Running head THE FIRST 50 CHARACTERS OF THE TITLE 1 .docx

Running head: THE FIRST 50 CHARACTERS OF THE TITLE
1
Title of the Essay
Your Name
California Intercontinental University
Course Name
Professor’s Name
July 29, 2019
THE FIRST 50 CHARACTERS OF THE TITLE 2
Title of the Essay
Create an introductory paragraph. The essay should use APA
6th edition formatting and

contain proper in-text and parenthetical cites.
This is a Level 1 Heading
Text appears here.
This is a Level 2 Heading
The Level 2 heading denotes a subsection of the previous Level
1 heading and is an
excellent way to organize a paper. If you use a Level 2
heading, then you need at least two such
headings. If only one appears, then ask yourself whether you
need the Level 2 heading.
The Level 3 heading. Level 3 headings indicate subsections of
the Level 2 heading. If
you use a Level 3 heading, then you need at least two such
headings. If only one appears, then
ask yourself whether you need the Level 3 heading.
Conclusion
The conclusion appears here.
Part II – Quantitative Analysis
Solve the following problems and explain the results when
prompted.

1. The manufacturer of high-quality flatbed scanners is trying to
decide what price to set for its product. The
costs of production and the demand for product are assumed to
be as follows:
TC = 500,000 + 0.85Q + 0.015 Q2
Q = 14,166 – 16.6P
a. Determine the short-run profit-maximizing price.
b. Plot this information on a graph showing AC, AVC, MC, P,
and MR.
2. An amusement park, whose customer set is made up of two
markets, adults, and children, has developed
demand schedules as follows:
Price($) Quantity
Adults Children
5 15 20
6 14 18
7 13 16
8 12 14
COMPREHENSIVE COMPETENCY ASSESSMENT II ESSAY
3

9 11 12
10 10 10
11 9 8
12 8 6
13 7 4
14 6 2
The marginal operating cost of each unit of quantity is $5.
(Hint: Because marginal cost is a constant, so is average
variable cost, Ignore fixed cost.). The owners of the amusement
park want to maximize profits.
a. Calculate the price, quantity, and profit if
1. The amusement park charges a different price in each market
2. The amusement park charges the same price in the two
markets combined.
3. Explain the difference in the profit realized under the two
situations.
b. (Mathematical solution) The demand schedules presented in
Problem 2 can be expressed in equation
form as follows (where subscript A refers to the adult market,
subscript C to the market for children, and

subscript T to the markets combined)
QA = 20 – PA
QC = 30 – 2PC
QT = 50 – 3PT
Solve these equations for the maximum profit that the
amusement park will attain when it charges different
prices in the two markets and when it charges a single price for
the combined market.
COMPREHENSIVE COMPETENCY ASSESSMENT II ESSAY
4
References
Waite, L. J., & Witsberger, F. K. (1986). Nonfamily living and
the erosion of traditional family
orientations among young adults. American Sociological
Review, 51(4), 541-554.
1
Running headRUNNING HEAD: COMPANY AND KEY
PERSONAL
COMPANY & AND KEY PERSONAL 11

COMPANY & KEY PERSONALCompany and Key Personal
Carmen Hendrickson
Southern New Hampshire University
Core Competencies.
Core competencies are the unique and collective capabilities
that contribute to the success of organizations (Mintzberg,
2010). In most cases, the competencies make a significant
contribution to the end product and cannot be easily imitated by

competitors. The uniqueness of core competencies is usually
applied to attain sustainable competitive advantage. Therefore,
the association between success and core competencies implies
that a concept/business idea that’s aligned with the
competencies is likely to succeed.
For Starbucks, the unwavering focus on quality is considered a
core competence (Tripod, n.d.). From inception, the founders of
Starbucks envisioned a future in which customers would enjoy
high-quality coffee in a relaxed environment. The goal is; once
tasted, Starbucks freshly roasted coffee, one would not be
willing to drink anything else of lesser quality. This ability to
produce high quality coffee is supported by Starbucks’ Coffee
and Farmer Equity (CAFE) program which allows the
management to carefully choose its suppliers and ensure that
they adhere to sustainable farming practices.
The high-quality coffee paired with curated alcohol selections
with the Starbucks brand will definitely boost the reputation of
alcoholic coffee (in the introduction of the alcohol to the after-
hours menu at Starbucks). Customers will trust the premium
alcoholic drinks owing to the belief that similar quality
standards will be applied in alcoholic production and service.
The outstanding customer service associated with Starbucks is
also a core competence. Starbucks’ management not only
focuses on getting the product to customers but also improving
their experiences. The look and feel at every Starbucks location
is always the same.
Baristas serve your coffee to you by name and are fast to
apologize for any misunderstanding in the delivery of orders
(Tripod, n.d.). They constantly ask customers how they can
make their experiences better. In this context, the introduction
of alcoholic drinks within the Starbucks menu will count on
excellent customer service to attract customers from pubs and
bars.
Starbucks also cares for its employees. The company’s top
management refers to employees as partners. Starbucks believes
that everyone in the company is a partner in shared success. To

this effect, the company maintains a bean stock program to
award annual grants of the company’s stock to the partners for
their contribution in success (Starbucks, Inc. Stories & News,
2013). This reflects a great value of respect for employees
which is regarded as a core competence
A strong relationship with employees who feel valued and
respected means that the executive management is not likely to
encounter resistance in the implementation of projects and will
have the support of the employees. For Starbucks’ alcoholic
coffee, which is being introduced as a new product, employees
are likely to support the idea based on their loyalty and
partnership with the employer.
Corporate Culture
The collaborative/clan culture will work for the introduction of
alcohol to the after-hours menu at Starbucks. This culture
promises greater gains in handling human resource concerns and
sustaining employee morale (Cameron & Freeman,1991). It is
characterized by good relationships between the company and
employees/partners. It also focuses on a team centered approach
where cohesion and collaboration between tasks are crucial. In
this culture, the project team involved in implementation works
as a cohesive unit in an environment where loyalty and
commitment are key characteristics. The project manager also
empowers team members to execute their tasks and promotes
teamwork.
The collaborative culture thrives on respect relationships
between coworkers, managers, customers, suppliers, customers
and other stakeholders. For Starbucks, the culture will allow
baristas to develop friendly relations with customers which will
in turn make them feel comfortable at the Starbucks premises.
The friendly nature of the interactions will ultimately promote
customer loyalty and word of mouth marketing to boost
alcoholic coffee sales. The collaborative culture will also allow
customers to report their experiences while enjoying their
drinks on the coffee brew houses and suggest improvements in
the service delivery.

Starbucks executive leadership will play a key role in sustaining
the collaborative culture. According to Craig (2018), leaders
have a greater responsibility of demonstrating and reinforcing
the behaviors that reflect the corporate culture. They achieve
this by walking the talk (leading by example). For Starbucks
alcoholic drinks menu, the success of the project will only be
possible if leaders support the underlying corporate culture
(Battilana et. al., 2010). This means that the leaders assigned to
the project implementation must have the necessary skills
needed to establish collaborative relationships between tasks
and individuals. The same collaborative skills/behaviors should
be used down the hierarchy as employees interact with their
colleagues and customers
Cross-functional Functional Business Implementation Team
A project manager will lead the cross-functional business
implementation team. The individual assigned to this role is
required to have prior management experience as an addition to
engineering expertise. In this regard, the knowledge of
engineering applies to the construction of the production
facility and partitioning of flagship Starbucks cafes to design
spaces where alcoholic coffee will be served.
The project manager will be involved in creating a collaborative
environment and nurturing the type of corporate culture that
promotes implementation of the new idea. In the initial stages,
he will recruit engineers and technicians to design, run and
maintain the production facility. He will also come up with a
project plan, develop a project schedule, and manage
deliverables according to the plan. The project manager will
also assign duties and responsibilities to team members and
dictate the direction to be followed by the team. In case of any
changes, he will launch review and improvement processes in
the course of project implementation. The project manager will
also work towards averting problems and keeping the process of
implementation moving (Laufer, et .al., 2015). He will
constantly update the upper management on the progress of the
team.

My role for the introduction of alcohol to the after-hours menu
at Starbucks will be Project Coordinator, as the coordinator, I
will manage the project from initiation to completion. My core
functions will be to thoroughly analyze project data obtained
from the customer, market studies and investor feedback to
make ensure the implantation is productive and cost-efficient.
As Project Coordinator, I will be the driving force responsible
for creating milestone schedules and confirming that my team
has the tools it needs to meet project milestones. I will take on
the responsibility of drafting project schedules that include
materials estimates vendor delivery policies and coming up with
accurate workforce estimates along with preparing technical
summary reports for the management team, with the goal that
each phase of the project is completed on time and at or under
budget. It is critical for success that I am able to build a strong
team by way of cultivating relationships between each crew and
illustrating how individual team members affect the success of
the entire project.
The team will also have a business analyst. He will define the
project with reference to the value it adds to the organization.
He will also gather and analyze the business requirements
related to the project. The business analyst will also document
the requirements from various business units and discuss them
with the team. In due course, he will recommend a set of
solutions that can make the business idea implement strategies
to expand over time. The project has also included a role for an
Executive Sponsor, whose primary focus is to maneuver through
the bureaucratic hurdles that can slow down the implementation
process. The sponsor will have direct contact with a person in
the top management to allow the team maketo make paramount
decisions.
Project team members will provide expertise in various
disciplines. They include; marketing experts, accountants,
customer service strategists and sales experts. Marketing
experts will be involved in initial market research to validate

the need for the new service. They will interpret the market data
collected via surveys and make recommendations on the key
qualities of the product that guarantee a competitive advantage.
On the other hand, accountants in the team will ensure that the
implementation process adheres to the budget. They will
monitor the implementation of monetary resources to ensure
that the budget is not exceeded. Before the process of
implementation actually begins, the accountants will create a
forecast of the costs and revenues associated with the project.
This forecast will be discussed with the team and moderated by
the project coordinator.
Customer service strategists will monitor the experiences of
customers by analyzing their feedback and buying habits. They
will recommend changes in service provision to adjust to the
actual needs of the customer. The input of provided by this
group of experts will keep the project implementation relevant
to the actual needs of the customers.
Contingency Plans
The cross-functional team discussed above will be trusted with
the entire implementation of the new idea. However, in the
event that team encounters a critical difficulty in the process of
implementationimplementation, or the project is threatened to a
halt here is a contingency plan in place that would require
partnership with Constellation Brands. Such a partnership would
compensate for the inadequacy in brewing technologies and
alcohol marketing expertise given that Starbucks has only
operated in the non-alcoholic beverage industry.
Constellation Brands has operated in the American beer, wines
and spirits industry for the last 70 years. The company produces
iconic alcoholic brands such ass; Modelo Especial, Ballast
Point, Corona Extra and the High West Whiskey (Constellation
Brands, n.d.). It forms a perfect fit with Starbucks’ concept of
introducing alcohol in the after-hours menu as the company’s
management thrives on innovation and new ideas. Partnering

with a multinational giant in the restaurant industry would be
considered an innovative decision.
By collaborating with Constellation Brands, Starbucks will be
better positioned to understand and maneuver through the
dynamics of alcohol market in the United States. The
relationship with Constellation is not our preference, rather
availed as a merger that was designed only to be instigated
should we encounter push back in the form of bureaucracy
processes and social pressure from the communities. The
merger if implemented will afford our employees and teams
additional resources in the management of sustainable brewing
practices. Starbucks will also be able to share the financial risk
involved in the investment with the partnering company.
In case existing team members leave the project team by either
default or by choice, the project manager will announce their
dismissal from the team and subsequent replacement. The
project team will fill such positions with individuals from the
same lines of profession as those who left. The new members
will be inducted into the team and assigned specific roles that
adhere to their experiences.

References
Battilana, J., Gilmartin, M., Segul, M., Pache, A. C., &
Alexander, J. A. (2010). Leadership competencies for
implementing planned organizational change. The leadership
quarterly, 21(3), 422–438. Doidoi:10.1016/j.leaqua.2010.03.007
Constellation Brands. (n.d). Who we are. Cbrands.com.
Retrieved August 29, 2019, from HYPERLINK
"https://www.cbrands.com/story"
https://www.cbrands.com/storyhttps://www.cbrands.com/story
Cameron, K., & Freeman, S. (1991). Cultural congruence,
strength, and type: relationships to effectiveness. Research in
organizational change and development, 5(1), 81-105. doi:
10.1353/rhe.1985.0034
Craig, W. (2018, September 6). The role leadership has in
company culture. Forbes.Retrieved from HYPERLINK
"https://www.forbes.com/sites/williamcraig/2018/09/05/the-
role-leadership-has-in-company-culture/" l "2343dada16b6"
https://www.forbes.com/sites/williamcraig/2018/09/05/the-role-
leadership-has-in-company-
culture/#2343dada16b6https://www.forbes.com/sites/williamcrai
g/2018/09/05/the-role-leadership-has-in-company-
culture/#2343dada16b6
Laufer, A., Hoffman, E., Russell, J., & Cameron, S. (2015,
Spring). What successful project managers do. MIT Sloan
Review. Retrieved from HYPERLINK
"http://sloanreview.mit.edu/article/what-successful-project-
managers-do/" http://sloanreview.mit.edu/article/what-
successful-project-managers-

do/http://sloanreview.mit.edu/article/what-successful-project-
managers-do/
Mintzberg, H. (2010). Managing. [Concordville, PAa.]: Berrett-
Koehler Publishers.Soundview executive book summaries.
Starbucks Inc. (2018, November 1). Starbucks reports Q4 and
full year fiscal 2018 results. Starbucks Stories & News.
Retrieved from https://stories.starbucks.com/wp-
content/uploads/2019/01/Starbucks_Q4_FY18_Earnings_Releas
e.pdf
Starbucks, IncStories & News. (2013, September 21). Facts
about Starbucks and our partners (employees). Starbucks Stories
& News. Retrieved from
https://stories.starbucks.com/stories/2013/facts-about-starbucks-
and-our-partners-employees/
Tripod (n.d). Core competencies. Tripod. Retrieved August 29,
2019, from HYPERLINK
"http://projectman2.tripod.com/id6.htm"
http://projectman2.tripod.com/id6.htmhttp://projectman2.tripod.
com/id6.htm
RUNNING HEAD: COMPANY AND KEY PERSONAL
COMPANY AND KEY PERSONAL 9
COMPANY & KEY PERSONAL
Carmen Hendrickson
Southern New Hampshire University

Core Competencies.
Core competencies are the unique and collective capabilities
that contribute to the success of organizations (Mintzberg,
2010). In most cases, the competencies make a significant
contribution to the end product and cannot be easily imitated by
competitors. The uniqueness of core competencies is usually
applied to attain sustainable competitive advantage. Therefore,
the association between success and core competencies implies
that a concept/business idea that’s aligned with the
competencies is likely to succeed.
For Starbucks, the unwavering focus on quality is considered a
core competence (Tripod, n.d.). From inception, the founders of
Starbucks envisioned a future in which customers would enjoy
high-quality coffee in a relaxed environment. The goal is; once
tasted, Starbucks freshly roasted coffee, one would not be
willing to drink anything else of lesser quality. This ability to
produce high quality coffee is supported by Starbucks’ Coffee
and Farmer Equity (CAFE) program which allows the
management to carefully choose its suppliers and ensure that
they adhere to sustainable farming practices.
The high-quality coffee paired with curated alcohol selections
with the Starbucks brand will definitely boost the reputation of
alcoholic coffee (in the introduction of the alcohol to the after-
hours menu at Starbucks). Customers will trust the premium
alcoholic drinks owing to the belief that similar quality
standards will be applied in alcoholic production and service.

The outstanding customer service associated with Starbucks is
also a core competence. Starbucks’ management not only
focuses on getting the product to customers but also improving
their experiences. The look and feel at every Starbucks location
is always the same.
Baristas serve your coffee to you by name and are fast to
apologize for any misunderstanding in the delivery of orders
(Tripod, n.d.). They constantly ask customers how they can
make their experiences better. In this context, the introduction
of alcoholic drinks within the Starbucks menu will count on
excellent customer service to attract customers from pubs and
bars.
Starbucks also cares for its employees. The company’s top
management refers to employees as partners. Starbucks believes
that everyone in the company is a partner in shared success. To
this effect, the company maintains a bean stock program to
award annual grants of the company’s stock to the partners for
their contribution in success (Starbucks Stories & News, 2013).
This reflects a great value of respect for employees which is
regarded as a core competence
A strong relationship with employees who feel valued and
respected means that the executive management is not likely to
encounter resistance in the implementation of projects and will
have the support of the employees. For Starbucks’ alcoholic
coffee, which is being introduced as a new product, employees
are likely to support the idea based on their loyalty and
partnership with the employer.
Corporate Culture
The collaborative/clan culture will work for the introduction of
alcohol to the after-hours menu at Starbucks. This culture
promises greater gains in handling human resource concerns and
sustaining employee morale (Cameron & Freeman,1991). It is
characterized by good relationships between the company and
employees/partners. It also focuses on a team centered approach
where cohesion and collaboration between tasks are crucial. In
this culture, the project team involved in implementation works

as a cohesive unit in an environment where loyalty and
commitment are key characteristics. The project manager also
empowers team members to execute their tasks and promotes
teamwork.
The collaborative culture thrives on respect relationships
between coworkers, managers, customers, suppliers, customers
and other stakeholders. For Starbucks, the culture will allow
baristas to develop friendly relations with customers which will
in turn make them feel comfortable at the Starbucks premises.
The friendly nature of the interactions will ultimately promote
customer loyalty and word of mouth marketing to boost
alcoholic coffee sales. The collaborative culture will also allow
customers to report their experiences while enjoying their
drinks on the coffee brew houses and suggest improvements in
the service delivery.
Starbucks executive leadership will play a key role in sustaining
the collaborative culture. According to Craig (2018), leaders
have a greater responsibility of demonstrating and reinforcing
the behaviors that reflect the corporate culture. They achieve
this by walking the talk (leading by example). For Starbucks
alcoholic drinks menu, the success of the project will only be
possible if leaders support the underlying corporate culture
(Battilana et. al, 2010). This means that the leaders assigned to
the project implementation must have the necessary skills
needed to establish collaborative relationships between tasks
and individuals. The same collaborative skills/behaviors should
be used down the hierarchy as employees interact with their
colleagues and customers
Cross-functional Business Implementation Team
A project manager will lead the cross-functional business
implementation team. The individual assigned to this role is
required to have prior management experience as an addition to
engineering expertise. In this regard, the knowledge of
engineering applies to the construction of the production
facility and partitioning of flagship Starbucks cafes to design
spaces where alcoholic coffee will be served.

The project manager will be involved in creating a collaborative
environment and nurturing the type of corporate culture that
promotes implementation of the new idea. In the initial stages,
he will recruit engineers and technicians to design, run and
maintain the production facility. He will also come up with a
project plan, develop a project schedule, and manage
deliverables according to the plan. The project manager will
also assign duties and responsibilities to team members and
dictate the direction to be followed by the team. In case of any
changes, he will launch review and improvement processes in
the course of project implementation. The project manager will
also work towards averting problems and keeping the process of
implementation moving (Laufer, et.al, 2015). He will constantly
update the upper management on the progress of the team.
My role for the introduction of alcohol to the after-hours menu
at Starbucks will be Project Coordinator, as the coordinator, I
will manage the project from initiation to completion. My core
functions will be to thoroughly analyze project data obtained
from the customer, market studies and investor feedback to
make ensure the implantation is productive and cost-efficient.
As Project Coordinator, I will be the driving force responsible
for creating milestone schedules and confirming that my team
has the tools it needs to meet project milestones. I will take on
the responsibility of drafting project schedules that include
materials estimates vendor delivery policies and coming up with
accurate workforce estimates along with preparing technical
summary reports for the management team, with the goal that
each phase of the project is completed on time and at or under
budget. It is critical for success that I am able to build a strong
team by way of cultivating relationships between each crew and
illustrating how individual team members affect the success of
the entire project.
The team will also have a business analyst. He will define the
project with reference to the value it adds to the organization.
He will also gather and analyze the business requirements

related to the project. The business analyst will also document
the requirements from various business units and discuss them
with the team. In due course, he will recommend a set of
solutions that can make the business idea implement strategies
to expand over time. The project has also included a role for an
Executive Sponsor, whose primary focus is to maneuver through
the bureaucratic hurdles that can slow down the implementation
process. The sponsor will have direct contact with a person in
the top management to allow the team make paramount
decisions.
Project team members will provide expertise in various
disciplines. They include; marketing experts, accountants,
customer service strategists and sales experts. Marketing
experts will be involved in initial market research to validate
the need for the new service. They will interpret the market data
collected via surveys and make recommendations on the key
qualities of the product that guarantee a competitive advantage.
On the other hand, accountants in the team will ensure that the
implementation process adheres to the budget. They will
monitor the implementation of monetary resources to ensure
that the budget is not exceeded. Before the process of
implementation actually begins, the accountants will create a
forecast of the costs and revenues associated with the project.
This forecast will be discussed with the team and moderated by
the project coordinator.
Customer service strategists will monitor the experiences of
customers by analyzing their feedback and buying habits. They
will recommend changes in service provision to adjust to the
actual needs of the customer. The input of provided by this
group of experts will keep the project implementation relevant
to the actual needs of the customers.
OContingency Plans
The cross-functional team discussed above will be trusted with
the entire implementation of the new idea. However, in the
event that team encounters a critical difficulty in the process of

implementation or the project is threatened to a halt here is a
contingency plan in place that would require partnership with
Constellation Brands that bring the entire process to a halt.
For instance, brewing technologies and expertise may be
inadequate given that Starbucks has only operated in the non-
alcoholic beverage industry. To address such a shortcoming,
Starbucks could partner with Constellation Brands- a brewing
company based in the United States to facilitate the introduction
of alcohol to the after-hours menu at Starbucks.
By collaborating with Constellation Brands, Starbucks will be
better positioned to understand and maneuver through the
dynamics of alcohol market in the United States. The
relationship with Constellation is not our preference, rather
availed as a merger that was designed only to be instigated
should we encounter push back in the form of bureaucracy
processes and social pressure from the communities. The
merger if implemented will afford our employees and teams
additional resources in the management of sustainable brewing
practices. Starbucks will also be able to share the financial risk
involved in the investment with the partnering company.
In case existing team members leave the project team by either
default or by choice, the project manager will announce their
dismissal from the team and subsequent replacement. The
project team will fill such positions with individuals from the
same lines of profession as those who left. The new members
will be inducted into the team and assigned specific roles that
adhere to their experiences.
References
implementing planned organizational change. The Leadership
Quarterly, 21(3), 422–438. doi:10.1016/j.leaqua.2010.03.007

Cameron, K., & Freeman, S. (1991). Cultural congruence,
strength, and type: relationships to effectiveness. Research In
Organizational Change And Development, 5(1), 81-105.
Craig, W. (2018). The Role Leadership Has In Company
Culture. Retrieved 24 August 2019, from
https://www.forbes.com/sites/williamcraig/2018/09/05/the-role-
leadership-has-in-company-culture/#2343dada16b6
Review. Retrieved from http://sloanreview.mit.edu/article/what-
successful-project-managers-do/
Mintzberg, H. (2010). Managing. [Concordville, Pa.]:
Soundview Executive Book Summaries.
Starbucks Inc. (2018). Starbucks Reports Q4 and Full Year
Fiscal 2018 Results. Retrieved from
https://stories.starbucks.com/wp-
content/uploads/2019/01/Starbucks_Q4_FY18_Earnings_Releas
e.pdf
Starbucks Stories & News. (2013). Facts About Starbucks and
Our Partners (Employees). Retrieved 21 August 2019, from
https://stories.starbucks.com/stories/2013/facts-about-starbucks-
and-our-partners-employees/
Tripod. Core Competencies. Retrieved 24 August 2019, from
http://projectman2.tripod.com/id6.htm
MBA 705 Milestone Three Guidelines and Rubric
Overview: For the capstone assessment, you will create a
business implementation plan and audiovisual presentation for
the product, service, or idea you have
been developing throughout your MBA coursework.

In Milestone Three, you will submit the company and key
personnel, which includes your explanation of why your
organization is well positioned to carry out the
project, including how the concept fits with your organization’s
core competencies and the type of corporate culture that will
offer the best possibility for
successful implementation. In addition, please define the key
roles, responsibilities, and qualifications of the cross-functional
team who will be responsible for
implementing the project. Although you may not always be able
to provide the names of the specific individuals who will
occupy those roles, you should explain
the specific skills and experience required for each and the
contributions each member will make, including what your own
role will be in the process and
contingency plans should the team composition you propose
need to be modified.
Critical Elements:
organization’s core competencies.
possibility for successful implementation.
fications of
the cross-functional business implementation team, including
what your own role will be in
the process.
propose need to be modified.

Guidelines for Submission: Your draft must contain all of the
elements listed above. It should be 5 to 8 pages in length
(excluding the title page, references and
appendices) using 12-point Times New Roman font, with one-
inch margins. You may include summary pictures, charts,
graphs, or other explanatory diagrams as
needed to successfully explain the concept and implementation,
but should use appendices for detailed supporting
documentation. Your paper should follow
APA guidelines. You must include at least 5 scholarly sources.
Cite your sources within the text of your paper and on the
reference page.
Critical Elements Proficient (100%) Not Proficient (0%) Value
Main Elements Includes most of the main elements Does not
include any of the main elements 15
Critical Thinking Provides logical conclusions and defends with
examples
Does not provide logical conclusions 15
Organization’s Core
Competencies
Explains how the concept fits with the
implementing organization’s core
competencies and shows how the project
implementation will leverage the core
competencies
Does not explain how the concept fits with
the implementing organization’s core
competencies

15
Corporate Culture Includes an analysis of the corporate culture
that will offer the best possibility for project
success, and includes an explanation of why
the identified culture is the best one for the
project
Does not include an analysis of the corporate
culture that will offer the best possibility for
project success
15
Key Roles, Responsibilities,
and Qualifications
Provides the key roles of the business
implementation team, including your own
role, and includes responsibilities and
qualifications of the cross-functional business
implementation team
Does not provide the key roles,
responsibilities, and qualifications of the
cross-functional business implementation
team
15
Contingency Plans Outlines a contingency plan should the
implementation team need to be modified

Does not outline a contingency plan 15
Articulation of Response Submission does not have critical
errors
related to citations, grammar, spelling,
syntax, or organization that prevent
understanding of ideas
Submission has critical errors related to
citations, grammar, spelling, syntax, or
organization that prevent understanding of
ideas
10
Total 100%
In Module Three, you will turn your attention toward the
company and the key personnel for your idea or concept. Each
of the modules in this course link together to form one cohesive
business implementation plan. Key people are one of the most
important elements of the business implementation plan.
Most concepts or ideas require a number of talented people to
effectively implement the plan. This module helps you assemble
the team necessary. Gilinsky, Lopez, Santini, and Eyler (2007)
argue that there needs to be a good fit between the idea or
concept and the people implementing the idea or concept.
One of the challenges associated with selecting key people for a
concept or idea is that without the right fit between the people
and the idea, the project may have lower return on investment

and it might even fail (Gilinsky et al., 2007). The people
implementing your idea or concept need to understand your idea
or concept and what it is you wish to accomplish to obtain buy-
in for the idea or concept. Selecting key people for your idea or
concept includes identifying the essential roles involved in
implementing your plan.
One of the first people to identify is the project manager.
Project managers lead the overall project by creating the project
schedule and identifying the critical path to success. Laufer,
Hoffman, Russell, and Cameron (2015) indicate that some of the
best project managers concentrate on four main activities:
creating a collaborative environment, instituting formal review
and improvement processes, averting significant problems, and
keeping the project moving. Given the importance of the project
manager to the overall effort, selecting the project manager
early in implementation planning and then bringing this person
deeply into the project is essential for success.
For instance, if your idea or concept involves a physical good,
you will likely need someone familiar with manufacturing or
sourcing so that you can obtain the physical good. Additionally,
you will probably need team members who understand
budgeting and accounting so that these team members can help
effectively manage the financial resources for the plan. The
project may also require people who understand markets and
how to build a comprehensive market plan. Depending on the
exact situation, one person might be able to manage both the
sales and marketing aspect, but these functions may need to be
split for other concepts or ideas.
Some projects also involve members such as an executive
sponsor, who provides necessary executive-level oversight for
the project. The project may also require a legal team member
who understands applicable statutes, regulation, and other legal
elements. Many other projects may need specialists who might

only apply to a specific idea or concept (such as repair,
aftermarket service, support, and so on). The important element
of selecting key people for your idea or concept is to think
comprehensively about the project to ensure that you have all
the necessary team members to successfully implement it.
In addition to key people, this module also addresses the
company. An important element of the company is to ensure
that the organizational culture encompasses the necessary
leadership competencies your idea or concept requires.
Battilana, Gilmartin, Segul, Pache, and Alexander (2010)
indicate that the leadership literature often characterizes
leadership as having “task-oriented and person-oriented
behaviors” (p. 423). Within this framework, company leadership
requires the skills to effectively create structures to implement
tasks according to an idea or concept, and company leadership
also needs to have the necessary skills to enable and motivate
team members toward accomplishing organizational objectives.
This module connects your idea or concept with the key people
and the company that will help you bring the idea or concept to
market. The main rationale behind new concepts or ideas within
the context of organizations is to exploit a market opportunity
through connecting goods, services, products, or other value-
added elements to the market through building a relationship
with the market participants (Ciabuschi, 2012). Within this
context, you are marshaling the appropriate organizational
resource to successfully execute your plan.
References
implementing planned organizational change. The Leadership
Quarterly, 21(3), 422–438. doi:10.1016/j.leaqua.2010.03.007

Ciabuschi, F., Perna, A., & Snehota, I. (2012, June).
Assembling resources when forming a new business. Journal of
Business Research, 65(2), 220–229.
doi:10.1016/j.jbusres.2010.11.029
Gilinsky, A., Lopez, R., Santini, C., & Eyler, R. (2007). Big
bet, small wins? Entrepreneurial behavior and ROI.
International Journal of Wine Business Research, 22(3),
doi:10.1108/17511061011075374
Review. Retrieved from http://sloanreview.mit.edu/article/what-
successful-project-managers-do/
In Module Three, you will turn your attention
toward the company and the key personnel for your idea
or concept. Each of the modules in this course link together to
form one cohesive business
implementation plan. Key people are one of the most important
elements of the business
implementation plan.
M
ost concepts or ideas require a number of talented people to
effectively implement the plan. This
module helps you assemble the team necessary. Gilinsky,
Lopez, Santini, and Eyler (2007) argue that
there needs to be a good fit between the idea or concept a
nd the people implementing the idea or
concept.
concept or idea is that without the right

fit between the people and the idea, the project may have lower
return on investment and it might ev
en
fail (Gilinsky et al., 2007). The people implementing your idea
or concept need to understand your idea
or concept and what it is you wish to accomplish to obtain buy
-
in for the idea or concept. Selecting key
people for your idea or concept includes ide
ntifying the essential roles involved in implementing your
plan.
Project managers lead the overall project by
creating the project schedule and identifying the critical path to
success. Laufer, H
offman, Russell, and
Cameron (2015) indicate that some of the best project managers
concentrate on four main activities:
and improvement processes, averting
significant problems, and keeping t
he project moving. Given the importance of the project manager
to
the overall effort, selecting the project manager early in
implementation planning and then bringing this
person deeply into the project is essential for success.
For instance, if your idea
or concept involves a physical good, you will likely need
someone familiar with
manufacturing or sourcing so that you can obtain the physical
good. Additionally, you will probably need

team members who understand budgeting and accounting so that
these tea
m members can help
project may also require people who
understand markets and how to build a comprehensive market
plan. Depending on the exact situation,
one person might be able to manage both t
he sales and marketing aspect, but these functions may need
to be split for other concepts or ideas.
sponsor, who provides necessary executive
-
level oversight for the project. The project may also re
quire a legal team member who understands
applicable statutes, regulation, and other legal elements. Many
other projects may need specialists who
might only apply to a specific idea or concept (such as repair,
aftermarket service, support, and so on).
The
important element of selecting key people for your idea or
concept is to think comprehensively
about the project to ensure that you have all the necessary team
members to successfully implement it.
company. An important element of the
company is to ensure that the organizational culture
encompasses the necessary leadership
competencies your idea or concept requires. Battilana,
Gilmartin, Segul, Pache, and Alexander (2010)
indicate that the leadershi

p literature often characterizes leadership as having “task
-
oriented and
person
-
oriented behaviors” (p. 423). Within this framework, company
leadership requires the skills to
effectively create structures to implement tasks according to an
idea or concept,
and company
leadership also needs to have the necessary skills to enable and
motivate team members toward
accomplishing organizational objectives.
In Module Three, you will turn your attention toward the
company and the key personnel for your idea
or concept. Each of the modules in this course link together to
form one cohesive business
implementation plan. Key people are one of the most important
elements of the business
implementation plan.
Most concepts or ideas require a number of talented people to
effectively implement the plan. This
module helps you assemble the team necessary. Gilinsky,
Lopez, Santini, and Eyler (2007) argue that
there needs to be a good fit between the idea or concept and the
people implementing the idea or
concept.
concept or idea is that without the right
fit between the people and the idea, the project may have lower
return on investment and it might even
fail (Gilinsky et al., 2007). The people implementing your idea

or concept need to understand your idea
or concept and what it is you wish to accomplish to obtain buy-
in for the idea or concept. Selecting key
people for your idea or concept includes identifying the
essential roles involved in implementing your
plan.
Project managers lead the overall project by
creating the project schedule and identifying the critical path to
success. Laufer, Hoffman, Russell, and
Cameron (2015) indicate that some of the best project managers
concentrate on four main activities:
and improvement processes, averting
significant problems, and keeping the project moving. Given the
importance of the project manager to
the overall effort, selecting the project manager early in
implementation planning and then bringing this
person deeply into the project is essential for success.
For instance, if your idea or concept involves a physical good,
you will likely need someone familiar with
manufacturing or sourcing so that you can obtain the physical
good. Additionally, you will probably need
team members who understand budgeting and accounting so that
these team members can help
project may also require people who
understand markets and how to build a comprehensive market
plan. Depending on the exact situation,
one person might be able to manage both the sales and
marketing aspect, but these functions may need
to be split for other concepts or ideas.

sponsor, who provides necessary executive-
level oversight for the project. The project may also require a
legal team member who understands
applicable statutes, regulation, and other legal elements. Many
other projects may need specialists who
might only apply to a specific idea or concept (such as repair,
aftermarket service, support, and so on).
The important element of selecting key people for your idea or
concept is to think comprehensively
about the project to ensure that you have all the necessary team
members to successfully implement it.
company. An important element of the
company is to ensure that the organizational culture
encompasses the necessary leadership
competencies your idea or concept requires. Battilana,
Gilmartin, Segul, Pache, and Alexander (2010)
indicate that the leadership literature often characterizes
leadership as having “task-oriented and
person-oriented behaviors” (p. 423). Within this framework,
company leadership requires the skills to
effectively create structures to implement tasks according to an
idea or concept, and company
leadership also needs to have the necessary skills to enable and
motivate team members toward
accomplishing organizational objectives.
There are two parts to this assignment. In the first part, you will
be explaining some of the concepts you learned about in the
readings. In the second part, you will be performing
calculations that apply economic models. This unit will also
assess the Institutional Learning Outcome of Information
Literacy.
1. – Analytical Report

Write a short analytical report (4 pages) on how organizations
with market power set the price of their product in a mass
market in accordance with the prompt below. In this topic, you
have to introduce different price strategies that involve price
discrimination.
Go to the library and find and read the following articles.
Vara, V. (2017). How frackers beat OPEC: the surprising
ingenuity of the American shale-oil industry--and its huge
global consequences. The Atlantic, (1). 20.
Oil & gas firms call for extension of pricing freedom to existing
fields. (2016). FRPT- Chemical Snapshot, 14-16.
Ford, N. (2016). Winners and losers in an era of cheap oil: the
impact of low oil and gas prices varies from country to country
but the effects are not as straightforward as might be expected.
African Business, (431). 51.
You may also find helpful information
at:http://www.economist.com/topics/oil-prices
The Organization of Petroleum Exporting Countries (OPEC) is a
cartel that attempts to keep oil prices high by restricting output.
As part of that process, each member nation is assigned a
production quota; most members have nationalized their oil
industry so that the government controls overall production.
However, member nations routinely exceed their production
targets. Explain why OPEC often has difficulty keeping output
low and prices high.
Public utility companies (you may stay with the topic of oil/gas)
customarily charge more to business customers than to
residential customers. Discuss this price discrimination as it
relates to gas and oil.
What kind of changes do you predict will impact the oil
industry based on the following trends in new energy sources:
fracking, hydrogen fuel cells, biomass or bio fuel, solar, or a
break-through in car batteries for electric cars? What are these
market types and how does that matter to the pricing and
production of oil.
For all of the industries that you discuss in this paper, state

which of the four market types that it is (Perfect Competition,
Monopoly, Monopolistic Competition or Oligopoly).
Ensure that you include Porter’s Five Forces Model in
describing the pricing effects or strategies from these newer
industries (or you may select one and discuss it in depth).
Use the template that is attached
Below is a recommended outline.
1. Cover page (See APA Sample paper)
2. Introduction
a. Purpose of paper
b. Thesis sentence
3. Body (Cite sources using in-text citations.)
a. Main point 1
i. Example or evidence
ii. Evidence (support from the literature)
iii. Student’s original thoughts and ideas about the section’s
content and a concluding thought
b. Main point 2
c. Main point 3
4. Conclusion – Summary of main points
a. Lessons Learned and Recommendations as needed
5. References – List the references you cited in the text of your
paper according to APA format.
1. – Quantitative Analysis Case
Write a Quantitative Analysis report on the following problems:
1. The manufacturer of high-quality flatbed scanners is trying to

decide what price to set for its product. The costs of production
and the demand for product are assumed to be as follows:
TC = 500,000 + 0.85Q + 0.015 Q2
Q = 14,166 – 16.6P
a. Determine the short-run profit-maximizing price.
b. Plot this information on a graph showing AC, AVC, MC, P,
and MR.
2. An amusement park, whose customer set is made up of two
markets, adults, and children, has developed demand schedules
as follows:
Price($)Quantity
Adults
Children
5
15
20
6
14
18
7
13
16
8
12
14
9
11
12
10
10
10
11
9
8
12

8
6
13
7
4
14
6
2
The marginal operating cost of each unit of quantity is $5.
(Hint: Because marginal cost is a constant, so is average
variable cost, Ignore fixed cost.). The owners of the amusement
park want to maximize profits.
1. Calculate the price, quantity, and profit if
a. The amusement park charges a different price in each market
b. The amusement park charges the same price in the two
markets combined.
c. Explain the difference in the profit realized under the two
situations.
2. (Mathematical solution) The demand schedules presented in
Problem 2 can be expressed in equation form as follows (where
subscript A refers to the adult market, subscript C to the market
for children, and subscript T to the markets combined)
QA = 20 – PA
QC = 30 – 2PC
QT = 50 – 3PT
Solve these equations for the maximum profit that the
amusement park will attain when it charges different prices in
the two markets and when it charges a single price for the
combined market.
Please submit your completed work

Running head THE FIRST 50 CHARACTERS OF THE TITLE 1 .docx

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