- John Ball, Vice President of Service and Support Product Line at Salesforce, gave a keynote on how customer service is changing in today's more connected world.
- Customers now expect fast, convenient self-service options and are empowered to share their experiences online. However, many companies still struggle to meet customer expectations.
- Salesforce aims to provide next-generation customer self-service and support solutions that adapt quickly to changing business needs and empower customers and agents.