Authored by Brian Pilsl, this business plan may not look as pretty as some do today, but we were able to raise over $800,000 in stage 1 private equity investment capital.
Magazines sell advertising based upon the size and demographic characteristics of their audience. Advertisers place ads hoping to reach consumers who are reading adjacent content pages. A yardage book is an important guide utilized by golfers to improve their game while actually playing golf. A detailed map of each of the 18 holes on the golf course became the content of our “magazine”. By mounting our books in each golf cart, we guaranteed advertisers exclusive and undisturbed access to sizable audience of very affluent consumers, tourists and key executives.