James Rice - Future of TV Presentation

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James Rice – Regional Sales Director, SKY

Born in Glasgow, James has a pedigree in TV advertising sales, first with Granada ITV, then joining Carlton in 1992 to head up regional sales and invited to head up the Sky regional sales operation in 2006. He enjoys the job of selling the future SKY is creating.

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James Rice - Future of TV Presentation

  1. 1. Mad Men<br />James Rice – Regional Sales Director<br />
  2. 2. Sky Pub Sports<br />John Logie Baird<br />Colour TV<br />Launch of <br />BSkyB<br />Interactive Ads<br />10m Sky Homes<br />Freesat<br />Live TV<br />SkyView<br />Sky<br />Anytime+<br />Xbox<br />Sky 3D<br />Sky Mobile TV<br />Sky Broadband<br />Sky Anytime<br />iPhone Remote Record<br />Apple iPad<br />Sky Green Button Ads<br />Sky AdSmart<br />Tivo<br />
  3. 3.
  4. 4. The Runaway<br />Content<br />Innovation<br />Focus on the customer<br />
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10. Boardwalk Empire<br />Episode 1<br />Boardwalk Empire<br />SOURCE: KANTAR/SKYVIEW; 01.02.10-06.02.10; ANYTIME INDIVIDUAL 000S CALCULATED BY APPLYING RATIO OF HOUSEHOLDS TO INDIVIDUALS TIME-SHIFTED VIEWING TO HOUSEHOLD ANYTIME VIEWS; SKY PLAYER BASED ON UNIQUE USERS TO SKY ATLANTIC LIVE STREAMING & TAKEN FROM INTERNAL REPORTING <br />
  11. 11.
  12. 12. Sky AdSmart<br />
  13. 13.
  14. 14. A Different Breed<br />
  15. 15. Previous Ad<br />Next Ad<br />AdSmart<br />
  16. 16. Previous Ad<br />Next Ad<br />AdSmart<br />
  17. 17. Previous Ad<br />Next Ad<br />AdSmart<br />
  18. 18. Previous Ad<br />Next Ad<br />AdSmart<br />
  19. 19. Audience Measurement<br />Audience Knowledge<br />A Local Ad Server<br />
  20. 20.
  21. 21. Sky iQ<br />

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