This document discusses how web-to-print (W2P) applications need to evolve to manage complex assets as they grow. It highlights the importance of content management systems and digital asset management to handle issues like check-in/check-out, workflow, and versioning for complex templates and large numbers of assets. The document also provides several case studies of companies that implemented customized W2P solutions using these techniques to meet their specific needs, such as managing dynamic orders, complex templates, and large user bases. It concludes by discussing future trends like software as a service and cloud computing that will continue to change how W2P applications are developed and delivered.