Kidy, a shoe brand, was in 4th place in market share and needed to increase sales. It launched a brand repositioning campaign called "Fashion + Attitude" that included a promotional beauty contest co-branded with a famous model agency. The contest involved partnerships with retailers, applications inside shoe boxes, photos submitted by applicants, finalists coming to Sao Paulo, a fashion show, winners getting a photo book and model contract, and media coverage for 6 months. This strategy helped Kidy jump to 2nd in market share within 6 months.

1. Case Kidy modelo Napkin

7. Extras

8. Application Form

9. Display Trade

10. Letter for Clerks

11. Tag for the Shoes

12. Caras Magazine Ad with application form

13. Napkin: Inumerous complex strategies starts in draft papers such as paper napkins and are easily assimilated by any person. We believe in a more visual and less verbal language when comunicating ideas, www.spinolah.com.br tel.: (11) 3141 9543 / 3142 9488 e-mail: spinolah@spinolah.com.br Se você quiser que todos da sua e outras empresas entendam suas idéias, podemos desenvolver apresentações no modelo NAPKIN. Assim, você não precisará mais usar a frase: “entendeu ou quer que eu desenhe?”