SOCI 4395 Health & Illness in the US
Reaction Paper Guidelines (25 points each)
Write two reaction papers based on TWO of the documentaries listed below:
"The New Asylums" (based on Ch. 4) Due Sunday, February 16 before 11:59 p.m.
"The Weight of the Nation: Part 1" (based on
Ch. 6)
Due Sunday, March 15 before 11:59 p.m.
"Project VoiceScape: Musical Warrior" (2011)
(based on Ch. 7)
Due Sunday, March 22 before 11:59 p.m.
You must upload an electronic copy of your paper on the Blackboard on the day it is due.
Required Format:
Paper has to be 2-3 double-spaced pages. DO NOT exceed 3 pages.
11 or 12-point font size must be used, preferably Arial or Times New Roman.
Use 1” margins on the top and bottom and at least 1” margins on the left and right.
Style and Structure:
The purpose of this assignment is to demonstrate that you understand the documentary
you have watched—and the material/chapter you have read— and that you have thought
about are enough to be able to make an original response to it.
Please note that response papers are not exercises in simply summarizing the assigned
readings. Instead, you must critically respond to the ideas being presented by answering
the questions stated below.
Support your argument by drawing on the lecture PowerPoints and readings.
You do not need a bibliography, but acknowledge other sources directly in the
text (e.g., “As Dr. Amin described in the PowerPoint…”, “In the textbook…”,
“According to Durkheim…”)
I strongly recommend writing in the first person.
The layout of your paper should be like that of your average English essay with an
introduction, a thesis statement, body paragraphs, and a conclusion.
Remember that this is a formal paper. Keep your language formal and avoid contractions.
Below are some guidelines to help you in preparing a clear and thoughtful reaction paper:
First, give details of the documentary (Introduction)
What is the Title of the documentary?
Who are the Intended audience?
SOCI 4395 Health & Illness in the US
Second, summarize the documentary (1-2 paragraphs)
What is the subject of the documentary? / What is the documentary about?
Third, critically evaluate and extend the main theoretical arguments (1-2 paragraphs)
What is/are the purpose/ main ideas of the documentary?
What is the main message the director wants to get across to the audience?
Do you agree or disagree with these ideas?
What are the strengths and weaknesses of the documentary?
Fourth, state your prior knowledge of the subject (1-2 paragraphs)
In this step, you need to synthesize the assigned chapter with the documentary.
Was the documentary related to the assigned chapter?, How?
Try to synthesize the main purpose/s of the documentary with the main idea/s discussed
in the assigned chapter?
Finall.
How does your religion play a role in your everydayness Do .docxpooleavelina
How does your religion play a role in your
everydayness? Do you think it defines you
on a partial level or wholistic level?
Do you think religion, in general, creates any conflicts with your day-to-day life? Does it
pose negative performances or actions that are unregulated in your religion?
How has religion impacted your daily life? What do you love most about your
religion/faith?
What are the risks associated with
conducting interviews related to religion?
This week we had to determine one of our methods for our research. I am conducting
interviews with multiple folks and will need to compile some general statistical
information, including financial information (which should be readily accessible, but
could make my process more interesting if there is reluctance). All research contains
some level of risk, and interviews are no exception to that. My main concern is
participant bias, and the risk of folks not being entirely honest about some things,
particularly subjective questions ("how do you feel about...", "why did you/the church..."),
and maybe pandering to the research project in some capacity. What steps will you take
to safeguard your data and ensure it is as pure as possible? How will you "test" the
data? Are there other risks associated with data collection that I'm not considering?
I think this Barna study presents some interesting results that are worth considering as
we prepare to conduct our own research. There are some numbers here that are useful
on a global scale, although they may not speak to our congregations with any
specificity.
Create your own Question regarding Religion
Running head: STARBACKS’ MARKET ANALYSI 1
STARBUCKS’ MARKET ANALYSIS 4
Starbucks’ Market Analysis
Tabatha Hall-Politte
March 1, 2020
Introduction
The success of any organization is based on how well it will be able to align its internal and external operations. Various factors impact the process of the organizations, and thus, it's the role of the organization management to align these factors with organization key objectives (Shaburishvili, 2017). In this case, the study will analyze the market and industrial factors that affect the operation of the Starbucks operation. In this study, the main focus will be laid in the analysis of the emerging that that affects its operation; market and industrial factors and also its strength and weaknesses.
Critical environments factors that affect Starbucks operation
Numerous factors affect the business operation, and these factors play a significant role in determining the performance of the organization. In this case, the study will analyze two factors – technology and globalization. The research will focus on investigating how these two factors impacts Starbuck's operation and performance.
Globalization
The increase in globalization and International corporations affects how the business operates. Globalization affects Starbucks in two main ways ...
This strategic analysis report examines Starbucks using various management tools such as SWOT, PESTEL, Porter's Five Forces, and value chain analyses. The report finds that Starbucks has been highly successful, growing from a local Seattle company to over 5000 stores worldwide across four continents. Key to its success has been strong brand equity, excellent customer loyalty, and focus on high quality ingredients. However, it is also overly reliant on U.S. stores and company-operated locations. The report recommends Starbucks further expand internationally, especially in developing markets, and increase licensed stores to mitigate risks.
Learning Team A Marketing Plan Jennifer Bodine, Sha.docxjoyjonna282
Learning Team A
Marketing Plan
Jennifer Bodine, Shannon James, Tyler Thomas. Sherrell Cook and Teron Brooks
Mission StatementTo inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
*
Starbucks has developed a reputation of brewing exceptionally delicious coffee. Since Starbucks opened in 1971 (Starbucks, 2013) they have created a coffeehouse atmosphere where people come to drink coffee, talk with friends, perform work meetings, and relax for a few minutes. Starbucks has expanded their operations to 18,000 stores in 62 different countries (Starbucks, 2013). Starbucks created a name for selling world-famous coffee; however, Starbucks has been able to expand their products. In addition to providing several products, Starbucks also offers many services.
Starbucks Sensation Sugar - free Will provide mental and physical stimulation Will be sold in bulk
*
This sugar free energy drink from Starbucks will be marketed as providing mental and physical stimulation as the traditional coffees and lattes Starbucks has to offer without the high intake of sugar. Starbucks Sensation can be purchased in both non-carbonated form for juice lovers, and carbonated form for those who enjoy the feeling of drinking a soda. Located in the soft drink isle of a grocery store, Starbucks Sensation comes in different fruity flavors. It also comes in coffee flavors such as vanilla or caramel for the coffee drinkers who want a double shot of energy. Starbucks Sensation is suited for all who wants to gain extra endurance when one is putting in long hours of work or for those working out hard in the gym.
SWOTT AnalysisStrengths
Weaknesses
Opportunities
Threats
Trends
One method that is commonly used and effective for strategizing is the S.W.O.T.T. analysis. First lists one of the business’ focal points as “recharge your afternoon with a lightly caffeinated pick-me-up” (Starbucks, 2013). Second, Starbucks has set up their business as a publicly held company, which means they have the financial resources that other large corporations have. Another advantage is they are not limited in distribution areas. Third, Starbucks has a culture and reputation built around responsible, ethical business practices and building communities in areas where customers do business. From top down, Starbucks is committed to enhancing ethical performance through strategic relationships with global, regional and domestic suppliers (Starbucks 2013).
Marketing ResearchConsumer analysisDemographicsPsychographicsBehaviors Geographical considerations
A marketing strategy should result in customer satisfaction. The company will use the mission statement as the impetus for the messaging and approach to be used. The customer will be the audience and require two types of messages, both that support the energy drink being safe and healthy. A loyalty program could help accomplish both of these tasks. In particular, Business Dateline states tha ...
Running head STARBUCKS 1STARBUCKS3.docxtoltonkendal
Running head: STARBUCKS 1
STARBUCKS 3
Starbucks
Name
Institutional Affiliation
Starbucks
As an American company and coffee shop franchise, Starbucks was founded in 1971, Seattle, Washington in 1971. With well over 15,000 outlets globally, the company has been considered as the world’s leading coffee vendor with the majority of the outlets being located in North America (“Company Information”, 2018). As of 2014, the company was estimated to be having a market value of close to $100 Billion. However, this could not have been possible without globalization; globalization has allowed the company to expand beyond the boundaries of the American Nation and influence the economies of other countries. It has also allowed various political powers to interact thus promoting cooperation and finally it has been able to tap into economies that have raised the value of the brand such as that of China and Europe (“Company Information”, 2018). In 2003, Starbucks began its expansion to foreign countries exploiting its potential and thus promoted their economies through the “Starbucks Effect.” This was the emergence of various coffee shops competing with the franchise in selling coffee (Kang & Namkung, 2017). The internet of things can be regarded as one of the most influential aspects that have allowed Starbucks to grow and dominate most markets globally. The company is aggressive in implementing change and this is inclusive of their machines. The company always installs the latest in machinery that allows the outlets to operate at maximum efficiency. Moreover, technology has allowed the franchise to have better interaction with its clients through online tracking of consumer preference. This tracking allows the company to understand what the client expects of the company and makes the necessary changes (Kang & Namkung, 2017). Finally, the company relies on online platforms for the employment of their staff as conventional means are not only expensive but extremely time-consuming.
As stated earlier, the “Starbucks effect” has been influential in the development of various economies through competition. Starbucks as a franchise has created a competitive environment in various markets that has resulted in the company being innovative in its marketing strategies (Kang & Namkung, 2017). This pressure to remain at the top can allow the company to generate above-average returns. Moreover, the brand is recognized by clients globally, this is the only advantage the company has considering that many locals may have other preferences towards other coffee vendors. In the Industrial Organization model, the company already qualifies as being attractive as its management and operation strategies are simple thus giving it room for more modifications to be applied. Moreover, the company applies the strategy of economies of scale whereby, due to its vast size it retails its products at a low and affordable price. This makes the company attractive ...
This document discusses the marketing strategies of Starbucks. It details Starbucks' market segmentation including target markets, demographics, psychographics, geography, and customer behaviors. Starbucks initially targeted affluent, well-educated customers but has since expanded to target nearly all demographics. The document also examines Starbucks' positioning statement and brand strategy for differentiating itself from competitors as a premium coffee retailer focused on quality coffee and community.
Starbucks has built a strong global presence with over 22,000 stores in 67 countries. However, new trends toward healthier, more transparent foods threaten Starbucks if they do not adapt. While Starbucks enjoys brand loyalty and consistent products, concerns over food quality and high prices compared to competitors pose weaknesses. Expanding into tea, consumer goods, and healthier options could strengthen Starbucks against threats like declining coffee prices and growing home coffee consumption. Adaptation will be key for Starbucks to secure future growth amid changing consumer preferences.
How does your religion play a role in your everydayness Do .docxpooleavelina
How does your religion play a role in your
everydayness? Do you think it defines you
on a partial level or wholistic level?
Do you think religion, in general, creates any conflicts with your day-to-day life? Does it
pose negative performances or actions that are unregulated in your religion?
How has religion impacted your daily life? What do you love most about your
religion/faith?
What are the risks associated with
conducting interviews related to religion?
This week we had to determine one of our methods for our research. I am conducting
interviews with multiple folks and will need to compile some general statistical
information, including financial information (which should be readily accessible, but
could make my process more interesting if there is reluctance). All research contains
some level of risk, and interviews are no exception to that. My main concern is
participant bias, and the risk of folks not being entirely honest about some things,
particularly subjective questions ("how do you feel about...", "why did you/the church..."),
and maybe pandering to the research project in some capacity. What steps will you take
to safeguard your data and ensure it is as pure as possible? How will you "test" the
data? Are there other risks associated with data collection that I'm not considering?
I think this Barna study presents some interesting results that are worth considering as
we prepare to conduct our own research. There are some numbers here that are useful
on a global scale, although they may not speak to our congregations with any
specificity.
Create your own Question regarding Religion
Running head: STARBACKS’ MARKET ANALYSI 1
STARBUCKS’ MARKET ANALYSIS 4
Starbucks’ Market Analysis
Tabatha Hall-Politte
March 1, 2020
Introduction
The success of any organization is based on how well it will be able to align its internal and external operations. Various factors impact the process of the organizations, and thus, it's the role of the organization management to align these factors with organization key objectives (Shaburishvili, 2017). In this case, the study will analyze the market and industrial factors that affect the operation of the Starbucks operation. In this study, the main focus will be laid in the analysis of the emerging that that affects its operation; market and industrial factors and also its strength and weaknesses.
Critical environments factors that affect Starbucks operation
Numerous factors affect the business operation, and these factors play a significant role in determining the performance of the organization. In this case, the study will analyze two factors – technology and globalization. The research will focus on investigating how these two factors impacts Starbuck's operation and performance.
Globalization
The increase in globalization and International corporations affects how the business operates. Globalization affects Starbucks in two main ways ...
This strategic analysis report examines Starbucks using various management tools such as SWOT, PESTEL, Porter's Five Forces, and value chain analyses. The report finds that Starbucks has been highly successful, growing from a local Seattle company to over 5000 stores worldwide across four continents. Key to its success has been strong brand equity, excellent customer loyalty, and focus on high quality ingredients. However, it is also overly reliant on U.S. stores and company-operated locations. The report recommends Starbucks further expand internationally, especially in developing markets, and increase licensed stores to mitigate risks.
Learning Team A Marketing Plan Jennifer Bodine, Sha.docxjoyjonna282
Learning Team A
Marketing Plan
Jennifer Bodine, Shannon James, Tyler Thomas. Sherrell Cook and Teron Brooks
Mission StatementTo inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.
*
Starbucks has developed a reputation of brewing exceptionally delicious coffee. Since Starbucks opened in 1971 (Starbucks, 2013) they have created a coffeehouse atmosphere where people come to drink coffee, talk with friends, perform work meetings, and relax for a few minutes. Starbucks has expanded their operations to 18,000 stores in 62 different countries (Starbucks, 2013). Starbucks created a name for selling world-famous coffee; however, Starbucks has been able to expand their products. In addition to providing several products, Starbucks also offers many services.
Starbucks Sensation Sugar - free Will provide mental and physical stimulation Will be sold in bulk
*
This sugar free energy drink from Starbucks will be marketed as providing mental and physical stimulation as the traditional coffees and lattes Starbucks has to offer without the high intake of sugar. Starbucks Sensation can be purchased in both non-carbonated form for juice lovers, and carbonated form for those who enjoy the feeling of drinking a soda. Located in the soft drink isle of a grocery store, Starbucks Sensation comes in different fruity flavors. It also comes in coffee flavors such as vanilla or caramel for the coffee drinkers who want a double shot of energy. Starbucks Sensation is suited for all who wants to gain extra endurance when one is putting in long hours of work or for those working out hard in the gym.
SWOTT AnalysisStrengths
Weaknesses
Opportunities
Threats
Trends
One method that is commonly used and effective for strategizing is the S.W.O.T.T. analysis. First lists one of the business’ focal points as “recharge your afternoon with a lightly caffeinated pick-me-up” (Starbucks, 2013). Second, Starbucks has set up their business as a publicly held company, which means they have the financial resources that other large corporations have. Another advantage is they are not limited in distribution areas. Third, Starbucks has a culture and reputation built around responsible, ethical business practices and building communities in areas where customers do business. From top down, Starbucks is committed to enhancing ethical performance through strategic relationships with global, regional and domestic suppliers (Starbucks 2013).
Marketing ResearchConsumer analysisDemographicsPsychographicsBehaviors Geographical considerations
A marketing strategy should result in customer satisfaction. The company will use the mission statement as the impetus for the messaging and approach to be used. The customer will be the audience and require two types of messages, both that support the energy drink being safe and healthy. A loyalty program could help accomplish both of these tasks. In particular, Business Dateline states tha ...
Running head STARBUCKS 1STARBUCKS3.docxtoltonkendal
Running head: STARBUCKS 1
STARBUCKS 3
Starbucks
Name
Institutional Affiliation
Starbucks
As an American company and coffee shop franchise, Starbucks was founded in 1971, Seattle, Washington in 1971. With well over 15,000 outlets globally, the company has been considered as the world’s leading coffee vendor with the majority of the outlets being located in North America (“Company Information”, 2018). As of 2014, the company was estimated to be having a market value of close to $100 Billion. However, this could not have been possible without globalization; globalization has allowed the company to expand beyond the boundaries of the American Nation and influence the economies of other countries. It has also allowed various political powers to interact thus promoting cooperation and finally it has been able to tap into economies that have raised the value of the brand such as that of China and Europe (“Company Information”, 2018). In 2003, Starbucks began its expansion to foreign countries exploiting its potential and thus promoted their economies through the “Starbucks Effect.” This was the emergence of various coffee shops competing with the franchise in selling coffee (Kang & Namkung, 2017). The internet of things can be regarded as one of the most influential aspects that have allowed Starbucks to grow and dominate most markets globally. The company is aggressive in implementing change and this is inclusive of their machines. The company always installs the latest in machinery that allows the outlets to operate at maximum efficiency. Moreover, technology has allowed the franchise to have better interaction with its clients through online tracking of consumer preference. This tracking allows the company to understand what the client expects of the company and makes the necessary changes (Kang & Namkung, 2017). Finally, the company relies on online platforms for the employment of their staff as conventional means are not only expensive but extremely time-consuming.
As stated earlier, the “Starbucks effect” has been influential in the development of various economies through competition. Starbucks as a franchise has created a competitive environment in various markets that has resulted in the company being innovative in its marketing strategies (Kang & Namkung, 2017). This pressure to remain at the top can allow the company to generate above-average returns. Moreover, the brand is recognized by clients globally, this is the only advantage the company has considering that many locals may have other preferences towards other coffee vendors. In the Industrial Organization model, the company already qualifies as being attractive as its management and operation strategies are simple thus giving it room for more modifications to be applied. Moreover, the company applies the strategy of economies of scale whereby, due to its vast size it retails its products at a low and affordable price. This makes the company attractive ...
This document discusses the marketing strategies of Starbucks. It details Starbucks' market segmentation including target markets, demographics, psychographics, geography, and customer behaviors. Starbucks initially targeted affluent, well-educated customers but has since expanded to target nearly all demographics. The document also examines Starbucks' positioning statement and brand strategy for differentiating itself from competitors as a premium coffee retailer focused on quality coffee and community.
Starbucks has built a strong global presence with over 22,000 stores in 67 countries. However, new trends toward healthier, more transparent foods threaten Starbucks if they do not adapt. While Starbucks enjoys brand loyalty and consistent products, concerns over food quality and high prices compared to competitors pose weaknesses. Expanding into tea, consumer goods, and healthier options could strengthen Starbucks against threats like declining coffee prices and growing home coffee consumption. Adaptation will be key for Starbucks to secure future growth amid changing consumer preferences.
Running head STARBUCKS BUSINESS AND CORPORATE LEVEL STRATEGIES1.docxjeanettehully
Starbucks has experienced success through implementing differentiation strategies and a transnational corporate strategy. However, it faces competition from Dunkin Donuts and McDonald's. Starbucks has strengths in quality products and ethical treatment of employees, but weaknesses in high prices and lack of unique products. It can take advantage of strengths by raising prices due to customer loyalty, and address weaknesses by introducing new products and expanding into supermarkets to attract more customers.
This document provides a marketing plan for Starbucks. It begins with an executive summary of Starbucks as a company and an overview of the research conducted. The document then covers Starbucks' market situation including a description of their target market and products/services. It analyzes the marketing environment through market segmentation, PESTEL analysis, and Porter's 5 forces. Research findings are presented along with distribution and marketing objectives. The document concludes with sections on marketing strategy and a marketing dynamics summary.
Starbucks started as a small coffee shop in Seattle in the 1980s and has since grown into a global chain of over 5,000 coffee shops across 28 countries. While Starbucks has experienced enormous expansion since going public in 1991, it has also faced several challenges including changing customer preferences among Generation X customers and increased competition from other coffee chains. Starbucks addressed these issues by expanding internationally, repositioning its products and services in domestic markets, and maintaining aggressive growth. However, Starbucks now needs to readjust its strategies and reposition itself to overcome recent declines in growth rates due to market saturation in key markets like the US and Japan. Potential solutions for Starbucks include focusing on new international markets, improving customer service and the in-store experience,
Starbucks began in the early 1980s as a small chain of coffee shops in Seattle. It grew rapidly in the 1990s and now owns over 5,600 coffee shops across 28 countries. While Starbucks has expanded greatly since going public in 1991, it has also faced several problems. As new generations found Starbucks' prices expensive and environment unappealing, growth slowed. Starbucks faced increased competition and issues with employee satisfaction. To maintain growth, Starbucks aggressively expanded overseas, with Japan and the UK becoming its largest international markets. However, international expansion also introduced uncontrollable risks around politics, economies, cultures and currencies that Starbucks had to navigate.
InstructionI have 2questions to answer and Will you please answe.docxcarliotwaycave
Instruction
I have 2questions to answer and Will you please answer them separately?
I just need 1~2 paragraph each.
1. Where would you suggest searching for life beyond Earth? Include why you chose the place you did and what kind of investigation you would recommend (take into account things like cost and time factors, etc.)
2. Assuming we should get a communication that is almost surely from an intelligent communication civilization, what should we do? Your text asks if we should transmit or just listen. What do you think the world as a whole should do in response to such a momentous finding? Write your own ideas, then respond to one or two of your classmates. This is pure opinion, but back up your thinking with reasoning, why do you think what you think about this?
Grading Rubric & Instructions
Introduction
· A student introduces the names of the team members who collaborated in the presentation.
· The introduction is friendly and enthusiastic, attracting the attention of the audience.
· The introduction includes a thesis statement to introduce the general purpose of the presentation.
· The introduction comes accompanied by a Front Slide.
Organization & Development
· The group presents information using the sequence prescribed in the Business Plan.
· The PowerPoint presentation is professional and clearly, enhances the audio.
· Color schemes are optimal for viewing.
· The text is readable. Use of spaces and typography is consistent throughout the presentation.
Content (To be included on PPT)
After listening to this presentation, the audience receives a valuable analysis of the organization and specific recommendations for efficiency and effectiveness.
The presentation follows the same outline and content as in the Collaborative Course Project Reports (see attached word document reports – Company Description & CSR; Operations Management Processes; and Marketing Processes)
Company Description
· Name of the Business
· Mission Statement
· Legal Ownership
Business Ethics Processes
· Corporate Social Responsibility
· Corporate Social Responsibility Strategies
· Code of Ethics
Operations Management Processes
· Type of Organizational Structure
· Communication Dynamics
· Transformation Processes
· Supply Chain Strategies
· Total Quality Management
Marketing Management Processes
· Product or Service
· Target Market
· Place and Distribution
· Price
· Promotional Plan
Recommendations for Future Innovation and Performance
· Use the lessons from this course to make specific recommendations on how the organization will continue to innovate processes and products in the future.
Running Head: MARKETING MANAGEMENT PROCESS 1
MARKETING MANAGEMENT PROCESS 2
Contents
Introduction 3
Product or Service 3
Target Market 4
Place and Distribution 6
Price 8
Promotional Plan 10
Conclusion 11
References 13
Introduction
Coca-Cola’s headquarters is located in Atlanta, Georgia however; they operate in over 200 countries. Coca-Cola has been the ...
Starbucks India or it can be called as Tatabucks. As Starbucks Corporation and Tata Global Beverages announced 50:50 joint venture called Tata Starbucks Ltd. in January 2012 which operate and own outlets branded Starbucks “A Tata Alliance”. An agreement was also signed between Starbucks and Tata coffee that coffee would 100% locally sourced and roasted
This document provides a marketing and advertising plan for Starbucks for 2011-2013. It includes an executive summary, situation analysis, marketing strategy, advertising plans, financials, and controls. The situation analysis discusses Starbucks' target demographics, market needs and trends, and performs a SWOT and competitive analysis. It finds that Starbucks' strengths include its large market share and brand perception as a premium quality brand. The document outlines objectives to continue growing Starbucks' locations, introduce new products, and expand internationally.
Starbucks has encountered both controllable and uncontrollable elements in entering global markets. Uncontrollable elements include political, economic, and cultural issues in foreign countries that can change suddenly. Controllable elements include marketing mix factors that Starbucks can adapt, such as product offerings, pricing, placement, and promotion.
Major risks facing Starbucks include limited product choices restricting growth and market concentration in the US and Canada. To improve, Starbucks should focus on core products, services, and environments while expanding their international markets and fine-tuning their marketing mix for other cultures.
Starbucks' strategy of over-saturating the US market and under-spending on advertising may be mismatched. To improve in Japan, Starbucks should
The document provides an executive summary, conceptual design, vision and mission statement, business goals, and product, market, business, and financial strategies for an Intoxi-kit subscription service that provides hangover relief items. The conceptual design details existing hangover relief products and the selected design concept. The vision aims to be the primary hangover relief provider for college students. Business goals include revenue targets and profit margins. The product strategy outlines sourcing and packaging items. The market strategy focuses on marketing the 4 Ps to college students. Business strategy analyzes Porter's 5 Forces. Financial strategy provides revenue and cost projections.
Starbucks has grown rapidly from 17 coffee shops in Seattle to over 20,891 outlets globally. It faces some challenges including anti-globalization sentiment, dropping sales in 2008-2009, and increased competition. Starbucks expansion has been mostly controllable through its product offerings, pricing, promotion strategies, and distribution channels. However, it faces uncontrollable risks from economic, competitive, political, and cultural forces in foreign markets. To improve profitability in Japan specifically, Starbucks could tailor its offerings more to Japanese tastes, expand online and mobile ordering, and follow health trends.
This document provides an analysis of Starbucks as a company. It discusses Starbucks' strengths as the world's largest coffee house chain with over 20,000 locations globally. It also examines some of Starbucks' weaknesses, such as its high price point limiting some customer access. The document then analyzes how Starbucks can maximize its strengths, like using high quality to increase prices, and address weaknesses like introducing more affordable products. Overall, the document performs a comprehensive SWOT analysis of Starbucks and its position in the coffee industry.
BUSI 520
Marketing Management Individual Project (MMIP): Develop Value Offering Product Experience Assignment Instructions
Overview
Each student must complete an individual marketing project. Your first task is to select a project topic. No two students will work on the same product/service. This must be an existing product, service, or organization.
Instructions
The same project topic must be used in all installments. Each project installment must include a title page that has the name of the project topic in it. Each of the five questions should be numbered and written out in its entirety in the pages that follow. The entire document (all five questions, combined, but not counting references) should be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics. The assignment should be submitted as a Microsoft Word document.
When completing an assignment for a given module, the student will assume the role of marketing manager for the selected organization. All student responses must be based on research. View the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module in which the assignment is located. While the effort has been made to ensure that all material necessary for assignment completion is found in the textbook, contact the instructor immediately if information needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material. Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, etc.), practitioner publications, and the course textbook. Assignments must be submitted though Turnitin.
Questions
Q1. Explain the organization’s product plan. (Ch. 8)
Q2. Explain the product’s/service’s current life cycle stage (introduction, growth, maturity or decline). Select one stage to discuss and omit the others. (Ch.8)
Q3. Discuss viable techniques of building the equity of the brand. (Ch.9)
Q4. Discuss several branding decisions recently made or appropriate to make. (Ch.9)
Q5. Discuss organizational efforts at customer satisfaction, loyalty, and retention. (Ch.10)
5
Marketing Management Project
Name
Name of Lecturer
Institution
Date
Marketing Management Project
Q 1: Forms of Marketing Research
Organizations need to conduct various market-related research activities to discover client needs and remain relevant and competitive in the industry and market in general. Reputable companies, such as Starbucks Inc., usually employ different market research methods to ide ...
Structure outline for Toyota Airbags Defect Case Study1. .docxjohniemcm5zt
Structure outline for Toyota Airbags Defect Case Study
1. Introduction
Explanation of stakeholders’ theory and its relevance to the case under study
2. The case
2.1 Context
Facts of the case:
What? Toyota Motor Sales is recalling approximately 247,000 cars
Which cars are included in the recall?
When are they recalling?
In which areas are they recalling the cars from?
Why are they recalling?
History: has there been any other case of cars recall by Toyota?
2.2 Data
From Toyota’s website, under section of Press Room (Press Releases)
Takata’s official statements
2.3 Methodology
Manner of urgency of call, if any
How is Toyota dealing with customer complaints?
Customer reviews
What techniques did they adopt in recalling?
3. Findings
What part of the airbag defect situation did Toyota own up and what part did they put blame on
Takata?
Meetings of Toyota and Takata with other officials involved
How have other stakeholders helped Toyota in this situation of crisis or made it worse?
Which ethical codes did Toyota abide by in recalling?
Have there been instances when Toyota recalled cars late and suffered losses? Did it learn lessons
this time?
4. Conclusion
What features and elements of the stakeholders’ theory got implemented in this case?
History
1971 - Starbucks begins as roaster and retailer of whole bean and ground coffee, tea and spices in Seattle, Washington
Founded by Gordon Bowker, Jerry Baldwin, and Zev Siegl. They named it Starbucks after the first mate from the book Moby Dick
1982 - Howard Schultz joins company in as director of marketing
1983 - Schultz visited Milan brings back idea of traditional Italian coffee houses to America, but the idea was not developed by the owners
1985 - Schultz started his own coffee house II Giornale Coffee
1987 - Schultz purchases Starbucks (6 stores) to combined with his coffee house and begins to expand stores in America.
1996 - expands in the international market
2014 – 20,000 stores in 65 countries
Background
Stakeholders
Shareholders
Employees (Partners)
Customers
Communities
Suppliers
Social Responsibility
Every store is part of a community, and they take responsibility to be good neighbors seriously.
Community
Ethical Sourcing
They are committed to offering high-quality, ethically purchased and responsibly produced products.
Environment
Minimizing environmental footprint and inspiring others to do the same.
6
Business Ethics and Compliance
Starbucks believes that conducting business ethically and striving to do the right thing are vital to the success of the company
Business Ethics and Compliance is a program that supports Starbucks Mission and helps protect their.
Final paper starbucks a strategic plan.editedTee Dashner
This document provides a strategic plan for Starbucks expansion in China. It analyzes Starbucks history, mission/vision, the environment in China using Porter's Five Forces and PESTEL models. A SWOT analysis identifies strengths like brand recognition but also weaknesses like underperforming foreign stores. The plan recommends Starbucks expand more aggressively into third/fourth tier Chinese cities to stay ahead of competitors and capture market share. Specifically, it suggests Starbucks open 40 new stores per month between 2015-2019 to reach their goal of 3,400 total stores in China. The estimated cost is $20 million with a 36.75% projected profit margin.
External and Internal Analysis 8Extern.docxgitagrimston
External and Internal Analysis 8
External and Internal Environmental Analysis
STR/581
Professor Alfonso Rodriguez
July 30, 2014
Sheila Medina
Introduction
Coffee has become an integral part of the lives of numerous people. In 1971, Starbucks coffee opened its first coffee shop in the Pike Place Market in Seattle, Washington. Now, according to research “Starbucks Corporation is the leading retailer, roaster and brand of specialty coffee in the world, with more than 6,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim” (www.investor.starbucks.com). Starbucks aims to be the consumer’s favorite coffee shop and to achieve this the company focused on customer satisfaction as well as company advancement. Therefore, it is important to act based on what is written in Starbucks mission, value and vision statement, “To inspire and nurture the human spirit-one person, one cup, and one neighborhood at a time” (www.starbucks.com).
A review of Starbucks financial reports has identified an increase in revenue over the past few years. However, this increase in revenue doesn’t account for the increase in profits. The profit increase is not as high as it could be due to external factors such as other coffee shops and the increase in amount of competition. This report aims to identify the different internal and external environment factors attributing to the changes in Starbucks external environment by utilizing several different analyses.
SWOT Analysis
Strengths
Starbucks possesses several main strengths including their high visibility being located in high traffic areas, quality of service and products and their established brand loyalty. Starbucks remains an established leader being the number one known coffee house in the world while possessing a competent workforce, providing quality service, and continuing financial soundness. They also are known for their strong internal and external relationships with their suppliers.
Weakness
Weaknesses that Starbucks must address include: Product affordability and pricing, coffee beans price is the major influence over the firms profits, maintaining the positive public opinion of their products, avoiding any negative publicity, and remaining connected to their customers. Starbucks must also consider the fact they have expanded domestically and internationally resulting in saturation of the markets. They are also a non-smoking facility alienating some customers from purchasing coffee or other products from their store.
Opportunities
Opportunities include the ability for Starbucks to enter into different and new markets,
partnership opportunities with businesses, growing acceptance and customer satisfaction, and increase different product offerings. Starbucks must strive to continue expanding their products and food service to remain competitive and reach other consumers. Another option would be for Starbucks to allow consumers to order t ...
ORGANIZATION DEVELOPMENT IMPLEMENTED IN STARBUCKSIndiran K
Starbucks has implemented various organization development initiatives to become more environmentally sustainable and socially responsible. Some key initiatives include committing to source coffee ethically and reduce environmental impact through initiatives like using 25% less energy by 2015 in company stores. However, Starbucks faces challenges meeting some of its aggressive sustainability goals due to issues like infrastructure limitations. Starbucks' social responsibility efforts also provide opportunities like attracting employees who share its values and enhancing its brand image with consumers.
Starbucks is facing challenges including negative public opinion, dissatisfied employees, and an inability to attract younger consumers. The document analyzes alternatives for Starbucks to address these issues:
1) Pursue a corporate social responsibility strategy to improve reputation and staff morale.
2) Segment consumer markets and customize the Starbucks image and products for different groups like younger customers.
3) Customize products and image for new international markets to prove cultural empathy.
4) Develop a company-wide planning culture to clarify roles and give staff more input, improving service and job satisfaction.
The criteria for evaluating alternatives are that they must enhance Starbucks' value proposition for customers, enable penetrating new markets and improving employee and public perceptions
Social Media and the Modern Impact of InformaticsWrite an es.docxpbilly1
Social Media and the Modern Impact of Informatics
Write an essay addressing each of the following points/questions. Be sure to completely answer all the questions for each number item. There should be three sections, one for each item number below, as well the introduction (heading is the title of the essay) and conclusion paragraphs. Separate each section in your paper with a clear heading that allows your professor to know which bullet you are addressing in that section of your paper. Support your ideas with at least three (3) scholarly citations using APA citations in your essay. Make sure to reference the citations using the APA writing style for the essay. The cover page and reference page do not count towards the minimum word amount. Review the rubric criteria for this assignment.
Most people remember the story below that made national headlines. As most Americans have smart phones, tablets, and computers the utilization of social media is common place.
Finley, T. (2017, Sept. 20). Navy hospital removes staffers for calling babies ‘mini Satan’s’ on social media.
Parenting
.
If you were writing a hospital policy on smart phone and social media usage, what should be included in the policy?
What potential ethical and legal liabilities are there for the hospital and employees in the case presented above?
In 2007, Harvard University rescinded admission to 10 students after reviewing their social media post.
Do you feel potential employers, current employers, and colleges have the right to access your social media post? Do you feel employers and universities should make decisions based on your post?
Discuss the relationship between accreditation decisions, reimbursement, quality of care, informatics.
.
Social Media and the global marketplace Web 2.0 Business .docxpbilly1
Social Media and the global marketplace: Web 2.0
Business Models
Readings:
Wirtz, B.W., Schilke, O. and Ullrich, S., 2010. Strategic development of
business models: implications of the Web 2.0 for creating value on the
internet. Long Range Planning, 43(2), pp.272-290.
INB 20009 Managing the Global Marketplace
Lesson plan
• Social Media and digital business models
• Socio-cultural research (Verstehen school of thought)
1) Socio-Cultural Research: The social as capital
2) Socio-Cultural Research: The social as theatre
• Stages of Internationalisation
• A Strategic Approach to Internationalisation: A Traditional Versus a
‘Born-Global’ Approach :
• Implications and recommendations
PART 1
CONCEPTS
A BUSINESS MODEL
• The business model is a holistic management
approach that reflects the fundamental value
creation logic, value creation architecture and the
functioning of a company (Timmers 1998).
• A representation of a firm’s underlying core logic and
strategic choices for creating and capturing value
within a value network (Shafer, S.M., Smith, H.J.
and Linder, J.C., 2005 p.202).
A BUSINESS MODEL…contd
• Porter (1985) distinguishes nine value chain elements. Namely, as
primary elements inbound logistics, operations, outbound logistics,
marketing & sales, service; and as support activities technology
development, procurement, human resource management,
corporate infrastructure.
Components of a business model
Source: (Shafer, S.M., Smith, H.J. and Linder, J.C., 2005 p.202).
The 4C-Net-Business-Model typology
(Wirtz 2000; Wirtz and Lihotzky 2003, p. 522)
• A typology to structure the different business
models on the Internet within the B2C sector.
• Four basic business models are characterised
by different service offerings across Content,
Commerce, Context and Connection.
• The classification is considered as 4C-Net-
Business-Model typology (Wirtz 2000, p. 218).
Content, Commerce, Context and
Connection
• Content-orientated business models are used by firms -
such as The Wall Street Journal Online - that focus on
the collection, selection, compilation, distribution, and/or
presentation of online content.
• Their value proposition is to provide convenient, user-
friendly online access to various types of relevant
content.
Content, Commerce, Context and
Connection
• Commerce-orientated business models focus primarily
on the initiation, negotiation, payment and delivery
aspects of trade transactions using online media.
• Commerce-oriented firms, such as Amazon and Dell,
offer cost-efficient transactions for buyers and sellers of
goods and services.
• Companies focusing on this type of business model use
electronic Internet-based processes to substitute or
support traditional transaction functions and arenas,
creating direct revenue streams in the form of sales
revenues, as well as indirect revenue streams such as
commissions.
Content, Commer.
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Instruction
I have 2questions to answer and Will you please answer them separately?
I just need 1~2 paragraph each.
1. Where would you suggest searching for life beyond Earth? Include why you chose the place you did and what kind of investigation you would recommend (take into account things like cost and time factors, etc.)
2. Assuming we should get a communication that is almost surely from an intelligent communication civilization, what should we do? Your text asks if we should transmit or just listen. What do you think the world as a whole should do in response to such a momentous finding? Write your own ideas, then respond to one or two of your classmates. This is pure opinion, but back up your thinking with reasoning, why do you think what you think about this?
Grading Rubric & Instructions
Introduction
· A student introduces the names of the team members who collaborated in the presentation.
· The introduction is friendly and enthusiastic, attracting the attention of the audience.
· The introduction includes a thesis statement to introduce the general purpose of the presentation.
· The introduction comes accompanied by a Front Slide.
Organization & Development
· The group presents information using the sequence prescribed in the Business Plan.
· The PowerPoint presentation is professional and clearly, enhances the audio.
· Color schemes are optimal for viewing.
· The text is readable. Use of spaces and typography is consistent throughout the presentation.
Content (To be included on PPT)
After listening to this presentation, the audience receives a valuable analysis of the organization and specific recommendations for efficiency and effectiveness.
The presentation follows the same outline and content as in the Collaborative Course Project Reports (see attached word document reports – Company Description & CSR; Operations Management Processes; and Marketing Processes)
Company Description
· Name of the Business
· Mission Statement
· Legal Ownership
Business Ethics Processes
· Corporate Social Responsibility
· Corporate Social Responsibility Strategies
· Code of Ethics
Operations Management Processes
· Type of Organizational Structure
· Communication Dynamics
· Transformation Processes
· Supply Chain Strategies
· Total Quality Management
Marketing Management Processes
· Product or Service
· Target Market
· Place and Distribution
· Price
· Promotional Plan
Recommendations for Future Innovation and Performance
· Use the lessons from this course to make specific recommendations on how the organization will continue to innovate processes and products in the future.
Running Head: MARKETING MANAGEMENT PROCESS 1
MARKETING MANAGEMENT PROCESS 2
Contents
Introduction 3
Product or Service 3
Target Market 4
Place and Distribution 6
Price 8
Promotional Plan 10
Conclusion 11
References 13
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BUSI 520
Marketing Management Individual Project (MMIP): Develop Value Offering Product Experience Assignment Instructions
Overview
Each student must complete an individual marketing project. Your first task is to select a project topic. No two students will work on the same product/service. This must be an existing product, service, or organization.
Instructions
The same project topic must be used in all installments. Each project installment must include a title page that has the name of the project topic in it. Each of the five questions should be numbered and written out in its entirety in the pages that follow. The entire document (all five questions, combined, but not counting references) should be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics. The assignment should be submitted as a Microsoft Word document.
When completing an assignment for a given module, the student will assume the role of marketing manager for the selected organization. All student responses must be based on research. View the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module in which the assignment is located. While the effort has been made to ensure that all material necessary for assignment completion is found in the textbook, contact the instructor immediately if information needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material. Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, etc.), practitioner publications, and the course textbook. Assignments must be submitted though Turnitin.
Questions
Q1. Explain the organization’s product plan. (Ch. 8)
Q2. Explain the product’s/service’s current life cycle stage (introduction, growth, maturity or decline). Select one stage to discuss and omit the others. (Ch.8)
Q3. Discuss viable techniques of building the equity of the brand. (Ch.9)
Q4. Discuss several branding decisions recently made or appropriate to make. (Ch.9)
Q5. Discuss organizational efforts at customer satisfaction, loyalty, and retention. (Ch.10)
5
Marketing Management Project
Name
Name of Lecturer
Institution
Date
Marketing Management Project
Q 1: Forms of Marketing Research
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Structure outline for Toyota Airbags Defect Case Study1. .docxjohniemcm5zt
Structure outline for Toyota Airbags Defect Case Study
1. Introduction
Explanation of stakeholders’ theory and its relevance to the case under study
2. The case
2.1 Context
Facts of the case:
What? Toyota Motor Sales is recalling approximately 247,000 cars
Which cars are included in the recall?
When are they recalling?
In which areas are they recalling the cars from?
Why are they recalling?
History: has there been any other case of cars recall by Toyota?
2.2 Data
From Toyota’s website, under section of Press Room (Press Releases)
Takata’s official statements
2.3 Methodology
Manner of urgency of call, if any
How is Toyota dealing with customer complaints?
Customer reviews
What techniques did they adopt in recalling?
3. Findings
What part of the airbag defect situation did Toyota own up and what part did they put blame on
Takata?
Meetings of Toyota and Takata with other officials involved
How have other stakeholders helped Toyota in this situation of crisis or made it worse?
Which ethical codes did Toyota abide by in recalling?
Have there been instances when Toyota recalled cars late and suffered losses? Did it learn lessons
this time?
4. Conclusion
What features and elements of the stakeholders’ theory got implemented in this case?
History
1971 - Starbucks begins as roaster and retailer of whole bean and ground coffee, tea and spices in Seattle, Washington
Founded by Gordon Bowker, Jerry Baldwin, and Zev Siegl. They named it Starbucks after the first mate from the book Moby Dick
1982 - Howard Schultz joins company in as director of marketing
1983 - Schultz visited Milan brings back idea of traditional Italian coffee houses to America, but the idea was not developed by the owners
1985 - Schultz started his own coffee house II Giornale Coffee
1987 - Schultz purchases Starbucks (6 stores) to combined with his coffee house and begins to expand stores in America.
1996 - expands in the international market
2014 – 20,000 stores in 65 countries
Background
Stakeholders
Shareholders
Employees (Partners)
Customers
Communities
Suppliers
Social Responsibility
Every store is part of a community, and they take responsibility to be good neighbors seriously.
Community
Ethical Sourcing
They are committed to offering high-quality, ethically purchased and responsibly produced products.
Environment
Minimizing environmental footprint and inspiring others to do the same.
6
Business Ethics and Compliance
Starbucks believes that conducting business ethically and striving to do the right thing are vital to the success of the company
Business Ethics and Compliance is a program that supports Starbucks Mission and helps protect their.
Final paper starbucks a strategic plan.editedTee Dashner
This document provides a strategic plan for Starbucks expansion in China. It analyzes Starbucks history, mission/vision, the environment in China using Porter's Five Forces and PESTEL models. A SWOT analysis identifies strengths like brand recognition but also weaknesses like underperforming foreign stores. The plan recommends Starbucks expand more aggressively into third/fourth tier Chinese cities to stay ahead of competitors and capture market share. Specifically, it suggests Starbucks open 40 new stores per month between 2015-2019 to reach their goal of 3,400 total stores in China. The estimated cost is $20 million with a 36.75% projected profit margin.
External and Internal Analysis 8Extern.docxgitagrimston
External and Internal Analysis 8
External and Internal Environmental Analysis
STR/581
Professor Alfonso Rodriguez
July 30, 2014
Sheila Medina
Introduction
Coffee has become an integral part of the lives of numerous people. In 1971, Starbucks coffee opened its first coffee shop in the Pike Place Market in Seattle, Washington. Now, according to research “Starbucks Corporation is the leading retailer, roaster and brand of specialty coffee in the world, with more than 6,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim” (www.investor.starbucks.com). Starbucks aims to be the consumer’s favorite coffee shop and to achieve this the company focused on customer satisfaction as well as company advancement. Therefore, it is important to act based on what is written in Starbucks mission, value and vision statement, “To inspire and nurture the human spirit-one person, one cup, and one neighborhood at a time” (www.starbucks.com).
A review of Starbucks financial reports has identified an increase in revenue over the past few years. However, this increase in revenue doesn’t account for the increase in profits. The profit increase is not as high as it could be due to external factors such as other coffee shops and the increase in amount of competition. This report aims to identify the different internal and external environment factors attributing to the changes in Starbucks external environment by utilizing several different analyses.
SWOT Analysis
Strengths
Starbucks possesses several main strengths including their high visibility being located in high traffic areas, quality of service and products and their established brand loyalty. Starbucks remains an established leader being the number one known coffee house in the world while possessing a competent workforce, providing quality service, and continuing financial soundness. They also are known for their strong internal and external relationships with their suppliers.
Weakness
Weaknesses that Starbucks must address include: Product affordability and pricing, coffee beans price is the major influence over the firms profits, maintaining the positive public opinion of their products, avoiding any negative publicity, and remaining connected to their customers. Starbucks must also consider the fact they have expanded domestically and internationally resulting in saturation of the markets. They are also a non-smoking facility alienating some customers from purchasing coffee or other products from their store.
Opportunities
Opportunities include the ability for Starbucks to enter into different and new markets,
partnership opportunities with businesses, growing acceptance and customer satisfaction, and increase different product offerings. Starbucks must strive to continue expanding their products and food service to remain competitive and reach other consumers. Another option would be for Starbucks to allow consumers to order t ...
ORGANIZATION DEVELOPMENT IMPLEMENTED IN STARBUCKSIndiran K
Starbucks has implemented various organization development initiatives to become more environmentally sustainable and socially responsible. Some key initiatives include committing to source coffee ethically and reduce environmental impact through initiatives like using 25% less energy by 2015 in company stores. However, Starbucks faces challenges meeting some of its aggressive sustainability goals due to issues like infrastructure limitations. Starbucks' social responsibility efforts also provide opportunities like attracting employees who share its values and enhancing its brand image with consumers.
Starbucks is facing challenges including negative public opinion, dissatisfied employees, and an inability to attract younger consumers. The document analyzes alternatives for Starbucks to address these issues:
1) Pursue a corporate social responsibility strategy to improve reputation and staff morale.
2) Segment consumer markets and customize the Starbucks image and products for different groups like younger customers.
3) Customize products and image for new international markets to prove cultural empathy.
4) Develop a company-wide planning culture to clarify roles and give staff more input, improving service and job satisfaction.
The criteria for evaluating alternatives are that they must enhance Starbucks' value proposition for customers, enable penetrating new markets and improving employee and public perceptions
Similar to SOCI 4395 Health & Illness in the US .docx (20)
Social Media and the Modern Impact of InformaticsWrite an es.docxpbilly1
Social Media and the Modern Impact of Informatics
Write an essay addressing each of the following points/questions. Be sure to completely answer all the questions for each number item. There should be three sections, one for each item number below, as well the introduction (heading is the title of the essay) and conclusion paragraphs. Separate each section in your paper with a clear heading that allows your professor to know which bullet you are addressing in that section of your paper. Support your ideas with at least three (3) scholarly citations using APA citations in your essay. Make sure to reference the citations using the APA writing style for the essay. The cover page and reference page do not count towards the minimum word amount. Review the rubric criteria for this assignment.
Most people remember the story below that made national headlines. As most Americans have smart phones, tablets, and computers the utilization of social media is common place.
Finley, T. (2017, Sept. 20). Navy hospital removes staffers for calling babies ‘mini Satan’s’ on social media.
Parenting
.
If you were writing a hospital policy on smart phone and social media usage, what should be included in the policy?
What potential ethical and legal liabilities are there for the hospital and employees in the case presented above?
In 2007, Harvard University rescinded admission to 10 students after reviewing their social media post.
Do you feel potential employers, current employers, and colleges have the right to access your social media post? Do you feel employers and universities should make decisions based on your post?
Discuss the relationship between accreditation decisions, reimbursement, quality of care, informatics.
.
Social Media and the global marketplace Web 2.0 Business .docxpbilly1
Social Media and the global marketplace: Web 2.0
Business Models
Readings:
Wirtz, B.W., Schilke, O. and Ullrich, S., 2010. Strategic development of
business models: implications of the Web 2.0 for creating value on the
internet. Long Range Planning, 43(2), pp.272-290.
INB 20009 Managing the Global Marketplace
Lesson plan
• Social Media and digital business models
• Socio-cultural research (Verstehen school of thought)
1) Socio-Cultural Research: The social as capital
2) Socio-Cultural Research: The social as theatre
• Stages of Internationalisation
• A Strategic Approach to Internationalisation: A Traditional Versus a
‘Born-Global’ Approach :
• Implications and recommendations
PART 1
CONCEPTS
A BUSINESS MODEL
• The business model is a holistic management
approach that reflects the fundamental value
creation logic, value creation architecture and the
functioning of a company (Timmers 1998).
• A representation of a firm’s underlying core logic and
strategic choices for creating and capturing value
within a value network (Shafer, S.M., Smith, H.J.
and Linder, J.C., 2005 p.202).
A BUSINESS MODEL…contd
• Porter (1985) distinguishes nine value chain elements. Namely, as
primary elements inbound logistics, operations, outbound logistics,
marketing & sales, service; and as support activities technology
development, procurement, human resource management,
corporate infrastructure.
Components of a business model
Source: (Shafer, S.M., Smith, H.J. and Linder, J.C., 2005 p.202).
The 4C-Net-Business-Model typology
(Wirtz 2000; Wirtz and Lihotzky 2003, p. 522)
• A typology to structure the different business
models on the Internet within the B2C sector.
• Four basic business models are characterised
by different service offerings across Content,
Commerce, Context and Connection.
• The classification is considered as 4C-Net-
Business-Model typology (Wirtz 2000, p. 218).
Content, Commerce, Context and
Connection
• Content-orientated business models are used by firms -
such as The Wall Street Journal Online - that focus on
the collection, selection, compilation, distribution, and/or
presentation of online content.
• Their value proposition is to provide convenient, user-
friendly online access to various types of relevant
content.
Content, Commerce, Context and
Connection
• Commerce-orientated business models focus primarily
on the initiation, negotiation, payment and delivery
aspects of trade transactions using online media.
• Commerce-oriented firms, such as Amazon and Dell,
offer cost-efficient transactions for buyers and sellers of
goods and services.
• Companies focusing on this type of business model use
electronic Internet-based processes to substitute or
support traditional transaction functions and arenas,
creating direct revenue streams in the form of sales
revenues, as well as indirect revenue streams such as
commissions.
Content, Commer.
Social Media and the Boston Marathon Bombings A Case StudyB.docxpbilly1
Social Media and the Boston Marathon Bombings: A Case Study
By:
George Haddow and Kim Haddow
, Posted on: June 4, 2015
As we reach the final stretch of the capital trial of the Boston Marathon bomber, we present this case study on social media that was originally published in the author’s book
Disaster Communications in a Changing Media World
:
Case Study: BPD and Social Media
At 2:49 PM on April 15, 2013 two bombs exploded near the finish line of the annual Boston Marathon killing three people and injuring 264. The first reports about the about the terrorist attack were spread through Twitter and Facebook.
At 2:59 PM the
Boston Globe
tweeted:
“BREAKING NEWS: Two powerful explosions detonated in quick succession right next to the Boston Marathon finish line this afternoon.”
Minutes later, the Boston Police Department confirmed the explosion in a tweet. And in a separate tweet soon after reported:
“22 injured. 2 dead
#tweetfromthebeat
via
@CherylFiandaca
”
According to Topsy, a Twitter analytics company, at around 4:10 p.m. there were more than 300,000 mentions on Twitter of “Boston explosions.” (Stern, 2013) In a second wave of social media, details about the event spread. Media that included photos of blood covering the ground and a six-second Vine video of the actual explosion was circulated, deepening people’s sense of what had happened. Around 4:30 p.m., there were more than 700,000 mentions on Twitter of the “Boston Marathon.” (Stern, 2013)
Even though television was the most widely-used source of information about the bombing and its aftermath, it was social media that shaped the story and the response. While 80% of Americans followed the story on TV according to the Pew Research Center, about half (49%) say they kept up with news and information online or on a mobile device and a quarter of Americans got information about the explosions and the hunt for the bombers on social networking sites such as Facebook and Twitter.
Young Americans in particular kept up-to-date through social media. Slightly more than half (56%) of an 18-to-29 year subgroup polled by Pew got bombing-related news through social networking sites. (Pew Research Center, 2013).
The Boston bombings and the manhunt that followed became the backdrop for the world to witness the transformation – for good and for bad — in news gathering and distribution, and in disaster management and crises communications caused by social media platforms and technology. The Boston Marathon bombings were a watershed, a moment that marked forever the changed role of social media and the fully participatory public in breaking news events and coverage. The
New York Times
wrote:
It is America’s first fully interactive national tragedy of the social media age.” (Kakutani, 2013)
From marathon runners giving their accounts on Facebook, to law enforcement officials using Twitter to give real-time updates and asking for help identifying and capturing the suspects, to th.
Social media and adolescence, is it good bad When looking at the c.docxpbilly1
Social media and adolescence, is it good? bad? When looking at the current adolescent generation, social media has become an important influencer. How many likes to I have? How many friends do I have? Am I pretty? etc. are common questions that are asked internally. In this chapter, we were introduced to new thinking patterns and concepts related to this developmental stage, such as personal fable, invincibility fable, egocentrism, etc.
For this assignment, address the following,
How does the influence of social media impact concepts like personal fable, invincibility fable, egocentrism, etc.?
What are the benefits to social media? (think about technology as a whole as well)
How can social media and/or technology hinder development during this stage?
.
Social Media - Public Information OfficerOne of the challeng.docxpbilly1
Social Media - Public Information Officer
One of the challenges facing the Public Information Officer (PIO) is social media. Social media is both a friend and foe of emergency agencies.
1. What is the role and responsibilities of the PIO?
2. And what do Twitter, Facebook, and other social media sites mean these days to the PIO?
3. Using the internet or professional journals,
find two articles and post the links to the two articles
. One of these should show how
an emergency agency uses social media in a positive manner, such as to inform and involve the local community being served.
4. The other link should show
how social media was used in an unprofessional manner and made the agency involved look bad in the eyes of the public.
5. Give a one paragraph summary of each link.
400-450 words excluding reference, APA style format and a minimum of 3 references.
.
Social marketing applies commercial marketing strategies to promot.docxpbilly1
The document discusses social marketing strategies for promoting measles, mumps, and rubella (MMR) vaccination among young children in developing countries. It covers key concepts in social marketing like consumer orientation, audience segmentation, communication channels, and process tracking. A social marketing model is presented involving 6 steps: planning strategies, selecting communication channels, generating and pretesting materials, implementation, assessment, and feedback. The overall approach aims to address misgivings about the MMR vaccine and encourage its administration through education and awareness campaigns.
Social Justice and Family Policy Dr. Williams Instructi.docxpbilly1
Social Justice and Family Policy
Dr. Williams
Instructions for the Critical Essay
Utilizing seven to ten outside scholarly sources students are to write critical essays (5-7 pages not
including title and reference pages) documenting an essential issue with regard to the course’s influence
on a policy. Students may also include official and organizational research reports as part of their
allotted references too1. These essays are positional in nature (you’re arguing a stance using scholarly
evidence), and will be written in an academic and scholarly tone. Arguments must be cogent, logical,
and supported by facts (which will come from one’s research). APA citation and reference lists are
required. These essays will be well proof-read before submission. Font: Times New Roman, 12. The
essay should be double-spaced and numbered. Below are instructions regarding the format:
1. The assignment requires a traditional APA title page. Students may assign the essay its own
title, be creative. Again, the title page and references are not counted in the page requirement.
2. The structure of the paper should be sectioned like such:
a. Introduction
b. The Policy (here you will provide an explanation/background of your chosen policy)
c. Corresponding Issue #1
d. Corresponding Issue #2
e. Suggested Policy Change
f. Conclusion
g. References
3. The Introduction should provide a thorough roadmap of where you intend to take the reader;
thus, here you want to establish a clear but brief outline of your policy of choice and the issues
you plan to uncover—leave the rest for folks to see in the essay. This should be no more than a
good thick paragraph.
4. The proceeding pages should be well structured by sections/headings which will correspond to
remaining four points mentioned after the introduction. For example, for a policy one may
choose sentencing, and then his/her two issues may be mass incarceration and reentry (you’d
use those titles as the headings for your sections in the essay, or you can be more creative and
call them something else, but the sections need to be distinct from each other). The
information contained in each respective section will include a meshing together of your
scholarly sources and your understanding of your chosen policy. This part of the essay will
become more refined as one continue to engage in research. Remember, all points/arguments
explained in these pages must be cited and backed by evidence. Your writing should be both
informative and persuasive, which means you should be explaining to your reader the gist of the
1. These are the sources that will give one the statistics he/she would need to describe the scope of the
problem/issue which will be covered in the essay. It is important that the essay has some stats in it to substantiate
all arguments. For instance, for crime stats see .
SOCIAL JUSTICE AND SOCIOLOGYAGENDAS FOR THETWENTY-FIR.docxpbilly1
SOCIAL JUSTICE AND SOCIOLOGY:
AGENDAS FOR THE
TWENTY-FIRST CENTURY
JOE R, FEAGIN
University of Florida
The world's peoples face daunting challenges in the
twenty-first century. While apologists herald the globaliza-
tion of capitalism, many people on our planet experience
recurring economic exploitation, immiseration, and envi-
ronmental crises linked to capitalism's spread. Across the
globe social movements continue to raise the issues of
social justice and democracy. Given the new century's
serious challenges, sociologists need to rediscover their
roots in a sociology committed to social justice, to cultivate and extend the long-
standing "countersystem" approach to research, to encourage greater self-reflection
in sociological analysis, and to re-emphasize the importance ofthe teaching of soci-
ology. Finally, more sociologists should examine the big social questions of this
century, including the issues of economic exploitation, social oppression, and the
looming environmental crises. And, clearly, more sociologists should engage in the
study of alternative social futures, including those of more just and egalitarian soci-
eties. Sociologists need to think deeply and imaginatively about sustainable social
futures and to aid in building better human societies.
WE STAND today at the beginning ofa challenging new century. Like
ASA Presidents before me, I am conscious
of the honor and the responsibility that this
address carries with it, and I feel a special
obligation to speak about the role of sociol-
ogy and sociologists in the twenty-first cen-
tury. As we look forward, let me quote W. E.
B. Du Bois, a pathbreaking U.S. sociologist.
In his last autobiographical statement, Du
Bois (1968) wrote:
Direct correspondence to Joe R. Feagin, De-
partment of Sociology, Box 117330, University
of Florida, Gainesville, FL 32611, (feagin®
ufl.edu). I would like to thank the numerous col-
leagues who made helpful comments on various
drafts of this presidential address. Among these
were Hernan Vera, Sidney Willhelm, Bernice
McNair Barnett, Gideon Sjoherg, Anne Rawls,
Mary Jo Deegan, Michael R. Hill, Patricia
Lengermann, Jill Niebrugge-Brantley, Tony
Orum, William A. Smith, Ben Agger, Karen
Pyke, and Leslie Houts.
[TJoday the contradictions of American civi-
lization are tremendous. Freedom of politi-
cal discussion is difficult; elections are not
free and fair. . . . The greatest power in the
land is not thought or ethics, but wealth. . . .
Present profit is valued higher than future
need. . . . I know the United States. It is my
country and the land of my fathers. It is still
a land of magnificent possibilities. It is still
the home of noble souls and generous
people. But it is selling its birthright. It is
betraying its mighty destiny. (Pp. 418-19)
Today the social contradictions of Ameri-
can and global civilizations are still im-
mense. Many prominent voices tell us that it
is the best of times; other voices insist that it
is the worst of t.
Social Justice Analysis of a Current Issue The effects of the O.docxpbilly1
Social Justice Analysis of a Current Issue: The effects of the Opioid Epidemic in urban communities
the most recent edition of the APA manual).
In 3-4 pages, title and references apply course frameworks to a contentious current social welfare policy issue
.
Social issue - BullyingIdentify and summarize the contemporary s.docxpbilly1
Social issue - Bullying
Identify and summarize the contemporary social issue you selected (Bullying), citing resources to strengthen your summary. Explain what is happening in the issue, and provide a brief history of how the issue began.
**See the attached file for additional questions and instructions on how to answer the questions using PowerPoint **
.
Social InterestA key component of Adlers theory is what he call.docxpbilly1
Social Interest
A key component of Adler's theory is what he calls "social interest." He maintains that social interest is an important criterion for a healthy personality. Adler also talks about inferiority and compensation in his theory of personality.
On the basis of your understanding on "social interest," discuss the following:
Write about a public figure from popular culture, such as politics, movies, or television.
Explain how social interest is or was a factor in his or her personality development.
Explain how factors such as inferiority and compensation are displayed in your subject's personality.
Support your responses with examples. Cite any sources in APA format.
.
Social Interaction AssignmentPurpose To research a social.docxpbilly1
Social Interaction Assignment
Purpose:
To research a social setting and observe social interaction.
Instructions:
Visit an area where you can discretely observe social interaction (i.e., a cafeteria, a restaurant, the mall, a social event, etc.) and complete the summary and analysis below. Before conducting your observation, review the following concepts from your text:
Review the symbolic interaction approach (pages 20-22)
Chapter 5: Socialization
Chapter 6: Social Interaction in Everyday Life
The Activity:
Spend some time (minimum of 15 minutes) quietly observing what is going on and briefly summarize what different persons in the setting were doing.
Summary and Analysis:
Once you have completed your observation and made notes, analyze the patterns of social interaction that you observed and respond to the following:
1) Describe the context for your observation. This includes the location, setting, type of people observed, time of day, day of week length of observation, etc. You may also include any other details you deem relevant.
2) What examples of socialization did you notice? This may include the process of socialization in progress (i.e. a parent encouraging their child to use good table manners) or evidence of the effects of socialization (i.e. waiting politely in a long line).
3) Give at least three examples of each of the following that you observed during your interaction: ascribed status, achieved status, and roles.
4) Describe at least five examples of social exchange that you noticed and discuss the potential impact (helpful, disruptive, etc.) on the individuals involved.
5) What examples of “gendered” interaction did you notice regarding the ways in which women and men are socialized regarding demeanor, uses of space, starting, touching, smiling, and language. Explain whether or not this was consistent with what you learned in chapter 6 (pages 165-166 and 170).
Mechanics:
Assignments must be a minimum of one page, single spaced, typed, standard 8.5x11 page, 1” margins, Times New Roman or Arial 10-12 point font, and include your name/course/assignment title/date.
.
Social Institutions are a part of our everyday life. What is a socia.docxpbilly1
Social Institutions are a part of our everyday life. What is a social institution? How do social institutions effect your life? Write a one-page paper about the micro and macro implications of social institutions that you have read about in this module. What theoretical implications can you uncover? Why do you think it is important to study social institutions?
.
Social Institutions Paper#2 topic is one of those below .docxpbilly1
Social Institutions
Paper#2 topic is one of those below
1. Economy (Topic: Feminization of Poverty)
2. Education (Topics: Inequality (individual and /or structural) or School Violence)
3. The Elderly (Topics: Ageism/Discrimination or Elder Abuse)
.
Social InjusticeInstructionsPlease complete the following s.docxpbilly1
This document provides instructions for a discussion post on social injustice and pop culture. Students are asked to consider how pop culture has promoted social justice by giving specific examples. They are also asked to share a unique example of how pop culture has influenced public opinion to promote equality, justice, acceptance or tolerance. Finally, students are asked whether people with a large pop culture following have an ethical responsibility to promote positive messages, and they must validate their opinions with citations.
Social injustice in educationincluded in my PowerPoint was 1.docxpbilly1
Social injustice in education
included in my PowerPoint was
1. How education affect children poverty
2. how immigrants struggle in education and their mental health
3. LGBTQ how they struggle in education and their mental health
4. The discipline in school like certain rules that are in placed that affect them
needs to be 6 pages and I need at least four references
.
Social Injustice, Jack Johnson, pro boxer how did racism influen.docxpbilly1
Social Injustice,
Jack Johnson, pro boxer how did racism influence his professional life.
Muhammad Ali, how did his refusal to go into the army affect his professional career.
Tommy Smith, what happened to him after coming home from the Olympics at the raising his fist.
LeBron James, what has been his influence in today’s society when it pertains to social injustices.
.
Social influence is not always negative. In some instances, it may.docxpbilly1
Social influence is not always negative. In some instances, it may be used to promote beneficial behaviors. Are the decisions made by individuals in response to positive social influences more valid than those made in response to negative social influences? Why or why not? [Provide 2 references and 2 intext citations]
.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
RHEOLOGY Physical pharmaceutics-II notes for B.pharm 4th sem students
SOCI 4395 Health & Illness in the US .docx
1. SOCI 4395 Health & Illness in the US
Reaction Paper Guidelines (25 points each)
Write two reaction papers based on TWO of the documentaries
listed below:
"The New Asylums" (based on Ch. 4) Due Sunday, February 16
before 11:59 p.m.
"The Weight of the Nation: Part 1" (based on
Ch. 6)
Due Sunday, March 15 before 11:59 p.m.
"Project VoiceScape: Musical Warrior" (2011)
(based on Ch. 7)
Due Sunday, March 22 before 11:59 p.m.
You must upload an electronic copy of your paper on the
Blackboard on the day it is due.
Required Format:
2. -3 double-spaced pages. DO NOT exceed 3
pages.
-point font size must be used, preferably Arial or
Times New Roman.
on the left and right.
Style and Structure:
understand the documentary
you have watched—and the material/chapter you have read—
and that you have thought
about are enough to be able to make an original response to it.
summarizing the assigned
readings. Instead, you must critically respond to the ideas being
presented by answering
the questions stated below.
PowerPoints and readings.
sources directly in the
text (e.g., “As Dr. Amin described in the PowerPoint…”, “In the
textbook…”,
“According to Durkheim…”)
3. English essay with an
introduction, a thesis statement, body paragraphs, and a
conclusion.
formal and avoid contractions.
Below are some guidelines to help you in preparing a clear and
thoughtful reaction paper:
First, give details of the documentary (Introduction)
What is the Title of the documentary?
Who are the Intended audience?
SOCI 4395 Health & Illness in the US
Second, summarize the documentary (1-2 paragraphs)
What is the subject of the documentary? / What is the
documentary about?
Third, critically evaluate and extend the main theoretical
arguments (1-2 paragraphs)
What is/are the purpose/ main ideas of the documentary?
4. What is the main message the director wants to get across to the
audience?
Do you agree or disagree with these ideas?
What are the strengths and weaknesses of the documentary?
Fourth, state your prior knowledge of the subject (1-2
paragraphs)
In this step, you need to synthesize the assigned chapter with
the documentary.
Was the documentary related to the assigned chapter?, How?
Try to synthesize the main purpose/s of the documentary with
the main idea/s discussed
in the assigned chapter?
Finally, give personal comments and recommendation (1-2
paragraphs)
In this final step, you need to provide a summary of your
personal feedback on the
documentary.
Did you like the documentary?
Which part of the documentary do you like most? and Why?
What have you learned from it?
5. What impact did this documentary have on you?
Was there anything that surprised you?
What are the drawbacks of the documentary?
Best of Luck!
SOCI 4395 Health & Illness in the US
The following grading rubric will be used to evaluate the
students’ work:
Criteria Points
A coherent paper (Intro, body paragraphs, and a conclusion)
Grammar, punctuation, and spelling
6. _____ /2.5 pts
A clear summary of the documentary: the main
arguments/approaches/ideas & Summary of the documentary
_____ /7.5 pts
Synthesize the documentary with the assigned chapter from the
textbook
_____ /7.5 pts
Strength of your critique/criticism: addressing the strengths and
weaknesses of the documentary, stating your opinion
(agree/disagree and why), etc
_____ /5 pts
Clarity and precision: is it clear to the reader (me) what you are
trying to say? Is your wording precise?
_____ /2.5 pts
7. Total
_____ /25 pts
Running head: STARBUCKS 1
STARBUCKS 9
Starbucks
Tabatha Hall-Politte
March 3, 2020
Starbucks
Founded in 1971, Starbucks Corporation is an American coffee
company. In addition to be a coffee company, it is also a
coffeehouse chain (Azriuddin et al., 2020). The company was
founded in Seattle, Washington. Today, Starbucks is seen as one
of the largest coffee houses globally. This is because; the
company has over 30,000 locations in various countries of the
8. world (Azriuddin et al., 2020). The specialties offered at
Starbucks include cold and hot coffee with pastries and
sandwiches that are usually pre-packaged. Today, the varied
Starbucks products are located in a number of grocery stores
where they can be purchased by their consumers. Starbucks
products are such as ice cream, bottled water, and coffee drinks.
Starbucks has over the years integrated a differentiation
strategy on it number of products. This is seen a key business-
level strategy at the company. The firm always makes sure that
its consumers always expect more than just a cup of coffee.
Therefore, the aim of the company is to develop the best
products and quality services in all its global stores.
Additionally, it has been seen that with over 30,000 stores
globally, these stores are strategically positioned so that there
can be an effective relationship with the host nations and
neighborhood environments. This is an important factor in that
the company can be able to develop a long-lasting business
environment that is successful (Mason, Cole, & Goza, 2017).
The management at Starbucks also plays a significant role in
that they seek to transform the company beyond its product
differentiation. Therefore, it is seen that the company’s main
strategy is to top the food and beverage industry. In 2015,
Starbucks was seen to open various luxury stores where its
customers are able to get more unique and expensive coffee
assortment.
Furthermore, it is seen that Starbucks aim is to be in the
industry for the long term. Therefore, differentiation is the
strategy that helps them stay way ahead of their competitors in
the market. Today, there are various Starbucks mobile trucks
that ensure the customers are able to get their products
conveniently and not having to go to the Starbuck stores (Lee,
Moon, & Song, 2018). This is an important business strategy in
that in the coming years, the company can be able to transform
customer experience to new levels and at various different
business levels. I believe that this business strategy of
differentiation will help the firm achieve unique customer
9. experience and also help the company expand its brand image.
Differentiation has therefore helped Starbucks to tackle the
ever-increasing competition in the food and beverage industry
(Mason, Cole, & Goza, 2017). The differentiation strategy is
therefore the best business strategy that Starbucks can be able
to integrate so that they can achieve long term goals.
Question Two
It has been seen that business-level strategy is one of the
fundamental aspects that each organization should be able to
develop. The aspect of corporate level strategies is an example
of the business-level strategy that can be used by the
organization to compete favorably in the market. Starbucks
business-level strategies are important in wading off
competition and surviving the economy that is continually
changing. The corporate-level strategy at Starbuck involved its
diverse products and international strategies. In any company or
organization in the world, the customers are the major
stakeholder in that they are responsible for the success of the
business. Therefore, customers are always the top priority at
Starbucks so that the company prevents the major recession that
happened in 2008 where customers declined purchasing
Starbucks products due to high prices (Lee, Moon, & Song,
2018). Therefore, it is seen that Starbuck’s corporate-level
strategy is to supply the highest products standards while
continuing to maintain great work environment, diversity, and
customer satisfaction. I believe that this strategy is important to
Starbucks for the long term in that the firm seeks to satisfy
consumers and provides services that are unmatchable and in
the same way giving back to the community. Moreover, the
corporate-level strategy has continued to help Starbucks realize
profits and increased growth. It is seen that Starbucks first
ensures the complete market dominance before its set’s insights
on further expansion. The corporate-level strategy may be
costly and difficult at first, but it has been able to give
Starbucks an advantage of becoming one of the companies in
the world that is growing very first.
10. Question Three
In this section, I will choose McDonalds Company which is
seen as one of Starbucks fierce rivals alongside Dunkin’
Donuts. McDonald’s is a fast-food company based in the United
States. The company has various branches globally in different
countries. McDonald’s has been seen to sell various menus such
as chicken and sandwiches, burger, drinks, sauces, bacon, and
cakes (Schmid & Gombert, 2018). It has been seen that the
entire McDonald’s menu is affordable and delicious. Therefore,
these affordable prices are reasonably priced for everyone. With
over 30,000 restaurants in 118 countries in the world,
McDonald’s serves up to 46 million customers each day
(Schmid & Gombert, 2018). McDonald’s is therefore globally
known and holds a leading share in the world’s branded quick-
service restaurant segment of the informal eating-out market in
various countries.
When comparing the competitive environment, it is seen that
Starbucks has inserted itself into the American urban culture
more quickly than any other retailer in the US history. With this
approach, the company has transformed the market industry. For
instance, the company has been able to correctly define the right
market segmentation. Here, Starbucks has stayed on top of the
competition by competing on comfort rather than convenience
as seen in its rivals like McDonald’s and Dunkin Donuts.
Additionally, Starbucks has over the years continued to base its
focus in providing original products varieties that includes
quality service, nice environments, and good coffee. This
execution by Starbuck is also one of the competitive
environment strategies that has helped the company stay on top
of the competition (Voigt, Buliga, & Michl, 2016). Moreover,
the management at Starbucks is superb in that they have one of
the best leadership qualities. Howard Schultz, the company co-
founder, has over the years continued to come up with
innovative products. This has helped the company expand its
product portfolio.
Starbucks has also expanded in the Chinese market. With China
11. being the most populous countries with 1.4 billion residents,
this was a major move for Starbucks. Most of the Chinese
population are young hence there is a strong demand for
Starbucks products. Currently, Starbucks has over 1,400 stores
in China (Voigt, Buliga, & Michl, 2016).
Since its inception in 1940, McDonald’s has continued to supply
a fast food and inexpensive menu. In 1990, McDonald’s
transformed its corporate image by launching the “Fast and
Convenient” brand. This involved a radical adjustment in the
firm’s product portfolio to emerging market trends in the food
industry (Mathur, n.d). After going through several difficult
years, McDonald’s began turning things around. Today, the
McDonald’s is more responsive to its customers and to the
marketplace. In 2003, the company initiation a strategy dubbed
“Plan to Win.” The company remodeled its stores, from a
molded plastic booth to a brightly colored larger buildings
having internet installed. In 2007, McDonald’s Coffee was
rated better tasting than Starbucks by the Consumer Reports
magazine.
In my opinion, I believe that Starbucks will be the most
successful company for the long term. In the food and beverage
industry, the economy is ever changing. It is seen that the
various attempts of McDonald’s to outdo Starbucks in the
market led to its own challenges. In fact, it may appear that
McDonald’s attempts to outshine Starbucks have awoken the
slumbering giant. Instead, McDonald’s will first need to get
over its challenges before it can pose a threat to Starbucks.
Additionally, it is seen that McDonald’s is a franchise while
Starbucks is company owned. Therefore, franchises could be
inconsistent in one area with which company owned Starbucks
has more control over. Therefore, I would wager Starbuck to
take advantage of surviving the most competitive environment.
Question Four
In this section, it is seen Starbuck is one of the firms that has
prevented the imitation and copying of it brands and products
without permission. This offers them a competitive advantage
12. especially in the slow cycle markets. I therefore believe the
Starbucks Corporation can be able to survive these cycle
markets, be it slow or fast. Under the slow cycle markets, the
company is observed to integrate the use of slow cycle alliances
so that they can penetrate new markets and the markets that they
are prevented from reaching (Nair & Weber, 2015). With this
approach, the firm is able to improve its ability to successfully
compete with its rivals in the global market.
To enhance it competitive advantage, Starbucks is seen to
utilize its corporative strategy effectively (Nair & Weber,
2015). This strategy has been employed in that the employees at
the company are able to be motivated and hence maintaining
their jobs for the long term. Therefore, in slow cycle markets,
Starbucks strategy is significant in that helps the company
stabilize well hence ensuring long term success.
Consequently, the company is also able to survive in the fast
cycle markets. Fast cycle markets are seen as being
unpredictable, complex, and unstable. This market actually
provides Starbucks with real competition. However, with the
versatility present at Starbucks, it is seen that the company can
be able to survive in any environment regardless of the present
challenges. The company can be able to integrate new
competitive advantages by differentiating its products to
compete favorably with rivals such as McDonald’s and Dunkin
Donut (Mathur, n.d). Additionally, the company is creating high
customer experience by ensuring that its restaurants are well
connected to the internet. This ensures the customers are
connected to the internet and at the same time enjoying their
coffee.
Starbucks has been seen to link up with some of its rival
companies in the industry. For instance, it is seen that Starbucks
has partnered with Keurig Coffee to buy certain products that
are in demand. This is important to the company in that it is
able to become successful even in the fast cycle markets.
Conclusion
Starbucks Company being one of the largest coffee houses
13. globally, has been able to realize several instances of success
over the years. With its superb leadership, the company has
seen to accelerate its product development and penetrated new
markets, hence overcoming competition. Moreover, Starbucks
believes that it has a duty that corporations in the world today
have a mandate to help people realize their dreams as Starbucks
philosophy is to help citizens realize the American Dream.
References
Azriuddin, M., Kee, D. M., Hafizzudin, M., Fitri, M.,
Zakwan, M. A., AlSanousi, D., … Kurniawan, O. (2020).
Becoming an International Brand: A Case Study of
Starbucks. Journal of The Community Development in
Asia, 3(1), 33-43. doi:10.32535/jcda.v3i1.706
Lee, W. S., Moon, J., & Song, M. (2018). Attributes of the
coffee shop business related to customer satisfaction. Journal of
Foodservice Business Research, 21(6), 628-641.
doi:10.1080/15378020.2018.1524227
Mason, A., Cole, T., & Goza, N. (2017). STARBUCKS: A
CASE STUDY OF EFFECTIVE MANAGEMENT IN THE
COFFEE INDUSTRY. Journal of International Management
Studies, 17(1), 43-48. doi:10.18374/jims-17-1.4
Mathur, S. (n.d.). Glocalization in Fast Food Chains
Glocalization in Fast Food Chains. Strategic Marketing
Management and Tactics in the Service Industry, 330-347.
doi:10.4018/978-1-5225-2475-5.ch013
Nair, A., & Weber, T. (2015). borjo coffeehouse: Franchise,
Independence, and Starbucks. Entrepreneurship Theory and
Practice, 41(5), 861-875. doi:10.1111/etap.12215
Schmid, S., & Gombert, A. (2018). McDonald’s: Is the Fast
Food Icon Reaching the Limits of Growth? MIR Series in
International Business, 155-171. doi:10.1007/978-3-319-74089-
8_7
Voigt, K., Buliga, O., & Michl, K. (2016). Globalizing Coffee
Culture: The Case of Starbucks. Management for Professionals,
41-53. doi:10.1007/978-3-319-38845-8_5
14. Running head: STARBACKS’ MARKET ANALYSI 1
STARBUCKS’ MARKET ANALYSIS 4
Starbucks’ Market Analysis
Tabatha Hall-Politte
March 1, 2020
Introduction
The success of any organization is based on how well it will be
able to align its internal and external operations. Various
factors impact the process of the organizations, and thus, it's the
role of the organization management to align these factors with
organization key objectives (Shaburishvili, 2017). In this case,
the study will analyze the market and industrial factors that
affect the operation of the Starbucks operation. In this study,
the main focus will be laid in the analysis of the emerging that
that affects its operation; market and industrial factors and also
its strength and weaknesses.
Critical environments factors that affect Starbucks operation
Numerous factors affect the business operation, and these
factors play a significant role in determining the performance of
the organization. In this case, the study will analyze two factors
– technology and globalization. The research will focus on
investigating how these two factors impacts Starbuck's
15. operation and performance.
Globalization
The increase in globalization and International corporations
affects how the business operates. Globalization affects
Starbucks in two main ways – other organizations starting to
invest in Starbucks ' traditional market and Starbucks finding a
new market. Globalization has opened up new market and
production sites, thus allowing the organization to start a
company or sell their product in any part of the world (Voigt,
2017). These issues have resulted in increased competition to
Starbucks products; on the other side, globalization has enabled
Starbucks to grow by expanding new market. In the past few
years, Starbucks has opened up new branches in other
continents such as Europe and India. The opening up of the
global market, to some extent, has facilitated Starbucks '
growth.
Technology
In the recent past, technology has become a key player in
business operations despite the type of industry it operates.
Starbucks has heavily used technology to improve the services
it offers, marketing operations, and reaching to the other level
in the global market. As the purpose and intent of taking coffee
changes, from traditional use as the part of breakfast, to as a
way of enjoyment, Starbucks have utilized technology to
improve the quality of coffee meet people's needs. Starbucks
has used technology to enhance the smell of coffee and to
obtain various varieties. Thus, this has enabled it to achieve the
right customers' experience.
Impacts of forces of competition on Starbucks operations
Starbucks Inc. operating in the competitive markets it is
exposed to the five forces of competition. Since Starbucks is a
service company, the main factors of competition that affect its
operation are the bargaining power of the customers and the
threat of substitute products. Starbucks has made all efforts to
address the barging power of the customers and the threat of
substitutes. Starbucks' main focus in the last few years has been
16. the aim to improve clients' service. The company has improved
the quality and varieties of coffee offered to enhance customers'
experience aiming at maintaining customers' royalty (Sakal,
2018). Though, the addressing of threat of substitute product is
hard to achieve, achieving clients' royalty can serve a
significant role in ensuring the customer doesn't substitute
coffee with other products.
Studying the Starbucks trends in addressing the issue of
bargaining power and the threat of new substitutes, Starbucks is
likely to focus more on improving clients' experience. The
company will engage in research and development to come with
the best approach to offer their service. The company is aimed
at coming with strategies that improve company service delivery
from not just selling coffee but selling the experience. Thus, the
company in the future is likely to design its coffee outlet offer
place when people enjoy their free time.
External threats and opportunity of Starbucks
The main threats that face Starbucks operations include a
new entry in the market, increased cost of production,
regulation, and tax laws. Operating in a free market, Starbucks
expects to receive increasing competitors; the company may
experience the high cost of production depending on the area of
production, and new business and tax regulations are forms of
external organization threats. Starbucks being a big company
can utilize the industrial organization model to maintain its
market share (Sholihah, 2016). By use of the economic model,
Starbucks can outdo its new rivals by reducing production and
transaction costs, advertisement, and forming of the strategic
alliances. Also, the organization can apply other deliberate
moves to minimize competition by suppressing emerging small
companies, thus making it hard to penetrate in the market.
The foremost opportunity of the Starbucks Company is its
strong roots in its home market. This opportunity allows the
organization to explore the new global market, drawing its
support from its original company. This opportunity forms a
unique capability as the organization can use the resources and
17. experience to set new firms in the global markets.
Starbucks greatest strengths and most significant weaknesses
Starbucks Inc. is going well in its market since it can make
billions every year, and its profit seems to grow yearly. Here
are some of its greatest strengths that have facilitated the
growth of excellent performance. Quality, profitability, and
ethicality are the leading strength of Starbucks ' growth.
Starbucks has established itself as a premium coffee house,
offering high-quality products despite its vast market (Sholihah,
2019). The quality and pricing are customers friendly, and thus
it has maintained its immense market. On the other side, like
any other company Starbucks has its weakness. On the other
hand, like any other company Starbucks has its weakness. The
main weaknesses of Starbucks include high price point and lack
of over product.
Starbuck to fully benefit from these strengths and address its
weaknesses, and it can employ efficiency and reinvestment
strategy. The company should use the profit obtained to improve
its service and expanding to a new market. The company can
use its vast advantage to conduct research and development to
come up with unique products.
Starbucks’ resources, capabilities, and core competencies
The main in important Starbucks include human resources,
retail shops, and brand value. Starbucks, at its initial stage, was
able to develop a culture of employing and retaining high
experience experts (Morais, 2014). Starbucks has robust brand
equity; this an essential strength of the organization as it helps
the brand from other products; thus, keeping it's off from the
competitors. Starbucks has managed to locate its retail shops in
centrally located places; therefore, this serves as great company
resources. The key Starbucks capability includes global
experience; the organization can expand to any part of the
globe. Worldwide expertise and presence help the organization
to explore global markets, labor, and mean of production in
18. different regions in the world. The company's key competencies
include customer services; the company has managed to apply
various means and strategies to ensure its clients are satisfied.
Producing a high-quality product is another crucial competence
in Starbucks.
References
Morais, U. P., Pena, J., Shacket, K., Sintilus, L., Ruiz, R.,
Rivera, Y., & Mujtaba, B. G. (2014). Managing diverse
employees at Starbucks: Focusing on ethics and
inclusion. International Journal of Learning and
Development, 4(3), 35.
Sakal, D. V. (2018). COMPANY ANALYSIS OF STARBUCKS
CORPORATION.
Shaburishvili, S. (2017). The peculiarities of inclusive business
development under globalization. Globalization & Business.
Sholihah, P. I., Ali, M., Ahmed, K., & Prabandari, S. P. (2016).
The Strategy of Starbucks and it's Effectiveness on its
Operations in China, a SWOT Analysis. Asian Journal of
Business and Management (ISSN: 2321–2802) Volume.
Voigt, K. I., Buliga, O., & Michl, K. (2017). Globalizing Coffee
Culture: The Case of Starbucks. In Business Model Pioneers
(pp. 41-53). Springer, Cham.