This document discusses the prospects for rural tourism development in Bangladesh. It defines rural tourism as activities that allow tourists to experience rural traditions and lifestyles through interactions with local people, culture, events and crafts. Rural tourism can benefit local communities economically and socially by showcasing rural life and creating entrepreneurial opportunities. However, rural tourism is still overlooked in Bangladesh despite its potential. The document calls for strategic planning and development of rural tourism infrastructure to realize its benefits and contribute to sustainable rural development.
Rural tourism is growing in importance worldwide. It provides economic opportunities for rural communities while allowing visitors to experience rural lifestyles and activities. The document discusses definitions of rural tourism and examples from around the world. Top rural tourism destinations include Ontario, Canada known for agri-tours of farms and Dunedin, New Zealand for its scenic landscape and proximity to wildlife. Rural tourism is beneficial as it generates income for rural areas and encourages preservation of local culture and environment.
This document discusses tourism, rural tourism, agritourism, and their relationships to climate change. It provides context on the rapid growth of tourism internationally since the 1950s and its contributions to economies and development goals. Rural tourism and agritourism are defined as forms of tourism that take place in rural areas and on farms. The document then discusses climate change and how the tourism sector is impacted by and must adapt to changing weather patterns and climates. International efforts to address climate change and tourism through organizations like UNWTO are also summarized.
Rural tourism provides an important opportunity for economic development and population retention in rural areas. The basic components of rural tourism include accommodation in rural housing or small hotels, cuisine based on local traditions, and leisure activities that showcase local culture and lifestyles. Rural tourism meets the demand for open spaces while responding to an interest in natural and rural heritage. When developed sustainably, it can improve living standards and quality of life for rural communities while preserving cultural traditions and the local environment.
This document discusses rural tourism in India. It defines rural areas and rural tourism. Rural tourism showcases rural life and benefits local communities economically and socially through interactions between tourists and locals. The document outlines objectives to understand the status, resources, role in environment protection, impacts, and challenges of rural tourism in India. Rural areas have natural resources like mountains and cultural resources like festivals. Rural tourism benefits include sustainable livelihoods, poverty alleviation, and heritage preservation. It faces challenges like environmental protection and lack of infrastructure but can generate employment and income if developed properly with government support.
Rural tourism focuses on actively participating in rural lifestyles and village activities. It provides economic opportunities for rural communities as agriculture becomes more mechanized and young people move to cities. Rural tourism allows the creation of replacement income through activities like homestays and farm visits, and can help revive traditions like handicrafts. It is particularly relevant in developing countries where small farms have fragmented and in developed countries where people seek scenic and relaxing rural vacations.
How is tourism development in rural areas different?vaugeois
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This document discusses how tourism development in rural areas differs from urban areas. Rural areas face unique challenges like geography, limited resources, poverty, and population decline. The presenter conducted research over 5 years using mixed methods to understand rural tourism realities in BC. Key findings include the need to embed a rural lens in policymaking, improve support programs for rural capacity and marketing, and prioritize community-based research on models that work best. Moving forward, academics and governments can help rural tourism by challenging assumptions, sharing knowledge, and ensuring rural needs are addressed.
This document discusses a study on the role of the District Tourism Promotion Council (DTPC) in promoting rural tourism in Idukki District, Kerala. The study aims to evaluate existing rural tourism policies and practices in Idukki and analyze the effectiveness of DTPC's strategies. Key findings include that while DTPC is concerned with tourism development, government activities have not been effectively implemented. Infrastructure and accessibility in rural areas remains poor. The essential elements for developing rural tourism in Idukki are creating infrastructure, restructuring policies to encourage investment, and liberalization.
Rural tourism is growing in importance worldwide. It provides economic opportunities for rural communities while allowing visitors to experience rural lifestyles and activities. The document discusses definitions of rural tourism and examples from around the world. Top rural tourism destinations include Ontario, Canada known for agri-tours of farms and Dunedin, New Zealand for its scenic landscape and proximity to wildlife. Rural tourism is beneficial as it generates income for rural areas and encourages preservation of local culture and environment.
This document discusses tourism, rural tourism, agritourism, and their relationships to climate change. It provides context on the rapid growth of tourism internationally since the 1950s and its contributions to economies and development goals. Rural tourism and agritourism are defined as forms of tourism that take place in rural areas and on farms. The document then discusses climate change and how the tourism sector is impacted by and must adapt to changing weather patterns and climates. International efforts to address climate change and tourism through organizations like UNWTO are also summarized.
Rural tourism provides an important opportunity for economic development and population retention in rural areas. The basic components of rural tourism include accommodation in rural housing or small hotels, cuisine based on local traditions, and leisure activities that showcase local culture and lifestyles. Rural tourism meets the demand for open spaces while responding to an interest in natural and rural heritage. When developed sustainably, it can improve living standards and quality of life for rural communities while preserving cultural traditions and the local environment.
This document discusses rural tourism in India. It defines rural areas and rural tourism. Rural tourism showcases rural life and benefits local communities economically and socially through interactions between tourists and locals. The document outlines objectives to understand the status, resources, role in environment protection, impacts, and challenges of rural tourism in India. Rural areas have natural resources like mountains and cultural resources like festivals. Rural tourism benefits include sustainable livelihoods, poverty alleviation, and heritage preservation. It faces challenges like environmental protection and lack of infrastructure but can generate employment and income if developed properly with government support.
Rural tourism focuses on actively participating in rural lifestyles and village activities. It provides economic opportunities for rural communities as agriculture becomes more mechanized and young people move to cities. Rural tourism allows the creation of replacement income through activities like homestays and farm visits, and can help revive traditions like handicrafts. It is particularly relevant in developing countries where small farms have fragmented and in developed countries where people seek scenic and relaxing rural vacations.
How is tourism development in rural areas different?vaugeois
Â
This document discusses how tourism development in rural areas differs from urban areas. Rural areas face unique challenges like geography, limited resources, poverty, and population decline. The presenter conducted research over 5 years using mixed methods to understand rural tourism realities in BC. Key findings include the need to embed a rural lens in policymaking, improve support programs for rural capacity and marketing, and prioritize community-based research on models that work best. Moving forward, academics and governments can help rural tourism by challenging assumptions, sharing knowledge, and ensuring rural needs are addressed.
This document discusses a study on the role of the District Tourism Promotion Council (DTPC) in promoting rural tourism in Idukki District, Kerala. The study aims to evaluate existing rural tourism policies and practices in Idukki and analyze the effectiveness of DTPC's strategies. Key findings include that while DTPC is concerned with tourism development, government activities have not been effectively implemented. Infrastructure and accessibility in rural areas remains poor. The essential elements for developing rural tourism in Idukki are creating infrastructure, restructuring policies to encourage investment, and liberalization.
RURAL TOURISM: SCOPE AND CHALLENGES IN INDIAN CONTEXTArnab Gantait
Â
Rural Tourism exhorts tourists to spend quality time in a nuanced fashion by engaging them in different ethnic, indigenous and aesthetic practices in rural areas.The stresses generating fromurban life and the detachmentand distance from natural environment occasionally provoke the urbanitesto escape from their monoculture city life.In such case, rural locations seem to be an ideal place to release stress and also providean opportunity to be re-engagedin a simplerway of life that offers rest and absolute peace for a certain period of time. Not only that, such form of tourism is widely acknowledged because it can shape up rural society by bringing benefit both in monetary and social terms. Although the concept is relatively new one and has both positive and negative impacts, it has gained immense importance around the world in recent time. A large population in India, staying in rural areas, are still primarily dependent on traditional age old practice i.e. cultivation. But the profit, generating from agriculture is falling down day by day and these villagers are lacking sufficient alternative job scope.This situation is enforcing them to settle down in nearby urban localities in search of better income and better livelihood. If the rural India can be re-developed, rejuvenated and promoted as tourist spots, these villagers will obviously get adequate number of alternative job scope that can possibly reduce the tendency of leaving native villages and in such way the socio-economic condition of rural India can also be improved. In India, Rural Tourism is untouched for marketing. Now, thrust will be to promote village tourism as the primary tourism product to gain maximum socio-economic benefits from it.In this connection,we need to understand the rural setting, people, social, political and environmental background, local sentiments etc. of any place. In addition, we have to work out an effective plan that will involve the rural people in such form of tourism that can enhance their economic condition towards a positive direction. Marketers and entrepreneurs have already realized the scope and market opportunity and have adopted many effective strategies both for the short-term profits and its success in the long run.But they are also facing a number of challenges while marketing and promoting Rural Tourism.These challenges have to be overcome in coming future to get maximum benefits from Rural Tourism.
This paper has highlighted the need, scope and marketing strategy for Rural Tourism in the Indian context. At the end, we have also discussed some of the issues and challenges of Rural Tourism and have suggested few solutions.
Sustainable Livelihood
Poverty Alleviation
Uplift of Rural Artists
Uplift of Rural Artisans
Empowerment of Women
Improvement in Urban and Rural Infrastructure
Better Image, Quality of Life and Attitude of People
Revival of Traditional Crafts
Heritage Conservation
Conservation of Natural Resources
Rural tourism has the potential to improve rural livelihoods and communities in India. It can generate jobs and income in rural areas through activities like farming, handicrafts, and cultural festivals. However, rural tourism also faces challenges like preserving culture and environment, developing infrastructure and skills, and ensuring benefits are shared. With support from the government and community cooperation, rural tourism could boost rural economies in a sustainable manner.
Rural tourism is a serious factor in the development of rural areas. This is also supported by global developments in which mass tourism is increasingly losing its dynamism in collision with the coming individualism in choosing the type of destination and travel model. Ecology, culture, identity of destinations active attitude towards holiday and recreation, new forms and contents of the offer, theme parks and health are some of the trends in differentiating tourist interests. In these and this kind of conditions rural tourism encounters growing developmental, marketing, managerial and economic difficulties in its development. This requires finding an appropriate model of rural tourism, management which would be based primarily on the sustainable development of rural areas. This study aims to point out a possible model of strategic management of the development of rural tourism.
Rural tourism has the potential to alleviate poverty, empower women, uplift rural artists and artisans, improve infrastructure, and generate employment through the revival of traditional crafts. It provides economic opportunities outside of agriculture and creates jobs through activities like handicrafts. Developing tourism requires establishing policies and institutions to facilitate investment, infrastructure development, skills training, and heritage conservation while ensuring local communities benefit.
This document discusses rural tourism and community empowerment. It defines rural tourism as tourism that takes place in rural areas, providing income and employment for local populations through accommodations and activities utilizing local resources. Community empowerment is defined as enabling communities to increase control over their lives through increasing assets, capacities, access, networks and voice to gain control. Rural tourism can empower communities by involving them from the start, promoting local culture and pride, ensuring benefits are distributed fairly, and supporting conservation efforts that generate economic benefits for locals. When done sustainably, rural tourism can stimulate local economies and improve quality of life while preserving cultural traditions.
This document discusses the development of rural tourism circuits in Mizoram, India. It provides an introduction to the geography and culture of North East India and Mizoram. It outlines the scope for rural tourism in Mizoram and the objectives of the 10th Five Year Plan to promote rural tourism and sustainable development. It then describes two proposed tourist circuits in Mizoram - the Southern Circuit and Eastern Circuit - listing the attractions along each route. The goal is to increase tourism and generate local employment while conserving the environment.
Rural tourism involves activities that take place in rural areas and benefit local communities economically and socially through interactions between tourists and locals. It can include farm/agricultural tourism, cultural tourism, nature tourism, and ecotourism. Rural tourism has benefits like generating income and jobs in rural areas, strengthening local structures, and raising awareness of an area's landscape and culture. However, it also faces challenges like seasonality, the need for cooperation, and impacts on the rural environment. Developing rural tourism requires preserving the environment and rural culture while generating sustainable benefits for local communities.
Segment of Bangladesh Tourism Industry & Targeting Position Fazlea Allahie
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This document provides an analysis of tourism market segmentation strategies for Bangladesh. It begins with an introduction to Bangladesh's tourism industry and potential. It then discusses various segmentation approaches including demographic segmentation of Bangladesh's population, geographic segmentation based on tourists' places of origin, psychographic segmentation using lifestyle and personality characteristics, and socio-cultural segmentation considering Bangladeshi culture, religion, language and festivals. For each segmentation type, relevant data is presented to characterize tourist groups and identify target markets for Bangladeshi tourism. The document aims to develop strategic recommendations to better promote and develop Bangladesh's tourism sector.
Potentialities and Problems of Rural TourismPedro Cravo
Â
Spatial planning aims to ensure the adequate and sustainable location of activities, balanced social and economic development, and environmental protection through citizen participation. It functions to efficiently use land for economic and social benefit at national, regional, and local levels. At local levels, spatial planning can promote entrepreneurship, support small businesses, and encourage public and private networks through infrastructure development and mobilizing endogenous resources. Rural tourism has potential to preserve culture, environment and diversify economies through job creation and valuing social groups, but requires investment, dynamic management, and maintenance. Partnerships can help by sharing ideas and experiences, reducing promotion costs, and creating a unified brand while encouraging cooperation and training. Recommendations include changing mentalities,
Chapter 5 Planning for Particular Sectors and Groups (Tourism Planning and De...Md Shaifullar Rabbi
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Cultural tourism is an important tool for Bangladesh to showcase its rich cultural heritage and traditions. Some key cultural attractions for tourists include religious sites that demonstrate the religious diversity and harmony in Bangladesh, tribal communities with unique cultures and lifestyles, and numerous festivals celebrated throughout the year. Cultural tourism can provide significant economic benefits to Bangladesh through foreign exchange earnings, employment, and tax revenue. However, it also risks increasing income inequality and price levels if not managed properly.
RURAL TOURISM SITES IN INDIA AND ETP PROJECTAMALDASKH
Â
- Out of 107 rural tourism projects supported by UNDP and the Government of India's Ministry of Tourism, 41 have been successful, 33 average, and 33 unsuccessful.
- Jammu and Kashmir had the most successful projects while Chhattisgarh and Orissa had the most unsuccessful.
- The projects aimed to build local capacity, support community tourism, and provide inputs for national tourism policy. They focused on activities like crafts, cuisine, and heritage across various Indian states.
Agri tourism a New intervention in Pakistan Presentation by Allah Dad KhanMr.Allah Dad Khan
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Agricultural tourism is a new initiative in Pakistan that aims to promote rural development. It involves visiting working farms and participating in agricultural activities for recreation and education. The report discusses the benefits of agricultural tourism, including generating additional income for farmers, creating new rural jobs, and educating urban children about farming. Specific activities mentioned include picking fruits and vegetables, camping, hiking, and tractor rides. The report also outlines opportunities for small farmers to benefit from agricultural tourism.
Rural Tourism- A Catalyst for Rural Economic Growthinventionjournals
Â
Tourism is one of the worldâs largest industries. Tourism which can be sustained over the long term because it results in a net benefit for the social, economic, natural and cultural environments of the area in which it takes place. For developing countries like India, it is also one of the prime income generators. But the huge infrastructural and resource demands of tourism (e.g. water consumption, waste generation and energy use) can have severe impacts upon local communities and the environment if it is not properly managed. The spirit of India resides in her villages and those living in cities and towns have their roots in rural life, which has pastoral beauty and touching simplicity, offer fresh comforting breezes and lavish openness. Tourism growth potential can be bind as a strategy for Rural Development in specific and rural tourism in general which definitely useful for a country like India, where almost 74 per cent of the population resides in rural areas. The tourism sector provides employment to about 50 million people. Even a modest 10 per cent growth in tourism sector would generate 5 million jobs every year and major beneficiary are weaker sections of society women and rural artisans. Rural tourism stands for showcasing the ethnic arts, crafts, culture and lifestyle in its traditional approach. The present study was conducted with an objective to identify the various forms of rural tourism, role of government and private sector in enhancing the efficient tourism prerequisite, to study the problems in rural tourism and to construct the suggestions and recommendations for rural tourism. The present study is based on the secondary data published in various journals, articles, books and others sources of information The study reveals that endorsement of village tourism is a competent device for socio-economic benefits to rural people. It is a multi-sectoral activity and the industry is affected by many other sectors of the nationâs economy. Therefore, government and private sectors should ensure healthier linkages and coordination. It also has to play a pivotal role in tourism management and promotion. Further, the study also discloses that rural tourism has the potential to increase public appreciation of the environment and to spread awareness of environmental problems when it brings people into closer contact with nature and the environment. This confrontation may heighten awareness of the value of nature and lead to environmentally conscious behaviour and activities to preserve the environment.
Concept note for societies involvment in tourismhosting guests
Â
Rural tourism development through cooperatives in Iran faces barriers. This document analyzes rural tourism potential in Iran and how rural cooperatives could help develop rural tourism by empowering individuals and communities. However, rural cooperatives in Iran currently have limited abilities and the government does not prioritize rural tourism development. Barriers to rural tourism through cooperatives include a lack of education, policy research, and advocacy for linking cooperatives to tourism opportunities.
Ecotourism and agriculture tourism A Lecture By Mr Allah Dad Khan Former DG ...Mr.Allah Dad Khan
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Ecotourism and agriculture tourism A Lecture By Mr Allah Dad Khan Former DG Agriculture Extension Khyber Pakhtun Khwa Province & Visiting Professor Agriculture University Peshawar Pakistan
This document defines tourism and its various types according to different classifications. It begins by defining tourism as temporary travel outside a person's normal environment for purposes like leisure, business, or other activities. Tourism is then classified according to destination as either domestic or international tourism. It is also classified according to the characteristics of the tourism system and tourists. Some major types discussed are cultural tourism, ecotourism, heritage tourism, medical tourism, and disaster tourism. The impacts and examples of different tourism types are provided. Tables with data on the top international tourist arrivals and receipts by country from the World Tourism Organization are also included.
Community based tourism by pooja andaniirshad husain
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This document defines and discusses various types of community-based tourism including rural tourism, agri-tourism, village tourism, tribal tourism, and indigenous tourism. It explains that community-based tourism involves local residents inviting tourists to visit their communities to experience the local lifestyle and culture, with residents earning income. The goal is for tourists to interact with the local population while providing economic and social benefits to the overall community.
Agri-tourism is emerging as a trend in rural business in India. It aims to utilize the vast rural resources and address the huge gap in returns between agriculture and other industries. Rusticville near Pune is an example of an agri-tourism destination that offers rural experiences like farming activities, local cuisine, and nature trails to address the growing interest among urban populations in natural and rural lifestyles. It leverages the strategic advantages of its location amidst farms and proximity to cities while supporting the local community through employment and welfare initiatives. The owners plan to replicate this model in other parts of India and expand into related tourism and energy sectors.
This ppt is about tourism in Pakistan. By going through these slides, you will know that how capable is Pakistan tourism to attract international tourists, and what's are the necessary steps that can boost Pakistan tourism.
This document discusses developing countryside tourism in Nala Village, Nepal to promote its natural and cultural values. Nala currently faces unemployment and deterioration issues. It has potential to become a new tourist destination due to its proximity to Kathmandu and Bhaktapur, accessible roads, and scenic views. Developing countryside tourism could generate income and employment for local communities through homestays, cultural activities, and rural tours while also preserving Nala's environment and culture. The document explores Nala's history and attractions to establish it as a countryside tourism location.
Impacts of Rural Tourism on Architectural and Cultural Heritage -The Cases of...IRJET Journal
Â
This document discusses the impacts of rural tourism on the architectural and cultural heritage of rural communities in North-East India. It analyzes two case studies - Sualkuchi village in Assam and Mawlynnong village in Meghalaya. While rural tourism has brought economic benefits, it has also negatively impacted the traditional architecture, cultural practices, and environment of these villages. In Sualkuchi, traditional weaving practices and architecture are being replaced by commercialization and imitations. In both villages, construction and overtourism are threatening cultural sites and natural resources. The document argues for a more sustainable approach to rural tourism that preserves local heritage and environment.
RURAL TOURISM: SCOPE AND CHALLENGES IN INDIAN CONTEXTArnab Gantait
Â
Rural Tourism exhorts tourists to spend quality time in a nuanced fashion by engaging them in different ethnic, indigenous and aesthetic practices in rural areas.The stresses generating fromurban life and the detachmentand distance from natural environment occasionally provoke the urbanitesto escape from their monoculture city life.In such case, rural locations seem to be an ideal place to release stress and also providean opportunity to be re-engagedin a simplerway of life that offers rest and absolute peace for a certain period of time. Not only that, such form of tourism is widely acknowledged because it can shape up rural society by bringing benefit both in monetary and social terms. Although the concept is relatively new one and has both positive and negative impacts, it has gained immense importance around the world in recent time. A large population in India, staying in rural areas, are still primarily dependent on traditional age old practice i.e. cultivation. But the profit, generating from agriculture is falling down day by day and these villagers are lacking sufficient alternative job scope.This situation is enforcing them to settle down in nearby urban localities in search of better income and better livelihood. If the rural India can be re-developed, rejuvenated and promoted as tourist spots, these villagers will obviously get adequate number of alternative job scope that can possibly reduce the tendency of leaving native villages and in such way the socio-economic condition of rural India can also be improved. In India, Rural Tourism is untouched for marketing. Now, thrust will be to promote village tourism as the primary tourism product to gain maximum socio-economic benefits from it.In this connection,we need to understand the rural setting, people, social, political and environmental background, local sentiments etc. of any place. In addition, we have to work out an effective plan that will involve the rural people in such form of tourism that can enhance their economic condition towards a positive direction. Marketers and entrepreneurs have already realized the scope and market opportunity and have adopted many effective strategies both for the short-term profits and its success in the long run.But they are also facing a number of challenges while marketing and promoting Rural Tourism.These challenges have to be overcome in coming future to get maximum benefits from Rural Tourism.
This paper has highlighted the need, scope and marketing strategy for Rural Tourism in the Indian context. At the end, we have also discussed some of the issues and challenges of Rural Tourism and have suggested few solutions.
Sustainable Livelihood
Poverty Alleviation
Uplift of Rural Artists
Uplift of Rural Artisans
Empowerment of Women
Improvement in Urban and Rural Infrastructure
Better Image, Quality of Life and Attitude of People
Revival of Traditional Crafts
Heritage Conservation
Conservation of Natural Resources
Rural tourism has the potential to improve rural livelihoods and communities in India. It can generate jobs and income in rural areas through activities like farming, handicrafts, and cultural festivals. However, rural tourism also faces challenges like preserving culture and environment, developing infrastructure and skills, and ensuring benefits are shared. With support from the government and community cooperation, rural tourism could boost rural economies in a sustainable manner.
Rural tourism is a serious factor in the development of rural areas. This is also supported by global developments in which mass tourism is increasingly losing its dynamism in collision with the coming individualism in choosing the type of destination and travel model. Ecology, culture, identity of destinations active attitude towards holiday and recreation, new forms and contents of the offer, theme parks and health are some of the trends in differentiating tourist interests. In these and this kind of conditions rural tourism encounters growing developmental, marketing, managerial and economic difficulties in its development. This requires finding an appropriate model of rural tourism, management which would be based primarily on the sustainable development of rural areas. This study aims to point out a possible model of strategic management of the development of rural tourism.
Rural tourism has the potential to alleviate poverty, empower women, uplift rural artists and artisans, improve infrastructure, and generate employment through the revival of traditional crafts. It provides economic opportunities outside of agriculture and creates jobs through activities like handicrafts. Developing tourism requires establishing policies and institutions to facilitate investment, infrastructure development, skills training, and heritage conservation while ensuring local communities benefit.
This document discusses rural tourism and community empowerment. It defines rural tourism as tourism that takes place in rural areas, providing income and employment for local populations through accommodations and activities utilizing local resources. Community empowerment is defined as enabling communities to increase control over their lives through increasing assets, capacities, access, networks and voice to gain control. Rural tourism can empower communities by involving them from the start, promoting local culture and pride, ensuring benefits are distributed fairly, and supporting conservation efforts that generate economic benefits for locals. When done sustainably, rural tourism can stimulate local economies and improve quality of life while preserving cultural traditions.
This document discusses the development of rural tourism circuits in Mizoram, India. It provides an introduction to the geography and culture of North East India and Mizoram. It outlines the scope for rural tourism in Mizoram and the objectives of the 10th Five Year Plan to promote rural tourism and sustainable development. It then describes two proposed tourist circuits in Mizoram - the Southern Circuit and Eastern Circuit - listing the attractions along each route. The goal is to increase tourism and generate local employment while conserving the environment.
Rural tourism involves activities that take place in rural areas and benefit local communities economically and socially through interactions between tourists and locals. It can include farm/agricultural tourism, cultural tourism, nature tourism, and ecotourism. Rural tourism has benefits like generating income and jobs in rural areas, strengthening local structures, and raising awareness of an area's landscape and culture. However, it also faces challenges like seasonality, the need for cooperation, and impacts on the rural environment. Developing rural tourism requires preserving the environment and rural culture while generating sustainable benefits for local communities.
Segment of Bangladesh Tourism Industry & Targeting Position Fazlea Allahie
Â
This document provides an analysis of tourism market segmentation strategies for Bangladesh. It begins with an introduction to Bangladesh's tourism industry and potential. It then discusses various segmentation approaches including demographic segmentation of Bangladesh's population, geographic segmentation based on tourists' places of origin, psychographic segmentation using lifestyle and personality characteristics, and socio-cultural segmentation considering Bangladeshi culture, religion, language and festivals. For each segmentation type, relevant data is presented to characterize tourist groups and identify target markets for Bangladeshi tourism. The document aims to develop strategic recommendations to better promote and develop Bangladesh's tourism sector.
Potentialities and Problems of Rural TourismPedro Cravo
Â
Spatial planning aims to ensure the adequate and sustainable location of activities, balanced social and economic development, and environmental protection through citizen participation. It functions to efficiently use land for economic and social benefit at national, regional, and local levels. At local levels, spatial planning can promote entrepreneurship, support small businesses, and encourage public and private networks through infrastructure development and mobilizing endogenous resources. Rural tourism has potential to preserve culture, environment and diversify economies through job creation and valuing social groups, but requires investment, dynamic management, and maintenance. Partnerships can help by sharing ideas and experiences, reducing promotion costs, and creating a unified brand while encouraging cooperation and training. Recommendations include changing mentalities,
Chapter 5 Planning for Particular Sectors and Groups (Tourism Planning and De...Md Shaifullar Rabbi
Â
Cultural tourism is an important tool for Bangladesh to showcase its rich cultural heritage and traditions. Some key cultural attractions for tourists include religious sites that demonstrate the religious diversity and harmony in Bangladesh, tribal communities with unique cultures and lifestyles, and numerous festivals celebrated throughout the year. Cultural tourism can provide significant economic benefits to Bangladesh through foreign exchange earnings, employment, and tax revenue. However, it also risks increasing income inequality and price levels if not managed properly.
RURAL TOURISM SITES IN INDIA AND ETP PROJECTAMALDASKH
Â
- Out of 107 rural tourism projects supported by UNDP and the Government of India's Ministry of Tourism, 41 have been successful, 33 average, and 33 unsuccessful.
- Jammu and Kashmir had the most successful projects while Chhattisgarh and Orissa had the most unsuccessful.
- The projects aimed to build local capacity, support community tourism, and provide inputs for national tourism policy. They focused on activities like crafts, cuisine, and heritage across various Indian states.
Agri tourism a New intervention in Pakistan Presentation by Allah Dad KhanMr.Allah Dad Khan
Â
Agricultural tourism is a new initiative in Pakistan that aims to promote rural development. It involves visiting working farms and participating in agricultural activities for recreation and education. The report discusses the benefits of agricultural tourism, including generating additional income for farmers, creating new rural jobs, and educating urban children about farming. Specific activities mentioned include picking fruits and vegetables, camping, hiking, and tractor rides. The report also outlines opportunities for small farmers to benefit from agricultural tourism.
Rural Tourism- A Catalyst for Rural Economic Growthinventionjournals
Â
Tourism is one of the worldâs largest industries. Tourism which can be sustained over the long term because it results in a net benefit for the social, economic, natural and cultural environments of the area in which it takes place. For developing countries like India, it is also one of the prime income generators. But the huge infrastructural and resource demands of tourism (e.g. water consumption, waste generation and energy use) can have severe impacts upon local communities and the environment if it is not properly managed. The spirit of India resides in her villages and those living in cities and towns have their roots in rural life, which has pastoral beauty and touching simplicity, offer fresh comforting breezes and lavish openness. Tourism growth potential can be bind as a strategy for Rural Development in specific and rural tourism in general which definitely useful for a country like India, where almost 74 per cent of the population resides in rural areas. The tourism sector provides employment to about 50 million people. Even a modest 10 per cent growth in tourism sector would generate 5 million jobs every year and major beneficiary are weaker sections of society women and rural artisans. Rural tourism stands for showcasing the ethnic arts, crafts, culture and lifestyle in its traditional approach. The present study was conducted with an objective to identify the various forms of rural tourism, role of government and private sector in enhancing the efficient tourism prerequisite, to study the problems in rural tourism and to construct the suggestions and recommendations for rural tourism. The present study is based on the secondary data published in various journals, articles, books and others sources of information The study reveals that endorsement of village tourism is a competent device for socio-economic benefits to rural people. It is a multi-sectoral activity and the industry is affected by many other sectors of the nationâs economy. Therefore, government and private sectors should ensure healthier linkages and coordination. It also has to play a pivotal role in tourism management and promotion. Further, the study also discloses that rural tourism has the potential to increase public appreciation of the environment and to spread awareness of environmental problems when it brings people into closer contact with nature and the environment. This confrontation may heighten awareness of the value of nature and lead to environmentally conscious behaviour and activities to preserve the environment.
Concept note for societies involvment in tourismhosting guests
Â
Rural tourism development through cooperatives in Iran faces barriers. This document analyzes rural tourism potential in Iran and how rural cooperatives could help develop rural tourism by empowering individuals and communities. However, rural cooperatives in Iran currently have limited abilities and the government does not prioritize rural tourism development. Barriers to rural tourism through cooperatives include a lack of education, policy research, and advocacy for linking cooperatives to tourism opportunities.
Ecotourism and agriculture tourism A Lecture By Mr Allah Dad Khan Former DG ...Mr.Allah Dad Khan
Â
Ecotourism and agriculture tourism A Lecture By Mr Allah Dad Khan Former DG Agriculture Extension Khyber Pakhtun Khwa Province & Visiting Professor Agriculture University Peshawar Pakistan
This document defines tourism and its various types according to different classifications. It begins by defining tourism as temporary travel outside a person's normal environment for purposes like leisure, business, or other activities. Tourism is then classified according to destination as either domestic or international tourism. It is also classified according to the characteristics of the tourism system and tourists. Some major types discussed are cultural tourism, ecotourism, heritage tourism, medical tourism, and disaster tourism. The impacts and examples of different tourism types are provided. Tables with data on the top international tourist arrivals and receipts by country from the World Tourism Organization are also included.
Community based tourism by pooja andaniirshad husain
Â
This document defines and discusses various types of community-based tourism including rural tourism, agri-tourism, village tourism, tribal tourism, and indigenous tourism. It explains that community-based tourism involves local residents inviting tourists to visit their communities to experience the local lifestyle and culture, with residents earning income. The goal is for tourists to interact with the local population while providing economic and social benefits to the overall community.
Agri-tourism is emerging as a trend in rural business in India. It aims to utilize the vast rural resources and address the huge gap in returns between agriculture and other industries. Rusticville near Pune is an example of an agri-tourism destination that offers rural experiences like farming activities, local cuisine, and nature trails to address the growing interest among urban populations in natural and rural lifestyles. It leverages the strategic advantages of its location amidst farms and proximity to cities while supporting the local community through employment and welfare initiatives. The owners plan to replicate this model in other parts of India and expand into related tourism and energy sectors.
This ppt is about tourism in Pakistan. By going through these slides, you will know that how capable is Pakistan tourism to attract international tourists, and what's are the necessary steps that can boost Pakistan tourism.
This document discusses developing countryside tourism in Nala Village, Nepal to promote its natural and cultural values. Nala currently faces unemployment and deterioration issues. It has potential to become a new tourist destination due to its proximity to Kathmandu and Bhaktapur, accessible roads, and scenic views. Developing countryside tourism could generate income and employment for local communities through homestays, cultural activities, and rural tours while also preserving Nala's environment and culture. The document explores Nala's history and attractions to establish it as a countryside tourism location.
Impacts of Rural Tourism on Architectural and Cultural Heritage -The Cases of...IRJET Journal
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This document discusses the impacts of rural tourism on the architectural and cultural heritage of rural communities in North-East India. It analyzes two case studies - Sualkuchi village in Assam and Mawlynnong village in Meghalaya. While rural tourism has brought economic benefits, it has also negatively impacted the traditional architecture, cultural practices, and environment of these villages. In Sualkuchi, traditional weaving practices and architecture are being replaced by commercialization and imitations. In both villages, construction and overtourism are threatening cultural sites and natural resources. The document argues for a more sustainable approach to rural tourism that preserves local heritage and environment.
Problems and Prospects of Tourism Industry at Sylhet Region in Bangladeshiosrjce
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Tourism is not only a concept of enjoyment or travelling or passing the holidays, but also a
development concept and it has now been placed a wider significance among the mass people, government and
development planner in Bangladesh. Sylhet has a bright prospect to develop its tourism sectors as its treasures
weather it is going to miserable situation in the absence of proper plan and realistic steps. The aim of the
research is to investigate the problems and prospects to flourish the tourism sector in this region. Quantitative
method has been used in this study to investigate the research problems based on survey method. The tourists
are found very enthusiastic to get test of visiting different places and this study results some good indications for
improving tourism sectors. However, in order to make Bangladesh a tourism friendly nation, a renovation of
tourism policy, which should be in tune with the new national economic, social, environmental policies and
trends and the government should monitor all actors and factors related to tourism sector in Bangladesh.
Exploring The Community Participation, Tourism Village, And Social-Economic T...inventionjournals
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Pentingsari is one of tourist village destination areas because of the unique culture and beauty environment. This study aims to development the community participation in recent area of an effective tourism village that increases the economic growth, socio-cultural and environmental. The development of tourism in Indonesia is familiar with the trend of ecotourism as one approach to tourism development (Chang et al., 2012). This study uses a qualitative approach by adopting the interpretive paradigm. Result findings show empowerment of rural communities in Pentingsari village can maximize the utilization of potential of nature and environment, as well as to empower communities by maximizing the utilization of social culture, customs and historical heritage of rural communities by maximizing the potential of agriculture and plantation. Overall, government can improve the local economy, particularly encouraging for emergence of new entrepreneurs in this area, entrepreneur will boost the competitiveness of businesses in this village with an increase in entrepreneurial spirit by socio-economic and environmental impacts. Keywords: community participation, tourism village, socio-economic, and environment impact.
7 Leveraging Tourism for Promoting Sustainable Development of Hill States.pdfJIT KUMAR GUPTA
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Text tries to look at the entire context of tourism in terms of human living and rapid urbanisation; tries to explain the impact of tourism in the hill Areas, culture and fragile environment . It also suggests few options to overcome existing challenges in hill areas to make tourism supportive of environment, ecology, growth, bio-diversity and sustainability.
Tourism Development Strategy in Gunung Salak Tourism Village Kecamatan (Sub D...AJHSSR Journal
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This document summarizes a research paper on developing a tourism strategy for Gunung Salak Tourism Village in Tabanan Regency, Bali, Indonesia. It begins by providing background on tourism's economic contribution in Indonesia and Bali. It then describes the natural and cultural attractions in Gunung Salak Village that have potential for tourism development. Research methods included interviews, surveys, and analysis of the village's strengths, weaknesses, opportunities, and threats to identify a strategic direction. The analysis found the village best suited for a "grow and build" strategy. Recommended alternative strategies include diversifying tourism products, improving facilities/infrastructure, strengthening tourism management institutions, and increasing community participation and cross-sectoral cooperation.
This document summarizes a research article about the impact of tourism development in Azerbaijan on the country's economy. Some key points:
1) Tourism development in Azerbaijan's regions is important for providing small loans to local populations and attracting individual investors. Improving infrastructure like roads and developing rural recreation areas can boost internal and external tourism.
2) A study found that from 2012 to 2018, ticket sales to foreigners increased 3.2 times, travel agency income rose 1.7 times, and total expenses grew 1.88 times. Regional tourism creates local jobs and revenue, reducing unemployment.
3) Developing rural tourism reduces pressure on urban tourism sectors and increases what tourists spend on local products. A balanced approach is
Foreign Experience in the Development of Agricultural Tourism and its Applica...ijtsrd
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Agrotourism is agricultural tourism, classified as the activity of farmers providing services related to recreation and education of the population in order to sell agricultural products and earn additional income Purdue University, USA .The tourism industry in the modern world is one of the largest and most profitable dynamically developing sectors of the world economy. Tourism accounts for 10 of the worlds gross national product, investment, jobs and consumer spending. In the last decade, according to the United Nations World Tourism Organization UNWTO , revenues from the tourism industry have been increasing annually with an average 7.9 , while the share of agricultural tourism in the tourism sector of the economy is growing at an even higher rate. Tourism, which originated in the middle of the twentieth century in France and Italy, today has a strong place in the economy of these countries. Agrotourism has been developed not only in these countries, but also in the USA, England, Spain, Germany, Lithuania, Poland, Japan, Malaysia, etc. Agrotourism is a sphere of tourism that begins to compete with resort and cultural tourism, which is confirmed by practice foreign countries. Dilfuza Igamberdievna Abidova | Dilnoza Safarovna Umirova "Foreign Experience in the Development of Agricultural Tourism and its Application in the Republic of Uzbekistan" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Modern Trends in Scientific Research and Development, Case of Asia , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd35769.pdf Paper Url :https://www.ijtsrd.com/economics/other/35769/foreign-experience-in-the-development-of-agricultural-tourism-and-its-application-in-the-republic-of-uzbekistan/dilfuza-igamberdievna-abidova
I have done this CASE STUDY on Ecotourism policy of Uttar Pradesh as a part of my civic and social service Internship. My Focus area was culture and Tourism.
You guys can take this as a reference for your case study. I hope this will help you out. Thank you.
Like and share and pin if you need it.
Rural tourism is when people visit quiet countryside places, farms, and small villages for relaxing holidays. They go there to enjoy nature, like beautiful landscapes and peaceful surroundings.
The document summarizes the potential of tourism in Bangladesh's economy. It finds that though Bangladesh has natural attractions like beaches and archaeological sites that could attract tourists, its tourism industry has grown slowly. Tourism currently contributes less than 1% to Bangladesh's GDP and the country receives only about 300,000 foreign tourists annually, most for business/official purposes rather than leisure. The study aims to identify challenges facing Bangladesh's tourism sector and recommend strategies to better promote its tourist attractions and leverage tourism for economic growth.
India â tourism development & sustainable growth 2020Harsh Ahuja
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The document discusses India's tourism development and sustainable growth opportunities by 2020. It notes that India's diverse culture, festivals, and eco-friendly practices provide opportunities to develop tourism. The tourism and hospitality sector is a major revenue source for any nation. For sustainable growth, it is important to consider environmental, social, and economic impacts while providing livelihoods and maintaining cultural heritage. New technologies are changing the industry, and travelers now seek authentic experiences and want to reduce their environmental footprint.
Rural Tourism in India: Prospects and Impact
Rural tourism has the potential to benefit rural communities economically and socially. It can generate income and jobs for villagers, boost local handicrafts and culture, and help preserve the rural environment. However, rural tourism also faces challenges like a lack of capital, skills and coordination among stakeholders. If developed sustainably, it can reduce rural poverty and migration to cities while promoting cultural exchange and environmental conservation in Indian villages.
This document summarizes a research study on the status and prospects of agri-tourism in selected municipalities in the 4th district of Batangas, Philippines. The study found that the major agri-tourism farms in the area were Vilela's Farm, British Farm, and Moca Farm. The researchers determined that agri-tourism has positive socio-economic effects for local residents by improving livelihoods, upgrading social conditions, and contributing to economic growth. However, agri-tourism was found to have no environmental effects. The document concludes that developing agri-tourism can benefit communities by diversifying agricultural businesses and local economies.
This document summarizes a research study on challenges to community participation in heritage tourism development in two areas of New Delhi, India: Nizamuddin Basti and Shahjahanabad. The study aims to understand local residents' perceptions of their role in tourism decision-making and identify barriers that prevent community participation. It reviews literature on concepts like sustainable tourism, cultural heritage tourism, and barriers to community involvement. The methodology section describes how the researcher conducted field observations and semi-structured interviews over multiple trips to the two case study areas.
The document discusses sustainable tourism development in the Philippines. It provides definitions of tourism and sustainable tourism according to international organizations. Some key points:
- Tourism contributed 12.7% to Philippines' GDP in 2018 and employed over 5.4 million people.
- Sustainable tourism aims to balance environmental protection, community engagement, and economic growth. It requires participation from stakeholders and adaptive management.
- The Philippines' Department of Tourism promotes rural tourism, farm tourism, and improved infrastructure to boost access and connectivity. It enforces regulations to rehabilitate areas like Boracay and ensure standards compliance.
- DOT's priorities include global promotions, sustainability practices like waste management, and making tourism benefit inclusive economic growth.
An Economic Analysis Of The Effect Of Volcano National Park Tourism Demand On...Sheila Sinclair
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This document analyzes the effect of volcano national park tourism demand on human livelihood in Rwanda, using a case study of Burera and Musanze districts. It finds that factors like education level, household income, political stability, climate, and animal species visited positively influence tourism demand. Employment opportunities, new job creation, and enhanced business activities are also positively impacted by volcano park tourism. The biggest challenges for volcano park development are lack of sufficient land, insufficient human capital, pandemic diseases, limited funds, population pressure, and species reduction. The researcher recommends smallholder farmers promote local agricultural product supply to tourists, and the government make volcano park visits more affordable for Rwandans.
Tourism has long been one of the worldâs largest and fastest-growing industries, with both developed and developing countries relying on it for economic growth. The demand for agro and rural tourism has grown exponentially in recent years. Agro tourism plays a huge role in the activation of rural areas. Its position and market power affects a number of external components and mechanisms. And although its positive impact on the economic and social development rural areas is noticeable, it also reveals a number of barriers related. An important aspect is to strengthen awareness of local communities concerning benefits resulting from the development of this non-agricultural source of income. Only then it will trigger a multiplier effect that will eventually lead to reduction of unemployment, job creation in sectors serving tourists, revenue growth and will improve both living standard and working conditions of the population actively involved. Improving the visibility of rural values, processing, traditional crafts, rural buildings can become a powerful magnet for tourists, tourists looking for new unconventional forms of recreation. Benefits of the development of rural tourism can become real if there is visible involvement and close cooperation between both â service providers and local authorities.During the 2023 Union Budget, it was announced that a series of measures will be taken up to facilitate and develop tourism in India. Diversifying the basket of rural tourism offerings, in Union Budget 2023, under the scheme of Vibrant Villages Programme, tourism infrastructure and amenities will be facilitated in border villages. PMVIKAS has been conceptualised for encouraging traditional arts and handicrafts. Airports, unity malls and special schemes will be implemented throughout the year, with a focus on improving domestic travel.Â
The incorporation of rural tourism in the overall tourism destination is a serious strategic shift and must contain a clear sequence of moves and predetermined key steps. The paper points to the modern trends in the development of rural tourism and offers comparative examples of destinations with developed rural tourism. The basic forms of partnership and financing arrangements for rural tourism will then be defined. Finally, the initial potentials will be presented and further measures for the development of rural tourism in the Kotor area as a destination within whose tourist offer there are adequate preconditions for its development.
The aim of the paper is to present the current forms of rural tourism in Serbia and the ways of their financing. In addition to the field research method, the descriptive method as well as the methods of analysis and synthesis are used in the paper. Forms of rural tourism are defined and differentiated according to the motives motivating touristsâ arrival to rural areas. It is estimated that today in Europe there are over 50 different forms of rural tourism. According to the Organization for Economic Co-operation and Development (OECD), the most common form of rural tourism is agrotourism. According to the results of the research, agrotourism is also the most frequent in Serbia as well. There are also developed the szallas tourism, the beekeeping tourism, bio-agrotourism, eco-tourism, as well as the other forms of rural tourism. The dominant way of financing all forms of rural tourism in the past period was self-financing. For their future development it is necessary to define innovative financing modalities.
Similar to Rural tourism prospects in rustic bengal (20)
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This document discusses contraceptive use in Punjab, Pakistan. It begins by providing background on the benefits of family planning and contraceptive use for maternal and child health. It then analyzes contraceptive commodity data from Punjab, finding that use is still low despite efforts to improve access. The document concludes by emphasizing the need for strategies to bridge gaps and meet the unmet need for effective and affordable contraceptive methods and supplies in Punjab in order to improve health outcomes.
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1. European Journal of Business and Management www.iiste.org
ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)
Vol.5, No.16, 2013
163
Rural Tourism-Prospects in Rustic Bengal
Ishita Ahmed1*
Nusrat Jahan2
1. Lecturer, Department of Economics, University of Barisal, Barisal-8200, Bangladesh
2. Lecturer, Department of Marketing, University of Barisal, Barisal-8200, Bangladesh
*E-mail of the corresponding author: ishita_ahmed@yahoo.com
Abstract
Rural tourism, a âcould be variant of Ecotourismâ, is a relatively new branch of activity that has been becoming
inscreasingly popular in the developing countries in the recent time. Despite Bangladesh being the heartland of
an array of distinctive endowments, rural tourism is still in itâs budding stage. The current study probes to
explore the problems and prospects of the growth of rural tourism in Bangladesh that could play an important
role in sustainable development of rural societies. Rural tourism not only connects the visitor from the frenetic
present with the traditional assets of communities but also bring socio-economic and environmental benefits to
the area concerned. But this promising sector requires sound planning procedures with emphasis on the
development of infrastructure, strengthening security measures, promoting tourist attractions, encouraging
private sector participations and ensuring sustainability. Thus an effective framework to upgrade rural tourism
can be developed which can turn out to be a befitting vehicle for rural or overall development of the whole
nation.
Keywords: Rural Tourism, Bangladesh.
1. Introduction
Since independence Bangladesh government has been focusing on different key areas of the economy like
agriculture, industry, infrastructure, etc. But unfortunately the alternative source of income generation like
tourism failed to draw proper attention of the government. In last two decades due to flourishing readymade
garment sector large portion of rural inhabitants have moved towards cities for work. This informal migration
has been accelerated by the pull factor originated from highly seasonal character of agriculture resulting in an
imbalance in the development between rural and urban areas, a fact that necessitates additional sources of
income generation for the rural areas. In this regard, rural tourism could play an important role. However, the
potential of rural tourism as a major force in rural socio-economic development is yet to be realized to the fullest
extent. Though National Tourism Policy was adopted in 1992 surprisingly tourism in the rural landscape has not
been considered there. The development of a strong platform around the concept of rural tourism is definitely
useful for a country like Bangladesh, where three forth of the population lives in villages. According to UNWTO,
in 1959 top 15 tourist destinations absorbed 98% of all international tourist arrivals; in 1970 the proportion stood
at 75% and this fell to 57% in 2007, reflecting the emergence of interest in new and diversified tourist
destinations around the world. Bangladesh endowed with green country-side, rich and diversified customs and
traditions, colourful festivals, folk arts and handicrafts as well as historical heritage can definitely take advantage
of the situation.But recent facts and figures depict Bangladeshâs failure to portray herself as an attractive tourist
destination. It has been ranked 129th
out of 136 countries and stands at the bottom in South Asia compared with
its neighbours according to Travel and Tourism Competitiveness Report 2011. Despite some attempts made to
promote all general attractions like archeological sites, historical places, natural beaches, rural tourism has been
overlooked by the concerned authorities. Although the idea of rural tourism might be a bit of puzzle to most to
the Bangladeshis, still the rustic charms hold greater appeal for foreigners. In this regard, the positive experience
of other developed and developing countries should work as a lesson to outline rural tourism as a product of
good location and good planning. The situation demands careful study and strategic planning taking into
consideration a number of sensitive issues that may have considerable significance on the socio-cultural aspects
of rural communities and environmental aspects of the locality concerned.
2. Definition
The definition of rural tourism has been the subject of many debates in the literature without arriving at any firm
consensus (Bramwell 1994). In the recent past, rural tourism was restricted to traditional farm-based or agri-
based tourism (Oliver & Jenkins, 2003). However, with the changing pace of time and environment the concept
has captured a wide range of potential activities include touring, water-based activities, land-based activities,
conservation activities, cultural and educational activities, health and fitness activities and gastronomic activities
(Oliver & Jenkins, 2003). The key component of rural tourism is the close association with the physical
environment in rural settings (Stabler, 1997). It offers opportunities for tourists to experience traditions and
lifestyles of local people, events, culture, cuisine and crafts which are not avialable in cities and larger towns and
definitely to get associated with the image of rurality. Thus nostalgia of the origins, the need for recuperation of
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the lost link with nature and the basics of life in an increasingly complex, highly organized, anonymous,
congested, stressful urban and inhumane surrounding constitutes the principal attention of rural area (Kastenholz
et al, 1999). As against conventional tourism, rural tourism is distinct for being a tourism activity away from the
mainstream world where natural environment is predominant and the locality is sparsely populated; where a
complete blend of seasonality and local events can be observed and where tourism activity is based on the
preservation of culture, heritage and traditions. Hence a rural tourist destination could be defined as a wider area
dominated by the natural and/or farmed/ forested environments where specific natural, economic and socio-
cultural features, such as tradition, local cooperation, trust and reciprocity are harmoniously embedded and as
such create a unique tourist product that is predominantly small scaled, nature friendly, âethno-culturedâ, in
other words âsustainableâ (Gopal et al,2008). Thus rural tourism can revitalize the classical concepts of tourism
through adopting traditional beliefs and values to modern life and introduce a new dimension in the sustainable
development of tourism as it causes little or no harmful impact while benefiting the local community
economically and socially by the means of showcasing the rural life. It can also benefit the local community by
facilitating entrepreneurial opportunities, income generation, and conservation and development of rural arts and
crafts, and preservation of the environment and heritage.
Sometimes rare plant or animal species work as the main motive behind rural tourism; sometimes traditional
food, handicraft or historical places become the prime attraction. The way it is organised and the particular shape
it takes vary from country to country. In Indonesia, rural tourism is centered around the plantation areas of
Sumatra and Java. Tourists visit farms to directly observe activities like rice planting or rubber tapping. Japan
and Korea offer tourism in the form of farm-stay. Malayasian governement has funded agrotourism quite
heavily. The ministry of tourism of Government of India with the help of state tourism departments has
identified 31 villages acroos the country as tourist spots and has taken serious attepts to promote rural tourism. In
Europe, well developed rural tourism can be observed in Austria and France. In Austria rural tourism businesses
receive financial support from government. While in France camping and caravans are the main form of
accomodation in rural areas and make the journey towards the nature more adventurous and colourful. However,
the new age of rural tourism is quite young, it started in 1989-90 when local governments recognized the rural
tourism as a possibility for economic developments and achievements. In spite of Bangladeshâs huge potential in
the scenerio of rural tourism, the concept of rural tourism is still overlooked.
3. Objectives of the study
⢠To collect information on rural tourism and to highlight different types of rural tourism in Bangladesh.
⢠To identify the impact of rural tourism in the overall development context of Bangladesh.
⢠To identify the challenges faced by rural tourism industry of Bangladesh.
⢠To prescribe necessary suggestions for the improvements of rural tourism sector in Bangladesh.
4. Methodology
In this article qualitative analysis has been conducted based on secondary data to understand the concept of rural
tourism and the various aspects that are involved in the successful development of rural tourism in Bangladesh.
The data have been collected mainly from the publications of Bangladesh Parjatan Corporation (BPC),
Bangladesh Bank, Bangladesh Bureau of Statistics, Published reports, books, journal, daily newspaper and
websites etc.
5. Literature Review
In spite of being a country of thousands of villages the concept of rural tourism is still overlooked in
Bangladesh. Although in the Industrial Policy of 1999, it was identified as a âThurst Sectorâ, very few papers
have focussed on this issue in Bangladesh while quite a good number of study has dealt with the similar issue
from the perspective of India, a neighbouring country with similar rustic scenerio and characteristics. Among the
papers concerning the overall tourism sector of Bangladesh Islam and Carlsen (2012),Tuhin and Majumder
(2011) are notable. Islam and Carlsen (2012) deals entirely with rural tourism and it tries to investigate the nexus
between tourism micro-enterprises and the alleviation of poverty in rural Bangladesh. The study comes up with a
very disappointing finding; lack of knowledge and reluctance to switch from traditional occupation among local
poor people work as an impediment to get involved with tourism.Tuhin and Majumder (2011) identifies the role
of tourism industry in the economic development of the country and highlights the major tourism products of
Bangladesh with a SWOT analysis of the tourism sector. The study suggests that public and private level
investment is required for the development of tourism sector of Bangladesh and regional cooperation can bring
benefits as well. Haldar (2007), Gopal, et al. (2008), Sarkar (2009) are some of the work on rural tourism from
Indian perspective. Haldar (2007) attempts to probe the impact of marketing of rural tourism in India and focuses
on the potential of rural tourism in shaping the society. In this regard, emphasis has been put on identifying
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essential elements for development of rural tourism like environment, demography, culture, economic and
political background of that particular place. The study comes up with the conclusion that encouraging the
private enterprises and understanding the need of the target customers is essential for promoting tourism in rural
areas. Jones (1990) has also put emphasis on the marketing aspect of tourism. While embarking into discussion
on various tourism marketing strategies used in Jackson County, Iowa, he identifies a five-step approach to
marketing, comprised of elements such as developing a slogan, establishing an image, cooperating regionally,
exploring opportunities for historic preservation, and marketing quality of life factors. Gopal, et al.(2008) put
emphasis on local suitability and acceptaibily besides the matching of tourist demand and local product supply
while development of tourism in rural areas. Mainly the study deals with Agri Tourism, a especial branch of rural
tourism. Sarkar (2009) explores the possibilities of growth of rural tourism in West-Bengal of India in
sustainable development of rural societies and suggests to establish an effective framework to develop rural
tourism in a responsible manner. Outside this sub-continent against a back-drop of South-East Asia
Rattanasuwongchai (1998) discusses rural tourism in Thailand context and its positive as well as negative
impacts on the rural communities. The study accentuates the importance of sound planning procedures including
a realistic assessment of carrying capacity, development of infrastructure, zoning, the involvement of local
people, and education of both local people and tourists. However, it is generally assumed that rural tourism is
beneficial for the development of any region because of the positive impact it has on employment generation and
incrase in income. Weaver (1986), while looking at the rural economic development of the tourism industry,
identifies the following benefits that tourism can bring to a non-metro community: enhanced employment
opportunities, increased income potential for local residents, diversification of the local economic base,
additional tax revenues, heightened community visibility, and added cultural opportunities for residents. In case
of Eastern Europe the situation is quite similar. Pakurar and Olah (2008) depicts rural tourism as a way of
development possibilities in the Northern Great Plain region of Hungery. This might raise the life-quality of the
particular region concerned and decrease the disparity between urban and rural regions. Besides the effectiveness
of rural tourism in case of rise in income and employment generation it is distinct for its environment-friendly
nature. In a study by Sillignakis, it is mentioned that purest form of rural tourism should be functionally rural and
traditional in character. An interesting point comes out of this study; not all areas or communitites are suitable
for development. But this is definitely an effective tool for the development of agricultural based communities
like ours provided that the development plan requires caution. In this regard we also have to think of the
marketing approaches.
6. Rural Tourism and Bangladesh
Bangladesh, a country of 86038 villages (Source: Census 1991) could offer its rural landscape, wildlife,
community and cultural life, natural heritage and others to attract visitors from both within the country and
abroad. Endowed with vast natural assets and heritages, Bangladesh has huge potential in this field. All the
opportunities to get away from the hectic urban life, to relax and revitalise in the tranquility of nature are present
in rural Bangla. Many countries have already been utilizing the rural entity as an alternate source of livelihood
and employment. Bangladesh is yet in its nascent stage; but surely it has a lot to offer. Especially the blending of
lush green countryside and serpentine rivers flowing across the country can offer different types of rural tourism,
including: nature-based tourism, heritage tourism, agritourism, cultural tourism, riverine tourism, etc. Following
types of Rural Tourism can easily be promoted in Bangladesh:
6.1 Nature-based Tourism
This type of rural tourism activity (sometimes called recreation-based tourism) refers to the process of visiting
natural areas for the purpose of enjoying the scenic beauty, including the very especial wildlife assets. It may be
either passive or active. In passive case, the tourists tend to strictly observe the nature; while in case of activity
based natural tourism, which is increasingly becoming popular in recent years, tourists participate in outdoor
recreation or adventure travel activities. Bangladesh has a good potential in this field because of its rustic
greenary, associated with diverse flora-fauna and good number of recreational facilities. Wide range of activities
like swimming, water rafting, fishing, boating, hunting, horse riding, trekking, safaris etc could be offered to the
tourists. Especially, trekking the mountains of hilly rural areas of Rangamati, Khagrachhari or Bandarban, wild-
life safari into the jungles of Sundarban and Chittagong division with properly trained tourist guide might add a
new dimension in the development of tourism sector of Bangladesh. Besides all the recreation and adventure
based activities, nature-based tourism in Bangladesh is ideal for its all the natural resources like hills, valleys,
forests, beaches, lakes and rivers.
6.2 Heritage Tourism
Heritage tourism refers to leisure travel that, as its primary purpose, focuses on visiting/experiencing of places
and activities associated with the important events of the glorious or notorious past. As Bangladesh was a part of
ancient, classical, medieval and colonial India, it is considerably rich in archaeological and historical assets. The
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area's early history featured a succession of Indian empires, internal squabbling, and a tussle between Hinduism
and Buddhism for dominance. Different archeological cites spread throughout the country bear the testimony of
those old days. Mahasthangarh the ancient capital of Pundra Kingdom (situated outside the Bogra town on the
bank of Karatoa river), dated 700 BCE is the oldest archaeological site of Bangladesh. The Somapura
Mahavihara, a great creation of Dharmapala of Pala dynasty, the first independent Buddhist dynasty, situated in a
village called Paharpur of Naogaon district is the greatest Buddhist Vihara of the Indian Subcontinent.
Mainamati (located at Comilla) with more than 50 ancient Buddhist settlements dated from 8th to 12th century
A.D are also very important Buddhist archaeological sites of the region. During the Mughal period several Hindu
states were established like that of Maharaja Pratapaditya of Jessore. These kingdoms helped to introduce new
culture and sculpture into Bengali art-forms which lead to creation of many more archeological sites. Kantojiu
Temple, a late-medieval Hindu temple at Kantanagar of Dinajpur, Saptaratna Mandir of Comilla dated around
16th century, Handial Mandir built between 1300 to 1400 CE at Pabna, temple of King Kangsa Narayan of
Rajshahi's Tahirpur, where the Hindu communityâs Durga Puja was first observed in the Indian subcontinent are
some of the temples built under the philantrophy of Hindu Zamindars and Rajas of the then Bengal. After the
arrival of Islam during late middle ages Sultanate period was set in the Bengal. Sixty Dome Mosque of Bagerhat
of 15th Century is the most prominent archaeological site of that era. Built by Ulugh Khan Jahan, this is known
to be the most impressive Muslim monuments in the whole of the Indian subcontinent. World War II cemetry,
Gandhi Asram, Mujibnagar memorial are some of the places of great historical interest located away from the
cities. However, active local involvement is very necessary for successful heritage tourism endeavours.
6.3 Agritourism
Agritourism refers to, âthe act of visiting a working farm or any agricultural, horticultural or agribusiness
operation for the purpose of enjoyment, education, or active involvement in the activities of the farm or
operationâ (Lobo, 2001). It comprises of taking part in a broad range of farm-based activities, including
overnight farm or ranch stays and other farm visits; and visiting agriculture-related festivals, and other such
attractions. Bangladesh being an agribased country has enormous opportunity in this field of tourism. In fiscal
year 2011-12 agricultural sector contributes 14.90 percent of total GDP at constant prices (Source-BBS), wheres
47.30 percent of the total labour force aged 15 and above are employed under agricultural sector according to the
Labour force survey of 2010. The statistics clearly shows a very low productivity of agricultural sector. In this
regard Agritourism can act as a catalyst to raise the contribution of the concerned sector in the national economy
which can be developed by providing opportunities to stay or visit the farms and participate in collecting or
harvesting agricultural products. Especially overnight farm stay can turn out to be very attractive for the
foreigners. Many pre-harvest and post-harvest rites are held in rural Bangladesh which could be a good
attraction for the tourists. Pre-harvest rites include Megharani, hudmadeya and ben biya (wedding of frogs) for
rains and ksetbandhan, kaktaruya and gasvi for protecting the crops. Post-harvest ceremonies include
laksmirchhad, navanna and magan. In navanna people celebrates the new harvest with pitha, chira, muri and
other foods of Bengali culture. All these festivals make the country an ideal destination for agritourism.
However, agritourism needs some of the key factors , such as, social skills of farm-based entrepreneurs, farm
aesthetics, and proximity of farms to urban centers to flourish. If neat and clean accomodation facilities along
with hygienic food can be provided while stayng in a farmhouse the foreigner could taste the pastoral flavour of
real rural Bengal.
6.4 Cultural Tourism
Bangladesh is the country of âthirteen festivals in twelve monthsâ. Influenced by three great religions -
Hinduism, Buddhism and Islam in successive order, it has been a melting pot of three different steams of culture:
folk, modern and classical, and is particularly rich in folk culture which has its roots in the rituals and rhythms of
rural life. Folk song accompanied with folk dance and performing art like Jatra (folk drama) could be showcased
to the foreigners in a proper way. Some of the folk games like, boat-race, kite flying, pigeon flying, cockfight
and bullfightt are so distinct and unique in their own way and could be of worth attract the tourists.
Village fairs are the integral part of the Bengali culture. About two hundred fairs are organized throughout
Bangladesh throughout the year. Dubla Rash Mela (at the Bengali month of Agrahayan), Fair of Adinath temple,
Golakandail fair (at the starting of the month Magh), Gurpukur fair (on the last day of Bengali month Bhadra),
Shibchaturdashi fair (on 14th Falgun), Langalbandh fair (on the month of Chaitra), Kothin Chibor Dan fair, fair
of Ghoshbila, fair of Ashwin Shangkranti (on the month of Ashwin), Baul mela (on the occassion of Lalon
Shahâs birthday) are some of the festivals of Bengal which take place in different places across the countryside
throughout the year. The tribal people living in other parts of the country also hold on to their traditions and
customs that date back hundreds of years. Their diverse cultures, festivals and traditions contribute profusely to
make Bangladesh a culturally rich country and to make her a popular tourist spot if necessary facilities are
provided for the tourists.
6.5 Riverine Tourism
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River tourism accounts for a significant proportion of the world's tourism consumption, with activities such as
Nile cruises and rafting holidays making it an economically important area of tourism. But in Bangladesh there
has been a scant recognisition in the role of rivers in tourism industry although it being a broad deltaic plain with
about 800 rivers flowing through it constitute a waterway of total length around 24,140 km. These rivers can
provide opportunity of cruising. About 400 haor-baor and jheels are embedded in the north-eastern part of the
country. In this case Bangladesh might follow our neighbouring country India; where house-boat is used as an
effective tool for prmoting tourism in Kerala or Kashmir. The hilly region of the country is crossed by swiftly
flowing rivers like Karnaphuli, Sangu, where river rafting or some other type of adventurous ride could be
introduced. On the other hand, tourists are especially interested in visiting inland and coastal islands like Hatia,
Swandeep and Bhola, but tourist friendly services are hardly avialable there. Thus rivers of Bangladesh might
turn out to be a major tourism product providing spectacular settings, recreational opportunities, waterfront
landscapes in many centres of tourism interest.
7. The impact of rural tourism
Rural tourism has many potential benefits like foreign exchange, employment, higher government revenues and
the transformation of agriculture into a modern service industry. But at the same time it can also cause harm to
many indigenous societies.
7.1 The economic impact
Rural tourism can be an important source of job opportunity particularly for the economically underdeveloped
people of rural communities. Local residents with few skills can readily work as food servers, retail clerks, and
hospitality workers. Furthermore, rural tourism can also offer business opportunities to local inhabitants. Thus it
can play an important role in poverty alleviation. Weaver (1986) notes that tourism results in enhanced
employment opportunities, increased income potential for local residents, diversification of the local economic
base, and additional tax revenues for rural areas.
Reports suggest that over the years the number of tourist arrivals in Bangladesh has shown an increasing trend.
But Bangladesh has not been able to reap the full benefits of it up to the desired level. In the year 2009,
approximately 2,67,000 tourists visited Bangladesh (Source- World Bank) and it earned 5762.24 million taka
(Source-Bangladesh Parjatan Corporation) whereas in 2010, 3,03,000 tourists visited Bangladesh contributing
5562.70 million taka to the domestic economy.
According to another report published by the World Travel and Tourism Council, in 2011, the travel and tourism
sector accounted for Tk 18,250 crore or 2.2 percent of Bangladeshâs gross domestic product. The amount is
expected to rise by 6.1 percent to Tk 35,370 crore by 2022, according to the London-based institute. The sector
created 13.29 lakh jobs directly in 2011 or 1.9 percent of the countryâs total employment. According to the report,
it will generate 18.4 lakh jobs by 2022. (Akter, 2012). In this regard Rural Tourism can play a very significant
role in Bangladesh.
However, it should be kept in mind that although rural tourism is economically beneficial for Bangladesh, it is a
two-edged sword which may damage many indigenous communities. The rural people have to depend on the
urban entrepreneur, so the benefit may not reach them. Most of the facilities such as resorts, hotels and tour
companies belong mainly to urban investors who take away most of the profit. On the other hand, jobs in rural
areas are frequently low-paying, part-time and seasonal and often offer limited benefits. Moreover, local people
sometimes are compelled to sell the local handicraft and farm produce products at lower price due to lack of
competition.
7.2 The environmental impact
Tourism revenues can be used for environmental improvements such as village paving and traffic regulation
schemes, sewage and litter disposal. These help will result in retaining existing population and businesses and
attracting new enterprises and families. Moreover, rural people will learn how to develop healthy environment
and to preserve the natural habitats.
On the other hand, tourism risks degrading natural resources in rural areas and it can have a profound impact on
the environment. Some tourism activities may cause environmental pollution from unhygienic disposal of human
waste, discharge of sewerage effluent into water sources, and littering. Moreover, rural tourism will disturb
natural ecology and over population will spoil the scenic beauty.
7.3 The socio-cultural impact
The income from tourism is much higher than what rural people can earn from agriculture. For that tourism has
been accepted willingly in many rural areas in spite of its negative effects. Through rural tourism, education and
health of the rural community will improve and rural people will be introduced to the modern culture. They will
come out of their traditional values and beliefs. They will develop a cultural understanding through fairs and
festivals. Moreover, rural tourism encourages conformity to an idle image of community which can result in
growth of personal ties and community solidarity. Most significantly it will reduce migration of rural people to
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urban areas.
The negative side of rural tourism is it may disrupt rural culture by the invasion of foreign visitors with different
values which may result in causing a decline in participation in rural traditional and cultural practices. It may
also help causing erosion in traditional values and culture.
8. Challenges
Despite the fact that Bangladesh is an ideal home for Rural Tourism, there are many challenges that have been
impeding itâs flourishing here. To promote and facilitate rural tourism in Bangladesh following challenges are to
be addressed and considered by the government and other concerned authorities:
8.1 Underdeveloped infrastructure
Mere natural beauty along with few other attractions has never been enough to attract large number of tourists
anywhere (Rousseau, 2001).Bangladesh is a country of village landscape, wildlife, community life, and natural
heritage that may catch the attention of foreigners. But the country suffers from underdeveloped infrastructure
and lack of enough facilities that are the prerequisites for the development of rural tourism in Bangladesh. The
overall conditions of highways, railways, waterways and domestic airways are depressing. Moreover, most of
the villages in the country lack all-weather roads and electricity. Sometimes it seems to be a very difficult job to
just get to some of these villages. Besides, lack of smooth and easy transport networks are also major problems
of rural tourism in Bangladesh.
Bangladesh is criss-crossed by innumerable rivers and its reflection of local ways of life, could become a major
attraction for foreigners. But, there are no arrangements for regular water transport allowing for safe travel
through the waterways.
Another factor that hinders the development of rural tourism in Bangladesh is its poor tele-communication and
internet facilities. Tourists need to communicate with their relatives and friends while they are in the remote
village areas, but its tele-communication and internet service is very painful. Moreover, foreign tourists suffer
significantly from load shading, low voltage and power cuts in villages and return to their countries with
unpleasant experiences of Bangladesh tourism.
8.2 Lack of skilled manpower
The human element, more than the excellence of the attraction, plays a decisive role in promoting the popularity
of tourism sector. There is an acute shortage of skilled and professional manpower in tourism industry in
Bangladesh which, no doubt, impedes its progress here. Besides, the trained people in hospitality management
are not interested to go to rural area to work. Hence, the rural people who will be appointed are required to be
trained for discharging their duties. They should have enough knowledge about the village landscape and should
be able to generate interest in the mind of tourist to visit the site. It should be remembered that the success of
rural tourism largely depends on the quality of service provided to the tourist. So, to develop the manpower, the
Government and the tourism industry need to make best use of local youths by training them to explore the huge
untapped opportunities.
8.3 Poor international image
Bangladesh, as a tourist destination, does not currently enjoy a good image. At present, foreign tourists hold
misconceptions about Bangladesh. They view Bangladesh as a country of poverty, beggars, religious and social
dogmatism, political unrest, corruption, densely populated by poor people, and regularly affected by natural
calamities. If a country is besieged with regular disturbance and if hunger, disaster, illiteracy, etc. are its constant
companion foreigners will be least interested to visit that country and spend their leisure there (Shamim,2000).
âThe government hardly did anything to improve the image of the country; rather they used the negative aspects
of the country for foreign aids. Therefore, the negative sides stole the spotlight permanentlyâ (Shaker, 2002). For
this, foreign tourists do not consider Bangladesh as a tourist destination, and to dispel the negative image of the
country, no optimistic measure has yet been taken either by the government or by the industry.
In this regard government should take appropriate action to enhance the image of the country. Our embassies and
diplomatic missions can play an important role here. Media can also play a very effective role. Short
documentaries can be made and broadcast in the international channels. The example of India and Malaysia
could be a good lesson in this regard. India has been regularly posting advertisement in all the major TV
channels in the world, Malaysia has been doing so. Bangladesh can follow their footprints to promote tourism.
8.4 Lack of Education
Most of the rural people do not have basic education. Lack of literacy is a major problem in developing the
tourism sector in the rural area of Bangladesh. In 2008, rural literacy rate in Bangladesh was 51.49% (Source-
BBS). Moreover, according to the Census report 2001, 59.77% of the rural population completes primary
education, 10.28% of the rural population completes S.S.C and H.S.C. Only 1.30% of the rural population is
graduate and above. Because of this poor literacy rate, they do not understand the meaning of rural tourism and
can not communicate with the potential tourist.
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8.5 Resource constraints
Despite its being recognized as a thrust sector, in 1999 Industrial Policy it has not yet got the required fund
allocation on priority basis in both the public and the private sector (Hasan, 2001). Insufficient financial support
hinders essential developments like human resource management, enforcement of rules and regulations, building
of physical infrastructures, and land use management. For that, government should provide enough financial
support to encourage rural tourism. We should understand that rural tourism will eventually create employment
in rural areas and it will prevent the migration of people from rural to urban areas.
8.6 Lack of safety and security
Safety and security of the tourists are major concerns to develop any kind of tourism in Bangladesh. Foreign
tourists consider our country as a nation with deteriorating social and political turmoil, government instability
and insecurity of life. Frequent hartals and political agenda make traveling uncertain all the time. Moreover,
when tourists come in Bangladesh to enjoy its natural beauty, they are afraid of cheating and harassment at the
airport, hijacking on the spots, and the disturbance of the beggars. All these events impede touristsâ interest and
enthusiasm to explore the rural area of Bangladesh.
8.7 Lack of communication skills
Due to lack of proper education, most of the people living in the rural areas lack proper communication skills.
They are not in a position to communicate with the foreign tourists. This works as an impediment in promoting
tourism in the rural areas
8.8 Lack of local involvement/participation
Local participation is inevitable to flourish rural tourism in Bangladesh. But in practice most of the rural people
do not have much understanding of tourism. They are seldom involved in decision making, planning and
implementing policies. Moreover, they are misguided by outside investors who hope to take most of the
economic benefits from rural areas. Therefore, local people become confused about what kind of tourism they
want to establish in their own area.
9. Suggestions for improvements
It is indispensable to take care of every sector of the developing country like Bangladesh. Rural tourism is of no
exception from it. The vital point of tourism expansion in rural communities is not âwhetherâ but âhowâ to
develop. The concerned authority should take required steps to identify the problems and isolate the
shortcomings first and chalk out necessary measures to harness the potential of this sector.
⢠To make foreigners stay interesting and worth spending of his money in rural areas we need not only
all-weather roads but we also have to ensure sanitation and high standards of hygiene, electricity,
telephone, and wayside amenities etc.
⢠To safeguard rural resources, careful planning and development of authentic attractions are imperative.
⢠Sufficient training has to be ensured to the employees and executives in order to offer quality standards
of services.
⢠To develop communication skills of the employees and executives intensive training courses in foreign
languages, especially, in English should be conducted.
⢠To make the rural destinations easily accessible and to facilitate quick and comfortable movements of
the tourists, improved transport networks and well-organized domestic transport should be built.
⢠To provide an everlasting experience to the tourist and to bring substantial increase in the incomes of
the locals and conserving the local culture and natural heritage at the same time home stay programmes
in rural tourism sites should be developed.
⢠Proper actions should be taken to conserve the historical relics, cultural and archaeological sites, ancient
buildings, monuments and the sights of natural importance from physical deterioration.
⢠Security measures should be strengthened to ensure safe and risk-free movements of the tourists.
⢠Tourist fairs can be arranged in home and abroad focusing on the unspoiled natural beauty and reserves
of the rural landscape of Bangladesh.
⢠As the womenfolk are one of the stakeholders in any developmental activity, rural tourism must involve
active participation of women in matters of decision making.
⢠Live arts like dances and music of both the traditional Bengali artists and the tribes should be arranged
at the important destinations of the country.
⢠Rural way of life, tranquility, pastoral idle, local foods, rural arts and crafts should be presented to
tourists as regional and cultural symbols.
⢠Necessary promotional actions and public relation activities should be strengthened to remove the
perceived negative image of and misconceptions about Bangladesh before the arrival of the tourists in
Bangladesh.
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⢠To attract relatively more foreign tourists, some creative advertisements can be published in some
specific travel guides, magazines and specialized professional journals that the potential tourists read.
⢠Government should encourage private sector investment in the rural tourism arena through formulating
liberal government policies, granting loans on easy terms, allowing tax holidays and providing physical
facilities.
⢠Government should invite foreign investors to invest in this virgin field of tourism in Bangladesh.
⢠To ensure sustainability in rural tourism sector, private enterprise should be active in âgreen marketingâ
and creating a type of tourism which conforms both touristsâ expectations and industry standards.
⢠There is no alternative but to enforce the laws properly to promote rural tourism and protect nature at
the same time.
10. Conclusion
Forty years have elapsed since the start of Bangladeshâs tourism industry, yet we still see it in a budding position
in comparison to our neighboring countries, such as India, Sri Lanka, Maldives and Nepal who attract substantial
number of tourists every year and thus generates huge amount of foreign currencies. Despite having all the
potential to flourish, rural tourism in this country has been growing at a very slow pace. Bangladesh is a country
with a dominant rural population and agri-based economy. For this, rural tourism development can be of great
importance here. Bangladesh with a pervasive rurality has a unique range of sights and sounds that the world is
not yet introduced to. The simplicity of rural living, the timelessness of rural landscape is something unheard of
elsewhere in the world. If a proper marketing plan is done for rural tourism, it could bring lots of benefit to our
country and can be an important mechanism for sustainable human development including poverty alleviation,
employment generation, development of rural areas and progression of women and other disadvantaged groups
in the country.
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