Running Head: STRATEGIC PLANNING STRATEGIC PLANNING 2 Strategic Planning ******** BUS/475 January 30, 2017 ************** Propose a new product or service for the new company division The company in question is Shaw Group Inc., located in the Eastern part of Canada. The company has been the leading community developers as well as natural resource manufacturers within this area. It focuses mainly on construction products and to do this effectively, the company has been divided into six main divisions. They include Clayton developments, Shaw precast solutions, Shaw brick, Ven-Rez, Shaw resources and Prestige homes. Each of these divisions are entitled with different activities and tasks that makes the company to be managed in a decentralized manner. Despite of that, the company has been very successful since it was founded in 1986 up to date. It has enjoyed a very high growth rate, high profits and revenues, presence experienced business units, among other key factors that have contributed to its success. The following paper addresses one key proposed new division that will also deal in a new product line for this company. Being a construction based industry, the proposed new division must still focus upon construction. The new division will therefore be known as Shaw Construction Vehicles. As the name suggests, the division will deal in construction vehicles as the main product. This will include the manufacture of these vehicles which will be made available to other construction companies for purchase and renting purposes. Alternatively, the vehicles will also be used for building and construction purposes for this company. Generally, construction must take place using construction vehicles; this is the key reason as to why this new division is expected to add value to all other divisions in this company. Some of the vehicles in which the new division will manufacture include loaders, excavators, bulldozers, cement mixer, backhoes and cranes. Describe how the division addresses customer needs and achieves competitive advantage The new division in question is aiming at ensuring the needs of the customers are well taken care of. In addition to this, it is aiming at obtaining a competitive advantage against other major firms which are already existing in the construction vehicle industry. Within any construction activity, the need of the customer to have quality goods and services. The new division, dealing in construction vehicles is aimed at manufacturing high quality construction vehicles. The division will manufacture its vehicles using the right metal raw materials among other factors in order to come up with a high quality product which is the concern of every customer (Wong & Chan, 2010). The company is also expected to use marketing techniques in ensuring to ad ...