This document provides a sales script template and tips for cold calling. It outlines four key steps for a cold call: 1) introduction, 2) establishing rapport, 3) positioning statement, and 4) next steps. For each step, it offers guidance on what to say and questions to ask prospects. The document emphasizes practicing the script, focusing on the call goal, researching prospects, asking open-ended questions, listening more than talking, and making variations to find the best fitting script. The overall aim is to help salespeople improve their cold calling effectiveness and productivity.