Wimbledon one sheet

1. The Championships
W I M B L E D O N 2 0 1 6
Serve up campaign success with Yahoo coverage of Wimbledon 2016.
With engaged and passionate audiences across Yahoo Sport
and Tumblr we can create highly targeted audience segments
and reach them across devices, across the net.
Yahoo coverage of

2. 27 June to 10 July, 2016
Leading editorial coverage
by the Yahoo Sport team
Editorial exposure on the
Yahoo homepage
throughout the tournament
Content distributed across
Yahoo and Tumblr
Tournament sponsors:
Slazenger, Robinsons, IBM,
Hertz, Lanson, Ralph Lauren,
HSBC, Evian, Jacob’s Creek,
Lavazza, Stella Artois, Jaguar
Eyes on the ball
For two weeks of summer, over 379 million people across the world focus their attention on SW19,
including 39% of the UK population1
. As one of the most prestigious and publicised events in the sporting calendar,
tennis fans turn to their devices to get the latest headlines, scores and stats through to celebrity gossip
and what the players are getting up to off the court. And Yahoo’s got it all covered.
Order of play OpportunitiesUn-matched stats
814,000 Yahoo users in
the UK watched tennis
in 2015
36% of tennis enthusiasts on
Yahoo in the UK are aged
25-342
37% of Yahoo users believe
sport is mainly about having
fun, rather than a form of
exercise2
68% of UK Millennials use
their smartphones at live
sport events1
235,000 glasses of Pimm’s
and 28,000 bottles of
champagne help fans get
into the swing at Wimbledon
Playing to win
Contact your Yahoo sales representative or email info-yahoo@yahoo-inc.com to find out more.
1
Spectator Sports, UK, October 2015. 2
GB TGI Clickstream Q1 2016.
Own Wimbledon across Yahoo,
Tumblr and beyond
Bespoke audience segments
created specifically for your brand
using our proprietary Mail, Search,
Flurry, Tumblr and Demo data
Engage with users passionate
about Wimbledon on Tumblr
Access talent and the Tumblr
Creatr network for content
and buzz inspiration
Branded content created specifically
for your brand and integrated in the
Yahoo Sport site
Distribute your content
seamlessly to your exact
audience, across devices using
Yahoo Gemini Native Ads