched their "Jaago Re" campaign in 2008 to raise awareness for social issues in India related to elections and corruption. The campaign partners with NGOs and non-profits to educate citizens. Notable campaigns include "One Billion Votes" which encouraged voter registration and turnout, and "Khilana Bandh, Pilana Shuru" which brought attention to combating corruption. The campaign aims to wake Indians up both physically with their tea product and intellectually to civic duties through thought-provoking advertising.
Boom Boom! Revolution is a social innovation company located in Santa Cruz, California that creates positive consumer products intended to instigate an "uprising of guerrilla goodness" and make kindness cool again. Their flagship product is Boom Boom! Cards, which are artistically designed cards that each specify an act of kindness for the user to perform, such as holding doors for people or buying someone a coffee, with the goal of generating more kindness through intentional good deeds. The company was co-founded by Hélène Scott and Mary Beth Campbell to deliver a message of positive change through unique consumer products.
The document provides a marketing plan for Honest Tea's "Cultivate Honesty" summer 2016 campaign. It includes a situation analysis of Honest Tea's history and values of honesty and integrity. Research found that millennials are increasingly volunteering locally and seeking healthier lifestyles. The campaign aims to increase awareness of Honest Tea's role in local communities. Through experiential, content, and promotional marketing, the campaign will encourage sharing how Honest Tea contributes to building honest communities. The goal is for Honest Tea to compile a definition of honesty based on community, initiation, and growth.
Assessment item 2 campaign pitch presentation - power pointTegsKirk
Group 3 offers marketing campaigns for Gloria Jeans coffee that aim to increase sales and customer satisfaction through mass marketing and targeted messaging. One issue with previous campaigns is the lack of advertising channels used, relying mainly on digital and in-store advertising which only reaches existing customers. The team proposes revisiting the previous successful "With Heart" campaign that showed social responsibility, and launching a new "10 for 10" campaign where 10% of coffee sales would go to 10 charities chosen by customers, strengthening the brand's connection to the community. An integrated advertising approach using print, digital and other media is suggested to update customers and showcase the campaign's impact.
The Snapple "Feel the Flavor" advertising campaign will target consumers aged 18-49 through various media platforms and promotions with a $50 million budget. The goal is to increase brand awareness and purchase frequency of Snapple outside its northeastern "Heartland" while maintaining brand affinity in the Heartland. The campaign will feature TV, radio, online, mobile, and in-store ads portraying Snapple flavors as fruit humanoids to show how the flavors can be enjoyed in everyday situations.
Biggby Coffee is a privately owned coffee franchise founded in 1995 that has grown to over 100 stores across 9 states. It uses social media like Twitter and Facebook extensively to promote daily deals, gather customer feedback, and give away prizes to engage customers online at no cost beyond employee time and small giveaways. They track follower and like counts to measure their social media success.
Power point (candi, angie, brittany) Yo-Spoonmocerib
The document discusses Yo-Spoon yogurt company's products, target markets, sales trends, competition, and plans for a new product launch. It provides details on Yo-Spoon's current market share, product lines, pricing, and advertising and promotional strategies. The company aims to introduce a new yogurt with edible cookie spoon to regain market share, especially in the New England and Rocky Mountain regions.
This document describes Brandslip, a marketplace that connects mid-level influencers with large social media followings to brands seeking to collaborate on creative content. Influencers and brands can browse each other's profiles, message one another directly, and bid on content partnership opportunities. Brandslip aims to help influencers monetize their audiences while giving brands affordable access to those audiences. The founders believe this model addresses the needs of both influencers struggling to monetize large followings and brands wanting to engage fans through social media storytelling.
This document provides brief bios for three team members of a startup: one graduated from Princeton in 2011 and previously founded an educational startup and worked as a business analyst; another graduated from USC and was a developer for two companies and previously founded two startups; the third is a hacker but provides no other details.
The document promotes the Market Leader Business Suite for real estate agents. It summarizes that the suite helps agents generate leads, create polished websites, find motivated buyers, provide powerful marketing templates and campaigns, and receive training to maximize their potential and win more transactions. The suite offers a full set of integrated digital marketing and client management tools in one seamless system.
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
This document discusses Adobe's signature preview mode and formal representation. It is a copyrighted document from Adobe Systems Incorporated from 2004-2010 with rights reserved. The document was last updated on September 21, 2010.
Essential things that should always be in your carEason Chan
A driver can bail out of a lot of sticky situations if he plans ahead. More often than not, things go south on you when you think nothing could go wrong. So it pays to hope for the best and plan for the worst, especially on the road. Here are some things that should always be kept in your car for all those just in case moments.
What happens when the digital tools and platforms we make and use for communication and entertainment are hijacked for terrorism, violence against the vulnerable and nefarious transactions? What role do designers and developers play? Are we complicit as creators of these technologies and products? Should we police them or fight back? As Portfolio Lead for Northern Lab, Northern Trust's internal innovation startup focused on client and partner experience, Antonio will share a mix of provocative scenarios torn from today's headlines and compelling stories where activism and technology facilitated peace—and war.
As a call-to-action for designers and developers to engage in projects capable of transformational change, he'll explore the question: How might technology foster new experiences to better accelerate social activism and make the world a smarter, safer place?
This document discusses cause marketing trends and strategies. It notes the rise of the "G-Generation" who values generosity and giving back. Cause marketing can differentiate brands and consumers prefer when purchases directly support causes. Women are motivated by emotional, personal causes like health, while men prefer rational appeals. Picking the right cause and structuring communications around personal relevance is key. Tying donations to each purchase can drive repeat buying. Long-term cause marketing investments can build strong brand equity over time.
Social media allows individuals and businesses to connect with people in a unique way by viewing, sharing, and communicating information and connecting in online communities. When used properly, social media can deliver quantifiable results for brands, even in a soft global economy, as people still spend money when and how they choose. To benefit from social media, companies must define goals, be active and consistent in their social media use, create valuable content, stay humble, and never provide false information to build trust and brand loyalty.
Premier Advertising has created an advertising campaign for KIND bars to increase sales by 8% by the end of the year. Their big idea is "Be our KIND" which aims to appeal to their target market's sense of belonging by portraying personas of hardworking real women like moms, athletes, and students aged 18-49. Most of their $14 million budget will go towards television advertising starting in January to capitalize on health resolutions. Primary research found their target prefers taste over price/nutrition and secondary research showed the top 3 bars and KIND's social media popularity but lack of advertising. The objectives are to increase awareness, create a positive brand image, and have 75% understanding and 60% conviction from their target audience
This document outlines an integrated marketing communications plan for Vita Coco coconut water. It discusses the product background, target market of active adults aged 22-40, and key competitors. The objectives are to create awareness of Vita Coco's health benefits and introduce the brand to new customers. The plan uses traditional media like TV, magazines, and billboards as well as new media including social platforms and in-store sampling. Touchpoints ensure a positive brand experience. Implementation will take place over 9 months, and success will be measured by sales increases and coupon/sample redemption.
This marketing campaign proposes a recipe contest called "How iCook BBQ Battle" to promote Jay D's barbecue sauce. Contestants would create recipes using the sauce as a main ingredient and submit them online. Recipes would be voted on by social media users, and the winner would receive $850 and have their recipe featured in a promotional video. The campaign aims to increase sauce sales and brand awareness through the contest and social media promotion across Facebook, Instagram, Twitter and YouTube. With a $10,000 budget, the campaign would measure success through analytical tools tracking engagement on social media platforms.
The Global Platform for Conscious Media and Entertainment called CGood TV aims to curate and create high-quality conscious media programming in order to remove the paradox of choice that consumers face in the fragmented media landscape. CGood TV will centralize, curate, and amplify meaningful programming focused on topics like health & healing, spirituality, nature, and social impact. The platform will utilize innovative technology, strong branding, and a community-focused approach to become the premier consciously curated streaming destination.
This document outlines a proposal for an app called "No Waste Save Poor" that aims to reduce food waste and hunger. The app would connect sources of surplus food, like restaurants and markets, to charitable organizations helping the hungry. Key features include GPS locators to find appropriate locations. The target market includes unsold food from supermarkets, schools, businesses, and restaurants. Competition includes other apps like "Waste No Food." The proposal discusses promotion through restaurants, social media, and community events. It also outlines plans for distribution on app stores and a schedule for recruiting volunteers and strengthening partnerships.
This document discusses the opportunities available through a multi-level marketing company called Sovereign World. It notes that people may be interested in opportunities due to various life circumstances and lists several benefits people could gain. The document then outlines Sovereign World's vision, mission, products, compensation plan, and leadership. It promotes the company's offerings and compensation potential to help people improve their health, wealth, and lifestyle.
Philanthropic marketing involves using marketing, public relations, and partnerships with charities to support causes and drive brand value. Companies can include philanthropy in their marketing mix by choosing social issues to support, allowing non-profits to promote the company's donations, encouraging customer donations by matching funds, and committing to long-term charity support. Philanthropic marketing helps companies build their brand image, increase loyalty, and maintain goodwill through positive media coverage of their social responsibility efforts. Examples include TOMS donating shoes for every pair sold, Patagonia pledging 1% of sales to environmental groups, and Coca-Cola donating to health, education and sustainability causes.
The document provides guidance on how brands can respond to changing consumer behaviors and opportunities during the COVID-19 pandemic. It outlines 4 ways brands are responding: 1) adapting manufacturing to provide essential supplies, 2) discounts/free products, 3) priority shopping, and 4) supporting those impacted. The document also discusses why brands should respond to meet rising consumer expectations of financial, emotional, and practical support. While marketing budgets are decreasing, the document argues brands should maintain marketing to build long-term brand awareness and mental availability, as those who cut marketing often see declines later. It identifies 5 new opportunities for brands during this time: understand customer reality, sell when people want to buy, clear backlogs, plan for recovery, and strengthen
Now, next and near future: Our planning framework for Covid-19 and beyondDani Goodwin
Here at twentysix, we’ve been working non-stop to guide our clients through these uncertain times. From this experience, we’ve produced a free marketing strategy playbook to support businesses with the now, next and near future.
This business plan proposes starting a business selling cheese bread (pão de queijo) at farmers markets in Los Angeles neighborhoods. The plan is to begin by selling the cheese bread, produced by a supplier, from a small cart equipped with an oven at the markets. Over time, if successful, the plan is to transition to selling through retail stores modeled after French cafes. The brand aims to position the cheese bread as a family-oriented product and associate it with social and environmental responsibility. Pricing and costs are estimated based on the Los Angeles market. Regulations for selling prepared foods at farmers markets are also outlined. The initial focus is on testing the product and business model at the markets before considering expansion.
Our guide will provide you with a roadmap of the current situation, what this means for brands, and what you can do in the coming months to protect your brand’s vitality.
The document discusses the opportunities available through a multi-level marketing company called Alpha Centauri. It outlines 7 ways for participants to earn money, including retail profits, sponsor bonuses, binary bonuses paid out on paired sales, and unilevel rebates. The compensation plan is described as one of the strongest in the industry. Significant income is claimed to be possible by building a team through the company's duplication system, with some individuals projected to earn over $1 million per year. The company is presented as a viable business and wealth creation opportunity for those willing to work the system.
Fresh City operates in 4 states on the East Coast. Their mission is to diversify their menu while serving fresh, natural ingredients. They aim to support local schools and non-profits. Their target demographic is ages 18-44, who make up 40% of their customers. Fresh City uses social media like Facebook, Twitter, and Foursquare to promote their business and engage customers.
Millennials and Generation Z consumers are snacking more frequently, with an increase in snacking 5-7 times per day. Solarti aims to empower consumers with better snack choices and a personalized experience. By leveraging consumer data and community building, Solarti can drive innovation to bring new snack products to market in just 4 months, faster than traditional brands. Solarti solves problems like a lack of innovation, inconvenience, and non-transparency in the food industry by developing unique, nutritious snacks based on consumer feedback.
This document discusses modern consumer snacking culture and trends among Millennial snackers. It finds that snacking now accounts for 50% of eating occasions and is driven by cultural trends prioritizing self, society, and the planet. Millennial snackers expect brands to prove their positive impact in these areas through policies, practices, performance, and verification. They also seek snacks that align with their values around health, community, and environment over just value and price. As such, brands must understand and embrace these trends to succeed in the snacking market.
How to find and communicate your social purpose using PRDora Nikols
Dora Nikols PR & social purpose specialist from Social Mission shows how companies can find their social purpose and promote it in a meaningful way using her Stand For Something Framework.
Today this is important as 89% of consumers would switch brands to one that supports a good cause .
2. PROBLEM
Food pantries,
49 million Americans
homeless shelters and
suffer from hunger,
other organizations
including 16 million
always need food to
children.
help the needy.
Restaurants throw Homeless Americans
away tons of food are still Americans
every day but want to and want to feel that
show they are socially way. Eating good food
responsible. is a start!
3. SOLUTION: MEALTICS
1. Local
restaurants partner
6. Help the with MealTics
homeless enjoy 2. Users can
the same meals purchase a MealTic
that we can every online for $3.
day!.
5. After 3. Once the
purchasing a meal target amount of
earn a virtual ‘tic’ meals is reached
to win monthly we purchase the
prizes! 4. The meals.
designated soup
kitchen can then
pick up the
meals.
4. MARKET SIZE
80 percent of philanthropic dollars are donated by individuals
v
Americans gave more than 298 billion to their favorite causes despite economy
Social or human services charities raised over 35 billion in 2011
5. VALUE PROPOSITION
Restaurants/Supermarkets MealTic Users
1. Easy and great way to help fight hunger in
1. Market as a socially responsible business.
America. Meals cost $3.
2. Can have a chance to win one of our
2. Every time a MealTic user shares via
monthly prizes.
social media he or she markets the
restaurant too.
3. Share your MealTic experience on
facebook and twitter and let your friends
3. Increase in sales as well as attract
know you want to end hunger in America.
customers.
4. See pictures of the kids and adults you
helped to feed.
4. Deepens brand in local communities, way
to give back.
5.You are purchasing a meal ON THE SPOT
to help a hungry child or adult.You see the
5. Quick and seamless process signing up!
direct effect of your purchase.
6. USER ACQUISITION
Launch Growth Maturity
Sharing via social media, Kickstarter & viral campaign, word of mouth
Partnering with local food PR: Grassroots marketing
pantries and restaurants, campaign, blogging, advertising Crowdfunding meals globally.
promotional materials in and partnering with
establishments. organizations to spread the
word.
Partnering with major Internet advertising, social Celebrity reps, television ads,
organizations such as media marketing, viral prizes including hanging out with
Feeding America. marketing celebrities.
Recently featured on
7. BUSINESS MODEL
We
take 50 cents
off of each MealTic
Advertising fees purchased.
for businesses and
particular
organizations.
Social
enterprise huh?
How do you make
money?
8. FOUNDER TEAM
Princeton USC
Hustler. Princeton Grad. Hacker. Worked at Affinity
Experience in founding Solutions and Thrillist. Launched
startup a startup out of his own venture Social Rescue.
college. The guy you would Dog Lover.
want in your foxhole.
Kofi Frimpong: Business Guy Rob Kumar: Tech Guy
9. FINANCIAL PROJECTIONS
Financial Projections (millions)
Yearly Revenue (millions)
3 Summary/Background
2.25
200K in Revenue for 2013
1.5 Over 200 featured restaurants in 2013
5 cities in the U.S.
0.75 Around 50 partnering food banks/organizations
0
2013 2014 2015 Expenses include: Marketing and advertising.
Expenses (millions)
Food pantries and other organizations already
have volunteers who collect food. They will
Expenses (millions)
0.5 easily be able to partner with us and
recommend the businesses they want to
0.375 partner with.
0.25
0.125 After being live for four months with our first
restaurant partner (in store Ipad purchases) we
0 are on pace to make them an extra $1,000.
2013 2014 2015
10. KEYS TO SUCCESS
We have to touch people’s hearts. Similar to how people
pay a lot of money for Tom’s shoes to help children in
Africa, people should want to help their fellow Americans
Branding in need. HEALTHY MEALS ONLY! Marketing
Have to sell to
Our monthly restaurants the
prizes have to be incredible social
cool and media
engaging. People marketing,
must see who publicity and
they are helping how MealTics
as well. Photos, will attract
hosting events, customers.
etc.
Has to be easy for organizations to reach us, restaurants
to sign up and users to download the app and share their
MealTic experience via social media.
Partnerships Ease