SocialAppsHQ is presenting presentation on "Facebook Timeline". Let's get started!

1. Facebook Timeline is going to stay here…
Let’s get started !
Introducing
Timeline

2. Everything that you should know about Timeline
1. General layout
2. Cover photo & Profile image
3. Tab location is changes
4. You can only have 12 tabs
5. Like gating is there, Default Tab is not
6. Apps have more space to play with
7. Highlight posts to give them the full width of the FB
container
8. ‘Pin’ posts, these posts stay at the top of the feed –
Promoting posts
9. A great example- Unilever
10. To do’s

3. 1. General layout

4. 2. Cover photo and profile image
• No more 520 px high profile image on the left -> Square
• No more image – grid above the Timeline
• Header Image can not be used for promotional, contest
referral or even contact information

5. 3. Tabs location is changed
Old Apps & Tab
location
Featured Apps/ tabs(4 max)

6. 4. You can only have 12 tabs!
More tabs are
here but they
are harder to
Find (limit 12
tabs)

7. 5. Like Gating is there, Default tab is not!
• A custom ‘Default landing tab’ will no longer work
Default
• ‘Welcome’ is just another tab (if it is still needed) Tab will
• You can still like gate your content and drive visitors no longer
using FB ads work

8. 6. Apps have more space to play with

9. 7. ‘Highlight’ posts to give them the full width
of the Facebook container

10. 8. ‘Pin’ posts, these posts stay at the top of the
feed -> Promoting posts

11. Unilever – a great example

12. To Do’s
2 3
1
Add a brand description & Pin ‘top’ or
Choose a cover ‘important’ posts
Information
image
5 6
4
Insert the back catalog ‘Highlight important Advertise to drive traffic to
of the brand + events ‘like gated’ app
reconstruct history
7 8 9
Adapt tab-content to Feature important
810px width Clean up wall
apps