Richard Saitz discussed several potential reasons for the spectacular failures seen with motivational interviewing (MI) in some studies and clinical settings. In 3 sentences: MI may fail due to unclear outcomes being measured, effects of assessment on self-reported outcomes, poor fidelity of MI implementation in real-world settings, treating patients of varying severity levels where MI may not be enough, and implementing MI in contexts like emergency departments or trauma centers where expectations differ from primary care settings aimed at prevention. Saitz reviewed evidence on these potential factors from multiple studies to explain when and why MI has not shown effects in some trials and clinical situations.