Running Head: NIKE 1
NIKE 6
Week 6 Assignment 2
Ebony Reid
Strayer University
BUS 499 Business Administration Capstone
Dr. Grizzel
Dr. Gardner
August 18, 2019
Found in the year 1954, Nike is an American multination company that specializes in the manufacture of athletic equipment, accessories, athletic wear, apparel, and providing footwear. The key goal of the company is to supply wearable and exceptional products that come in handy in enhancing better performance in sports (1). This paper will discuss the industry in which Nike operates in based the strategies it can use to build on its strengths and opportunities and those it can use to deal with the threats and weaknesses.
Five forces of competition
The two segments of the general environment that would rank highest in their influence on Nike are threats of new entrants and the level of competitive rivalry.
Threat of new entrants
In case new firms come in the market, they are likely to disrupt the industry environment of Nike, especially due to the company high pricing strategy. With the current technological advancement, it is likely that new companies will be looking to venture in the apparel, sports shoes, and equipment market as a way of making profits (1). Most of these companies may decide to sell their products at a lower price, thus leaving customers with a favorable choice compare to how Nike sells its products. With the U.S. facing hard times in how it deals with other countries politically, other companies may jump in and take advantage. For instance, following the U.S. sanctions on Iran, Nike lost the chance of producing equipment for the Iranian football team, which was a huge deal (2).
Level of competitive rivalry
The company faces tough competition from different brands, especially from Adidas and Reebok. Both of these companies deal with similar goods like Nike, although they have different customers from different parts of the globe (1). In the sports industry, the level of competition is strong. Furthermore, the industry has grown with the current players engaging in tough competition and seek to snatch away the market share from each other.
Evaluation
In the recent past, Nike has successfully been able to deal with the two threats successfully, although much need to be done to deal with them completely. To address these forces, the company has engaged in extensive research and development, whereby it creates more unique products that aid in maintaining its brand image. The company keeps improving its product every year to ensure that it does not lag behind its competitors. Furthermore, Nike has continually engaged in social media marketing, which has worked on its favor, given that their products are well known to their customers (1). For instance, the company recently engaged in the 'Just Do It' campaign where different customers posted their photos with the caption and helping the company to increase its popularity among the consumers.
Future improvements
T ...
Nike launches a new campaign called "Possibilities" that inspires viewers to push their limits through athletic scenarios. The campaign utilizes digital and social media to engage viewers through Nike+ challenges. Nike has established a strong global brand recognition in sports apparel and footwear through quality products and major athlete endorsements, though remains vulnerable if market share declines or endorsement costs rise significantly. Nike has also transitioned to focus on building digital platforms like Nike+ to directly engage customers and gain insights from their usage data.
Success report on_marketing_strategy_for_nike_incNeenad Mba
Nike has grown from a small importer of Japanese shoes into the world's largest athletic shoe and apparel company. It achieved this success through sponsoring high-profile athletes, developing innovative products, and investing heavily in marketing with slogans like "Just Do It". While Nike dominates the footwear market, it faces threats from increasing competition and counterfeiting. It also struggles with issues around labor conditions in its overseas factories. To maintain its leading position, Nike must address these labor issues, stay ahead of competitors through product development, and leverage opportunities in new online markets.
8
Week 6 Assignment 2
April Monk
Strayer University
BUS499 Business Administration Capstone
Dr. Grizzell
02/10/2019
Introduction
The Nike Company is a giant company whose operation are influenced by a number of factors. The environment under which the company operates influence its level of production, sales and marketing. Additionally, the environment is an important function of the company’s human resource management. The industry which the company operates in is highly competitive due to existence of other companies. The company has come up with extensive strategies which increase its ability to compete and increase its customer base. The five forces of competition are a major ingredient of the company’s competitive design. The management in the company understand the importance of adopted a well-structured design to enhance future improvements and control external threats and opportunities. The strengths and weaknesses of the company also influence production and marketing. The available resources, capabilities and core competencies are integral in achieving a vantage position in the sports merchandise industry.
General environment
Sports merchandise industry is made up of different components which directly influence the existing company. The world of sports has grown in popularity during the last few decades. This has prompted the growth of a robust industry which focuses on manufacturing and selling sportswear and other accessories. The environment in this industry is highly competitive due to existence of many company which produce similar products. Companies such as Adidas, Puma, and Mikasa among others offer competition to Nike. Therefore, the existence of a highly competitive nature within this industry ranks as the most influential part of the environment. Technological advancement also plays a huge part in influencing this industry. The world of sports has embraced application of new and innovative technologies which improve performance. The company has to adapt to the change in customer preference in terms of the choice of technology. This is because a customer influences the company’s level of sales and production.
Five forces of competition
The five forces of competition are important to the company since they influence its operations. The factors determine how much the sportswear industry is attractive thereby influencing the strategies laid out by the company. The forces also determine the attractiveness of this industry in terms of favorable competition and likely profit margins. The factors also directly influence the company’s ability to give good services to its customers thus gaining loyalty. These microenvironment forces help the Nike Company to apply core competencies and resources to achieve high profits.
Item 1
The onset of new sportswear companies whose products are almost autonomous creates a threat to the firm. These products are a good customer substitute. Some customers go these products since they solve.
Running head Nike Inc. 1Nike Inc.9Nik.docxglendar3
Running head: Nike Inc. 1
Nike Inc. 9
Nike Inc.
Strayer University-BUS 499
April Monk
02/24/2019
Introduction
Nike Inc. is one the largest footwear manufacturing company across the globe that deals with designing, developing footwear, equipment, service and accessories. Nike products are sold in approximately 110 countries with about 20,000 retail accounts. By the end of 2018, the multinational company operated 1,182 stores globally with 392 of them situated in the United States. Nike has incorporated various business and corporate level strategies to ensure that it continues being one of the most successful companies in the globe. Just like any other multinational company, Nike experiences a great extent of competition from other firms thus it is very important for it to develop new business strategies which will act as a competitive advantage to address the competition from other firms.
Business level strategies
Business level strategies are plans that a company develops to describe how it aims at building a sustainable competitive advantage. The nature of competition in various industries has been changed due to these strategies which have allowed further developments in products quality and cost. Nike uses a business level strategy that is similar to a differentiation strategy. When a company incorporates the differentiation strategy it aims at being unique by providing products and services that are greatly valued by customers (Petrie, 2016). The strategy is aimed at distinguishing products and services with other similar products offered by competitors in the market. The differentiation strategy entails paying key attention to various aspects of a product such as the design, features and brand image in order to successfully come up with a unique product. Nike has been able to build the image of their brand and differentiate themselves from their competitors through product innovation, development of technology and offering high quality products.
Nike does not utilize the cost leadership strategy to a great extent because the products that it produces are higher end prices that the customers are willing to pay for due to the value and uniqueness they see in them. A cost leadership strategy is aimed at maximizing the level of profits by decreasing the production costs. Through personalization procedures such as NikeID and college sponsorships, Nike has been able to convince customers that their products are one of a kind and have been able to greatly create value for the customer. However, the company has incorporated the strategy in various instances such as in the late 1990s whereby it decreased the cost of its athletic shoes and other sporting equipment’s. Nike does not also incorporate a focus strategy to a great extent because it has a wide market segment. They have various products ranging from shoes to sporting equipment that are sold worldwide. Instead of using a focus strategy, the company aims at being the best in.
Running head: Nike Inc. 1
Nike Inc. 9
Nike Inc.
Strayer University-BUS 499
April Monk
02/24/2019
Introduction
Nike Inc. is one the largest footwear manufacturing company across the globe that deals with designing, developing footwear, equipment, service and accessories. Nike products are sold in approximately 110 countries with about 20,000 retail accounts. By the end of 2018, the multinational company operated 1,182 stores globally with 392 of them situated in the United States. Nike has incorporated various business and corporate level strategies to ensure that it continues being one of the most successful companies in the globe. Just like any other multinational company, Nike experiences a great extent of competition from other firms thus it is very important for it to develop new business strategies which will act as a competitive advantage to address the competition from other firms.
Business level strategies
Business level strategies are plans that a company develops to describe how it aims at building a sustainable competitive advantage. The nature of competition in various industries has been changed due to these strategies which have allowed further developments in products quality and cost. Nike uses a business level strategy that is similar to a differentiation strategy. When a company incorporates the differentiation strategy it aims at being unique by providing products and services that are greatly valued by customers (Petrie, 2016). The strategy is aimed at distinguishing products and services with other similar products offered by competitors in the market. The differentiation strategy entails paying key attention to various aspects of a product such as the design, features and brand image in order to successfully come up with a unique product. Nike has been able to build the image of their brand and differentiate themselves from their competitors through product innovation, development of technology and offering high quality products.
Nike does not utilize the cost leadership strategy to a great extent because the products that it produces are higher end prices that the customers are willing to pay for due to the value and uniqueness they see in them. A cost leadership strategy is aimed at maximizing the level of profits by decreasing the production costs. Through personalization procedures such as NikeID and college sponsorships, Nike has been able to convince customers that their products are one of a kind and have been able to greatly create value for the customer. However, the company has incorporated the strategy in various instances such as in the late 1990s whereby it decreased the cost of its athletic shoes and other sporting equipment’s. Nike does not also incorporate a focus strategy to a great extent because it has a wide market segment. They have various products ranging from shoes to sporting equipment that are sold worldwide. Instead of using a focus strategy, the company aims at being the best in.
Combined the attached three papers together to flow into one docum.docxdrandy1
Combined the attached three papers together to flow into one document in grammatical sense.
Running Head: NIKE INC. BUSINESS STRATEGIES
1
NIKE INC. BUSINESS STRATEGIES
8
Assignment 3: Business-Level and Corporate-Level Strategies
Chet Walker
Strayer University
Professor Hassan Yemer
BUS 499 – Business Administration Capstone
Winter 2019
Nike Inc. Business Strategies
The success of any business is influenced by planning, preparation, and execution. The success of a business starts with defining the business’s strategy at the corporate and business level. The corporate level strategy is the planning pyramid of a business which defines the main purpose of the business. The target destination influences all the strategies and decisions of the business. Business level strategies detail the actions taken to offer value to customers and gain competitive advantage through exploiting core competencies in specific product or service markets. The business level strategy is influenced by the firm’s position relative to its competitors as well as the five forces of competition. In any business organization, consumers are the foundation of its business level strategy. Nike Inc. has been continuously focusing on innovation to develop and grow its business. The paper presents Nike’s business level strategies and corporate level strategies that will help the company to gain competitive advantages in the long-term. The paper will also examine Nike’s competitive environment to determine the most significant competitors in the industry.
Business-Level Strategies
At a business-level, Nike utilizes a combination of two strategies to ensure the offered customer unique products and gain a competitive advantage in the market. Nike Inc. uses a combination of product differentiation and cost leadership to win a greater share in the market. The company differentiates its products from other competitors through product innovation, high-quality products, and technology development. Differentiation at Nike Inc. enables the company to build its brand image in the global market. In product differentiation, for example, Nike integrates its cutting-edge design for its shoes. Nike Inc. has utilized innovation and technology to offer customers high-value products (Mahdi et al., 2015). For example, customers can design their products in Nike’s website and get it within the shortest time possible. The company has also utilized research and development initiative to ensure continuous innovation and product development to maintain its competitive advantage in the market.
Nike does not utilize overall cost leadership as compared to some of its competitors and new entrants in the industry. Their products are higher end prices which customers are willing to pay because of their unique quality and value in the product. Nike ID and other personalized procedures including college and sports sponsorships help the company to enhance customer’s perceptio.
Combined the attached three papers together to flow into one docum.docxcargillfilberto
Combined the attached three papers together to flow into one document in grammatical sense.
Running Head: NIKE INC. BUSINESS STRATEGIES
1
NIKE INC. BUSINESS STRATEGIES
8
Assignment 3: Business-Level and Corporate-Level Strategies
Chet Walker
Strayer University
Professor Hassan Yemer
BUS 499 – Business Administration Capstone
Winter 2019
Nike Inc. Business Strategies
The success of any business is influenced by planning, preparation, and execution. The success of a business starts with defining the business’s strategy at the corporate and business level. The corporate level strategy is the planning pyramid of a business which defines the main purpose of the business. The target destination influences all the strategies and decisions of the business. Business level strategies detail the actions taken to offer value to customers and gain competitive advantage through exploiting core competencies in specific product or service markets. The business level strategy is influenced by the firm’s position relative to its competitors as well as the five forces of competition. In any business organization, consumers are the foundation of its business level strategy. Nike Inc. has been continuously focusing on innovation to develop and grow its business. The paper presents Nike’s business level strategies and corporate level strategies that will help the company to gain competitive advantages in the long-term. The paper will also examine Nike’s competitive environment to determine the most significant competitors in the industry.
Business-Level Strategies
At a business-level, Nike utilizes a combination of two strategies to ensure the offered customer unique products and gain a competitive advantage in the market. Nike Inc. uses a combination of product differentiation and cost leadership to win a greater share in the market. The company differentiates its products from other competitors through product innovation, high-quality products, and technology development. Differentiation at Nike Inc. enables the company to build its brand image in the global market. In product differentiation, for example, Nike integrates its cutting-edge design for its shoes. Nike Inc. has utilized innovation and technology to offer customers high-value products (Mahdi et al., 2015). For example, customers can design their products in Nike’s website and get it within the shortest time possible. The company has also utilized research and development initiative to ensure continuous innovation and product development to maintain its competitive advantage in the market.
Nike does not utilize overall cost leadership as compared to some of its competitors and new entrants in the industry. Their products are higher end prices which customers are willing to pay because of their unique quality and value in the product. Nike ID and other personalized procedures including college and sports sponsorships help the company to enhance customer’s perceptio.
Assignment on Marketing Plan of Nike shoes Al Shahriar
Nike is the largest seller of athletic footwear and apparel in the world. It designs, develops, and markets athletic footwear, apparel, equipment, and accessories. Nike's marketing strategy focuses on creating a lifestyle brand through innovative product design, sponsorship of athletes and teams, and large marketing campaigns. The marketing mix discusses pricing, placement in distribution channels, extensive advertising and promotion, and high-quality customer service. The target markets are recreational athletes, fitness enthusiasts, competitive athletes, sports fans, and students across various age groups and demographics globally.
Nike launches a new campaign called "Possibilities" that inspires viewers to push their limits through athletic scenarios. The campaign utilizes digital and social media to engage viewers through Nike+ challenges. Nike has established a strong global brand recognition in sports apparel and footwear through quality products and major athlete endorsements, though remains vulnerable if market share declines or endorsement costs rise significantly. Nike has also transitioned to focus on building digital platforms like Nike+ to directly engage customers and gain insights from their usage data.
Success report on_marketing_strategy_for_nike_incNeenad Mba
Nike has grown from a small importer of Japanese shoes into the world's largest athletic shoe and apparel company. It achieved this success through sponsoring high-profile athletes, developing innovative products, and investing heavily in marketing with slogans like "Just Do It". While Nike dominates the footwear market, it faces threats from increasing competition and counterfeiting. It also struggles with issues around labor conditions in its overseas factories. To maintain its leading position, Nike must address these labor issues, stay ahead of competitors through product development, and leverage opportunities in new online markets.
8
Week 6 Assignment 2
April Monk
Strayer University
BUS499 Business Administration Capstone
Dr. Grizzell
02/10/2019
Introduction
The Nike Company is a giant company whose operation are influenced by a number of factors. The environment under which the company operates influence its level of production, sales and marketing. Additionally, the environment is an important function of the company’s human resource management. The industry which the company operates in is highly competitive due to existence of other companies. The company has come up with extensive strategies which increase its ability to compete and increase its customer base. The five forces of competition are a major ingredient of the company’s competitive design. The management in the company understand the importance of adopted a well-structured design to enhance future improvements and control external threats and opportunities. The strengths and weaknesses of the company also influence production and marketing. The available resources, capabilities and core competencies are integral in achieving a vantage position in the sports merchandise industry.
General environment
Sports merchandise industry is made up of different components which directly influence the existing company. The world of sports has grown in popularity during the last few decades. This has prompted the growth of a robust industry which focuses on manufacturing and selling sportswear and other accessories. The environment in this industry is highly competitive due to existence of many company which produce similar products. Companies such as Adidas, Puma, and Mikasa among others offer competition to Nike. Therefore, the existence of a highly competitive nature within this industry ranks as the most influential part of the environment. Technological advancement also plays a huge part in influencing this industry. The world of sports has embraced application of new and innovative technologies which improve performance. The company has to adapt to the change in customer preference in terms of the choice of technology. This is because a customer influences the company’s level of sales and production.
Five forces of competition
The five forces of competition are important to the company since they influence its operations. The factors determine how much the sportswear industry is attractive thereby influencing the strategies laid out by the company. The forces also determine the attractiveness of this industry in terms of favorable competition and likely profit margins. The factors also directly influence the company’s ability to give good services to its customers thus gaining loyalty. These microenvironment forces help the Nike Company to apply core competencies and resources to achieve high profits.
Item 1
The onset of new sportswear companies whose products are almost autonomous creates a threat to the firm. These products are a good customer substitute. Some customers go these products since they solve.
Running head Nike Inc. 1Nike Inc.9Nik.docxglendar3
Running head: Nike Inc. 1
Nike Inc. 9
Nike Inc.
Strayer University-BUS 499
April Monk
02/24/2019
Introduction
Nike Inc. is one the largest footwear manufacturing company across the globe that deals with designing, developing footwear, equipment, service and accessories. Nike products are sold in approximately 110 countries with about 20,000 retail accounts. By the end of 2018, the multinational company operated 1,182 stores globally with 392 of them situated in the United States. Nike has incorporated various business and corporate level strategies to ensure that it continues being one of the most successful companies in the globe. Just like any other multinational company, Nike experiences a great extent of competition from other firms thus it is very important for it to develop new business strategies which will act as a competitive advantage to address the competition from other firms.
Business level strategies
Business level strategies are plans that a company develops to describe how it aims at building a sustainable competitive advantage. The nature of competition in various industries has been changed due to these strategies which have allowed further developments in products quality and cost. Nike uses a business level strategy that is similar to a differentiation strategy. When a company incorporates the differentiation strategy it aims at being unique by providing products and services that are greatly valued by customers (Petrie, 2016). The strategy is aimed at distinguishing products and services with other similar products offered by competitors in the market. The differentiation strategy entails paying key attention to various aspects of a product such as the design, features and brand image in order to successfully come up with a unique product. Nike has been able to build the image of their brand and differentiate themselves from their competitors through product innovation, development of technology and offering high quality products.
Nike does not utilize the cost leadership strategy to a great extent because the products that it produces are higher end prices that the customers are willing to pay for due to the value and uniqueness they see in them. A cost leadership strategy is aimed at maximizing the level of profits by decreasing the production costs. Through personalization procedures such as NikeID and college sponsorships, Nike has been able to convince customers that their products are one of a kind and have been able to greatly create value for the customer. However, the company has incorporated the strategy in various instances such as in the late 1990s whereby it decreased the cost of its athletic shoes and other sporting equipment’s. Nike does not also incorporate a focus strategy to a great extent because it has a wide market segment. They have various products ranging from shoes to sporting equipment that are sold worldwide. Instead of using a focus strategy, the company aims at being the best in.
Running head: Nike Inc. 1
Nike Inc. 9
Nike Inc.
Strayer University-BUS 499
April Monk
02/24/2019
Introduction
Nike Inc. is one the largest footwear manufacturing company across the globe that deals with designing, developing footwear, equipment, service and accessories. Nike products are sold in approximately 110 countries with about 20,000 retail accounts. By the end of 2018, the multinational company operated 1,182 stores globally with 392 of them situated in the United States. Nike has incorporated various business and corporate level strategies to ensure that it continues being one of the most successful companies in the globe. Just like any other multinational company, Nike experiences a great extent of competition from other firms thus it is very important for it to develop new business strategies which will act as a competitive advantage to address the competition from other firms.
Business level strategies
Business level strategies are plans that a company develops to describe how it aims at building a sustainable competitive advantage. The nature of competition in various industries has been changed due to these strategies which have allowed further developments in products quality and cost. Nike uses a business level strategy that is similar to a differentiation strategy. When a company incorporates the differentiation strategy it aims at being unique by providing products and services that are greatly valued by customers (Petrie, 2016). The strategy is aimed at distinguishing products and services with other similar products offered by competitors in the market. The differentiation strategy entails paying key attention to various aspects of a product such as the design, features and brand image in order to successfully come up with a unique product. Nike has been able to build the image of their brand and differentiate themselves from their competitors through product innovation, development of technology and offering high quality products.
Nike does not utilize the cost leadership strategy to a great extent because the products that it produces are higher end prices that the customers are willing to pay for due to the value and uniqueness they see in them. A cost leadership strategy is aimed at maximizing the level of profits by decreasing the production costs. Through personalization procedures such as NikeID and college sponsorships, Nike has been able to convince customers that their products are one of a kind and have been able to greatly create value for the customer. However, the company has incorporated the strategy in various instances such as in the late 1990s whereby it decreased the cost of its athletic shoes and other sporting equipment’s. Nike does not also incorporate a focus strategy to a great extent because it has a wide market segment. They have various products ranging from shoes to sporting equipment that are sold worldwide. Instead of using a focus strategy, the company aims at being the best in.
Combined the attached three papers together to flow into one docum.docxdrandy1
Combined the attached three papers together to flow into one document in grammatical sense.
Running Head: NIKE INC. BUSINESS STRATEGIES
1
NIKE INC. BUSINESS STRATEGIES
8
Assignment 3: Business-Level and Corporate-Level Strategies
Chet Walker
Strayer University
Professor Hassan Yemer
BUS 499 – Business Administration Capstone
Winter 2019
Nike Inc. Business Strategies
The success of any business is influenced by planning, preparation, and execution. The success of a business starts with defining the business’s strategy at the corporate and business level. The corporate level strategy is the planning pyramid of a business which defines the main purpose of the business. The target destination influences all the strategies and decisions of the business. Business level strategies detail the actions taken to offer value to customers and gain competitive advantage through exploiting core competencies in specific product or service markets. The business level strategy is influenced by the firm’s position relative to its competitors as well as the five forces of competition. In any business organization, consumers are the foundation of its business level strategy. Nike Inc. has been continuously focusing on innovation to develop and grow its business. The paper presents Nike’s business level strategies and corporate level strategies that will help the company to gain competitive advantages in the long-term. The paper will also examine Nike’s competitive environment to determine the most significant competitors in the industry.
Business-Level Strategies
At a business-level, Nike utilizes a combination of two strategies to ensure the offered customer unique products and gain a competitive advantage in the market. Nike Inc. uses a combination of product differentiation and cost leadership to win a greater share in the market. The company differentiates its products from other competitors through product innovation, high-quality products, and technology development. Differentiation at Nike Inc. enables the company to build its brand image in the global market. In product differentiation, for example, Nike integrates its cutting-edge design for its shoes. Nike Inc. has utilized innovation and technology to offer customers high-value products (Mahdi et al., 2015). For example, customers can design their products in Nike’s website and get it within the shortest time possible. The company has also utilized research and development initiative to ensure continuous innovation and product development to maintain its competitive advantage in the market.
Nike does not utilize overall cost leadership as compared to some of its competitors and new entrants in the industry. Their products are higher end prices which customers are willing to pay because of their unique quality and value in the product. Nike ID and other personalized procedures including college and sports sponsorships help the company to enhance customer’s perceptio.
Combined the attached three papers together to flow into one docum.docxcargillfilberto
Combined the attached three papers together to flow into one document in grammatical sense.
Running Head: NIKE INC. BUSINESS STRATEGIES
1
NIKE INC. BUSINESS STRATEGIES
8
Assignment 3: Business-Level and Corporate-Level Strategies
Chet Walker
Strayer University
Professor Hassan Yemer
BUS 499 – Business Administration Capstone
Winter 2019
Nike Inc. Business Strategies
The success of any business is influenced by planning, preparation, and execution. The success of a business starts with defining the business’s strategy at the corporate and business level. The corporate level strategy is the planning pyramid of a business which defines the main purpose of the business. The target destination influences all the strategies and decisions of the business. Business level strategies detail the actions taken to offer value to customers and gain competitive advantage through exploiting core competencies in specific product or service markets. The business level strategy is influenced by the firm’s position relative to its competitors as well as the five forces of competition. In any business organization, consumers are the foundation of its business level strategy. Nike Inc. has been continuously focusing on innovation to develop and grow its business. The paper presents Nike’s business level strategies and corporate level strategies that will help the company to gain competitive advantages in the long-term. The paper will also examine Nike’s competitive environment to determine the most significant competitors in the industry.
Business-Level Strategies
At a business-level, Nike utilizes a combination of two strategies to ensure the offered customer unique products and gain a competitive advantage in the market. Nike Inc. uses a combination of product differentiation and cost leadership to win a greater share in the market. The company differentiates its products from other competitors through product innovation, high-quality products, and technology development. Differentiation at Nike Inc. enables the company to build its brand image in the global market. In product differentiation, for example, Nike integrates its cutting-edge design for its shoes. Nike Inc. has utilized innovation and technology to offer customers high-value products (Mahdi et al., 2015). For example, customers can design their products in Nike’s website and get it within the shortest time possible. The company has also utilized research and development initiative to ensure continuous innovation and product development to maintain its competitive advantage in the market.
Nike does not utilize overall cost leadership as compared to some of its competitors and new entrants in the industry. Their products are higher end prices which customers are willing to pay because of their unique quality and value in the product. Nike ID and other personalized procedures including college and sports sponsorships help the company to enhance customer’s perceptio.
Assignment on Marketing Plan of Nike shoes Al Shahriar
Nike is the largest seller of athletic footwear and apparel in the world. It designs, develops, and markets athletic footwear, apparel, equipment, and accessories. Nike's marketing strategy focuses on creating a lifestyle brand through innovative product design, sponsorship of athletes and teams, and large marketing campaigns. The marketing mix discusses pricing, placement in distribution channels, extensive advertising and promotion, and high-quality customer service. The target markets are recreational athletes, fitness enthusiasts, competitive athletes, sports fans, and students across various age groups and demographics globally.
Running head GLOBAL STRATEGIC ANALYSIS-NIKEGLOBAL STRATEGIC ANA.docxcowinhelen
Running head: GLOBAL STRATEGIC ANALYSIS-NIKE
GLOBAL STRATEGIC ANALYSIS-NIKE 20
Global Strategic Analysis-Nike
Name
Institution
Executive Summary
In the business world today, organizations have decided to market their products at an international level. This means that there is the use of bigger resources in terms of manpower, technology, and other resources which support the industrial business activities. However, despite the fact that most of the MNEs have the resources and capabilities to take their businesses global, there still is a need for them to develop strategies which will be used as guidance for the entire activities of the business both in the local market environments and in the global markets. This report hence is meant to give a global strategic analysis of a firm, in this case, the Nike Company, and provide a suitable internationalization plan for the company. First, a global strategy can be defined as business activities in organizations which act as the organization's strategic guide to globalization. This means that as the world becomes much more interconnected, businesses too are allowed to expand their revenue areas to outside the borders of the company's parent nation. Globalization does not just mean having a business in one foreign nation but several. This comes with milestones such as changing cultures, laws, and competitors who the MNE has to be able to handle in order to be successful in its expansion plans. A global business strategy such as the one used by the Nike Company is meant to ensure the business has the ability to benefit from the vast opportunities and rewards which come with worldwide trading (Marc J. et al 2010)
In order to proficiently write this analysis, the main elements were divided into some eight groups which include an overview of our chosen company together with its strategic background, the condition of the industry of the company, the company's capabilities and strengths internally, its cultural conditions as an institution, analysis of the company's industrialization efforts, and finally, an analysis of the governance and corporate social responsibility of the company.
Contents
Executive Summary 1
Overview and Key Strategic Background of Nike 3
Characteristics 3
Current International Operations 5
Recent Strategic Initiatives 6
Domestic and International Rivals 7
Tripod 1: Industry Conditions. 8
Top five markets 8
Five forces affecting Nike's industry. 8
Key Competitiveness of Nike in Value chain. 10
Competitiveness of Generic Strategy. 10
Strategy Tripod 2: Internal Resources and Capabilities. 11
Strategy tripod 3: Institutional and Cultural Conditions. 12
Entrepreneurship and Internationalization of the Firm. 14
Internationalization 15
Internationalization: Structure, Strategy, and Learning. 16
Strategizing governance and Corporate Social Responsibility. 17
References. 19
Appendices 20
Overview and Ke ...
This document provides an executive summary and background on a report analyzing the strategic marketing of Nike in the British market. The summary discusses how the report examines Nike's success factors in Britain, includes a literature review and mixed qualitative/quantitative research methodology. It also covers Nike's market segmentation, promotional techniques, strengths, differentiation, target audience, and factors like price and advertising that affect Nike and its competitors.
This document provides an overview of Nike's global business operations and strategies. It discusses Nike's distribution channels, product lines, and marketing approach. It then analyzes the political, economic, social, and technological factors affecting Nike. Next, it examines Nike's challenges with labor issues at overseas factories. The document concludes by recommending that Nike work more closely with governments and unions to ensure ethical labor practices globally.
1Running head NIKE COMPANYPAGE 12NIKE COMPANYNIKE C.docxeugeniadean34240
1
Running head: NIKE COMPANY
PAGE
12
NIKE COMPANY
NIKE COMPANY
Student name
Institution
Contents
3NIKE Company
31. Executive summary
42. Problem statement
43. Company profile
43.1Introduction
53.2 Mission statement
53.3 Values Statement
63.4 Vision Statement
63.5 Strategic Alternative Slogan
63.6 Industry Size
63.7 Industry Profitability
73.8 Industry Cyclicality
74. Industry Entry and Exit Barriers
74.1 Entry Barriers
84.2 Exit Barriers
84.3. Current strategy
115. Code of ethics
116. Facts and figures in governance, accountability and reporting
116.1 Reporting Practices
126.2 The Value of Reporting
126.3 Stakeholder Engagement and Report Reviews
146.4 Feedback on reporting
147. Company analysis
147.1The Strengths/ Weaknesses for Nike Corporate
147.2 Board of Directors - Strength
157.3 Board of Directors - Weakness
157.4 Environmental Analysis
15Internal – Strength and weakness
167.5 Challenges and struggles of Nike Company
198. Competition
198.1 Competition vs. Nike
198.2 Footwear Industry –Revenues, Players, Market Share
208.3 Manufacturing options
218.4 Strategic Outsourcing
218.5 The Evolution of Manufacturing in Third World Countries
228.5 Nike
238.6 Reebok
248.7 Adidas
248.8 Talk
258.9 New Balance
259. Summary and conclusion
27References
NIKE Company
1. Executive summary
When an organization such as Nike, opts to be a global entity, often, it experience a huge profits in its final accounting. Sadly, other businesses such as Nike must be at a position of overcoming some difficult obstacles set before it establishes a successful business in the foreign countries (Frisch, 2009). Most of the issues associated with these vast industries include the child labor laws, low wages, and the outsourcing’s effects on the aggregate sales. Due to this reason, the most widely known organizations have already presented several cases in defense to their positions on conducting business in the foreign countries. One such good instance is Nike’s sweatshop labor case that stirs up some controversy over the ethical business practices. Even after Nike Company has made several attempts at recovering from the bad press that it had received from the sweatshops, the organization still struggles to defeat the negative feelings that have already been created in the people’s mind, especially across the United States.
Additionally, this company faced various challenges from the word go. With the increase in technology, the organization is facing a very high competition caused by its reluctance to use of modern advertisement platforms as well as sticking to traditional marketing approaches (Frisch, 2009). The issue has resulted in reduced total sales as well as reportedly small profits. Thus, this paper seeks to present help Nick Co. Improves the already tarnished image in legal and ethical issues, as well as competitively survives in the market. 2. Problem statement
When Nike’s company op.
MKT 228 Online Advertising Campaign Short Paper Guidelines a.docxroushhsiu
MKT 228 Online Advertising Campaign Short Paper Guidelines and Rubric
Overview
Using your final project, create an online advertising campaign for your company. Specifically, make a list of the media (at least five) that would be most effective
in reaching your target audience. Explain your reasoning for each. Hint: Utilize the advertising objectives to help convey your message.
Format: This case analysis should follow these formatting guidelines: 1–2 pages, double spacing, 12-point Times New Roman font, 1-inch margins, and a
minimum of 2 sources.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Advertising
Objectives
Meets “Proficient” criteria and
uses clear and relevant
examples to establish the
context for the media selection
Identifies the advertising
objectives and connects them to
media selection
Identifies the advertising
objectives, but does not
connect them to media
selection
Does not include advertising
objectives
30
Media Selection Meets “Proficient” criteria and
also provides unique media
suggestions
Identifies appropriate media
selections for an advertising
campaign
Identifies media selections for
an advertising campaign, but
they lack appropriateness
Does not include media
selection
30
Reasoning Meets “Proficient” criteria and
justifies the reasoning with clear
and relevant examples that
firmly establish the
effectiveness of the choices
Provides appropriate reasoning
for the selection of the media,
using clear and relevant
examples
Provides reasoning for the
selection of the media, but does
not use clear examples
Does not include reasoning
30
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Total 100%
Final Paper 2
Final Paper
Southern New Hampshire University
MKT 228
December 16, 2018
Executive Summary
This report presents a marketing plan for Nike Inc. products that were recently introduced by the company. It contains a comprehensive analysis of various components including the market and its competitor’s analysis. Besides, the report discusses Nike’s objectives as it looks forward to expanding its market and the marketing mix strategies that are employed in terms of 4ps using new t.
Running head WEEK 3 ASSIGNMENT 1 1WEEK 3 ASSIGMENT 12We.docxrtodd599
Running head: WEEK 3 ASSIGNMENT 1
1
WEEK 3 ASSIGMENT 1
2
Week 3 Assignment 1
Strayer University
BUS499 Business Administration Capstone
Dr. Grizzell
01/20/2019
April Monk
Introduction
The Nike company is a giant multinational company whose mission is to produce and market footwear together with other accessories. Additionally, the company offers services and sells other equipment. the company is affected by both external and internal factors. Given that the company is a leading supplier in athletic apparel and footwear, it records huge revenues. The company was listed in 2018 as number 89 in the Fortune 500 category of giant companies in the United States. The list is based on how much revenue a corporation makes. Nike is the most expensive sportswear company with a net worth of approximately $29.6 billion as at 2018.the corporation supplies sportswear worldwide. additionally, the company has embraced technology which ensures that it maintains its sales. The company has more than 74,400 employees worldwide. Although the company makes huge profits, application of industrial-based model and resource-based model can increase returns to above average. The company’s vision and mission contribute to its success (Nike, 2010).
Globalization
Change in global trends has hugely affected the Nike Corporation. The company has opened a total of 45 offices all over the world excluding offices located in the United States. The company has spread it tentacles to other continents becoming a member of almost all sport events. Nike products are distributed through the contracted shops spread all over the world. In total, the company has 700 shops outside United States. Globalization has expanded the company’s net worth by increasing sales. This ensures that the company is able to compete with other similar sportswear firms. The company is able to reach its customers all over the world due to its marketing designs. Nike has embraced globalization as a marketing strategy and this ensures that its products reach all potential customers. additionally, the company has entered into marketing agreements with global marketing companies such as Amazon and Sweatshops. Globalization has also affected the way this company undertakes its advertisement campaign. The company has now embraced global trends of advertisement such as celebrities and international athletic teams. The company has also entered into official contracts with major leagues such as the National Basketball Association (NBA) to become their official uniform supplier.
Technology
Nike has incorporated new technology in its production process. The company applies new and innovative technology in manufacturing, marketing and customer services. The company was among the first global corporations to adopt marketing using the internet, managing its operations and communications via email technology and applying advanced communication technologies such as Broadcast. Application of such technologies in marketing.
This document provides a case write-up for Nike that includes:
1. A short history of Nike's founding by Bill Bowerman and Phil Knight.
2. Analysis of Nike's mission statement, objectives, strategies, and competitive positioning using tools like Porter's 5 Forces, SWOT analysis, and strategic frameworks.
3. Recommendations that Nike should continue its focus on innovation, brand strength, and staying ahead of trends to maintain success in the athletic footwear industry.
Nike is a atheletic American shoe maker company,founded by Bill Bower man and Phil Knight as Blue ribbon support in 1962 and later in 2003 the name was changed to NIKE.
Havingits headquaters in Beaverton,Oregon in the Polan metropolitan area.Its one of the renowned,biggest as well as the leading supplier for trendy athletic shoes worlwide.Not only shoes its also manufacture clothes and apparels as well . And as it gives a sale of 3.7 billion $ which makes this manufacturer control 47% of the atheletic shoe market . It supplies its product in more than 100 countries worldwide .And I must say with its beautiful design and sporty look as well for its high quality material NIKE has achieved that legendary as well as remarkable place in the shoe industry. Nike has grown to be the industry largest sports and fitness industry. The motive of Nike is to bring inspiration and innovation to every athlete in the world Nike is been compared with the leading competitor which are Adidas, Reebok and as well as Puma etc. The report also gives a brief description about how the marketing analysis take place in the particular shoe brand by discussing its strength, weaknesses, opportunity and also focusing some of the market strategies
Nike was founded in 1964 and has grown to become a leading global brand in athletic footwear and apparel. It has faced challenges including revelations about poor working conditions, increased competition, and more recently declines in sales due to the economic impact of the pandemic. Nike continues to focus on innovation in products and using endorsements to strengthen its brand recognition worldwide.
This document provides an overview of Nike's innovation process and history. It discusses Nike's transition from solely distributing shoes to developing its own, including innovative products like the Fuelband smartwatch and Flyknit shoes. Nike focuses on continuous innovation through R&D and engaging customers. It has a vertically integrated supply chain and uses star athletes to promote its brand. The document also notes Nike's marketing strategies of advertisements, sponsorships, and developing brand identity to establish itself as the leader in athletic footwear and apparel.
This document is a project report on digital marketing in the sportswear industry. It includes an introduction to the industry, describing trends like the growth of fitness clubs and the blurring lines between sportswear and casual wear. It then analyzes the macro environment factors like legislation and the economy that influence the industry. The next sections provide micro environmental analyses of major brands Nike, Adidas, and Under Armour, describing their collaborations, suppliers, customers and digital marketing strategies. The report aims to understand how these brands use social media to increase revenues.
Nike is an American multinational corporation that designs, develops, markets and sells footwear, apparel, and equipment. Founded in 1964 in Oregon, Nike has become a leader in the athletic shoe and apparel industry through innovative product design and effective marketing strategies. Nike focuses on sustainability and social responsibility through initiatives that aim to improve working conditions, reduce environmental impact, and empower workers.
This document provides an overview of Nike, including their value chain, branding, marketing strategy, target market, distribution channels, and supply chain. Nike operates globally in the sports apparel and footwear industry. They design and produce products across many sports and outsource most manufacturing while maintaining their brand through endorsements and marketing. Their goal is to enhance responsiveness, reduce risks and costs, and provide efficient global supply while meeting customer needs.
This document provides an overview of Nike, including their value chain, branding, marketing strategy, target market, distribution channels, and supply chain. Nike operates globally in the sports apparel and footwear industry. They design and produce products across many sports and outsource most manufacturing while maintaining their brand through endorsements and marketing. Their goal is to enhance responsiveness, reduce risks and costs, and provide efficient global supply while meeting customer needs.
Strategic Analysis of Nike, Under Armour & IMGTiantong Liu
Strategic Analysis of Nike, Under Armour & IMG
Content include:
Mission & Vision of each organization
PESTEL Analysis
Five Forces Model Analysis
Suggestions
Strength & Weakness
Strategic Implementation
Nike began as Blue Ribbon Sports in 1964 and changed its name to Nike in 1972. It has maintained its position as the global market leader in athletic footwear and apparel through continuous innovation, strategic endorsements, and tight retail control. While Nike faces challenges from competitors and needs to expand its direct retail business, opportunities exist through upcoming global sporting events and strengthening its online presence. Nike aims to solidify its position through brand marketing at events like the World Cup while exploring new digital strategies.
Nike is a major American company that designs, markets and sells athletic footwear, apparel, equipment and accessories. It was founded in 1969 and has headquarters in Beaverton, Oregon. Nike sells products under several brands including Nike, Jordan, Hurley and Converse. It has operations worldwide and manufactures products through independent contractors. Nike focuses on categories like running, basketball, football, training and sportswear. It competes with companies like Adidas, Puma and Under Armour. Nike aims to be the most authentic, connected and distinctive brand through innovation and inspiring athletes globally. It has strong brand recognition but also faces weaknesses like labor issues and limited presence in emerging markets.
250-500 words APA format cite references Check this scenario out.docxjeanettehully
250-500 words APA format cite references
Check this scenario out. Long term care can consists of servicing patients need at a patient's home, providing meals, transportation and in home therapy. Some long term care is within the home and some can be rehab. Lets say there is a growing need to extend those services to our growing need in elderly population. Part of that need is a demand for servicing the increasing population of the Hispanic community. We as a team need to meet with a cross- functional management team that can relay the need and services outside of the facility. We need hired people who are bilingual that can work the call center, deliver food, offer in home therapy, and provide transportation.
Our audience will be the new management team. Each member of the coordination of care team of management will cover or be responsible for one of those areas. Our standpoint will be that we are the board of directors that would be talking with them.
Giving the above screnario my part of assignment is to come up with strategies of the transition and what methods may be needed?
.
2 DQ’s need to be answers with Zero plagiarism and 250 word count fo.docxjeanettehully
2 DQ’s need to be answers with Zero plagiarism and 250 word count for each question. Due in 6 hours TODAY! Please include all references if necessary.
Week One DQ1
Week One DQ3
To clarify... these ratios are part of the DuPont model, and the DuPont model considers liquidity as one of the factors to be evaluated, but at the end of the day, the DuPont model is all about return on equity... basically getting your money's worth. Given that, what are the elements of liquidity and how do they lead us into the discussion on equity? Why is this important to understand?
.
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Running head GLOBAL STRATEGIC ANALYSIS-NIKEGLOBAL STRATEGIC ANA.docxcowinhelen
Running head: GLOBAL STRATEGIC ANALYSIS-NIKE
GLOBAL STRATEGIC ANALYSIS-NIKE 20
Global Strategic Analysis-Nike
Name
Institution
Executive Summary
In the business world today, organizations have decided to market their products at an international level. This means that there is the use of bigger resources in terms of manpower, technology, and other resources which support the industrial business activities. However, despite the fact that most of the MNEs have the resources and capabilities to take their businesses global, there still is a need for them to develop strategies which will be used as guidance for the entire activities of the business both in the local market environments and in the global markets. This report hence is meant to give a global strategic analysis of a firm, in this case, the Nike Company, and provide a suitable internationalization plan for the company. First, a global strategy can be defined as business activities in organizations which act as the organization's strategic guide to globalization. This means that as the world becomes much more interconnected, businesses too are allowed to expand their revenue areas to outside the borders of the company's parent nation. Globalization does not just mean having a business in one foreign nation but several. This comes with milestones such as changing cultures, laws, and competitors who the MNE has to be able to handle in order to be successful in its expansion plans. A global business strategy such as the one used by the Nike Company is meant to ensure the business has the ability to benefit from the vast opportunities and rewards which come with worldwide trading (Marc J. et al 2010)
In order to proficiently write this analysis, the main elements were divided into some eight groups which include an overview of our chosen company together with its strategic background, the condition of the industry of the company, the company's capabilities and strengths internally, its cultural conditions as an institution, analysis of the company's industrialization efforts, and finally, an analysis of the governance and corporate social responsibility of the company.
Contents
Executive Summary 1
Overview and Key Strategic Background of Nike 3
Characteristics 3
Current International Operations 5
Recent Strategic Initiatives 6
Domestic and International Rivals 7
Tripod 1: Industry Conditions. 8
Top five markets 8
Five forces affecting Nike's industry. 8
Key Competitiveness of Nike in Value chain. 10
Competitiveness of Generic Strategy. 10
Strategy Tripod 2: Internal Resources and Capabilities. 11
Strategy tripod 3: Institutional and Cultural Conditions. 12
Entrepreneurship and Internationalization of the Firm. 14
Internationalization 15
Internationalization: Structure, Strategy, and Learning. 16
Strategizing governance and Corporate Social Responsibility. 17
References. 19
Appendices 20
Overview and Ke ...
This document provides an executive summary and background on a report analyzing the strategic marketing of Nike in the British market. The summary discusses how the report examines Nike's success factors in Britain, includes a literature review and mixed qualitative/quantitative research methodology. It also covers Nike's market segmentation, promotional techniques, strengths, differentiation, target audience, and factors like price and advertising that affect Nike and its competitors.
This document provides an overview of Nike's global business operations and strategies. It discusses Nike's distribution channels, product lines, and marketing approach. It then analyzes the political, economic, social, and technological factors affecting Nike. Next, it examines Nike's challenges with labor issues at overseas factories. The document concludes by recommending that Nike work more closely with governments and unions to ensure ethical labor practices globally.
1Running head NIKE COMPANYPAGE 12NIKE COMPANYNIKE C.docxeugeniadean34240
1
Running head: NIKE COMPANY
PAGE
12
NIKE COMPANY
NIKE COMPANY
Student name
Institution
Contents
3NIKE Company
31. Executive summary
42. Problem statement
43. Company profile
43.1Introduction
53.2 Mission statement
53.3 Values Statement
63.4 Vision Statement
63.5 Strategic Alternative Slogan
63.6 Industry Size
63.7 Industry Profitability
73.8 Industry Cyclicality
74. Industry Entry and Exit Barriers
74.1 Entry Barriers
84.2 Exit Barriers
84.3. Current strategy
115. Code of ethics
116. Facts and figures in governance, accountability and reporting
116.1 Reporting Practices
126.2 The Value of Reporting
126.3 Stakeholder Engagement and Report Reviews
146.4 Feedback on reporting
147. Company analysis
147.1The Strengths/ Weaknesses for Nike Corporate
147.2 Board of Directors - Strength
157.3 Board of Directors - Weakness
157.4 Environmental Analysis
15Internal – Strength and weakness
167.5 Challenges and struggles of Nike Company
198. Competition
198.1 Competition vs. Nike
198.2 Footwear Industry –Revenues, Players, Market Share
208.3 Manufacturing options
218.4 Strategic Outsourcing
218.5 The Evolution of Manufacturing in Third World Countries
228.5 Nike
238.6 Reebok
248.7 Adidas
248.8 Talk
258.9 New Balance
259. Summary and conclusion
27References
NIKE Company
1. Executive summary
When an organization such as Nike, opts to be a global entity, often, it experience a huge profits in its final accounting. Sadly, other businesses such as Nike must be at a position of overcoming some difficult obstacles set before it establishes a successful business in the foreign countries (Frisch, 2009). Most of the issues associated with these vast industries include the child labor laws, low wages, and the outsourcing’s effects on the aggregate sales. Due to this reason, the most widely known organizations have already presented several cases in defense to their positions on conducting business in the foreign countries. One such good instance is Nike’s sweatshop labor case that stirs up some controversy over the ethical business practices. Even after Nike Company has made several attempts at recovering from the bad press that it had received from the sweatshops, the organization still struggles to defeat the negative feelings that have already been created in the people’s mind, especially across the United States.
Additionally, this company faced various challenges from the word go. With the increase in technology, the organization is facing a very high competition caused by its reluctance to use of modern advertisement platforms as well as sticking to traditional marketing approaches (Frisch, 2009). The issue has resulted in reduced total sales as well as reportedly small profits. Thus, this paper seeks to present help Nick Co. Improves the already tarnished image in legal and ethical issues, as well as competitively survives in the market. 2. Problem statement
When Nike’s company op.
MKT 228 Online Advertising Campaign Short Paper Guidelines a.docxroushhsiu
MKT 228 Online Advertising Campaign Short Paper Guidelines and Rubric
Overview
Using your final project, create an online advertising campaign for your company. Specifically, make a list of the media (at least five) that would be most effective
in reaching your target audience. Explain your reasoning for each. Hint: Utilize the advertising objectives to help convey your message.
Format: This case analysis should follow these formatting guidelines: 1–2 pages, double spacing, 12-point Times New Roman font, 1-inch margins, and a
minimum of 2 sources.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Advertising
Objectives
Meets “Proficient” criteria and
uses clear and relevant
examples to establish the
context for the media selection
Identifies the advertising
objectives and connects them to
media selection
Identifies the advertising
objectives, but does not
connect them to media
selection
Does not include advertising
objectives
30
Media Selection Meets “Proficient” criteria and
also provides unique media
suggestions
Identifies appropriate media
selections for an advertising
campaign
Identifies media selections for
an advertising campaign, but
they lack appropriateness
Does not include media
selection
30
Reasoning Meets “Proficient” criteria and
justifies the reasoning with clear
and relevant examples that
firmly establish the
effectiveness of the choices
Provides appropriate reasoning
for the selection of the media,
using clear and relevant
examples
Provides reasoning for the
selection of the media, but does
not use clear examples
Does not include reasoning
30
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Total 100%
Final Paper 2
Final Paper
Southern New Hampshire University
MKT 228
December 16, 2018
Executive Summary
This report presents a marketing plan for Nike Inc. products that were recently introduced by the company. It contains a comprehensive analysis of various components including the market and its competitor’s analysis. Besides, the report discusses Nike’s objectives as it looks forward to expanding its market and the marketing mix strategies that are employed in terms of 4ps using new t.
Running head WEEK 3 ASSIGNMENT 1 1WEEK 3 ASSIGMENT 12We.docxrtodd599
Running head: WEEK 3 ASSIGNMENT 1
1
WEEK 3 ASSIGMENT 1
2
Week 3 Assignment 1
Strayer University
BUS499 Business Administration Capstone
Dr. Grizzell
01/20/2019
April Monk
Introduction
The Nike company is a giant multinational company whose mission is to produce and market footwear together with other accessories. Additionally, the company offers services and sells other equipment. the company is affected by both external and internal factors. Given that the company is a leading supplier in athletic apparel and footwear, it records huge revenues. The company was listed in 2018 as number 89 in the Fortune 500 category of giant companies in the United States. The list is based on how much revenue a corporation makes. Nike is the most expensive sportswear company with a net worth of approximately $29.6 billion as at 2018.the corporation supplies sportswear worldwide. additionally, the company has embraced technology which ensures that it maintains its sales. The company has more than 74,400 employees worldwide. Although the company makes huge profits, application of industrial-based model and resource-based model can increase returns to above average. The company’s vision and mission contribute to its success (Nike, 2010).
Globalization
Change in global trends has hugely affected the Nike Corporation. The company has opened a total of 45 offices all over the world excluding offices located in the United States. The company has spread it tentacles to other continents becoming a member of almost all sport events. Nike products are distributed through the contracted shops spread all over the world. In total, the company has 700 shops outside United States. Globalization has expanded the company’s net worth by increasing sales. This ensures that the company is able to compete with other similar sportswear firms. The company is able to reach its customers all over the world due to its marketing designs. Nike has embraced globalization as a marketing strategy and this ensures that its products reach all potential customers. additionally, the company has entered into marketing agreements with global marketing companies such as Amazon and Sweatshops. Globalization has also affected the way this company undertakes its advertisement campaign. The company has now embraced global trends of advertisement such as celebrities and international athletic teams. The company has also entered into official contracts with major leagues such as the National Basketball Association (NBA) to become their official uniform supplier.
Technology
Nike has incorporated new technology in its production process. The company applies new and innovative technology in manufacturing, marketing and customer services. The company was among the first global corporations to adopt marketing using the internet, managing its operations and communications via email technology and applying advanced communication technologies such as Broadcast. Application of such technologies in marketing.
This document provides a case write-up for Nike that includes:
1. A short history of Nike's founding by Bill Bowerman and Phil Knight.
2. Analysis of Nike's mission statement, objectives, strategies, and competitive positioning using tools like Porter's 5 Forces, SWOT analysis, and strategic frameworks.
3. Recommendations that Nike should continue its focus on innovation, brand strength, and staying ahead of trends to maintain success in the athletic footwear industry.
Nike is a atheletic American shoe maker company,founded by Bill Bower man and Phil Knight as Blue ribbon support in 1962 and later in 2003 the name was changed to NIKE.
Havingits headquaters in Beaverton,Oregon in the Polan metropolitan area.Its one of the renowned,biggest as well as the leading supplier for trendy athletic shoes worlwide.Not only shoes its also manufacture clothes and apparels as well . And as it gives a sale of 3.7 billion $ which makes this manufacturer control 47% of the atheletic shoe market . It supplies its product in more than 100 countries worldwide .And I must say with its beautiful design and sporty look as well for its high quality material NIKE has achieved that legendary as well as remarkable place in the shoe industry. Nike has grown to be the industry largest sports and fitness industry. The motive of Nike is to bring inspiration and innovation to every athlete in the world Nike is been compared with the leading competitor which are Adidas, Reebok and as well as Puma etc. The report also gives a brief description about how the marketing analysis take place in the particular shoe brand by discussing its strength, weaknesses, opportunity and also focusing some of the market strategies
Nike was founded in 1964 and has grown to become a leading global brand in athletic footwear and apparel. It has faced challenges including revelations about poor working conditions, increased competition, and more recently declines in sales due to the economic impact of the pandemic. Nike continues to focus on innovation in products and using endorsements to strengthen its brand recognition worldwide.
This document provides an overview of Nike's innovation process and history. It discusses Nike's transition from solely distributing shoes to developing its own, including innovative products like the Fuelband smartwatch and Flyknit shoes. Nike focuses on continuous innovation through R&D and engaging customers. It has a vertically integrated supply chain and uses star athletes to promote its brand. The document also notes Nike's marketing strategies of advertisements, sponsorships, and developing brand identity to establish itself as the leader in athletic footwear and apparel.
This document is a project report on digital marketing in the sportswear industry. It includes an introduction to the industry, describing trends like the growth of fitness clubs and the blurring lines between sportswear and casual wear. It then analyzes the macro environment factors like legislation and the economy that influence the industry. The next sections provide micro environmental analyses of major brands Nike, Adidas, and Under Armour, describing their collaborations, suppliers, customers and digital marketing strategies. The report aims to understand how these brands use social media to increase revenues.
Nike is an American multinational corporation that designs, develops, markets and sells footwear, apparel, and equipment. Founded in 1964 in Oregon, Nike has become a leader in the athletic shoe and apparel industry through innovative product design and effective marketing strategies. Nike focuses on sustainability and social responsibility through initiatives that aim to improve working conditions, reduce environmental impact, and empower workers.
This document provides an overview of Nike, including their value chain, branding, marketing strategy, target market, distribution channels, and supply chain. Nike operates globally in the sports apparel and footwear industry. They design and produce products across many sports and outsource most manufacturing while maintaining their brand through endorsements and marketing. Their goal is to enhance responsiveness, reduce risks and costs, and provide efficient global supply while meeting customer needs.
This document provides an overview of Nike, including their value chain, branding, marketing strategy, target market, distribution channels, and supply chain. Nike operates globally in the sports apparel and footwear industry. They design and produce products across many sports and outsource most manufacturing while maintaining their brand through endorsements and marketing. Their goal is to enhance responsiveness, reduce risks and costs, and provide efficient global supply while meeting customer needs.
Strategic Analysis of Nike, Under Armour & IMGTiantong Liu
Strategic Analysis of Nike, Under Armour & IMG
Content include:
Mission & Vision of each organization
PESTEL Analysis
Five Forces Model Analysis
Suggestions
Strength & Weakness
Strategic Implementation
Nike began as Blue Ribbon Sports in 1964 and changed its name to Nike in 1972. It has maintained its position as the global market leader in athletic footwear and apparel through continuous innovation, strategic endorsements, and tight retail control. While Nike faces challenges from competitors and needs to expand its direct retail business, opportunities exist through upcoming global sporting events and strengthening its online presence. Nike aims to solidify its position through brand marketing at events like the World Cup while exploring new digital strategies.
Nike is a major American company that designs, markets and sells athletic footwear, apparel, equipment and accessories. It was founded in 1969 and has headquarters in Beaverton, Oregon. Nike sells products under several brands including Nike, Jordan, Hurley and Converse. It has operations worldwide and manufactures products through independent contractors. Nike focuses on categories like running, basketball, football, training and sportswear. It competes with companies like Adidas, Puma and Under Armour. Nike aims to be the most authentic, connected and distinctive brand through innovation and inspiring athletes globally. It has strong brand recognition but also faces weaknesses like labor issues and limited presence in emerging markets.
Similar to Running Head NIKE1NIKE6Week 6 Assignment 2E.docx (20)
250-500 words APA format cite references Check this scenario out.docxjeanettehully
250-500 words APA format cite references
Check this scenario out. Long term care can consists of servicing patients need at a patient's home, providing meals, transportation and in home therapy. Some long term care is within the home and some can be rehab. Lets say there is a growing need to extend those services to our growing need in elderly population. Part of that need is a demand for servicing the increasing population of the Hispanic community. We as a team need to meet with a cross- functional management team that can relay the need and services outside of the facility. We need hired people who are bilingual that can work the call center, deliver food, offer in home therapy, and provide transportation.
Our audience will be the new management team. Each member of the coordination of care team of management will cover or be responsible for one of those areas. Our standpoint will be that we are the board of directors that would be talking with them.
Giving the above screnario my part of assignment is to come up with strategies of the transition and what methods may be needed?
.
2 DQ’s need to be answers with Zero plagiarism and 250 word count fo.docxjeanettehully
2 DQ’s need to be answers with Zero plagiarism and 250 word count for each question. Due in 6 hours TODAY! Please include all references if necessary.
Week One DQ1
Week One DQ3
To clarify... these ratios are part of the DuPont model, and the DuPont model considers liquidity as one of the factors to be evaluated, but at the end of the day, the DuPont model is all about return on equity... basically getting your money's worth. Given that, what are the elements of liquidity and how do they lead us into the discussion on equity? Why is this important to understand?
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270w3
Respond to the following:
Stress can be the root cause of psychological disorders. Name four symptoms shared by acute and posttraumatic stress disorders.
What life events are most likely to trigger a stress disorder?
Traumatic events do not always result in a diagnosable
PSYCHOLOGICAL
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What is the link between
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List and briefly describe four psychological treatments for physical disorders.
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250 word response. Chicago Style citing
According to Kluver, what are the ramifications of technology and globalization on global communication?
Compare Kluver’s arguments with endangered languages, and with the readings about the Digital Divide. How do they compare? From these readings, what are the general trends of communication?
Readings
Jandt, Fred E. (editor) Intercultural Communication: A Global Reader. Thousand Oaks, CA: Sage. 2004
“Globalization, Informatization, and Intercultural Communication,” Kluver, Jandt pages 425-437
“Part II: Language,” Introduction, Jandt pages 99-102
“Babel Revisited,” Mühlhäusler, Jandt pages 103-107
“Africa: The Power of Speech,” Bâ, Jandt pages 108-111
http://en.wikipedia.org/wiki/Digital_divide
http://www.endangeredlanguages.com/
.
250+ Words – Strategic Intelligence CollectionChoose one of th.docxjeanettehully
The Collection Management function oversees intelligence gathering to support strategic analysis. At the CIA, analysts are separated from the intelligence collectors, so some question if this model is effective. Strategic intelligence collection uses methods aimed at supporting strategic analysis, with strategic meaning long-term and focused on understanding adversaries and their capabilities.
2–3 pages; APA formatDetailsThere are several steps to take w.docxjeanettehully
2–3 pages; APA format
Details:
There are several steps to take when submitting a claim form to the insurance company for reimbursement. The result of a
clean claim
is proper reimbursement for the services the facility has provided.
In this assignment, you will be addressing the claims submission process and the follow-up.
Include the following in your submission:
List all of the information that is important before the claim can be submitted.
Discuss some of the reasons why a claim may be rejected.
What steps should be taken to check the claim status?
.
250 Word Resoponse. Chicago Style Citing.According to Kluver, .docxjeanettehully
Kluver argues that technology and globalization are leading to increased global communication but also threaten endangered languages. This compares to readings on the digital divide showing unequal access to technology, and endangered language articles demonstrating languages disappearing. Overall, trends point to more connected communication worldwide but also loss of local languages and cultural diversity as dominant languages and technologies spread.
250 word mini essay question.Textbook is Getlein, Mark. Living wi.docxjeanettehully
250 word mini essay question.
Textbook is: Getlein, Mark. Living with Art, 9th Ed., New York: McGraw-Hill, 2010.
Please Cite in MLA format.
1. Distinguish between the Paleolithic and Neolithic Periods in terms of time and cultural developments.
2. Compare and contrast specific examples of artifacts, practices, and systems of belief.
3.Discuss why art survives or does not. Include the four reasons Getlein cites for how art survives, giving an example of art work from both the Paleolithic and Neolithic Periods that meet one of these requirements.
4. What types of art work or materials would not likely survive?
5. How might this affect our opinion of a culture?
.
250 word discussion post--today please. Make sure you put in the dq .docxjeanettehully
250 word discussion post--today please. Make sure you put in the dq that the research paper focused around recent Civil Rights in the Mississppi Area
How do you define Mississippi?
In your post, identify your thesis and the sources you used to prove your argument. Discuss how you came to define Mississippi and what conclusions you made about the state. Make sure to point out the general areas of History that you discuss and what events, people, or ideas were especially important to your interpretation of Mississippi History. What readings, from Bond, Busbee, or another source you found, profoundly influenced your view of the state? Overall, has your view of Mississippi changed or mostly stayed the same? What can we learn about Mississippi today from your paper? Is Mississippi as a "closed society" (Silver, 1964) an accurate way to look at the state? Has this been true at some point in the past, but is no longer true? What time period is most crucial to understanding Mississippi and best defines it?
Some examples of different periods in Mississippi History are:
pre-European Mississippi
colonial Mississippi
territorial Mississippi
antebellum Mississippi
Civil War/Reconstruction Mississippi
Jim Crow Mississippi
Mississippi during the Civil Rights Movement
Post Civil Rights Mississippi
.
2By 2015, projections indicate that the largest category of househ.docxjeanettehully
2
By 2015, projections indicate that the largest category of households will be composed of
·
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childless married couples and empty nesters
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married couples with children
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single-parent families
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singles living with nonrelatives
3
Which of the following elements of sociocultural environment can be associated with the growing demand for social surrogates like social networking sites, television, and so on?
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Views of nature
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Views of others
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Views of ourselves
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Views of organizations
Wabash Bank would like to understand if there is a relationship between the advertising or promotion it does and the number of new customers the bank gets each quarter. What type of research is this an example of?
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Secondary
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Exploratory
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Causal
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Qualitative
5
Which strategy does this exemplify? Kayak and Orbitz provide their customers with a variety of travel options including flight reservations, vacation packages, flight and hotel options with or without car rentals, and cruise offerings.
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Diversification
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Promotional
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Differentiation
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Focus
A company's sales potential would be equal to market potential when which situations exists?
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The marketing expenditure of the company is reduced to zero.
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The company gets 100 percent share of the market.
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Industry marketing expenditures approach infinity for a given marketing environment.
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The market is nonexpandable.
Marketing is considered both an art and a science. How do the 4Ps, or marketing mix, help us bridge the gap between art and science?
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Marketing focuses on sales as the primary goal.
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Marketing is involved with price as the major factor.
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Marketing is about advertising.
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Marketing balances the need for data with that of creativity.
In the U.S., consumer expenditures on homes and other large purchases tend to slow down during a recession because
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of steady supply of loanable funds in the economy during recession
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consumer borrowing increases during recession
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of stringent credit policies adopted by the Fed before the onset of recession
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the consumers have a high debt-to-income ratio
Which of the following statements demonstrates behavioral loyalty towards a brand?
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Myfavorite Laundry detergent is so easy to use.
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I always buy Myfavorite Laundry detergent when purchasing laundry detergent.
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My friends agree Myfavorite Laundry detergent is the best.
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Myfavorite Laundry detergent smells good.
When Apple introduced iTunes, a new market was opened. Which of the following describes this type of innovation?
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Operational excellence
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Value capture
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Presence
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Value chain
11
Which of.
29Answer[removed] That is the house whe.docxjeanettehully
29
Answer:
[removed]
That is the house "where I grew up."
The words in quotes make up an adjective clause. An adjective clause does
what an adjective does: it modifies the noun "house." Adjective clauses
begin with that, which, where, who, whom, or whose. Type the first word
followed by a space and the last word of the adjective clause in the
following sentence:
The doctor examined a man whose hands were colder than the rest of
his body.
30
Answer:
[removed]
That is the house "where I grew up."
The words in quotes make up an adjective clause. An adjective clause does
what an adjective does: it modifies the noun "house." Adjective clauses
begin with that, which, where, who, whom, or whose. Type the first word
followed by a space and the last word of the adjective clause in the
following sentence:
Mrs. Carnack has a cousin whom she would like us to meet.
31
Answer:
[removed]
That is the house "where I grew up."
The words in quotes make up an adjective clause. An adjective clause does
what an adjective does: it modifies the noun "house." Adjective clauses
begin with that, which, where, who, whom, or whose. Type the first word
followed by a space and the last word of the adjective clause in the
following sentence:
Who was the person who won the track meet?
32
Answer:
[removed]
That is the house "where I grew up."
The words in quotes make up an adjective clause. An adjective clause does
what an adjective does: it modifies the noun "house." Adjective clauses
begin with that, which, where, who, whom, or whose. Type the first word
followed by a space and the last word of the adjective clause in the
following sentence:
The restaurant where there was music was almost deserted.
33
Answer:
[removed]
That is the house "where I grew up."
The words in quotes make up an adjective clause. An adjective clause does
what an adjective does: it modifies the noun "house." Adjective clauses
begin with that, which, where, who, whom, or whose. Type the first word
followed by a space and the last word of the adjective clause in the
following sentence:
Find a boy whose eyes are green.
34
Answer:
[removed]
That is the house "where I grew up."
The words in quotes make up an adjective clause. An adjective clause does
what an adjective does: it modifies the noun "house." Adjective clauses
begin with that, which, where, who, whom, or whose. Type the first word
followed by a space and the last word of the adjective clause in the
following sentence:
The tale that was told that night was never forgotten.
35
Answer:
[removed]
That is the house "where I grew up."
The words in quotes make up an adjective clause. An adjective clause does
what an adjective does: it modifies the noun "house." Adjective clauses
begin with that, which, where, who, whom, or whose..
250 words discussion not an assignementThe purpose of this discuss.docxjeanettehully
250 words discussion not an assignement
The purpose of this discussion is to gain a more complete awareness of the extent of socio-environmental influences impacting the development of adolescents. Triandis (as cited in Coon and Kemmelmeier, 2001) states, "Individualism and collectivism are broadly defined cultural syndromes that encompass a number of elements, including values, norms, goals, and behaviors" (Coon and Kemmelmeier, 2001, p. 348).
Consider the audio piece in this unit's studies (also linked in the Resources) that compares two teens' viewpoints of life within their cultural domains. This piece highlights the impact of family, community, and cultural beliefs and values on an individual's development. For your initial post in this discussion, explore these influences by addressing the following questions:
How does exposure to media influence the manner in which adolescents develop?
How does exposure to peers influence development in both systems?
Using the reading from the textbook on risky behaviors, how might adolescents' influences and understanding of risk be different, based on their culture and expectations of self?
The optional reading in this unit's studies may provide additional information to support your post, if you choose to use it.
Response Guidelines
Respond to one learner by supporting his or her analysis of the two teens with additional information you have acquired outside of the textbook. Cite and reference your source with proper APA formatting. Be sure to address concepts in the post and find any similarities in your thinking as well.
Reference
Coon, H. M., Kemmelmeier, M. (2001). Cultural orientations in the United States: (Re)Examining differences among ethnic groups.
Journal of Cross-Cultural Psychology, 32
(3), 348–364. Thousand Oaks, CA: Sage.
.
25. For each of the transactions listed below, indicate whether it.docxjeanettehully
25. For each of the transactions listed below, indicate whether it is an operating (O), investing (I) or financing (F) activity on the statement of cash flows. Also, indicate if the transaction increases (+) or decreases (-) cash. 12 points
Transaction Type of Activity Effect on Cash
A) Paid dividends to the owners
B) Purchased equipment by paying cash
C) Issued stock for cash
D) Paid wages to employees
E) Repaid the bank loan
F) Collected cash on account from customers
.
250-word minimum. Must use textbook Jandt, Fred E. (editor) Intercu.docxjeanettehully
250-word minimum. Must use textbook: Jandt, Fred E. (editor) Intercultural Communication: A Global Reader. Thousand Oaks, CA: Sage. 2004 and articles provided. MLA citation.
Levi-Strauss and Hofstede portray culture as a dichotomy. What are the implications of such a dichotomy? How do these variants affect you when you attempt to communicate with other cultures? Likewise, how do these variants affect your audience when you attempt to communicate with them?
.
250-500 words APA format cite references Check this scenario o.docxjeanettehully
250-500 words APA format cite references
Check this scenario out. Long term care can consists of servicing patients need at a patient's home, providing meals, transportation and in home therapy. Some long term care is within the home and some can be rehab. Lets say there is a growing need to extend those services to our growing need in elderly population. Part of that need is a demand for servicing the increasing population of the Hispanic community. We as a team need to meet with a cross- functional management team that can relay the need and services outside of the facility. We need hired people who are bilingual that can work the call center, deliver food, offer in home therapy, and provide transportation.
Our audience will be the new management team. Each member of the coordination of care team of management will cover or be responsible for one of those areas. Our standpoint will be that we are the board of directors that would be talking with them.
Giving the above screnario my part of assignment is to come up with strategies of the transition and what methods may be needed?
.
250+ Words – Insider Threat Analysis Penetration AnalysisCho.docxjeanettehully
250+ Words – Insider Threat Analysis / Penetration Analysis
Choose one of the following. The first is insider threat analysis and the other is the threat presented by hostile intelligence operations. Be challenging and show what you know.
Topic 1
Insider threats come from individuals who operate inside friendly intelligence and national security organizations who purposefully set out to cause disruption, destruction, and commit crimes to those ends. Please read
Insider Threat IPT
and
Solving Insider Threat
in the Course Materials Folder. Using the web or the online library choose a high profile case of insider threat (cyber, intelligence, military) and draft a 350 word summary of the case highlighting successes or failures of
analysis
in bringing resolution to the case. What analysis methods can you discern? What do think could have been done differently to improve the analysis?
--or--
Topic 2
Complete reading
Foreign Espionage Threat
and
Observations on the Double Agent
and
Social Courtesy
. In the penetration of a hostile intelligence service analysis is central to identifying, pursuing, and preparing the recruitment of an agent. In 350 words please research the Oleg Penkovsky, Aldritch Ames, or Jonathan Pollard cases. Provide a summary of the role of analysis in the recruitment and running of these agents from the perspective of their handlers (the US/British, Soviet Union, and Israel, respectively). You'll need to conduct additional research on the web or in the online library to help you develop a factual understanding of the case you choose.
.
250 wordsUsing the same company (Bank of America) that you have .docxjeanettehully
250 words
Using the same company (Bank of America) that you have using in previous weeks, please review its cashflow sheet The statement of cash flows is divided into three parts: (1) operational cash flows, (2) financing cash flows, and (3) investment cash flows. Discuss the primary components of each of these sections of the cash flow statement:
Operational cash flows:
Use the direct method, which focuses on the sources of cash and the uses of operating cash such as cash from customers minus cash payment for expenses and payments to creditors.
Financing cash flows:
This should include cash received as the owner’s investment and cash withdrawals by owners.
Investing cash flows:
These include cash from investing activities (in other companies or securities) and any cash paid to make these investments.
.
250 mini essay questiontextbook Getlein, Mark. Living with Art, 9.docxjeanettehully
250 mini essay question
textbook: Getlein, Mark. Living with Art, 9th Ed., New York: McGraw-Hill, 2010 Please include citations in MLA format.
First, describe the shift in the Roman Empire that created Byzantium in the East and what would eventually become Europe in the West and explain the impact of this political, religious, and social split on the art produced in these regions in this era. Provide specific examples of particular works of art or architecture to illustrate your points.
Second, trace the subsequent development of art in the East and the West from the Early through the High and Late Middle Ages by citing specific works of art or architecture and describing characteristic features these works exemplify. Be sure to include the each of the following terms in your discussion:
-animal style
-Carolingian
-Romanesque
-Gothic
.
22.¿Saber o conocer… With a partner, tell what thes.docxjeanettehully
22.
¿
Saber
o
conocer
…?
With a partner, tell what these people know, using
saber
or
conocer
.
Natalia [removed] al suegro de Mirta. Ella [removed] dónde vive él, pero no [removed] su número de teléfono.
David [removed] muchas ciudades de España, pero no [removed] hablar español.
Estela [removed] muchos poemas de ese poeta, pero no [removed] ninguno de memoria.
Roberto [removed] a la familia que da la fiesta de Año Nuevo, pero no [removed] dónde es la fiesta.
Yo [removed] que Lorca es un poeta español.
.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Training: ISO/IEC 27001 Information Security Management System - EN | PECB
ISO/IEC 42001 Artificial Intelligence Management System - EN | PECB
General Data Protection Regulation (GDPR) - Training Courses - EN | PECB
Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
1. Running Head: NIKE 1
NIKE 6
Week 6 Assignment 2
Ebony Reid
Strayer University
BUS 499 Business Administration Capstone
Dr. Grizzel
Dr. Gardner
August 18, 2019
Found in the year 1954, Nike is an American multination
company that specializes in the manufacture of athletic
equipment, accessories, athletic wear, apparel, and providing
footwear. The key goal of the company is to supply wearable
and exceptional products that come in handy in enhancing better
performance in sports (1). This paper will discuss the industry
in which Nike operates in based the strategies it can use to build
on its strengths and opportunities and those it can use to deal
with the threats and weaknesses.
Five forces of competition
The two segments of the general environment that would rank
highest in their influence on Nike are threats of new entrants
and the level of competitive rivalry.
Threat of new entrants
In case new firms come in the market, they are likely to disrupt
the industry environment of Nike, especially due to the
company high pricing strategy. With the current technological
advancement, it is likely that new companies will be looking to
2. venture in the apparel, sports shoes, and equipment market as a
way of making profits (1). Most of these companies may decide
to sell their products at a lower price, thus leaving customers
with a favorable choice compare to how Nike sells its products.
With the U.S. facing hard times in how it deals with other
countries politically, other companies may jump in and take
advantage. For instance, following the U.S. sanctions on Iran,
Nike lost the chance of producing equipment for the Iranian
football team, which was a huge deal (2).
Level of competitive rivalry
The company faces tough competition from different brands,
especially from Adidas and Reebok. Both of these companies
deal with similar goods like Nike, although they have different
customers from different parts of the globe (1). In the sports
industry, the level of competition is strong. Furthermore, the
industry has grown with the current players engaging in tough
competition and seek to snatch away the market share from each
other.
Evaluation
In the recent past, Nike has successfully been able to deal with
the two threats successfully, although much need to be done to
deal with them completely. To address these forces, the
company has engaged in extensive research and development,
whereby it creates more unique products that aid in maintaining
its brand image. The company keeps improving its product
every year to ensure that it does not lag behind its competitors.
Furthermore, Nike has continually engaged in social media
marketing, which has worked on its favor, given that their
products are well known to their customers (1). For instance,
the company recently engaged in the 'Just Do It' campaign
where different customers posted their photos with the caption
and helping the company to increase its popularity among the
consumers.
Future improvements
To address these forces in the future, Nike needs to ensure that
3. they continue with innovative plans which ensure that its
products are top notch and can compete in the increasingly
competitive markets. Furthermore, the company should ensure
that it takes its operations reaches untapped markets such as
those in Africa and Asia so as to enhance its sales (2). In most
cases, the company is likely to experience less pressure in the
less competitive market despite the fact that there may be fewer
returns available. Overseas markets will help in increasing the
number of sales made, which will consequently increase the
company’s profits.
External threat and opportunities
The key threat facing Nike today is increased competition from
both existing and upcoming companies. The company operates
in a highly competitive market, which means that it has to keep
up with what the other players are doing for it to continue
succeeding in the market. Particularly, the company faces
competition from Adidas and Puma, especially in the sale of
apparel, athletic footwear, and equipment (2). Despite its global
presence, the main opportunity that Nike should take advantage
of is the emerging markets. There are emerging markets,
especially in the rapidly growing economies such as China,
Brazil, and India. Such markets have the potential of driving
future earnings growth for the company.
Threats and Opportunities Strategies
To deal with the threats of incoming competition, the company
must ensure that it diversifies its operation to deal with more
than one equipment or service and to ensure that customers
continue to depend on it as much as possible. With more
diversification, more customer can depend on Nike as they go to
store, especially when dealing with athletic equipment, which
will make the brand stronger in terms of who it attracts (2). It is
important that Nike engages in aggressive marketing to attract
more customers and increase the demand for its products across
the globe. By increasing sales in these markets, Nike can be
able to improve its brand image and deal with the increased
competition from rival companies (2). By realigning its product
4. portfolio, Nike can appeal to customers in the emerging markets
and increase their share of the market and continue increasing
its customer base in the next few years.
Strength and weaknesses
Nike’s greatest strength is the company’s huge customer base
whereby the company has millions of customers across the
globe who loyally follow its trends and take part in its events.
Based on the huge customer base, Nike has successfully reached
a huge market making over $115.19 in terms of sales as of 2018
(1). Another strength of Nike is the fact that it has a global
presence with approximately 1100 stores and factories across
the globe, which means that it is able to serve its customers
with absolute niche and convenience. Based on its global
presence, the company has risen to become one of the most
recognized brands in the world, which means that it is an easy
choice for its customers (1). Nike has an iconic relationship and
partnership with Michael Jordan, thus ensuring that its products
are widely acknowledged and loved by customers all over the
world.
On the other hand, Nike's biggest weakness is its over-reliance
on the U.S. market despite the fact that it is already established
globally. The company depends on the U.S. market in terms of
revenue and sales, with over 42 percent of its sales coming from
the U.S. market (1). Such dependence can be catastrophic in
case the U.S. market end up collapsing. Another weakness is the
poor labor conditions offered by the company especially in
foreign countries including low wages, unsafe working
conditions, and child labors thus putting it in the spotlight for
the wrong reasons (3). The company also has pending debts
despite its prosperous income statement, which means that the
company may end up facing financial threats in the future.
Lastly, given that Nike retailers hold about 60-70 percent of its
stock, it is clear that they have a stronger hold on the company
pricing thus leaving the company with a weak stance to its
sensitivity against pricing (1).
Strategy
5. To maximize to its strengths, Nike can engage in more
collaborations with well-known brands so as to provide a wider
range of products to its customers and to ensure that the
customers are fully satisfied with the products. As seen with its
collaboration with Jordan, Nike has a potential of increasing its
sales in case its large customer base access more improved
products. With new and improved products in the market, the
company can make more sales and ultimately more profits. On
the other hand, to fix its most significant weaknesses, Nike
should first ensure that its operations in different parts of the
globe adhere to the rules and regulation of the land so as to
correct the notion that the company has poor labor conditions
(3). Such a bad image may limit the company's success in the
market, given that some potential customers may decide to
disregard their association with it. Furthermore, it should
extend its operations in other countries across the globe to
lower its over-reliance on the U.S. market by engaging in social
media marketing and opening stores in other parts of the world.
By improving its status in other parts of the world, Nike can
ensure continued operation and profits even if the U.S. market
collapse or experience a recess.
Resources, Capabilities and core competencies
Nike has both tangible and intangible resources that play a key
role in its operation and success. The tangible assets mostly fall
under physical assets, financial assets, organizational and
technological resources. The physical assets include land,
research centers, equipment, distribution facilities, machinery,
and buildings. Financial assets mostly entail the company’s
strong financial position, which has continued to experience
constant growth (1). Technological resources are mostly patents
and trades, while the organizational resources are the loyal
customer base as well as the company’s distribution network.
On the other hand, some of the company’s intangible assets
include human resources, reputation resources, and innovation
resources. The human resource entails approximately 55,000
employees across the globe as well as the powerful research
6. team that gives the company a strong base for operation (2).
Innovation resources include knowledge transfer, dynamic
technological innovation design as well as an online website
while the reputation resource includes logos, brand name, and
distinctive trademarks. Nike’s core competencies entail its
effective marketing strategy as well as the company’s
innovative product design. Both of these elements ensure that
the company has value and benefits to the customers and that
the products are hard to imitate (1). On the other hand, Nike’s
core capabilities entail its creative and innovative product
design and the fact that the company focuses on its corporate
values on innovation and technology.
Sources
1. Pandey, B. C. (2017). Nike Inc-Complete Analysis: SWOT,
PESTLE, and Marketing strategy. BookRix.
2. Li, M., MacIntosh, E. W., & Bravo, G. A. (2012).
International sport management. Champaign, IL: Human
Kinetics.
3. Rothaermel, F. T. (2013). Strategic management: concepts.
New York, NY: McGraw-Hill Irwin.
7. Week 8 Assignment 3
Ebony Reid
Strayer University
BUS499 Business Administration Capstone
Dr. Grizzell, Dr. Gardner
August 25, 2019
Introduction
By deciding on the business or corporate level strategy to settle
on, a company makes an excellent decision given that it can set
the tone for its success. In most cases, companies hire a
manager to determine the strategy that suits their company best
while there are companies who seek to improve their operations.
Furthermore, it is vital that the company knows the competition
in place as it settles for a strategy to ensure that it equips itself
in a manner that will trigger success (1). Based on what the
competitors are doing, it is easy to figure out the strategies that
fit best for a corporation. After figuring out the strategy to set
on, the company can move on to build a successful future and
survive in the market for a long time.
Business level strategies
Having a well-structured business-level strategy play a vital
role for any corporation and is critical since to keep an
organization flowing successfully. Nike has settled on a direct
8. business strategy and has precise objectives that it seeks to
achieve. Innovation is key is how Nike is run as the company
ensure that its products are up to date to ensure that the
company is more sustainable. The company understands how the
constrained natural and human resources in the world today
affects its operation and has decided to do something about it by
ensuring that it fully engage in innovation (2). Nike understands
that the competition cost when it comes to resources will go up
as the funds continue diminishing and have therefore coupled its
operation with emerging trends where it seeks to push to be near
different markets while also changing labor markets as a way of
creating business growth for the future (1).
Nike has settled on differentiation business-level strategy via
product innovation, as well as technology development. The
company has been able to differentiate itself from its
competitors and has successfully built a sharp brand image
which helps it to transform its fortunes. Nike has unique
features of products and ensures that the products undergo rapid
innovation (2). I believe that differentiation is the most
important business level strategy for the company and it is a
right choice since Nike's customers are ready to pay for the
higher-end prices charged by the company for its goods since
they see value and uniqueness in the products. The company
ensures that its customers anticipate the arrival of new products
and available to test them because they are unique and way
above other products in the market today. Furthermore, through
increased focus on a differentiation strategy, Nike has continued
to invest in research and development to always have an edge
compared to their competition (2). The company can patent
most of its products and materials, aiding them to come up with
the sustainable competitive advantage that they seek to achieve.
Corporate-level strategies
The corporate level strategy entails ensuring that a company
makes the best choices given that they directly affect the
company. A company needs to settle on a specific corporate-
level strategy to implement in its operation, which will be
9. essential for its success. Nike's corporate strategy mostly entail
the products' diversification. Nike's products represent
moderate-high diversification, which shows that over 50 percent
of its revenue comes from key business fields (3).
Furthermore, every business is operating under Nike share
product, distribution, and technological connection. In addition
to the diversification of products, the company has also engaged
in supply chain and manufacturing diversification. The company
is highly dependent on strategic outsourcing with almost all
footwear produced outside the U.S (3). Nike has independent
contractors in nearly 35 countries with over 99 percent of the
supply coming from companies based in different countries,
including China, Indonesia, Thailand, and Vietnam. With such
manufacturing strategies, the company for a long time gotten
best deals at a reduced risk.
For Nike, the primary product that yields the most significant
income share in apparel and shoes. When dealing with minor
products, Nike employs similar resources, distribution channels,
and technology, while their key product emphasis is athletic
footwear mostly designed for leisure and sport uses. The
company needs to pay close attention to supply and
manufacturing chain diversification mainly due to the recent
global economic crisis as well as uncertainties which have
increased the need for diversification to lower risks and ensure
that there are better deals avails. Supplier diversification is also
key for the company to ensure its success, especially on a
global scale. By creating a broad base of suppliers, Nike can be
able to come up with the revenues it is aiming to achieve. Nike
still has both traditional and non-traditional distribution
channels in its primary markets in the U.S., Europe, the
Americas, and Asia Pacific (3). Nike utilizes close to 20,000
retailers, factory stores as well as internet-based Web sites to
sell its leisure and sports products. As described in the
company's annual rapport, the key product focus for Nike is
athletic footwear made for specific sports use. The company is
also involved in the selling of athletic apparel, which carries the
10. same trademarks as most of their footwear lines. In addition to
these components, the company also sells different equipment
under its brand name that includes bats, eyewear, skates,
timepieces, and other equipment meant for sports events.
Moreover, the company utilizes several wholly-owned affiliates
to sell other merchandise such as Nike Team Sports and Nike
IHM Inc. with a more extensive supplier base, Nike has
successfully created a strong presence in all the markets where
it functions as well as a recognizable brand name thus
increasing its credibility (3).
Competitive environment
A company must come up with the best innovative ideas to
design products, thus helping it remain competitive in the
industry for the longest time possible. Having been in operation
for over 50 years, Nike has come up with different strategies
that enable it to remain successful in the highly competitive
apparel business environment (4). The company has to deal with
old companies that are already in the industry as well as new
that might threaten its operations in the industry. Nike is among
the main companies in the Industry with Adidas and Under
Armor as its main competitors based on the number of sales and
the control of the market at the moment.
Formerly referred to as Dassler Brother Shoes, Adidas is a
manufacturer, marketer, and design of accessories, shoes, and
clothing as well as a critical competition to Nike over the years.
The company acquired Reebok in 2005 for 3.8 billion dollars
after which it posed a great chance of competing with Nike,
especially in North America. Today, Adidas group is made up of
three subsidiaries, which are TaylorMade, Reebok, and
Runtastic (4). Currently, Adidas value is $14.3 billion with its
revenue amounting to 21.218 billion. Due to its innovative ideas
as well as product diversification, Adidas has remained as the
key challenges and competitor to Nike which has, in turn,
forced both companies to continue developing their products to
ensure that they have a competitive edge in the current market.
11. Another critical competitor to Nike is Under Armour. Founded
by Kevin Plank in 1996, the company manufactures sports
footwear, apparels, and casual clothing while it is also engaged
in developing, marketing and distributing different product lines
across the globe. The company's products are used by all levels
of professional players and college and also general customers
who are attracted to active lifestyles. Under Armour made $5
billion revenue as well as a market capitalization of $7.7 billion
(4). Both Under Armour and Adidas have gained progressive
ground over Nike in the last few years while Nike earning per
share growth has remained stuck, thus indicating slow-moving
of merchandise at Nike.
All in all, due to its increasingly good laid down revenue
sources, the annual company revenues are still ahead of Adidas
and Under Armour. At Under Armour, competition and growth
are interconnected while just like Nike, innovation is key, thus
ensuring that the company remains competitive in the current
market (4). The three companies seek to stay one step ahead of
each other and to gain market share in the process and are
always striving to better themselves in every way possible to
stay ahead of the competition.
Market cycles
I believe that my choice in the above question would remain the
same, whether in fast cycle or slow cycle market. Slow cycle
markets can describe those in which the competitive advantages
of the company are shielded from imitation over long periods,
especially where reproduction is expensive. Fast cycle, on the
other hand, entails changing the rates of competitive speed in
different markets based on the responses and actions of the
competitors in a particular market. As long as Nike continues to
focus on creating high-end products that are highly innovative
and eye-catching to the customers, it will remain competitive in
its environment (4). The company will continue producing new
and improved products to keep up with its competitors as well
as focus on what the customers want to ensure that their
products are consistent and quality. Customers choose Nike's
12. products since it is what they want, especially since the
products are entirely unique compared to what the other
competitors are currently offering. By releasing high quality
and diversified products, it is easy for Nike to remain
competitive and remain at the forefront compared to other
companies.
Sources
1. Hill, C. W., & Jones, G. R. (2011). Essentials of strategic
management. Nelson Education.
2. Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2016).
Strategic management: Concepts and Cases: Competitiveness
and globalization. Cengage Learning.
3. Furrer, O. (2010). Corporate level strategy: Theory and
applications. Routledge.
4. Mahdi, H. A. A., Abbas, M., Mazar, T. I., & George, S.
(2015). A Comparative Analysis of Strategies and Business
Models of Nike, Inc. and Adidas Group with special reference
to Competitive Advantage in the context of a Dynamic and
Competitive Environment. International Journal of Business
Management and Economic Research, 6(3), 167-177.
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1
BUS499 Capstone
Assignment 4
Insert Student’s Name Here
14. DO NOT INCLUDE AUDIO OR VIDEO
Replace these instructions with what you would say to introduce
yourself to your executive audience and tell them what you are
going to cover in your presentation
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should be provided in text form in the speaker notes section of
each slide.
2
Insert Firm’s Name Here
Impacts on
Impact of Company’s Mission on Success
insert a bullet or two describing the mission’s impact to overall
competitive success
Impact of Company’s Vision on Success
insert a bullet or two describing the vision’s impact to overall
competitive success
Impact of Stakeholders on Success
insert a bullet or two describing the impact of stakeholders to
overall competitive success
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Replace these instructions with exactly what you would say to
your executive audience to describe each bullet point on this
15. slide
You should thoroughly determine the impact of the company’s
mission, vision, and primary stakeholders on its overall success
as a competitive employer in the industry.
3
SWOT Strategy
Strength: Insert strength here
Insert a bullet describing the strategy to capitalize on the
strength
Insert another bullet describing the strategy to capitalize on the
strength
Opportunity: Insert opportunity here
Insert a bullet describing the strategy to capitalize on
opportunities
Insert another bullet describing the strategy to capitalize on
opportunities
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Replace these instructions with exactly what you would say to
your executive audience to describe each bullet point on this
slide
You should thoroughly outline a strategy for the company to
capitalize on its strengths and opportunities.
4
16. SWOT Strategy
Weakness: Insert weakness here
Insert a bullet describing the strategy to minimize weaknesses
Insert another bullet describing the strategy to minimize
weaknesses
Threat: Insert threat here
Insert a bullet describing the strategy to minimize threats
Insert another bullet describing the strategy to minimize threats
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Replace these instructions with exactly what you would say to
your executive audience to describe each bullet point on this
slide
You should thoroughly outline a strategy for the company to
minimize its weaknesses and threats.
5
Competitiveness Strategy
Business-Level Competitiveness Strategies
1st bullet point of business-level strategy to maximize
competitiveness
2nd bullet point of business-level strategy maximize
competitiveness
Corporate-Level Competitiveness Strategies
1st bullet point of corporate-level strategies to maximize
competitiveness
2nd bullet point of corporate-level strategies to maximize
17. competitiveness
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Replace these instructions with exactly what you would say to
your executive audience to describe each bullet point on this
slide
You should thoroughly discuss the business-level and corporate-
level strategies the firm may use to maximize its
competitiveness.
6
Profitability Strategy
Business-Level Profitability Strategies
1st bullet point of business-level strategy to maximize
profitability
2nd bullet point of business-level strategy maximize
profitability
Corporate-Level Profitability Strategies
1st bullet point of corporate-level strategies to maximize
profitability
2nd bullet point of corporate-level strategies to maximize
profitability
18. DO NOT INCLUDE AUDIO OR VIDEO
Replace these instructions with exactly what you would say to
your executive audience to describe each bullet point on this
slide
You should thoroughly discuss the business-level and corporate-
level strategies the firm may use to maximize its profitability.
7
Communications Plan
Communicate Competitiveness Strategies by:
1st bullet point on the plan to communicate the competitiveness
strategies to stakeholders
2nd bullet point on the plan to communicate the competitiveness
strategies to stakeholders
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Replace these instructions with exactly what you would say to
your executive audience to describe each bullet point on this
slide
You should thoroughly outline a plan to communicate the
competitiveness strategies you recommended on the previous
slide to all stakeholders.
8
Communications Plan
19. Communicate Profitability Strategies by:
1st bullet point on the plan to communicate the profitability
strategies to stakeholders
2nd bullet point on the plan to communicate the profitability
strategies to stakeholders
DO NOT INCLUDE AUDIO OR VIDEO
Replace these instructions with exactly what you would say to
your executive audience to describe each bullet point on this
slide
You should thoroughly outline a plan to communicate the
profitability strategies you recommended on the previous slide
to all stakeholders.
9
Corporate Social Responsibility
Responsible (ethical) corporate citizen
1st bullet point on the assessment of efforts by the corporation
to be a responsible (ethical) corporate citizen – specific
example
2nd bullet point on the assessment of efforts by the corporation
to be a responsible (ethical) corporate citizen – specific
example
Impact of efforts on company’s bottom line
1st bullet point on the impact the efforts have on the company’s
bottom line – specific example
2nd bullet point on the impact the efforts have on the
company’s bottom line – specific example
20. DO NOT INCLUDE AUDIO OR VIDEO
Replace these instructions with exactly what you would say to
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You should thoroughly assess efforts by this corporation to be a
responsible (ethical) corporate citizen and thoroughly determine
the impact these efforts (or lack thereof) have on the company's
bottom line. Provide specific examples to support your
response.
10
References
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic
management: Concepts and cases: Competiveness and
globalization (10th ed.). Mason, OH: South-Western Cengage
Learning.
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11