The document outlines a project to create an integrated marketing communication plan for a current product, to be presented in a Microsoft PowerPoint presentation consisting of 8-10 slides. Key components include identifying the target market, selecting at least three communication channels from options like advertising and public relations, and discussing their purpose, objectives, and strategies. Additionally, considerations for building and maintaining brand and customer loyalty must be included.

1. Sample PowerPoint Flow Week 5
Select a current product with which you are familiar, and pitch
a new Integrated Marketing Communication plan (IMC) to your
client.
Create a Microsoft PowerPoint presentation of 8-10 slides that
includes the following components:
· Identify any considerations you will need to employ to build
and maintain the brand and customer loyalty.
· Make a recommendation for an integrated marketing
communications program. Include at least three of the five
communication channels (Advertising, Sales Promotion,
Personal Selling, Direct Marketing, Public Relations).
· First state who the target market is that you are
communicating with
· Next discuss each channel of communication individually that
you have selected and explain your rationale. State what the
purpose of the channel is, give your objectives, and explain the
strategy or how you will use this to accomplish the objectives.
-PowerPoint Outline-
Integrated Marketing Communication plan (IMC)
· Background on the product
· Target Market (describe)
· Choose at least 3 Marketing Communications to fit best with
your product (most important component is that you can
distinguish between the three)
1. Advertising (the purpose of advertising, explain that you
know what it is)
· Purpose
· Objectives
· Strategy (How will you do this? TV, Radio, Mag, Internet)
2. Sales Promotion

2. · Purpose
· Objectives
· (
Only choose 3 of these Marketing Communications
)Strategy
3. Personal Selling
· Purpose
· Objectives
· Strategy
4. Direct Marketing
· Purpose
· Objectives
· Strategy
5. Public Relations
· Purpose
· Objectives
· Strategy
Please remember to include: Identify any considerations you
will need to employ to build and maintain the brand and
customer loyalty. (Beginning on the Background slide)
(
Remember: Identify any considerations you will need to employ
to build and maintain the brand and customer loyalty.
)
Integrated Marketing Communicaitons Plan (title slide)
Background
Background of the product

3. Communication 3
Target Market
Communication 1
Communication 2
Purpose
Objective
Strategy
Purpose
Objective
Strategy
Purpose
Objective

4. Strategy
Introduction