2. A NEW ERA IN
EQUINE SPORTS
BROADCASTING
The National Cutting Horse Association has joined with RFD TV, Rural America’s
Most Important Network, to embark on a ground-breaking journey to bring
sophisticated sports programming to the equine world.
NCHA has entered into an agreement with RFD TV and Rural Media to air the most
valuable series of cutting horse competitions in the world . . . the cutting horse
Triple Crown, totaling $10 million in cash and prizes. The first in the series, the $4
Million NCHA World Championship Futurity, will set the tone for not only
broadcasting in the sport of cutting, but will bring forward a level of broadcasting
not seen in western sports. With this, the NCHA Triple Crowns, which includes the
Futurity, the NCHA Super Stakes presented by XTO Energy and the Great American
NCHA Summer Cutting Spectacular, RFD will introduce its vision for a western sports
channel that will serve the western lifestyle industry like no other network.
So, as we say in cutting . . . Get A Grip. Let Loose, and Hang On!
3. THE FLAGSHIP EVENTTHE FLAGSHIP EVENTTHE FLAGSHIP EVENTTHE FLAGSHIP EVENT
PURSE IN EXCESS OFPURSE IN EXCESS OFPURSE IN EXCESS OFPURSE IN EXCESS OF
$4,000,000 IN CASH$4,000,000 IN CASH$4,000,000 IN CASH$4,000,000 IN CASH
AND PRIZESAND PRIZESAND PRIZESAND PRIZES
Few events in horse sports have captured the attention of world-wide audiences
like the National Cutting Horse Association World Championship Futurity. One of
the longest-running championship events, the Futurity attracts fans from across the
globe who long to see who the next cutting horse legend might be.
Now’s your chance to reach that audience of highly influential horse owners,
wherever they might live. Here’s why.
4. Why NCHA Makes An Impact
• Composed of affluent rural horsemen and women with large, close families,
who lead a very active western lifestyle centered around the cutting horse.
• The sport has meaning to them as
individuals and to their families as a unit.
• Participation and the honing of their skills
is more important than winning.
• They invest heavily in the quality of the
products they use in the sport . . . price
matters; quality is a worthwhile investment
they are willing to make.
• Brands that support the sport have
meaning.
• Because of their professional lives, they
are technologically savvy.
• Equine athletes in the sport serve as
examples of superior intelligence, expert
horsemanship and excellent health care.
5. We’re very affluent rural Citizenswho tend to have
large close families and lead a very active western lifestyle that revolves around
cutting horses.
• Annual income of $177,000 (19%
$250k+)
• Investment portfolio of $230,000
• Net worth of $1.5 million
• 37% own a business
• 56% Owners, Chairmen, CEO’s,
Presidents, Partners,
• Principals or Officers of companies
Rural
• 78% live in a rural environment
• Own 128 acres of land (14% own
500+)
• Own 10 horses (21% own 16+)
• 93 percent of horses are
American Quarter Horses
• 16% spend $25,000+ to purchase
a horse
• Own 66 head of cattle
6. NCHA EVENTS
PROVIDE
PROFESSIONAL
PRODUCTION
WITH A GREAT
RETURN
NCHA sanctions more than 1,600
events around the world with a
total purse value of $40 million,
eclipsing other equine sports in
competitive appeal and documents
its proven value.
Total prize money awarded at National Reining Horse events was $13,000,000
Total prize money awarded at US Team Roping Championship events was $27,000,000
Total prize money awarded at National Barrel Horse Association events was $12,157,330
2012 Statistics provided by organizations
7. PROVEN WORTH
• 63 days of NCHA Triple Crown Events
• 30,632 visitors (audited numbers)
• 261,778 visitor days
• $50,243,761 direct expenditures subject to
eligible Texas state taxes
Triple Crown Event data is provided through an independent party for reporting to
the State of Texas
See and Be Seen
Championship Events Draw Horsemen and Fans
World Championship Futurity
• 3-year-old horses in their first NCHA competition
• Founded in 1962
• 20 days
• 12,241 visitors
• 93,894 visitor days 1,600 entries / $4 million purse
Super Stakes & Super Stakes Classic
presented by XTO Energy, a subsidiary of Exxon Mobil
• Competition for 4, 5 & 6-year-old horses
• Launched in 1981
• 22 days
• 5,678 visitors
• 52,609 visitor days
• 1,700 entries / $3.5 million purse
Great American Insurance Summer Cutting Spectacular & Derby
• Competition for 4, 5 & 6-year-old horses
• Launched in 1981
• 21 days
• 5,720 visitors
• 51,430 visitor days
• 1,600 entries / $3 million purse
8. CONTEMPORARY COMMUNICATION TOOLS
You can take advantage of Internet and Social Media to build your Brand
NCHACUTTING.COM – NCHA’S WEB SITE
1,382,954 Visits
3,012,083 Page views
240,457 Unique Visitors
15.62% New Visitor
84.4% Returning Visitor
Avg. Visit Duration 00:02:47
*Source: Google Analytics
NCHA ON FACEBOOK
Now a common tool for direct marketing,
the NCHA Facebook page is on track to
reach 50,000 fans by December 2013.
NCHA enhances its page by conducting
promotions of key information, holding
contests in conjunction with sponsors
and producing custom pages for events
and sponsors.
9. Its rate of growth exceeds that of similar disciplines, including NRCHA and NRHA.
Facebook Reach has increased tremendously, averaging more than 75,000
weekly. The reach during the Futurity has exploded.
Facebook 2011 Futurity Reach 7,784
Facebook 2012 Futurity Reach 198,967
NCHA reaches nearly 28,000 in the United States and thousands more in
countries like Australia, Mexico, Canada, Italy, Brazil, Germany, France,
Venezuela and many more.
10. NCHA Facebook is dominated by the female audience at a ratio of 65% to
33 percent with a much younger demographic of 25-45 year olds,
providing a ripe audience for future fans and ownership.
NCHA also compares strongly with other equine sport groups associated with the
luxury lifestyle, such as the United States Polo Association, United States Hunter
Jumper Association and the Thoroughbred Racing Association.
11. RFD TV Leads the Way
Rural Media Group, Inc. is the world’s leading provider of multimedia content
dedicated to the rural and western lifestyle. RMG is the parent company of RFD-TV,
FamilyNet, RURAL TV, RFD-TV the Magazine and RFD-TV the Theatre. RFD-TV, the
flagship network for RMG, launched in December 2000. RFD-TV is the nation’s first
24-hour television network dedicated to serving the needs and interests of rural
America with programming focused on agriculture, equine and the rural lifestyle,
along with traditional country music and entertainment. RMG acquired FamilyNet,
America’s trusted entertainment network dedicated to providing wholesome and
responsible viewing choices for today’s diverse family. RMG networks are distributed
to more than 63-million homes worldwide by DBS, telco and cable systems including
DISH Network, DIRECTV®, Comcast, Verizon FiOS TV, AT&T U-Verse, Mediacom,
Charter, Optimum, Brighthouse, Suddenlink, Time Warner, Cox, and more than 600
independent rural cable systems. RFD-TV The Magazine, which will also feature
information on the Triple Crown, is the print programming guide for the networks,
which has attracted over 180,000 paid subscribers.
Furthermore, RURAL RADIO, L.L.C. is found exclusively on SiriusXM channel 80, is the
Agribusiness and Western Lifestyle Channel. RURAL RADIO launched on July 15, 2013
as a 24/7 satellite radio station for the United States and Canada. RURAL RADIO’s
program schedule revolves around original productions focused on agriculture,
equine, hunting, fishing, western sports, and living the country life in small towns and
ranches. Broadcast operations for the station are located in Nashville, TN and
corporate headquarters are in Omaha, NE.
16. The Broadcast
Producing the NCHA World Championship Futurity broadcast is one of the industry’s
leading production companies, Carr-Hughes Productions. The Saratoga Springs, NY-
based group has won numerous Emmy’s for its work and is a preferred producer by
NBC Sports.
Carr-Hughes Productions will be key to the launch of higher production quality for
both NCHA and RFD. It is the producer of sporting and special events for major
television networks and corporations worldwide. Renowned for its work at global
sporting events, like the Olympics, as well as for its world-class post-production
facilities and ability to work with major networks, they also have a passionate and
dedicated staff.
In addition to NASCAR and track and field events, Carr-Hughes has produced
numerous equine event broadcasts, including the Rolex Three Day Event, the Road
to the Kentucky Derby, Summer at Saratoga and two NBC specials featuring the
cutting and reining from the AQHA World Championship Show.
17. The NCHA World Championship Futurity Talent Team
NCHA’s broadcast will feature veterans in the world of sports broadcasting and in
cutting who will make the show not only entertaining, but informative for those
familiar and not-so-familiar with the sport.
Serving as the play-by-play announcer will
be sportscaster Tim Singer. With more than
20 years’ experience in broadcast
journalism and video narration, Tim has
focused on outdoor recreation and sports
in his career. While he has worked in local
markets, Tim has also worked as a
freelance outdoor and sports commentator
for FOX Sports, ESPN, TNT, NBC Sports and
many other television networks and
stations.
NCHA Hall of Famer Tim Smith of Temecula,
Calif., will serve as the expert analyst. He is a
two-time winner of the Pacific Coast
Futurity, a three-time winner of the Pacific
Coast Derby and a champion in more than 60
limited age events. He's been an Open
finalist in Will Rogers Memorial Coliseum
more than 40 times and has earned over
$5.2 million.
Smith, who was inducted into the NCHA
Riders Hall of Fame in 1998, is a AAAA judge
- NCHA's highest ranking – and has officiated
at all of NCHA's Triple Crown events.
18. MAKING THE BUY
You’ve made a smart decision. Advertising with the National Cutting Horse
Association brings you one step closer to reaching a real buying audience.
The NCHA World Championship Futurity will be a two-hour special on RFD TV
tentatively scheduled to air December 21, one week following the live Open Finals
held December 14. Advertising options include:
Title Advertiser – One Available
You can be the envied advertiser that is the title sponsor of the NCHA World
Championship Futurity broadcast which will include the following:
• The “Your Company” NCHA World Championship Futurity Broadcast
mention at opening and closing and at breaks.
• Sponsor billboards each hour
• Two :30 sec commercial spot in each hour (NCHA available to provide
production at no additional charge)
• Logo and name prominently included in 60 promotional spots 30 days prior
to the event
• Company logo “bug” on the lower right hand corner rotating throughout
the show.
• Four scripted break intro and outros by on air play by play announcer
• Logo on jacket/coat of on air talent not to exceed 2 X 2 inches in size
• Company name or logo on leaderboard updates
• Special trivia question for viewers
• Logo on back wall above cattle in competition arena
• Company logo/slogan banner in exhibit hall and practice arena
• 10X20 exhibit space at NCHA Futurity Best of the West Trade Show
• 12 Full page ads in NCHA’s award winning magazine, The Cutting Horse
Chatter
• Two Eblasts to all NCHA members prior to Futurity
• Two Facebook postings during Futurity and one immediately following
Futurity.
• Second airing of all of the above.
• Six Select tickets and one parking pass to the NCHA Futurity
• One complimentary suite at the NCHA Futurity
• Appearance in Championship Trophy presentation
$75,000 - Futurity Only
19. Presenting Advertiser – One Available
Become the presenting sponsor of the NCHA World Championship broadcast which
will include the following:
• “Brought to you by,” mention at opening and closing and at breaks.
• Sponsor billboards each hour
• Company name or logo on leaderboard updates
• Two :30 sec commercial spot in each hour (NCHA available to provide
production at no additional charge)
• Mention in 30 promotional spots 30 days prior to the event
• Two scripted break intro and outros by on air play by play announcer
• If a farm or ranch, special graphic on screen if related horse is a finalist
• Second airing of all of the above.
• Logo on arena wall in competition arena
• Company logo/slogan banner in exhibit hall and practice arena
• 10X20 exhibit space at NCHA Futurity Best of the West Trade Show
• 12 Full page ads in NCHA’s award winning magazine, The Cutting Horse
Chatter
• Two Eblasts to all NCHA members prior to Futurity
• Two Facebook postings during Futurity and one immediately following
Futurity.
• Four Select tickets and one parking pass to the NCHA Futurity
$40,000 fee for Futurity only; $100,000 for entire Triple Crown
20. Replay Segment Advertiser – One Available
Everyone wants to see that great run again and again, and you can bring that to
them as a replay segment advertiser:
• Replay segment mention, the “Company Name” Get A Grip moment.
• Sponsor billboards each hour
• One :30 sec commercial spot in each hour (NCHA available to provide
production at no additional charge)
• Mention in 30 promotional spots 30 days prior to the event
• One scripted break intro and outros by on air play by play announcer
• Second airing of all of the above.
• If a farm or ranch, special graphic on screen if related horse is a finalist
• Company logo/slogan banner in exhibit hall and practice arena
• 10X10 exhibit space at NCHA Futurity Best of the West Trade Show
• 6 Full page ads in NCHA’s award winning magazine, The Cutting Horse
Chatter
• Two Eblasts to all NCHA members prior to Futurity
• Two Facebook postings during Futurity and one immediately following.
• Two Select tickets and one parking pass to the NCHA Futurity
$30,000 fee for Futurity only; $80,000 for entire Triple Crown
Segment Advertiser – Two Available
Your company/product will be featured during one of the hours of the NCHA World
Championship broadcast which will include the following:
• Logo animation out of commercial break
• One :30 sec commercial spot (NCHA available to provide production at no
additional charge)
• One scripted break intro and outros by on air play by play announcer
• If a farm or ranch, special graphic on screen if related horse is a finalist
• Second airing of all of the above
• 10X10 exhibit space at NCHA Futurity Best of the West Trade Show
• 6 Full page ads in NCHA’s award winning magazine, The Cutting Horse
Chatter
• One Eblast to NCHA members prior to Futurity
• One Facebook posting during Futurity and one immediately following
Futurity.
• Two Select tickets and one parking pass to the NCHA Futurity
$10,000 per hour of Futurity only; $22,500 for entire Triple Crown
21. Enhanced Advertiser – Three Available
Added value to a standard advertising buy:
• Logo animation out of commercial break
• One :30 sec commercial spot (NCHA available to provide production at no
additional charge)
• One Eblast to NCHA members prior to Futurity
• One Facebook posting during Futurity and one immediately following
Futurity.
• Two Select tickets and one parking pass to the NCHA Futurity
$5,000 fee for Futurity only; $12,500 for entire Triple Crown
Plus Advertiser – Three Available
• One :30 sec commercial spot (NCHA available to provide production at no
additional charge)
• One Eblast to NCHA members prior to Futurity
• One Facebook posting during Futurity and one immediately following
Futurity.
$2,500 for Futurity only; $6,000 for entire Triple Crown
Standard Advertiser – Three Available
• One :30 sec commercial spot (NCHA available to provide production at no
additional charge)
$1,500 fee applies for all events
We’re looking forward to have you join our family of television sponsors for the
2013 NCHA World Championship Futurity and beyond as NCHA raises the bar on
equine sports programming with its production partners.
For more information or to purchase an advertising segment, please contact NCHA
Director of Marketing Julie Bryant at 817.244.6188 or email
jbryant@nchacutting.com.
22. NCHA Futurity Broadcast Advertising Sponsorship Contract
Advertiser (Company) Name ____________________________________________
Billing Address ________________________________________________________
City ___________________________________State ______ Zip _______________ Daytime phone (______) ______________________________
Primary Contact: ______________________________________________________ Email ______________________@_____________________
Payment Cash or Check Check # _____________ Credit Card (MC, Visa or AMEX) Invoice
Card Number _________________________________________________________ Expiration _____________ CSC _______________
Name on Card ____________________________________________________ Signature _____________________________________
Package – Check One:
Futurity Only All Futurity Only All
Title $75,000 NA Presenting $40,000 $100,000
Replay Segment: $30,000 $80,000 Segment Advertiser: $10,000 $22,500
Enhanced: $5,000 $12,500 Plus: $2,500 $6,000
Standard: $1,500 NA
4. In consideration of the sponsorship benefits provided hereby, Sponsor agrees to provide payment as outlined in the NCHA Futurity Broadcast
Media Kit. If Sponsor fails to provide payment, the parties agree that NCHA may unilaterally terminate this Agreement, which shall be NCHA’s sole
remedy, unless otherwise agreed to by the parties pursuant to a written amendment to this Agreement.
5. Neither party may assign any rights or delegate any duties without the express prior written consent of the other party.
6. This writing and the attached exhibit contain the entire agreement of the parties. No representations other than those expressly set forth herein
were made or relied on by either party. No agent, employee, or other representative of either party is empowered to alter any of the terms of this
Agreement unless an amendment is made in writing and signed by an authorized representative of each party.
7. The validity, interpretation, and performance of this Agreement shall be controlled by and construed under the laws of the State of Texas and
any controversy arising hereunder shall be litigated in Tarrant County, Texas.
8.All notices, payments, or correspondence to be made pursuant to this Agreement by either party shall be made in writing by personal delivery,
facsimile transmission, or first class mail, postage prepaid to the respective party’s representative at the address and telephone numbers listed
below. Either party may change the designated representative, address or telephone numbers by providing notice of same as specified herein.
SIGNED AND ACCEPTED on the ____ day of ___________, 2013.
By: ______________________________
Name _____________________________________
Title ______________________________________
SIGNED AND ACCEPTED by
NCHA on the ___ day of _______________, 2013.
By: ______________________________
Julie Bryant
Director of Marketing
National Cutting Horse Association
260 Bailey Ave.
Fort Worth, Texas 76107
Tele: (817) 244-6188
Fax: (817) 560-2288
Email: jbryant@nchacutting.com
