Running Head: ANALYTICAL ESSAY: STEVE JOBS 1 hirsh2 Analytical Essay: Steve Jobs Name: Aliza Hirsh English 101 Analytical Essay: Steve Jobs The nature of the American society is established on defining the element that makes individuals aspire to be or mimic certain individuals. Shear brilliance, level of success or a high level of intelligence can be the linchpin that can thrust an individual from nobody, to an American idol. This factor can be based on the element that such an individual will provide for community or society that will generate the perception of a role model for society (Deutschman, 2001). Creativity is a factor that has served to create the image of a role model of society. In the current nature of business is based on establishing innovation and creativity. The latter is essential for creating products that will appeal to the American community. Creativity is innovation, and innovation is the leading light in the development of products that will appeal to the public or consumers and potential consumers of the product. This illustrates that creativity can be the pillar on which brilliance is shown, and success is achieved, by a company or an individual. The best example of creativity is Steve Jobs. (Deutschman, 2001) Steve Jobs is the foundation or pinnacle of how creativity can be a successful tool in a society. He was the CEO of Apple Inc., and the ideologies that he implemented in the company served to propel the company to new heights, and latter revive the company from significant losses after he was fired as the brand manager. Steve Jobs can be deemed as the prime reason of the success of Apple, and is derived from his high level of creativity in product design. Steve Jobs did not attend college; however, it did not prove to be an obstacle that would affect his ability to generate ideas that would propel a company to ‘the next level’. When he took charge at Apple, his nature and ability to demonstrate a high level of creativity served as a definitive factor in generating Apple into a household brand. In the 1980s, Steve Jobs managed to create a computer-based machine known as the Mac (short for Macintosh). It was a computer more productive than ordinary machinery, and they were fundamental for companies in improving their operations and increasing efficiency (Deutschman, 2001). It became a popular tool and even used in several movies as a symbol of new-age technology in the 80s. The start would serve to define Steve Jobs as the most creative mind on earth. By creative, it does not imply that Steve Jobs had several ideas; his creativity implies that he had several ideas that were popular and/or successful on the market. It was the aspect of Jobs, which made him a cut above the rest. His ideas were not only intent on serving to be a new idea for individuals and companies to use, but they were meant to be concepts that ...