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Jennifer Boggess
 Parents lack ability to network effectively to
support each other and develop parenting skills
unique to deafness.
 “Shelby” is a 15 year old Deaf high school
student. She does not voice but uses only
American Sign Language to communicate. Her
parents cannot communicate with her because
they do not know how to sign. “Shelby” is
increasingly seeking out male attention in
inappropriate ways and her parents are clueless
how to engage her in alternative activities or how
to provide positive family reinforcements.
 Established in 2003.
 Funded by Juvenile Welfare Board of Pinellas
County.
 Serves all families in Pinellas County who
have Deaf or Hard of Hearing members.
 Seeks to empower Deaf individuals while
enriching the Deaf community with services
promoting family growth.
 Collaborates with Pinellas County Schools as
well as private schools for the Deaf.
 Non-profit 501©3.
 Relationship Strategy
◦ Meet with Deaf families
◦ Form a focus group
◦ Offer informal “fun-sessions”
◦ Offer informative/networking meetings
◦ Solicit Feedback
◦ Engage parents
 Selling Strategy
◦ Adaptive
◦ Partnering
 Meet with families
 Distribute Surveys
 Host informative meeting
 Invite Panel
 Develop individualized goals
 Offer feedback and alternatives
Contact
Name
Contact
Info
Company Need Unique
Value
Propositio
n
Start
date/end
date
Outcome
(Red or
Green)
Terri
Pendleto
n
Family
Psych
Services
Family
Counselli
ng
Fluent in
ASL

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Sales proposal jboggess

  • 2.  Parents lack ability to network effectively to support each other and develop parenting skills unique to deafness.  “Shelby” is a 15 year old Deaf high school student. She does not voice but uses only American Sign Language to communicate. Her parents cannot communicate with her because they do not know how to sign. “Shelby” is increasingly seeking out male attention in inappropriate ways and her parents are clueless how to engage her in alternative activities or how to provide positive family reinforcements.
  • 3.  Established in 2003.  Funded by Juvenile Welfare Board of Pinellas County.  Serves all families in Pinellas County who have Deaf or Hard of Hearing members.  Seeks to empower Deaf individuals while enriching the Deaf community with services promoting family growth.  Collaborates with Pinellas County Schools as well as private schools for the Deaf.  Non-profit 501©3.
  • 4.  Relationship Strategy ◦ Meet with Deaf families ◦ Form a focus group ◦ Offer informal “fun-sessions” ◦ Offer informative/networking meetings ◦ Solicit Feedback ◦ Engage parents  Selling Strategy ◦ Adaptive ◦ Partnering
  • 5.  Meet with families  Distribute Surveys  Host informative meeting  Invite Panel  Develop individualized goals  Offer feedback and alternatives
  • 6. Contact Name Contact Info Company Need Unique Value Propositio n Start date/end date Outcome (Red or Green) Terri Pendleto n Family Psych Services Family Counselli ng Fluent in ASL

Editor's Notes

  1. The company that I choose to work with is a non-profit organization in Pinellas County that serves families who have individuals (either parents or children) who are Deaf or Hard of Hearing.
  2. Families who come to Family Center on Deafness are usually uneducated in behaviors unique to children and individuals who are Deaf, resources available to parents with children who are Deaf, education alternatives, and family psychological support services.
  3. To build relationships, the agency needs to build trust with the families. This will involve the key staff member meeting families first at an informal event. Next forming a focus group that is representative of each developmental stage will offer insight to the issues that parents need or are seeking guidance/assistance with. Fun sessions will allow families to participate in activities that will strengthen their relationships within the family dynamic while allowing the staff insight to challenges unique to that family. Informative meetings hosted by the agency can offer expert speakers with professional guidance in areas such as divergent behaviors, educational options, advocacy for accommodations, etc. Selling strategies must be adaptive according to the families needs and requests as well as possible partnering with other agencies offering targeted services in the community such as literacy, assistive devices, and psychological services.
  4. After a general “meet and greet” with new staff, surveys will be distributed to target main customer needs. An informative meeting will be hosted and might include a panel of Deaf adults who share stories growing up with parents who couldn’t communicate with them and how they coped. Also families who had large obstacles to overcome could share strategies that did or did not work and what services they wish they had taken advantage of. Each family will develop personal goals individualized to their needs. Feedback and alternative plans will be provided throughout the process.