2 By 2015, projections indicate that the largest category of households will be composed of · [removed] childless married couples and empty nesters · [removed] married couples with children  · [removed] single-parent families · [removed] singles living with nonrelatives 3 Which of the following elements of sociocultural environment can be associated with the growing demand for social surrogates like social networking sites, television, and so on? · [removed] Views of nature · [removed] Views of others · [removed] Views of ourselves · [removed] Views of organizations Wabash Bank would like to understand if there is a relationship between the advertising or promotion it does and the number of new customers the bank gets each quarter. What type of research is this an example of? · [removed] Secondary · [removed] Exploratory · [removed] Causal · [removed] Qualitative 5 Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings.  · [removed] Diversification · [removed] Promotional  · [removed] Differentiation · [removed] Focus A company's sales potential would be equal to market potential when which situations exists?  · [removed] The marketing expenditure of the company is reduced to zero. · [removed] The company gets 100 percent share of the market. · [removed] Industry marketing expenditures approach infinity for a given marketing environment. · [removed] The market is nonexpandable. Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science? · [removed] Marketing focuses on sales as the primary goal. · [removed] Marketing is involved with price as the major factor. · [removed] Marketing is about advertising. · [removed] Marketing balances the need for data with that of creativity. In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because · [removed] of steady supply of loanable funds in the economy during recession · [removed] consumer borrowing increases during recession · [removed] of stringent credit policies adopted by the Fed before the onset of recession · [removed] the consumers have a high debt-to-income ratio Which of the following statements demonstrates behavioral loyalty towards a brand? · [removed] Myfavorite Laundry detergent is so easy to use. · [removed] I always buy Myfavorite Laundry detergent when purchasing laundry detergent. · [removed] My friends agree Myfavorite Laundry detergent is the best. · [removed] Myfavorite Laundry detergent smells good. When Apple introduced iTunes, a new market was opened. Which of the following describes this type of innovation? · [removed] Operational excellence  · [removed] Value capture  · [removed] Presence  · [removed] Value chain 11 Which of.

1. 2
By 2015, projections indicate that the largest category of
households will be composed of
·
[removed]
childless married couples and empty nesters
·
[removed]
married couples with children
·
[removed]
single-parent families
·
[removed]
singles living with nonrelatives
3
Which of the following elements of sociocultural environment
can be associated with the growing demand for social surrogates
like social networking sites, television, and so on?
·
[removed]
Views of nature
·
[removed]
Views of others
·
[removed]

2. Views of ourselves
·
[removed]
Views of organizations
Wabash Bank would like to understand if there is a relationship
between the advertising or promotion it does and the number of
new customers the bank gets each quarter. What type of
research is this an example of?
·
[removed]
Secondary
·
[removed]
Exploratory
·
[removed]
Causal
·
[removed]
Qualitative
5
Which strategy does this exemplify? Kayak and Orbitz provide
their customers with a variety of travel options including flight
reservations, vacation packages, flight and hotel options with or
without car rentals, and cruise offerings.
·
[removed]
Diversification

3. ·
[removed]
Promotional
·
[removed]
Differentiation
·
[removed]
Focus
A company's sales potential would be equal to market potential
when which situations exists?
·
[removed]
The marketing expenditure of the company is reduced to zero.
·
[removed]
The company gets 100 percent share of the market.
·
[removed]
Industry marketing expenditures approach infinity for a given
marketing environment.
·
[removed]
The market is nonexpandable.
Marketing is considered both an art and a science. How do the
4Ps, or marketing mix, help us bridge the gap between art and
science?
·

4. [removed]
Marketing focuses on sales as the primary goal.
·
[removed]
Marketing is involved with price as the major factor.
·
[removed]
Marketing is about advertising.
·
[removed]
Marketing balances the need for data with that of creativity.
In the U.S., consumer expenditures on homes and other large
purchases tend to slow down during a recession because
·
[removed]
of steady supply of loanable funds in the economy during
recession
·
[removed]
consumer borrowing increases during recession
·
[removed]
of stringent credit policies adopted by the Fed before the onset
of recession
·
[removed]
the consumers have a high debt-to-income ratio

5. Which of the following statements demonstrates behavioral
loyalty towards a brand?
·
[removed]
Myfavorite Laundry detergent is so easy to use.
·
[removed]
I always buy Myfavorite Laundry detergent when purchasing
laundry detergent.
·
[removed]
My friends agree Myfavorite Laundry detergent is the best.
·
[removed]
Myfavorite Laundry detergent smells good.
When Apple introduced iTunes, a new market was opened.
Which of the following describes this type of innovation?
·
[removed]
Operational excellence
·
[removed]
Value capture
·
[removed]
Presence

6. ·
[removed]
Value chain
11
Which of the following is correct about marketing management?
·
[removed]
It occurs when at least one party to a potential exchange thinks
about the means of achieving desired responses from other
parties.
·
[removed]
It is primarily concerned with the systematic gathering,
recording, and analysis of data about issues related to marketing
products and services.
·
[removed]
It focuses mostly on monitoring the profitability of a company's
products and services.
·
[removed]
It is defined as the field that deals with planning and managing
a business at the highest level of corporate organization.
During the holidays, companies often provide gifts to
customers. The more a client spends, the larger the gift, usually.
To segment customers in this way, for what purpose is this data
being mined?
·
[removed]

7. To deepen customer loyalty
·
[removed]
To decide which customers should receive a new sales offer
·
[removed]
To beat the competition to a sale
·
[removed]
To avoid serious customer mistakes
3
Costco is able to keep its inventory expenditure relatively low
through its management technology and cutting-edge point-of-
sale inventory management technology. As a result, Costco is
able to pass these savings on to consumers in the form of low
prices. This strategy is best described as
·
[removed]
overall cost leadership
·
[removed]
differentiation
·
[removed]
market development
·
[removed]
integrative growth

8. 4
How does the market demand curve change (as a function of
marketing expenditure) during recession?
·
[removed]
Becomes vertical
·
[removed]
Remains unaffected
·
[removed]
Shifts downward
·
[removed]
Shifts upward
One of the most critical steps in the defining process of market
research is
·
[removed]
developing a research plan
·
[removed]
analyzing the internal environment
·
[removed]
reading marketing research journals
·

9. [removed]
defining the problem, the decision alternatives, and research
objectives
Which market do customers who have purchased and are
driving Audi automobiles represent?
·
[removed]
Available market
·
[removed]
Penetrated market
·
[removed]
Potential market
·
[removed]
Target market
7
What data analysis type is being used here? When Sam thought
about opening a foreign car repair shop in Phoenix, he
researched all of the firms in the area before deciding on a
location. He also analyzed their capabilities and found articles
about many of them in terms of their capabilities, strengths, and
weaknesses.
·
[removed]

10. Primary data
·
[removed]
Licensed information
·
[removed]
Secondary data
·
[removed]
Tertiary information
Which of the following industries is most likely to use database
marketing?
·
[removed]
A physician’s office
·
[removed]
A supermarket chain
·
[removed]
A local restaurant
·
[removed]
A school system