Sales human resource management refers to activities undertaken to attract, develop, and maintain effective sales force personnel. It involves recruiting prospective applicants, balancing supply and demand of salespeople, and selecting candidates through steps like application screening, interviews, testing, and reference checks. Recruitment sources can be internal through promotions or referrals, or external through advertising, agencies, institutions, and networking. The objective is to hire qualified people to fill sales roles defined by job descriptions outlining duties, reporting methods, requirements, and autonomy.