STRATEGIC INITIATIVE PLAN PART i Michael j. Wallace Grand Canyon University mgt-660 10 October 2018 TYPE OF STRATEGIC PLAN SafeWays Dameer is a renowned taxi transport company. It intends to enter the next stage of market expansion in order; To upgrade taxi services and stay true its mission, vision, and core values. Marketing expansion requires strategic planning since It helps to set priorities right Bryson, (2018). SafeWays Dameer is a taxi transport company that has prospered over a short period despite having faced numerous challenges. The organization now enters the next stage of market expansion and it would no longer be business as usual. The market expansion is intended to upgrade services and help stay true to the organization’s vision, mission, and core values. Therefore, the following is a strategic plan the organization would use to set priorities, focus resources, and offer personalized taxi services through innovation. As affirmed by Bryson, (2018), marketing expansion requires strategic planning and a disciplined effort to make informed decisions and actions that guide the organization to provide best services that meet clients’ expectations. 2 VISION, MISSION & VALUES OF THE ORGANIZATION Market expansion forms SafeWays’ strategic initiative plan. Therefore, its vision, mission, and core values are as follows; Vision; to become the world’s best taxi operator of choice. Mission; to embrace change, new opportunities, and develop the best taxi services. Core Values; results oriented, committed, creative, integrity, and ethics. Vision and mission statements should align to the organization’s strategic plan. In order to actualize the market expansion as the strategic initiative SafeWays Dameer defines its vision, mission, and values as follows. Firstly, SafeWays Dameer’s vision is to become the world’s best taxi operator of choice. It is mission would be to embrace change, receptive to new opportunities and innovate the best taxi services. These vision and mission statements would be achieved by being results oriented, committed, creative, and embracing integrity and ethics as the organization’s core values. Therefore, SafeWays Dameer would understand its current status, what would be done, what to value and the target in offer taxi services. The vision, mission, and values communicate the reason the organization exists and how it plans to serve its stakeholders Rey, C., & Bastons, M. (2018). 3 HOW ORGANIZATION VALUES DRIVE THE CULTURE Great company culture begins with defining of core values. According to Webb, (2018), core values form important component in strategic planning. SafeWays Dameer’s values would drive its culture as follows; Shape desire to provide personalized customer services and, Define employees’ character. Such as result-oriented and show strong commitment to tasks. Looking at great company cultures in place today, they began with defining of core values. According to Webb, (2018), o.