Own Yahoo coverage of the Ryder Cup

1. Tee up campaign success
Connect with passionate golf fans by aligning your brand with
Yahoo Sport’s up-to-the-minute editorial coverage of one of the
golfing world’s major bi-annual events.
Own Yahoo coverage of the Ryder Cup

2. Founded in 1927, the Ryder
Cup is taking place in
Minnesota between
September 27 and October 3, 2016.
Golfing events attract an audience
of affluent business leaders.
This year the Ryder Cup official
sponsors include Rolex, BMW and
Standard Life Investments.
Driving success with golf fans
The Ryder Cup is one of the biggest global sporting events, captivating an audience of millions.
Every two years, the best professional golfers from Europe and the United States go head-to-head in match-play competition.
Let your brand be a part of the resulting dramatic tension, inspiring teamwork and top-level sportsmanship.
Contact your Yahoo sales representative or email info-yahoo@yahoo-inc.com to find out more.
* comScore May 2016
** TGI 2016
Yahoo Sport has 4.3 million
unique monthly visitors*
and its own golf and Ryder Cup
sub-channels.
Five million Yahoo users are golf
lovers.**
Over 12 million Yahoo users follow
sports events or results online.**
Un-matched facts A hole-in-one partnership Your brand in play
Own our coverage of
the Ryder Cup which includes
interviews, videos and deep
analysis through 100% share-of-
voice takeovers on Yahoo Sport.
Develop bespoke segments for
your brand’s target audience using
Yahoo’s proprietary Mail, Search,
Flurry and Tumblr data.
Opportunities include creating a
custom branded content hub with
informative and engaging multi-
media content, or customising the
background of the Yahoo login
page to show your allegiance to
Europe’s golfers, or fair and friendly
play.
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