Ryan Jamberotz, MD of Videology
Ryan previously worked for Leo Burnett in China and London where he led strategy project teams for Samsung and McDonald’s. Prior to joining Videology, Ryan was Director of Corporate Development for GroupM, the WPP media investment management company. Ryan is responsible for the growth of Videology’s optimal ad decisioning platform through both publisher development and strategic partnerships within the online video space and he’ll show us how Videology is changing the future of Video on Demand.
The Art of Decision-Making: Navigating Complexity and Uncertainty
Ryan Jamboretz - Future of TV Presentation
1. MAKING VOD PAY BUILDING BLOCKS FOR SUCCESSFUL MONETIZATION OF ONLINE VIDEO 20 JANUARY 2011 RYAN JAMBORETZ Managing Director EMEa
2. FASTEST GROWING ENTERTAINMENT MEDIUM REACH 36+ Million Online Video Monthly Unique Users TIME 17 Hours Online Video Monthly Unique Users VIEWS 200 Million Average Monthly Video Views AUDIENCE COMPOSITION 60% A25-54 Not Just a Kid Thing: 45% are A35+ IMPACT 37% Lift Avg Increase for Brand Awareness (1.7 time Higher than Display) Source: comScoreNovember 2010; Nielsen July 2010
3. FACTORS DRIVING CHANGE 1 RAPIDLY INCREASINGBROADBAND PENETRATION 2 CONSUMER, DISTRIBUTION, ADVERTISING TECH ADVANCEMENTS 3 CHANGING USAGE HABITS DRIVING MASSIVE MEDIA FRAGMENTATION 4 IP BASED DRIVING 1-1 ADDRESSABILITY TV BECOMING MORE LIKE PC 5 INCREASED NEED TO MONETIZE FRAGMENTATION MAKING VOD PAY: BUILDING BLOCKS FOR SUCCESSFUL MONETIZATION
6. DSP & SSP playing a bigger role in the monetization process
7. Eager to capitalize on multi-brand media portfolios via audiences-based buying solutionMAKING VOD PAY: BUILDING BLOCKS FOR SUCCESSFUL MONETIZATION
8. FOCUS FOR TODAY Key Building Blocks for Successful Monetization 1 EXPAND DISTRIBUTION ACROSS VARIOUS CHANNELS 2 PREPARE FOR A MULTI-PLATFORM WORLD 3 FOCUS ON YOUR AUDIENCE 4 DEPLOY A THREE-PRONGED MONETIZATION APPROACH 5 CREATIVE INNOVATIONS AT SCALE 6 DELIVER ACTIONABLE INSIGHTS & ANALYTICS MAKING VOD PAY: BUILDING BLOCKS FOR SUCCESSFUL MONETIZATION
9. THINKING BEYOND THE PC SCREENAccelerate Your Multi-Devices Distribution Strategies CONTENT EVERYWHERE ADVERTISERS DEVICE AGNOSTIC PC TV CONSUMER CROSS-CHANNEL CONNECTION Mobile Tablets Advertisers looking to manage conversations (reach/frequency) across multiple screens. MAKING VOD PAY: BUILDING BLOCKS FOR SUCCESSFUL MONETIZATION
10. AUDIENCE-BASED TARGETINGExtract the Most Value from Your Inventory by Advanced Targeting Know Your Audience Identify your consumer segments in detail Sell Your AudienceEnable advertisers to buy only their most desired consumers. Maximize Revenue Extract the most value from each impression (Increased CPMs) MAKING VOD PAY: BUILDING BLOCKS FOR SUCCESSFUL MONETIZATION
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13. Be Prepared for Peaks & ValleysEXCHANGES LOW HIGH VOLUME LOW VOLUME MAKING VOD PAY: BUILDING BLOCKS FOR SUCCESSFUL MONETIZATION
23. Recommendations to improve future campaigns RESULTS Repeat Business Increase Budgets Partner vs. Vendor MAKING VOD PAY: BUILDING BLOCKS FOR SUCCESSFUL MONETIZATION
Digital audience buying is the process of reaching a specific target audience anywhere they go online. Instead of buying sites where your target is likely to appear, we selectively deliver ads only to the members of a site's audience that match a client’s specific targeting criteria.
