Information on business models in Canada, and some background on considerations when starting a business in Alberta. Focus is on general ideas, but details about one tech comm business addressed specifically in the session.
With both the individual barristers and Chambers to promote, marketing The Bar has never been easy.
In this special report we look at how barristers, clerks and Chambers can make their BD and marketing more effective ... and more cost-effective.
When the unexpected strikes such as a job loss or reduced income; many of us are left without an easy solution for our financial situation. Learn how to budget during a financial crisis, communicate with your creditors as well as tips for looking for employment.
Much of the new business process in professional services involves "the pitch". This paper provides creative and practical ideas on how to win (or not lose) your pitch.
Should You Start Your Own Law Firm? Top 10 Reasons Not To Start Your Own Firm...BCG Attorney Search
What it means to be successful in our culture, many attorneys believe that the true route to success and happiness is through having their own law firms.
What to-do-if-you-are-a-law-firm-partner-without-businessBCG Attorney Search
Are you stuck at a firm that doesn’t encourage your business development? Are you not gaining the experience you hoped for? Learn what your options are in this article.
What to-do-if-you-are-a-law-firm-partner-without-businessBCG Attorney Search
Are you stuck at a firm that doesn’t encourage your business development? Are you not gaining the experience you hoped for? Learn what your options are in this article.
A guide for entrepreneurs trying to raise angel and venture capitalguest8e6a0
Insight from a venture capital partner on the right way to think about the startup fundraising process. Whether you're approaching family, angels or large venture capital firms, many of the same themes apply.
Law firms can grow in a variety of methods. Law firms can increase caseloads, employees, or efficiency. The best strategies encompass all three. Join this online seminar and learn how to increase growth in all of these specific areas.
This webinar covers:
- Best practices for marketing a law firm to a tailored audience
- Strategies for adding employees on a per-needed basis
- Solutions and tools that increase law firm efficiency & productivity
Forget service quality - it only allows you to continue to play the game if you are lucky, but never win! Research has shown consistently over the past 20 years that anywhere from 50-80% of customers defect, depending upon the industry, product or service, because of a bad service experience. Bain, McKinsey and a host of others have also shown that it is not unusual for there to be 20-25% churn in customers each year in most retail businesses. A tremendous cost of lost opportunity in both cases. Are you hemorrhaging and don't even know it? Does you boat have a hole in bottom ensuring you will sink shortly? Find out why senior management still doesn't get after all these years. And this is just Part One!
With both the individual barristers and Chambers to promote, marketing The Bar has never been easy.
In this special report we look at how barristers, clerks and Chambers can make their BD and marketing more effective ... and more cost-effective.
When the unexpected strikes such as a job loss or reduced income; many of us are left without an easy solution for our financial situation. Learn how to budget during a financial crisis, communicate with your creditors as well as tips for looking for employment.
Much of the new business process in professional services involves "the pitch". This paper provides creative and practical ideas on how to win (or not lose) your pitch.
Should You Start Your Own Law Firm? Top 10 Reasons Not To Start Your Own Firm...BCG Attorney Search
What it means to be successful in our culture, many attorneys believe that the true route to success and happiness is through having their own law firms.
What to-do-if-you-are-a-law-firm-partner-without-businessBCG Attorney Search
Are you stuck at a firm that doesn’t encourage your business development? Are you not gaining the experience you hoped for? Learn what your options are in this article.
What to-do-if-you-are-a-law-firm-partner-without-businessBCG Attorney Search
Are you stuck at a firm that doesn’t encourage your business development? Are you not gaining the experience you hoped for? Learn what your options are in this article.
A guide for entrepreneurs trying to raise angel and venture capitalguest8e6a0
Insight from a venture capital partner on the right way to think about the startup fundraising process. Whether you're approaching family, angels or large venture capital firms, many of the same themes apply.
Law firms can grow in a variety of methods. Law firms can increase caseloads, employees, or efficiency. The best strategies encompass all three. Join this online seminar and learn how to increase growth in all of these specific areas.
This webinar covers:
- Best practices for marketing a law firm to a tailored audience
- Strategies for adding employees on a per-needed basis
- Solutions and tools that increase law firm efficiency & productivity
Forget service quality - it only allows you to continue to play the game if you are lucky, but never win! Research has shown consistently over the past 20 years that anywhere from 50-80% of customers defect, depending upon the industry, product or service, because of a bad service experience. Bain, McKinsey and a host of others have also shown that it is not unusual for there to be 20-25% churn in customers each year in most retail businesses. A tremendous cost of lost opportunity in both cases. Are you hemorrhaging and don't even know it? Does you boat have a hole in bottom ensuring you will sink shortly? Find out why senior management still doesn't get after all these years. And this is just Part One!
How Venture Capital is Like a RelationshipLisa Suennen
Presentation about how a venture capital investment has attributes just like a romantic relationship. Originally written and presented by Lisa Suennen to the UC Berkeley Haas School of Business
Originally presented at GDC 2004, this was a candid, no-holds-barred look at why my first start-up company, Escape Factory, ultimately failed. There are plenty of stories out there about game studios that succeed, but not enough about studios that fail.
This presentation was also in part an attempt to make good on a promise to our angel investor to share all the lessons we learned setting up Escape Factory.
Demetris C. Hadjisofocli. Presentation of information on how any individual can explore the opportunity to set up and manage their own business and how they can turn an idea into a business opportunity in the area of social enterprise or regular business. This presentation was given to a group of individuals with various types of disabilities and the purpose was to inform them, encourage them, and facilitate their introduction into the business world. A definition of systemic entrepreneurship, a termed and a process that I developed and coined and use the last 2 years, was given out.
The Marketing Department of Me, Myself and Iyeagerjenn
A how-to especially for small law firm marketers presented by Jennifer Yeager and Amy Smith. Presented as a webinar for the Legal Marketing Association in July 2007.
Automating DITA Publishing: How Gulfstream Publishes Style-rich, Interactive ...Publishing Smarter
If you have watched a TV show or movie in which characters travel the world in a Gulfstream, you have seen a company that elevates aviation to an art form. Sleek lines, luxurious cabins, and an ongoing pursuit of excellence are what we see onscreen.
Behind the scenes, there is DITA. Flight manuals, operators manuals, handbooks, and other content is sourced from one set of DITA materials. Gulfstream then publishes it in a system to PDF that is as functional, professional, and sharp looking as the airplanes they support.
How Gulfstream is doing this, though, is another story. It includes highs and lows of discovery, challenge, and success from open communications between partners. The experience of delivering the best looking and the best functioning documentation in the industry means months of effort to create a push-button approach to convert a DITA map to a finished digital PDF that provides a complete solution to online documentation for the cockpit.
This story is a continuing exploration of the boundaries of automation, compliance, design, and a desire to enhance the usability (and the re-usability) of content from creation to the final delivery. See how it works and what DITA can do to change the way we fly.
Convince Management to Invest in a CCMS (Lessons learned)Publishing Smarter
You are keenly aware of the benefits of a Component Content Management System (CCMS). Next steps; develop a business case to present to management. Answering their questions about an important investment decision means prepping for their key questions. This webinar presents you with questions management may ask, information on researching answers, and guidance on how to make your case. Learn through stories of companies and people who have a CCMS. Hear what they did to convince their management teams to make the long term investments that pay dividends for years to come.
Develop key components of a content strategy
Connect the implementation of the strategy with
Improved workflows for creating, managing, and publishing content
Reduction of risk in lack of compliance, inconsistency, missing information
Generation of revenue through effective multi-channel content delivery
Ask (and answer) questions related to tool selection
Hands-on with FrameMaker and DITA to create topics
Publish PDF and HTML5 formats
Implement an Adobe Experience Manager-based solution to ingest, manage, and publish content
DITA: From “Do I?” to “Done It!”: An Automotive Case Study that can apply to ...Publishing Smarter
This session showcases how documentation for one of the biggest auto manufacturers in the world was to migrated to DITA allowing for publishing of hundreds of manuals in over a dozen languages.
Vehicle documentation (owner’s manuals, user guides, quick reference guides, etc) are as crucial to a car as the brakes, engine, or chassis. Without these a car is not finished, and cannot be shipped and sold. Documentation failure can cost over $100,000 per MINUTE if it results in a line being shut down.
Learn about the journey and discovery of concerns, project scope definition and change, trials and tribulations of getting tools to do what was needed, and the net results. Along the way a component content management system, author tools, review processes, and much more had to be planned, tested, implemented, and supported.
Darwin Information Typing Architecture (DITA) is the accepted industry standard for creating structured content. A Unified Content Strategy is the methodical and purposeful management of your information assets across all divisions of your enterprise, in a way that breaks down silos and makes information easy to find and use.
Brakes, engine, or chassis is mission-critical for a car. Equally important is all the documentation (owner’s manuals, user guides, quick reference guides, etc). Without these, a car is not finished, and cannot be shipped or sold. When supporting one of the biggest auto manufacturers in the world meant migrating to DITA, a solution that supported publishing had to work right. It had to work the first time, and every time.
Learn about the journey and discovery of concerns, project scope definition and change, trials and tribulations of getting tools to do what was needed, and the net results. Along the way, a component content management system, authoring tools, review processes, and much more had to be planned, tested, implemented, and supported.
Takeaways:
• Attendees should be able to clearly see what worked, what didn’t, learn why, and avoid similar pitfalls in their path to structured content.
• Identify how a tight time frame, expectations vs reality, last minute changes, and many late nights culminated into results that showcase the best and worst of tech comm and related tools and processes.
• Discover an automated publishing solution, where one source of content is transformed to multiple channels and uploaded to a CCMS.
Make the move from basic documents to structured documentsPublishing Smarter
Word is great when you have content that is managed by SharePoint, or based on standard and highly-enforced templates, or you have a team of developers to support your team of writers. However, there are too many ways for too many people to cause too many problems. Style overrides, manual formats, or just incorrect use of a template can haunt good content. You spend time and effort to make content great; now put a little bit more time into getting to know a tool that isn’t created for everyone. It’s created for those of us who work in technical communication. It’s time for Adobe FrameMaker.
In this session, you will learn how to
» Evaluate a Word document for content quality
» Rework content for a topic-based model
» Import a Word file to Adobe FrameMaker
» Create a structured workflow
» Migrate legacy content to a structured format
» Move your content to a CCMS
» Publish single sourced content to multiple channels, formats & devices
Give in to the power of the Dark Side: Tech Comm and Marketing are ConvergingPublishing Smarter
Video: https://youtu.be/AXPG_d-XiZk
We’ve come to think of it like this: content is content. Marketing and technical communications are generated for the same end users at different points in the product adoption life-cycle. The distinction between marketing communications and technical communications is far less pronounced than it once was. Managers sometimes see little difference in skill-sets and often put content creators together in one role or department – and maybe they’re right. During our careers we’re often dealing with a lot of technical content but also creating marketing communications; we’re in a good position to see how very little difference there might be between them. They’re both an always-on dialogue with the user, just at different points in the product adoption life-cycle. We’ll explore the audiences who consume content, ideas related to a seamless content experience, how both training and support factor into this, and talk about implementation ideas.
Make It All About Your Audience (Deliver What They Want, How They Want, When ...Publishing Smarter
It’s all about the audience and we hear that all the time. Know your audience. Articles and discussions abound about the informed consumer, audience metrics, and personas. How do you actually organize and create content geared to multiple audiences?
Learn tips and techniques for planning, writing, and publishing which help you deliver the right information, to the right audience, in the right format, at the right time, and let them make the right decisions.
DITA can help both marketing and technical communications teams connect with customers. In a non-technical way, this slide deck (and the associated presentation) shows how and why it matters to connect with your customer using all the tools at your command.
Text-rich, illustration-heavy, table-filled, overly-hyphenated manuals and docs sit on the shelf and never get read.
Today, we read information in the format we want, on whatever device we want, and with just enough information to support what we need to do.
Learn more about topic-based writing, what it is and what it can do for your approach to documentation.
Any device, any time, any format.
When creating technical documentation it's good to know how long it will take. This presentation (delivered to the STC in Calgary Alberta) explores estimating such projects as well as an overview of the estimating process.
Metrics that matter Making the business case that documentation has valuePublishing Smarter
Tell the story around content as a business asset. We agree there is value in documentation but have been challenged at times to “prove it”. Present to groups including sales, support, service, IT, engineering, QA/testing, manufacturing, HR, training, finance, marketing, and every other business unit in your organization. Demonstrate how documentation drives sales and generates corporate revenue to managers and executives helping them see how important documentation is to them
Content creation, reuse, and publishing to everyone on every device (WritersUA)Publishing Smarter
Timing is everything. It's crucial to quickly create content for multiple audiences, manage reuse effectively, and publish to an audience that needs: the right information, at the right time, in the right format. You can follow up and in a hands-on way you: create content for multiple audiences, in seconds generate dynamic HTML5 content, do so at the click of a button
Metrics that matter: Making the business case that documentation has valuePublishing Smarter
Presented at STC16 Summit in Anaheim, follow a case study in which a product launch was positively impacted by good planning around documentation early in the project.
Content creation, reuse, and publishing to everyone on every devicePublishing Smarter
Use Adobe FrameMaker and its conditional text settings to create content unique to your audience and allow them to choose exactly what they read. Step-by-step instructions make it easy to get started, and explore powerful ideas.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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3. Outline
17:53@aschwanden4stc
3
Want to run a business? Make the right decisions, as incorrect ones impact
the bottom line.
Where do you turn for advice? When do you NOT follow the expert
opinions?
Explore ideas about business models, staffing, client development, and
administration.
Ask questions and get input on real issues you face when starting and
running a business.
We discuss starting or managing a business and explores the real issues
that are faced every day by business owners.
Develop your (very) small business (one person shop?) into something
bigger.
ID what to think about when going into business or growing a business.
Dive deeper with a discussion around the entrepreneurial spirit and how it
can help you build and grow a business into a steady source of revenue
doing things you love to do (and handing off the "other" stuff to people
more qualified).
4. Housekeeping and note taking
17:53@aschwanden4stc
4
Not all slides or topics
are equally weighted
Use some, discard
others
Slides speed varies
(reference)
Questions? Ask any
time!
I’d love to claim
errors/typos is on
purpose… they isn’t,
weren’t never, and ain’t;
I’ll fix ‘em as I can…
5. Disclaimer
17:53
5
In the interest of brevity I will be
making some blanket statements to
keep things simple
Not all that I tell you will be 100%
the truth, but I’ll stay as close as I
can
I will likely get in trouble from
purists
In some cases this is just wrong of them
Of course, they will also make valid
points
6. About your speaker
17:53@aschwanden4stc
Publishing Smarter:
President
Content strategist,
publishing technologies
expert, author, and geek-
enough
Solves communications
problems to help
businesses be efficient
and profitable
Society for Technical
Communication
Past President
6
8. Just want to have a brief discussion
17:53@aschwanden4stc
8
Things to think about at a very high level
Reasons that some business models are better or
worse
Sole proprietorship
Partnership
Incorporation
Co-operative
9. Pro
Usually one owner/decision maker, admin is simpler,
generally easy to register, simpler at tax time
Con
Legally, it’s all you, failure can jeopardize your own
money/finances, less tax flexibility, tougher to raise 3rd party
funds (stock for example), company leadership/growth can
be tough
Sole proprietorship
9
10. Partnership
17:53@aschwanden4stc
10
Pro
The working relationships
Shared skills towards a goal
Shared costs
Support network built right in
Con
Your partners
Shared liabilities
Shared profits
Risk of relationships being lost due to business
11. Incorporated
17:53@aschwanden4stc
11
Pro
Limited liability
Able to raise funds (stock offerings for example)
More likely to be considered legit
Unless you name your business poorly such as (and these are
real)
Cadabra Inc. (later renamed to Amazon)
http://www.sandmfamilyoutletstx.com/ which is
Other ‘creative’ spellings of common names
Con
Less direct control as shares thin out
More legal structure, more complex tax filings
More paperwork
12. Co-operative
17:53@aschwanden4stc
12
Usually have very large base of people to draw on
The Global 300 Co-operatives Report analysed co-
operatives by seven sectors — which include
Agriculture/Forestry, Banking/Credit Unions,
Consumer/Retail, Insurance, Workers/Industrial, Health
and Utilities and 'Other' category
http://www.thenews.coop/49090/news/general/view-top-300-co-
operatives-around-world/
I don’t have enough experience to talk about this
United Farmers of Alberta
MEC (Mountain Equipment Co-op)
Desjardins Group and the Co-operators (Canada, insurance)
13. What I picked, and why
17:53@aschwanden4stc
13
Sole proprietorship
Low risk in what I do
Easy to set my own schedule
Pro
I get to decide the direction of the business, make all calls
When it goes well, I don’t have to think about cash in the bank,
etc
Against
Can be tough to get good people to stay (they look for their
opportunities)
If just me, then issues when I’m unable to deliver (sick,
overbooked, specific jobs I don’t have the skills for)
14. Toughest thing so far
17:53@aschwanden4stc
14
Deciding if I would be valuated and bought by others
So far, not happening…
Deciding if I would stick with the sole-prop model
So far, yup
Having to layoff friends and family
Remember the dot com crash? Me too…
15. Best things so far
17:53@aschwanden4stc
15
Travel when and where I want
Hawaii
India
Germany
Denmark
Hawaii
Most of the USA
Most of Canada
Calgary
Hawaii
18. Part time
17:53@aschwanden4stc
18
Pro
Ramp up as needed
No need to put together benefits
Bring in a short term but specific skill
Pay only when you need them (but might pay more per hour)
Con
Training them up to the job
They may look for better/stable options
When people DO get to know them and they leave… then
what?
19. Full time
17:53@aschwanden4stc
19
Pro
You know your payroll
People have specific functions
Easier to schedule and plan
Con
Meeting payroll
Eventually adding HR or other roles to the team
Costs go up across the board (phones, internet access, etc)
20. Contractors
17:53@aschwanden4stc
20
Pro
Very similar to the part time and full time
Less of a legal issue (paperwork goes away)
Con
Similar to part time and full time
Legal issues (if you contract them for TOO many hours, they
might actually be employees)
Less of a connection to full time/part time staff
21. What I picked, and why
17:53@aschwanden4stc
21
At one point, full time
Easy to budget time/money
People were vested in the job, put in extra time (often for
pizza/beer)
Now, contractors and, I suppose, part time
Contractors for specific skills (IA, Editor, Writer, Developer)
Part time for things I know I need (accounting for example)
22. Toughest thing so far
17:53@aschwanden4stc
22
Again, having to lay off the family and friends
Seeing people I contract with move to other jobs
No longer available to work with me
Sometimes even competing for the same business!
23. Best thing so far
17:53@aschwanden4stc
23
Developing friendships with people that last years
Getting new insights and ideas from others
Having someone with a shared interest to talk to
24. Who you need to work with
@aschwanden4stc 17:53
24
Administration
25. Legal
17:53@aschwanden4stc
25
They help with stuff that sucks
Contracts to ID issues before they become problems
Business organization (helping to incorporate, sole prop,
partnership)
Real estate (review all the documents before you sign)
Taxes and licenses (yes, an accountant is needed too)
Intellectual property (media/design/creative, help with
protection)
Finding a lawyer
Start with finances, what can you afford?
Should be well connected (ideally recommended)
Lots of experience
Similar clients
26. Bankers
17:53@aschwanden4stc
26
Get to know the banker NOW, not when you start a
biz
Build credit NOW, not when you start a biz
Show collateral and a solid grasp of finance basics
They can review a business plan and provide
guidance
Often do this for “free” as you are a bank client
At some point you likely want to borrow money
27. Accountants
17:53@aschwanden4stc
27
Focus on your finances
Help take a chunk of work that you may hate (I do)
Billing, banking, taxes, that crap with QuickBooks, Sage, or
whatever
Open scary envelopes from Revenue Canada (taxes you owe
mostly)
Sounds impressive (I love telling clients that my
accountant will prep the invoice)
Review your business plan with another perspective
They understand taxes and how to pay them
28. What I picked, and why
17:53@aschwanden4stc
28
Legal
Few and far between
Most contracts are *mostly* easy to read
My standard agreements include:
Non-compete
Non-disclosure
Contract terms
Banking
I’m with RBC, easy, local, ALL my accounts, they listen (or I
walk)
Accounting
Found an accountant recommended by a friend
29. Ideas that may be helpful (or not)
@aschwanden4stc 17:53
29
Developing relationships,
clients
30. Ongoing clients
17:53@aschwanden4stc
30
Pro
Steady income
Reliable work
Good relationships to keep
Con
If you have fewer, and one or two leave, it impacts your bottom
line
You may get “out of practice” of building new client
leads/relations
Things could become routine, and that can be boring
31. Clients that turn over
17:53@aschwanden4stc
31
Pro
You get to do new and interesting things
Makes it easier to get broad referral (if you do well, people
may move to other companies and come back to you)
Con
Keep trying to get new clients
Projects may be shorter term
More paperwork
32. Sell a product
17:53@aschwanden4stc
32
Pro
Many products have return customers
Good products can ‘sell themselves’
Easy to develop customer loyalty
Repeatable products are easy to make in bulk
Think Coke, Netflix, Ford
Con
You need to make it (so you need people, or machines)
You need to ship it (costs, pass them to the consumer?)
You need to keep protecting it (legal)
You need to manage costs (competition)
33. Sell a service
17:53@aschwanden4stc
33
Pro
People often return year after year
Good services build up a good reputation
Easy to develop customer loyalty
Repeatable process is easy to sell in bulk
Think Netflix, legal, accounting
Con
You need to keep people (or movies, shows, etc)
You need to deliver it (online, in person)
You need to keep protecting it (legal)
You need to manage costs (competition)
34. What I picked, and why
17:53@aschwanden4stc
34
Largely, sell a service to changing client base
Deliver what is needed, move on
Repeatable processes, easier to get into a ‘sell’ pattern for
discussion
Ongoing challenge is actually fun for me
A few products (books for example)
38. Resources
17:53@aschwanden4stc
38
http://www.canadabusiness.ca/
Wide range of information on government services, programs
and regulations
There is a centre in each province and territory
https://www.canada.ca/en/services/business/grants.h
tml
Information on grants, loans, private and public sector
financing and leveraging personal assets
39. Alberta resources
17:53@aschwanden4stc
39
http://businesslink.ca/
Business Link is Alberta's entrepreneurial hub
A non-profit organization that helps entrepreneurs start a
businesses since 1996
http://www.smallbusiness.alberta.ca/
Alberta Small Business Resources is a directory of business
resources for new and established entrepreneurs
http://www.nadc.gov.ab.ca/toolkit/business_develop
ment/checklist_alberta.htm
Checklist for Starting a Business in Northern Alberta
40. Non-Canadian (but useful) resources
17:53@aschwanden4stc
40
https://www.score.org/browse-library
SCORE is a nonprofit association dedicated to helping small
businesses get off the ground, grow and achieve their goals
through education and mentorship
Work is supported by the U.S. Small Business Administration
(SBA)
https://www.sba.gov/
The U.S. Small Business Administration (SBA) was created in
1953 as an independent agency of the federal government to
aid, counsel, assist and protect the interests of small business
concerns, to preserve free competitive enterprise and to
maintain and strengthen the overall economy of our nation
The SBA helps Americans start, build and grow businesses
41. Consider joining STC
17:53@aschwanden4stc
41
www.stc.org
Members span the field of the technical communication
profession
Members represent every industry segment and many countries
Award-winning publications, Intercom and Technical
Communication
Offers Certified Professional Technical Communicator (CPTC)
program; validates knowledge, competency and currency in the
field through professional certification
Produces many educational events throughout the year
designed to advance the knowledge of members and promote
technical communication education, managerial techniques and
tool skills
Career advancement is also supported by the STC through an
annual salary survey, job board, mentoring and networking
42. Other materials to read
17:53@aschwanden4stc
42
www.writingassist.com/resources/articles/starting-a-
technical-writing-business-from-scratch
Ruth Nickolich the founder and president of Precisely Write, Inc., a
technical communications company
http://summit.stc.org/responsive/summit2014.htm#!Docu
ments/essentialsforlaunchingyourowntechnicalcommunic
ationbusiness.htm
By Ann Marie Queeney of A.M. Queeney, LLC which specializes in
controlled documentation for the healthcare industry
http://thewritelife.com/how-to-become-a-technical-writer/
Rob Shimonski is an entrepreneur and technical writer. Since 1998
he has successfully created and distributed well over 100 books for
major publishers worldwide
44. Yes, even MORE to read
17:53@aschwanden4stc
44
http://www.forbes.com/sites/yec/2013/06/11/five-things-
you-should-know-before-starting-a-
business/#1c15e1636bd0
http://www.businessnewsdaily.com/1484-starting-a-
business.html
https://www.quora.com/What-are-five-essential-things-
you-need-to-start-a-small-business
http://www.smarta.com/advice/starting-up/starting-your-
own-business/21-things-to-research-before-starting-a-
business/
https://www.nolo.com/legal-encyclopedia/start-own-
business-50-things-30077.html
45. Once you read a LOT of stuff, it’s biz plan
time
17:53@aschwanden4stc
45
http://www.canadabusiness.ca/business-
planning/sample-business-plans-and-templates/
http://www.canadabusiness.ca/business-
planning/writing-your-business-plan/
https://www.bdc.ca/en/articles-tools/entrepreneur-
toolkit/templates-business-guides/pages/business-
plan-template.aspx
http://www.servicecanada.gc.ca/eng/lifeevents/busin
ess.shtml
46. Planning Your Business
17:53@aschwanden4stc
46
The business plan is the most important document you
need
It helps you to think through your business idea before
you start
Once running, it helps you evaluate your progress
against your business goals
When/if it’s time to obtain additional financing, it shows
your banker how you will be able to pay back the loan
A business plan is a living document
Review it yearly to ensure it reflects your current
situation and your goals
47. Key section in a business plan
17:53@aschwanden4stc
47
1. Introduction
2. The Team
3. Business Environment
4. Marketing Plan
5. Operations
6. Finance
7. Risks and Conclusions
48. Ideas on building connections
@aschwanden4stc 17:53
48
Get the word out
49. Tell people what you do
17:53@aschwanden4stc
49
Not “I write manuals” but remember STAR
Situation: A recent challenge you were in (or a client was in)
Task: What you had to achieve
Action: What you did
Results: What the actions resulted in
That reminds me… A client needed an event speaker, I
wanted to help (for a fee), created slides, developed content
for training, did hands-on workshop, and now I do regular work
for them… STAR
Tell a lot of people
Join your local BBB, STC, Toastmasters
Join a chamber of commerce
50. Show people what you do
17:53@aschwanden4stc
50
Keep a current portfolio to bring with you
Relate it to whoever you show it to
If they are going online, show online
If they are going to print, bring print copies
If you aren’t sure, bring both
If you don’t have a portfolio
Create one
Volunteer and create content
Ensure that a part of your deal is “I get a copy to show others”
51. Have people buy into what you do
17:53@aschwanden4stc
51
Don’t volunteer
At least, not if it is not helping your business
Find GOOD places to volunteer, ones that match your passion
When you do, take credit for it
Trade shows and conferences
Find ones that are relevant
Offer to speak, or pay to exhibit
Get yourself in to learn, network, and market
52. How I got in, got going, and got ‘here’
@aschwanden4stc 17:53
52
Bringing it all together
53. Entrepreneurship
17:53@aschwanden4stc
53
I wanted my own business forever
Employed by over 50 companies by the time I was
22
Many for no more than a week or two, some for as long as 3
or 4 years (part time)
Started a business right after that
Second-hand bookstore
Worked part time delivering Chinese food
Worked part time delivering computer training
I was a contractor working in computer training
54. Timing is everything
17:53@aschwanden4stc
54
Got into software training as the PC took off in
companies
Lots of money to be made
Learned FrameMaker, writing training manuals
Got to be a FrameMaker sales lead at a training
company
However, like all good things…
The business I worked for (a partnership) fractured
People went their own ways
So I hired them and started a training business
55. Business changes
17:53@aschwanden4stc
55
Our training business had about a dozen employees
(FT), plus a few PT, and at least a dozen contract
trainers
We did work all over the planet
Drug submission, airplane manuals, government, private
business, casinos, automakers, software and hardware
However, like all good things…
The industry I was most dependent on (software/hardware)
went up in a dot com bomb
I had to lay off friends and family (in that order)
So we scaled back, regrouped, and came at it fresh
56. People wanted content
17:53@aschwanden4stc
56
So we added services to help people write
We decided to teach people how to do all things docs
The business grew, but a well founded partnership led
to an amicable split of the business
Got into the doc side of things, became very STC
active
Built up a reputation with clients
57. Learn from the best
17:53@aschwanden4stc
57
High school
Entrepreneurship class, day 1, teacher intro, challenge
First day, 40 students, end of it about 24
Business competition (USA)
Most people made products, some sold services, myself and
another student brought it together with the least effort, most
profit
Lessons learned
Second best lesson ever learned
Best lesson ever learned
58. What I really love to do
17:53@aschwanden4stc
58
Resolve challenges
Deal with issues before they become problems
Use clear communication and creativity to solve
things
Over, under, around, or through it
See things from a fresh angle, talk to people, interact
with those who are “going somewhere” not those
who “grumble and complain”