Performance Monitor is a holistic analysis of brand’s social media performance with a focus on evaluating the marketing activity’s impact. The study provides a multi-perspective analysis looking at the result of your and your competitors marketing campaigns in the social media space. The research helps to understand which elements, messages have gained most traction or where there is room for improvement. By downloading the research Replise’s Performance Monitor report you receive a mustard brand analysis.Colman’s performed best in terms of share of buzz, engagement, tonality and contextual relevance versus their competitors (Maille, Sainsbury’s, Tesco, Heinz) in owned and earned social media assets. The study also helps to know owned topics, channels and brand values in the social media community about mustard consumption.
The Social Intelligence Company Founded 2010 in Hungary by serial entrepreneurs. Replise provides social research services in more than 40 languages and operates offices in Germany, UK, Poland and Hungary. Focusing on social research using proven market research methodologies, Replise has established partnerships with classic market research firms. Replise’s services are based on the combination of a unique high-end social analytics platform and a team of qualified analysts with years of market expertise. We can provide access to historical as well as real time data from blogs, forums, news portals, video platforms and social networks like Twitter and Facebook. Replise products and services are used by well-known brands and many marketing and PR agencies across Europe.