Based on the quarter sales report of Sitaram Gokul milk

1. Prepared By :Sunil Baniya
Sita Ram Gokul Milk (KTM ) Ltd

2. Content
 Existing Brand in Market
 Main competitors of different area
 Existing Operation Area
 Planning Area for Future
 Booth and Retails (Under Salesman)
 Sales Comparison between Ashoj and Kartik
 CREDIT ANALYSIS between the month of Bhadra and Aswin
 SWOT Analysis
 Facing Problem During Sales
 Future Planning

3. Existing brand in Market
 DDC
 Arpan
 Nova
 Gayatri
 Sanjiwani
 Kalika
 Kantipur
 Bhaktapur Dairy
 Jagadamba
 Safal
 Sulav
 Happy
 Good Morning
 Today
 Anamol
 Amrit
 Pravat
 RDC

4. DDC is the main competitor apart from this Sanjibani,Gayatri , Sulav ,Safal
,Happy are also competitors in different area. Nowadays Good Morning is doing
aggressive plan to attract booth dealers by giving salary for the cycle man and
attractive incentive to the booth dealers
Main competitors of different area:

5. Existing Operation Area(North Part of Kathmandu Valley)
Rajendra Singh Rayamajhi
Roshan KC
Rajan Thapa
Khamba B. karki
Hari Bhakta K.C
Binod Tamang
Gongabu/Samakhusi/Bashundhara/Chakrapath/
Buddhanilkantha
Dhumbarai/Kapan/Sukedhara/Lazimpat/Manikhatar/Losal
Pashupatinath/Kumarigal/Mitra Park/Gaushala
Baghbazzar/Khasibazar/kamalpokhari/Ratopul/Gaushala/ba
ttiaputali/Maitadevi/KamaladiPutalisadak,Anamnagar,
Ratopul
Dhobichour/Gairidhara/Bhatbhateni/Bathkyapul/Chabahil/
Naxhal
Jorpati/Buddha/Chabahil/Kumarigal/Tarkaribazar
Sales Man Areas

6. Possibility area for Future
 I have already shown the existing operation area and
we are planning to move in following
Rajendra Singh Rayamajhi
Roshan KC
Rajan Thapa
Khamba B. karki
Hari Bhakta K.C
Binod Tamang
Tokha Side/Mahipi.Maharajgunj chowk
Bishal Nagar/Lazimpat
Nayabasti/Town planning(Pashupati Area)
Kamal Pokhari
……………………………..
Buddha Gumba Area , Jorpati

7. Plan for the Possible Area
 Increase the schedule of visiting new vacant area.
 Request to our topmost level for the attractive
incentive to new booth dealers and retailers who want
loyal to our Brand.

8. Booth and Retails (Under Salesman)
Sales Man Number of
Booth
Binod Tamang 6
Hari Bhakta K.C 4
Roshan K.C 5
Khamba Bahadur
Karki
8
Rajendra
Rayamajhi
6
Rajan Thapa 5
Total 34
Number of Retails
8
3
15
6
4
15
51

9. 0
20
40
60
80
100
120
140
160
Hari Bhakta K.C
Binod Tamang
Khamba Bdr. Karki
Rajan Thapa
Roshan K.C
Rajendra S. Rayamajhi
Ashoj Sales Crate
Kartik Sales Crate
 Index
Sales Person

10. Sales Person Ashoj Sales Crate Kartik Sales Crate
Hari Bhakta K.C 138 143
Binod Tamang 142 142
Khamba Bdr. Karki 141 140
Rajan Thapa 108 117
Roshan K.C 135 151
Rajendra S. Rayamajhi 133 157
796 849
Average Sales Comparison between Ashoj and Kartik
Note: Sales is increasing gradually by 53 Crate per day.

11. Sales Person
outstanding till
Bhadra
outstanding
till Aswin
Increase/
Decrease
Current
Outstanding
(Kartik)
Hari Bhakta
K.C
12467 24994 12527 8683
Binod Tamang 1644451 1704481 60030 59677
Khamba Bdr.
Karki
2121 0 (2121) 25292
Rajan Thapa 1164748 1246528 81780 22761
Roshan K.C 7234 0 (7234) 32228
Rajendra S.
Rayamajhi
345 0 (345) 22355
CREDIT ANALYSIS between the month of Bhadra and Aswin
171,317.00TOTAL

12. Current Outstanding
(Kartik) BOOTH
VEHICLE SM
8683 4590 0 4093
59677 45032.3 1084 13560.7
25292 17800 300 7193
22761 10730 1200 10831
32228 24800 0 7758
22355 6362 0 15993
Break down of Credit (Kartik )
171,317.00 109314.3 2584 59428.7
Sales Person
Hari Bhakta K.C
Binod Tamang
Khamba Bdr. Karki
Rajan Thapa
Roshan K.C
Rajendra S.
Rayamajhi

13. SWOT Analysis
STRENGTH WEAKNESS
 Popular Brand Name
 Quality of Milk and Milk
Product.
 Less Promotional Activities
 Maximum Ceiling and Vertical Problem.
 Durability of our milk
 No decision in time
OPPURTUNITY THREATS
 Consumer Trust to our
Brands
 High Payment of commission by
other Diaries
 Frequently lunch of heavy scheme of
other diaries
 Establishment of New Diaries

14. Facing Problem During Sales
 High Commission Paid By Other Companies
 Facilities given by other companies( Salary of Cycle
Man)
 Time to time Problem in Milk Such as cuddle
 Problem in Packets such as Ceiling and Vertical
(Weakness of Production)
 Insufficient supply in Festivals

15. Future Planning
 Introduce our Brand to New Vacant Market.
 Increase the sales Volume.
 Plan to co-ordinate with sales person to maintain the
brand value.
 Increase Retails in new and vacant area.

16. THANK YOU