This document summarizes an organization called Camfed's use of Salesforce and mobile phones for data collection and monitoring of their education programs in 5 African countries. Some key points: - Camfed supports education for 1.3 million children and has a 15,000 member alumni network across 5 countries in Africa. - They use Salesforce as their CRM to manage fundraising, programs, HR and census data. - Mobile phones are used to more efficiently collect program data from teachers and mentors in schools across their regions. - This real-time data allows Camfed to better monitor programs, respond quickly and improve accountability and transparency.

1. May the Force.com be with you!
Presented by:
Daniel Probert – Head of IT Innovation
Christina Haberl – Senior Impact Officer

2. Campaign for Female Education
Our Approach
• Every child has the right to
an education
• Provide long-term support
• Offer business training &
small grants
• Empower women
Camfed’s work now spans 84 rural districts in
Ghana, Zambia, Zimbabwe, Tanzania and
Malawi.

3. Campaign for Female Education
Our Approach
• Every child has the right to
an education
• Provide long-term support
• Offer business training &
small grants
• Empower women
Education programme has benefited
1,299,700 children

4. Campaign for Female Education
Our Approach
• Every child has the right to
an education
• Provide long-term support
• Offer business training &
small grants
• Empower women
Young women’s alumni
network, Cama, is 15,437 members
strong

5. A virtuous cycle of development

6. A virtuous cycle of development
Tanzania
Ghana
Malawi
• A
n
g
o
Zambia l
a
Zimbabwe

7. Camfed’s Requirements
• Contact and Relationship Management.
• Fundraising Database.
• Contract Management.
• Human Resources Tool.
• Programme Database.
• Census data storage and query tool.
• EMIS and governmental data reporting.

8. Salesforce Selection Criteria
• Salesforce Foundation Support
• Market leading CRM
• Enterprise Class
• Cloud based
• Strong API

9. Monitoring, Evaluation & Salesforce
Monitoring and evaluation – collecting,
analysing and disseminating programme
specific data that informs programme
quality, advocacy and governance in support
of girls’ education and young women’s
leadership.

10. Monitoring, Evaluation & Salesforce

11. Monitoring, Evaluation & Salesforce

12. Mobile Phones for Data Collection
• Faster and more efficient.
• Data stored permanently and is
easily accessible.
• Comprehensive audit of
entitlements.
• Ability to respond in real time.
• Cost – $0.002 per phone record
vs. $0.30 to print and post.

13. Dataflow with Salesforce & Mobile Phones
Teacher Used for:
Mentors Camfed
Data can be • Accountability
Data
District Level accessed • Management
* Importer • Planning
Structures maps data immediately
• Communication
Trained M&E to SF
Resource
Persons
*Data collection by phone: Zambia, Ghana and Tanzania
Data collection by streamlined forms: Malawi and Zimbabwe

14. Salesforce & Mobile Phones - Results
• Almost 500 volunteers trained in phone use.
• Access to live school level information.
• Increased volume of information available.
– Mobile phone coverage Ghana: >70% schools
covered!
• Improved data access for quality checking and analysis.
• Ability to respond to financial irregularities and drop outs
immediately.
• Improved accountability and transparency to Camfed’s
clients.

15. What next for Camfed with Salesforce!
• Continue to develop current setup.
• Migrate more systems into Salesforce.
• Integrate more systems into Salesforce.
• 2 Way SMS Integration for CAMA.
• LCMS Deployment.
• Chatter / Intranet.

16. Lessons Learnt
• On going training
• Dedicated Salesforce administrators
• Staff resources for Content Management &
Data Quality
• Cultural shift
• Procedure change

17. Questions?
www.camfed.org