2. Yahoo 2016 Confidential & Proprietary.
WHAT IS YAHOO?
Yahoo for Consumers
Yahoo is where one billion people
come every month to engage in content,
communicate and search for information.
3. Yahoo 2016 Confidential & Proprietary.
YAHOO FOR CONSUMERS
Growth in Content,
Bloggers and Freelancers
Social Shares and
Referrals Grow
Unique and Partner
Content Scores in Sport
Search Mail Tumblr
News Sport Finance Lifestyle
THREE CORE PLATFORMS
FOUR CORE CONTENT VERTICALS
4. Yahoo 2016 Confidential & Proprietary.4
ENGAGED CONSUMERS
MONTHLY
USERS
300M
1B
50B
DAILY
ACTIVITES
165B
1B
MOBILE
DEVICES
2.7B
APP USAGE
SOCIAL
BEHAVIOR
CONTENT
CONSUMPTION
SEARCHEMAIL
EMEA
/
GLOBAL
5. DATA
The most complete set of signals
from sources including mail,
search, content, mobile app
usage and social.
CONTENT
Leading news, sports, finance and
lifestyle properties for brand
building and content marketing.
TECHNOLOGY
Technology to help you reach
audiences at scale both on and
off Yahoo.
8. LOCATION
from registration data
PREFERENCES FOR
TRAVEL, RETAIL & MORE
from email data
CROSS-DEVICE IDENTITY
from mobile data
FAVORITE CONTENT
from web data & 720k apps
RECENT STORE VISITS
from mobile geolocation data
ON AND OFFLINE
PURCHASES
from email data
PURCHASE INTENT
from search queries
PASSIONS & INTERESTS
from Tumblr
WHAT WE KNOW
9. Yahoo 2016 Confidential & Proprietary.
CONTENT
Beautiful design, expert
editors, and engaging content
News SportFinance Lifestyle
Tumblr Platform for content
creation, curation and distribution
10. Yahoo 2016 Confidential & Proprietary.10
TECHNOLOGY
Delivering results through a
unique combination of native and
search advertising
Innovative ad solutions to meet any marketing objective
Connecting agencies, advertisers, and
networks with inventory from top
publishers
Driving programmatic buying for
video, display and native advertising
11. Yahoo 2016 Confidential & Proprietary.
CROSS-DEVICE USER MAPPING
Users mapped to multiple devices provide more diversified and deeper signals
User identity of all ad calls
across Gemini and BrightRoll DSP
89% UK 63%DE
FR
80%
650M+ users around the
world mapped to more than
on device
Deep profiles on more than
1 billion users from Yahoo Mail,
Flurry Analytics, Tumblr + more
12. Yahoo 2016 Confidential & Proprietary.
YAHOO FOR YOU
Across the web
Across devices
Across formats
Mobile Video Native Social
TECHNOLOGY
made accessible and actionable
CONTENT
from engaged users…
DATA
Actions and intent…
Yahoo
Brand
Audiences
Understand. Find. Foster. Extract value.
+
User-created Brand-created
Editor's Notes
Today’s consumer is more engaged, more informed and has higher expectations than ever before.
Address the question right off regarding WHAT IS YAHOO? Yahoo is where one billion people come every month to engage in content, communicate and search for information. Full stop!
300 Million in EMEA
Think about that for a minute, 1 Billion people a month engaging in content across leading News, Sports, Finance, Lifestyle and Tumblr, Communicating via Yahoo Mail and Searching for information across devices. Only a couple of other companies can claim to have over 1 Billion users a month. You may not personally use Yahoo extensively, but your advertisers and potential customers do.
Briefly explain our simple proposition to consumers based on three platforms and four verticals
Those 1 billion users interact with Yahoo across three core platforms: Search, Mail and Tumblr focused on tools to Infrom, Communicate and Entertain.
Our content verticals of News, Sports, Finance and Lifestyle provide rich and engaging content
Talk about our Engaged Users and the relationship we have
The Yahoo consumer, and your advertisers potential customer, provides us with a wealth of insights on who they are and what they are passionate about, what they purchase, what apps they use, where they travel and shop, what their favorite content is and more.
The relationship we have with consumers shows that they are more engaged, more informed and have higher expectations than ever before on how brands communicate with them. We also know that there is no such thing as a search consumer, a mobile consumer, a social consumer. Marketers need to combine insights from multiple signals and platforms to engage consumers across devices and via multiple formats.
What we are for Advertisers?
Yahoo is the one partner where you can combine information and insights from so many sources as well as integrate your own data and third party data. This results in a new combination of Data, Content and Technology working to exceed consumers’ expectations by providing the most relevant and engaging advertising experience.. Advertisers can turn a new understanding of their audience into engaging experiences that result in new and retained customers for their brand.
Content – Premium ad inventory, content creation and syndication
Data – The most complete set of signals…
Technology – Enabling our tech with options to you on how you want to buy
Let’s step back a moment. What problem are marketers trying to solve? Engaging an audience in a relevant, impactful and helpful way.
Marketers try to stay relevant—executing mobile, video, native, or search strategies— all trying to connect with the consumer at the right moment.
But what we know from our relationship with a billion consumers is that there is no one moment that matters ... there’s no such thing as a search consumer, a mobile consumer, etc. By marketing to the moment, channel or platform, marketers are missing a huge opportunity.
Marketers have the unique ability today to combine insight from multiple signals and platforms to become relevant to your consumer wherever they live online.
Yahoo’s depth and breath of data allows us to provide that holistic view of a consumer to an advertiser. If you look at what we know, where we get our insights it’s easy to see how we provide actionable insights to advertisers. The key data points we see on our consumers include
Location from registration and other declared sources from user activity across our content sites
Passions and Interests from Tumblr and media consumption across our verticals
Purchases made on and offline from email receipts and data partnerships
Purchase intent from search queries
Cross device identity
Favorite content from content consumption on our verticals and activity in over 720K apps
Travel and retail preferences from email data
There are over 1 Billion consumers engage with the multiple content options from Yahoo. But for advertisers, we bring your content marketing efforts to life in several ways:
Premium inventory and context for Ads
Content syndication via Gemini and Tumblr
Content creation via Yahoo Editors and Tumblr Creators
Sponsorship on brand relevant content
And more
Advertisers should focus on defining and engaging with their desired audience, not trying to figure out what device to run a campaign on. Yahoo has a rich user identify graph with over 650M users around the world mapped to more than one device. In EMEA, we have 63% coverage in Germany, 80% in France and 89% in the UK.
To sum it up, You are looking to understand, find and engage with your core audience. Yahoo brings actions and insights from our massive data footprint, derived from relationships with over 1 million users and made accessible and actionable by our data. This allows you to be audience centric, device and format agnostic in maximizing your return on ad spend.
