This document discusses the risks associated with mass customization in supply chain management. It defines mass customization as a strategy that allows companies to produce a variety of customized goods for customers in a cost-effective manner. The document notes that while mass customization provides opportunities, it can also introduce risks if not properly managed. It will analyze these risks and provide recommendations for avoiding potential negative impacts on the supply chain. Examples are provided to illustrate the importance of effective risk management for mass customization.