About Logotech Passion. Energy. Commitment. Pride. What really sets Logotech apart from other label suppliers is our passion for making every pressure sensitive label a work of art. At Logotech, we do more than produce great labels. We partner with our customers to create excitement around their brands and capture consumers' imaginations. Logotech combines top-quality printing technology—letterpress, flexo and digital—with the most professional staff in the printing and label business. We produce phenomenal pressure sensitive labels on a variety of substrates, including paper, film and foil. We're also on the cutting edge of printing on tube stock laminates and unsupported film. Your label is the look, feel and voice of your brand. But we know that label printing is the last thing you want to worry about. Let Logotech handle it for you. We'll take care of your labels and printing.so that you can take care of your brand.

1. NOVEMBER 2013
RUTGERS FOOD INNOVATION CENTER
Presented by

2. TRENDS
LIFESTYLE
PACKAGING
CONSUMER
PRODUCT

3. LIFESTYLE TRENDS
WHICH INFLUENCE BRANDS
• Fast Pace
• Mansumer
• Technology

4. LIFESTYLE TREND:
FACE PACE
CONSUMER TRENDS:
Speed Cleaning
Speed Eating

5. SPEED CLEANING
PRODUCTS AND PACKAGING
• Defined as “15 minutes or less”
40% in 2008 and 70% in 2013
Dawn-cleans in 3 minutes versus soaking dishes overnight.
Sprays now have wider range.

6. SPEED EATING
PRODUCTS AND PACKAGING
“Most family meals happen about three times a week, last less than 20
minutes and are spent watching television or texting while each family
member eats a different microwaved "food." More meals are eaten in the
minivan than the kitchen.” Dr Mark Hyman

7. LIFESTYLE AND TREND:
MANSUMER
• 40% of men are now the primary shopper in the
household
• 44% of men say they equally share in household
cleaning

8. MANSUMER
PRODUCTS AND PACKAGING

9. LIFESTYLE AND CONSUMER TREND:
TECHNOLOGY
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•
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•
ZMOT: Zero Moment of Truth. The point when consumers begin to
understand a brand through the internet and social media.
70% of decisions are made before the consumer gets to the store.
The average consumer uses 10.4 sources of information (up from 5.3 in
2010) before making a purchase.
Google and social media – including blogs, tweets and Facebook – all
influence this.

11. TECHNOLOGY
PRODUCTS AND PACKAGINGQR CODES

12. SUCCESS DEPENDS ON….
•PACKAGING
>Visual Impact-including Logo
>Ease of Use
•PHYSICAL PRODUCT

13. FIRST MOMENT OF TRUTH
According to Proctor & Gamble shoppers make up their mind
about a product in three to seven seconds.

14. PACKAGING’S TRUE IMPACT

16. IT IS ALL IN THE NUMBERS
Glenora’s sales increased 11%
>Existing Accounts
>New Accounts
Glenora was able to increase the selling price –
increased bottom line

17. REMEMBER
THE LABEL REPRESENTS
YOU
YOUR VISION
YOUR BRAND

18. LABEL OPTIONS
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•
Cut and Stack
Pressure Sensitive
Screening
Shrink Sleeves
IML/BML Labels

19. THE LABEL CONSTRUCTION- QUESTIONS TO ASK
• Container Construction>Glass, PP, PET
• Container Shape>Have label company create dieline for
graphic artist
• Filling Conditions
>Temperature, Time, Humidity
>Machine application speed or hand filling
• Transportation Conditions
>Temperature, Time, Humidity, Handling
• Retail Conditions
>Handling, Temperature, Humidity
• Will label supplier provide die blanks

20. PRESSURE SENSITIVE LABEL
CONSTRUCTION
LINER
ADHESIVE
F A C E S T O C K-FILM OR PAPER
FILM OR PAPER
T O P C O A T I N GVARNISH OR LAMINATION

21. LABEL DESIGN
• WHO IS YOUR
CUSTOMER?
• TRENDS?
• HOW CAN YOU STAND
OUT ON THE RETAIL
SHELF?
• WORK IN PARALLEL
WITH YOUR DESIGNER
AND LABEL SUPPLIER

23. LISTEN TO THE RETAILERWHOLE FOODS

25. TIPS
• IT IS NOT JUST A FOOD PRODUCT IT
IS YOUR BRAND
• THE LABEL IS NOT AN
AFTERTHOUGHT…..DO NOT WAIT
UNTIL THE LAST MINUTE
• START DOING RESEARCH………

26. MAGAZINES

27. TRADESHOWS
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East Pack
Fancy Food- East and West Coast
Kosher Fest
Natural Products-East and West Coast
Gift and Accessories
Local Shows and Fairs