Running Head: QUALCOMM INC QUALCOMM INC. 7 Qualcomm Inc. Student’s Name Institutional Affiliation Date Introduction Qualcomm is a company that is based in the United States of America, and it is specialized in the engineering of semiconductors and the hardware for media communication. Its chief objective is to strategize and then continues to the market the administration and reporting of items. The bigger part of this company's revenues originates from the making of chips and the hefty coming from the business of patent permitting. The company's head office is in San Diego, California in the United States of America and it has over 224 stores abroad (Qualcomm Technologies, 2017). The mother company is Qualcomm Incorporated (Qualcomm), which integrates the Qualcomm Technology Licensing Division (QTL). The company’s entirely demanded holdup, Qualcomm Technologies Incorporation (QTI) that undertakes the bigger part of Qualcomm’s R&D movement’s significant. The company has its item and administration organizations that included its semiconductor enterprise called Qualcomm CDMA technologies. This company has organized the commercialization of CDMA technologies for distant cell exchanges. This company has started off the marketing of CDMA One standard for distant cell exchanges, holding up with CDMA 2000, an initial regular for the third era (3G) multipurpose. The organization is the chief patent owner in the 3G cutting edge improvements. The company stated that in June 2011, it would release an arrangement of the use software design edges that were modified to give Web-based applications more thoughtful. Vision, Mission, Strategic Objectives and Values Qualcomm Company’s success is attributed to its clear vision and mission testimonials. The vision and the mission declaration of the company have played a key role in encouraging its workers globally in the help of improving wireless innovations and developing a competitive benefit over its market rivals. The company was founded and maintained by the subsequent core values that act as supports of moral reflections within the enterprise. These values include team spirit, aggressiveness, innovation, excellence, innovation and individual performance. Its strategic objective outlines the principal reason for the survival of the company. Its main aim is to multiply and develop in widening its high-profit sidelines. Its main goal is to develop a business that is concerned with quality and to uphold the intellectual advantage so as to meet their monetary needs. Strengths and weaknesses Each organization has its strengths and weaknesses, and so is Qualcomm. It is not exempted in this. Its powers are categorized by creative ideas that make the company one of the most revered companies worldwide. The company experiences high incomes and increased level of assets that makes the company stable. The firm’s strengths are that it has strong brands and wide geographical coverage. It also has the firm cu ...

1. Running Head: QUALCOMM INC
QUALCOMM INC. 7
Qualcomm Inc.
Student’s Name
Institutional Affiliation
Date
Introduction
Qualcomm is a company that is based in the United States of
America, and it is specialized in the engineering of
semiconductors and the hardware for media communication. Its
chief objective is to strategize and then continues to the market
the administration and reporting of items. The bigger part of
this company's revenues originates from the making of chips
and the hefty coming from the business of patent permitting.
The company's head office is in San Diego, California in the
United States of America and it has over 224 stores abroad
(Qualcomm Technologies, 2017).
The mother company is Qualcomm Incorporated (Qualcomm),
which integrates the Qualcomm Technology Licensing Division
(QTL). The company’s entirely demanded holdup, Qualcomm
Technologies Incorporation (QTI) that undertakes the bigger
part of Qualcomm’s R&D movement’s significant. The company
has its item and administration organizations that included its
semiconductor enterprise called Qualcomm CDMA
technologies. This company has organized the
commercialization of CDMA technologies for distant cell
exchanges.
This company has started off the marketing of CDMA One

2. standard for distant cell exchanges, holding up with CDMA
2000, an initial regular for the third era (3G) multipurpose. The
organization is the chief patent owner in the 3G cutting edge
improvements. The company stated that in June 2011, it would
release an arrangement of the use software design edges that
were modified to give Web-based applications more thoughtful.
Vision, Mission, Strategic Objectives and Values
Qualcomm Company’s success is attributed to its clear
vision and mission testimonials. The vision and the mission
declaration of the company have played a key role in
encouraging its workers globally in the help of improving
wireless innovations and developing a competitive benefit over
its market rivals.
The company was founded and maintained by the
subsequent core values that act as supports of moral reflections
within the enterprise. These values include team spirit,
aggressiveness, innovation, excellence, innovation and
individual performance. Its strategic objective outlines the
principal reason for the survival of the company. Its main aim is
to multiply and develop in widening its high-profit sidelines. Its
main goal is to develop a business that is concerned with quality
and to uphold the intellectual advantage so as to meet their
monetary needs.
Strengths and weaknesses
Each organization has its strengths and weaknesses, and so is
Qualcomm. It is not exempted in this. Its powers are
categorized by creative ideas that make the company one of the
most revered companies worldwide. The company experiences
high incomes and increased level of assets that makes the
company stable. The firm’s strengths are that it has strong
brands and wide geographical coverage. It also has the firm
customer based fidelity as opposed to other markets.
The main weakness for Qualcomm is that its product stores are
continually being old fashioned and that there is weaker
existence in non-CDMA expertise.
Competitor's Strengths/Weaknesses

3. Qualcomm faces the following brands in the same sector
namely: Alltel, Reliance Jio, Arris and BellSouth Corporation
who have their strengths in the market. They include lower
prices of their products which make it had unbeneficial for
Qualcomm’s products.
Their deficiencies are that they do not have well-established
customer base fidelity program like Qualcomm does and their
geographical coverage is not quite demanding or revealing to
the customers
Branding strategy
Qualcomm Company uses the ‘Qualcomm brand’ that it has
developed over the years inside the highly competitive
marketplace. This has assisted the company to come out as one
of the finest wireless companies known, therefore, enlarging its
full range of wireless products and services. The company plans
to use newspapers from regional to local to brand their products
because newspapers almost reach everyone on a daily basis.
This form is beneficial because newspapers cover person that
are interested in politics, sports, entertainment and fashion
(Maverick, 2017). The company employs on –print advertising
that reduces advertising costs and that the information reaches a
lot of people simultaneously.
Brand concerns
In spite the fact the Qualcomm’s brand is widely
recognized, over the past years, its brand fidelity has continued
to decrease while the Samsung brand has been on the rise. This
has impacted the share rates of the company (Qualcomm)
therefore a reason for concern.
Integrated Marketing Communication
This is the means by which companies try to maximize the
effect that they have on their customers. The Qualcomm
Company has accomplished an extraordinary task to achieve
lasting client relations with their shoppers simultaneously
advertising their brand. Qualcomm practices various advertising
and promotional tools that are key in attracting the attention,

4. interests and customer requirements that are chiefly accredited
to the company’s creative ideas and the development of unique
electronic products in a row.
It is suggested that Qualcomm Inc. uses promotional
pricing of its products as the most substantial marketing tools.
The company drastically lowers the prices of the products in a
limited period so that the demand for their products is raised.
For example, Qualcomm Company vends its products at 30%
off; this then leads to the customers asking for extra supplies as
opposed vending the products at one price in a whole year.
The promotional tools employed by Qualcomm work see
the organization minimizing costs and improving the efficiency
of the company. It marketing plans would affect their marketing
aims and plans. The company to use marketing strategies goals
as the essential components that it should propel them.
The company raises awareness to their customers about
their products through advertisements. This ensures that the
company grows more widely regarding high profits and more
sales. This company is in a manufacturing league, and therefore
it attracts many clients to their trademark. This promotional
pricing is a collective decision that involves the Qualcomm’s
management team.
Statements show this company might utilize different
channels of distribution alongside better pricing strategies that
allow the company to deliver the goods to their clients. The
company chooses from various distribution channels whether
direct or indirectly but according to them, the direct is the most
preferable as it regulates the flow of the products to be sold and
solve customer related concerns that the retailers might not be
answerable (Yeshin, 2016)
Push and Pull
A push plan is a fact where a company ‘pushes’ their
production with rack organization, product condition, and the
products’ store. Qualcomm’s products in any Qualcomm store
are gathered in an exceptional area.
A pull plan is a situation where a company ‘pulls' their

5. products the propagation networks such as promotional
channels. It uses its commercial ads to promote their products.
The company has these two plans successfully to make sure that
they keep their customers well, and hence they get bigger shares
of the clients and therefore its triumph. Qualcomm deploys the
push policies such as trade shows, showrooms, and development
of chains of supply so that the flow of the products to customers
can be enhanced. The company may decide to employ the pull
plan by motivating the customers
Media strategy
The Qualcomm Company has started off on various social
media in its mission to offer Qualcomm products and services.
It has over the past few days developed a Qualcomm Facebook
page and a twitter account so as to help their clients and also
their marketing strategy. The media plans for Qualcomm
include consistent advertising and content delivery to their
client’s doorsteps. The organization may use direct marketing as
mentioned earlier by vending their branded products to their
clients by online stores and retails.
Marketing and public relations are the most important
gears for constructing a company’s brand. The company has had
exceptional civic relations abilities leading to its outward look
as the market leaders. They make sure they attract their
customers before they unleash their new products in the market,
therefore, increasing sales
Conclusion
Many businesses have continued to make different improvement
in their products and services and enhancing their uniqueness.
This is to sweep the biggest portion of the customers in the
market. Wireless technology is taking a new shape with a
majority of its trade services carried out through mobile phones;
this is where Qualcomm makes benefit. This company is known
for the obvious wireless expertise which has made it probable
by their comprehensive research the wireless expertise. The
company needs to put in place best business strategies as

6. possible, and it will be very serious in making promotional and
advertisement arrangements.
References
Qualcomm Technologies, I. (2017). Qualcomm Technologies,
Inc.: Private Company Information - Bloomberg.
Bloomberg.com
Maverick, J. (2017). For a company; is it more important to
lower costs and increase revenue?
Investopedia
Yeshin, T. (2016). Sales promotion. London: Thomson
Learning.