Running head: Taxonomy 1 Name: Mohannad Alangari Course: News Literacy Date: 19 – 06 - 2014 Taxonomy 2 Journalism Entertainment Advertising Publicity Propaganda Raw Information Goal To Inform To amuse or engage people during their leisure time in activities in which they are passive participants To sell goods, services by increasing their appeal to consumers To promote talent/personal ities by increasing their visibility To build massive support for an ideology by canonizing its leaders or demonizing its opposition To bypass institutional filters and distribution costs in order to sell, publicize, advocate, entertain, and inform. Methods Verification, information, accountability, independence. Visual arts, music, movie, story-telling, artistic performance Staged events, advertisement, public statements, and sponsorships. Promoting good image, corporate citizen, and hyping. Attempt to manipulate people’s emotion, outright lies about the opposition, appeal to majority. Social media such as twitter, blogs, and YouTube. Practitioners Reporters, editors, producers Actors, musicians, writers, designers. Public relation practitioners, spokesperson, ad agencies. Public relation specialists, spokesperson, publicity agencies Political lobbyist, professional propagandist Individual with internet access, and activist. Outcome Inform the public, educating people about an incidence. Criticizes social norms, to distract and may be change the view of participants about daily life. To increase sales of a product or improve awareness of such product. Influence people’s perception of someone or something, make someone or something look good and appealing. Help a group maintain or seize power, engage the public for support Using to promote and expressed oneself and used for propaganda. Taxonomy 3 Reference Class Week 3 PowerPoint, 2014. Is you tube a source of journalism? Is this a legitimate example of journalism? Why or why not Clip 1: Battle on Haifa Street, Baghdad, Iraq The Battle of Haifa Street was a battle fought for the control of Haifa Street in January 2007. In the late 2007, Logan filed a report about fighting along Haifa Street in Baghdad. The CBS news refused to run the report on the nightly news because the footage was a bit strong. Logan tried to win the support of the public to counter that decision. Logan said that he would be very grateful if anyone had a chance to watch the story and pass the link on to as many people they knew. He wanted the story to be seen by everyone. Logan went on to use some of the Haifa Street material during a sixty minutes report about life in Baghdad under the.

1. Running head: Taxonomy 1
Name: Mohannad Alangari
Course: News Literacy
Date: 19 – 06 - 2014
Taxonomy 2
Journalism
Entertainment
Advertising

2. Publicity
Propaganda
Raw
Information
Goal
To Inform
To amuse or
engage people
during their
leisure time in
activities in
which they are

3. passive
participants
To sell goods,
services by
increasing
their appeal to
consumers
To promote
talent/personal
ities by
increasing
their visibility
To build
massive
support for an
ideology by

4. canonizing its
leaders or
demonizing its
opposition
To bypass
institutional
filters and
distribution
costs in order
to sell,
publicize,
advocate,
entertain, and
inform.
Methods
Verification,
information,

5. accountability,
independence.
Visual arts,
music, movie,
story-telling,
artistic
performance
Staged events,
advertisement,
public
statements,
and
sponsorships.
Promoting
good image,
corporate
citizen, and
hyping.

6. Attempt to
manipulate
people’s
emotion,
outright lies
about the
opposition,
appeal to
majority.
Social media
such as twitter,
blogs, and
YouTube.
Practitioners
Reporters,

7. editors,
producers
Actors,
musicians,
writers,
designers.
Public relation
practitioners,
spokesperson,
ad agencies.
Public relation
specialists,
spokesperson,
publicity
agencies
Political
lobbyist,
professional

8. propagandist
Individual
with internet
access, and
activist.
Outcome
Inform the
public,
educating
people about
an incidence.
Criticizes
social norms,
to distract and
may be change
the view of
participants

9. about daily
life.
To increase
sales of a
product or
improve
awareness of
such product.
Influence
people’s
perception of
someone or
something,
make someone
or something
look good and
appealing.
Help a group

10. maintain or
seize power,
engage the
public for
support
Using to
promote and
expressed
oneself and
used for
propaganda.
Taxonomy 3
Reference
Class Week 3 PowerPoint, 2014.
Is you tube a source of journalism?

11. Is this a legitimate example of journalism? Why or why not
Clip 1: Battle on Haifa Street, Baghdad, Iraq
The Battle of Haifa Street was a battle fought for the control of
Haifa Street in January 2007. In the late 2007, Logan filed a
report about fighting along Haifa Street in Baghdad. The CBS
news refused to run the report on the nightly news because the
footage was a bit strong. Logan tried to win the support of the
public to counter that decision. Logan said that he would be
very grateful if anyone had a chance to watch the story and pass
the link on to as many people they knew. He wanted the story to
be seen by everyone. Logan went on to use some of the Haifa
Street material during a sixty minutes report about life in
Baghdad under the surge. This is legitimate journalism.
According to the power points a journalist is describe as
someone who subjects work to verification, makes a conscious
effort to maintain independence and is accountable. The primary
mission of journalists is to inform the public by collecting and
presenting information according to standards that define
journalism.
Clip 2: Fallujah CBS story
It is a report by CBS on the battle for Fallujah. The report
stated that an IED detonation was a lucky strike against US
military. I think this is a legitimate example of journalism. The
journalists gathered enough information for the media outlet
that disseminates the information through a broad medium like
the newspaper, magazine, television and motion picture. The
participating units were the American forces, the Iraqi forces
and the British forces. The journalists asserted that the
continuous slaughter in Fallujah greatly contributed to
escalating violence on other regions of the country. They also
revealed that violence prompted by the U.S. invasion resulted in
the assassinations of at least 338 Iraqi’s associated with Iraq’s
new government. The reporters gave the public more
information about the battle participants, proceedings and the
casualties. The journalist practiced verification, transparency,
acknowledged when they could not verify and acknowledged the

12. mistakes they made during their coverage.
Clip 3: My Iraq Music Video
This video is in the entertainment category. The goal of
entertainment is to amuse or engage people during their leisure
period in activities which they are passive participants.
I think this is a legitimate example of journalism because
pictures are used to relay the information to the public of what
actually happened in Iraq although there is no accountability of
the journalist. The information provided is verified by the
pictures shown. The journalist does not abide by the code of
ethics of the Society of Professional Journalist. That is there is
no accountability to the readers, listeners and the viewers. The
information given was useful in the end. The video showed the
violence that was experienced in Iraq. The video showed how
the forces were armed and the equipment used like the tankers
and the weapons. The journalist made an effort to maintain
independence. This video shows reliable information which is
also the truth.