You are keenly aware of the benefits of a Component Content Management System (CCMS). Next steps; develop a business case to present to management. Answering their questions about an important investment decision means prepping for their key questions. This webinar presents you with questions management may ask, information on researching answers, and guidance on how to make your case. Learn through stories of companies and people who have a CCMS. Hear what they did to convince their management teams to make the long term investments that pay dividends for years to come.
[DevDay2018] Embrace the challenge – working as a developer in Content Manage...DevDay.org
In today's marketplace every developer has to be faced with working in a Content Management System. Balancing limitations of these systems with the advantages of broad open source communities and benefits to content owners is a constant challenge. We will discuss how developers can be more productive, efficent, and successful by shifting their mindset and learning to work within a CMS environment.
Brakes, engine, or chassis is mission-critical for a car. Equally important is all the documentation (owner’s manuals, user guides, quick reference guides, etc). Without these, a car is not finished, and cannot be shipped or sold. When supporting one of the biggest auto manufacturers in the world meant migrating to DITA, a solution that supported publishing had to work right. It had to work the first time, and every time.
Learn about the journey and discovery of concerns, project scope definition and change, trials and tribulations of getting tools to do what was needed, and the net results. Along the way, a component content management system, authoring tools, review processes, and much more had to be planned, tested, implemented, and supported.
Takeaways:
• Attendees should be able to clearly see what worked, what didn’t, learn why, and avoid similar pitfalls in their path to structured content.
• Identify how a tight time frame, expectations vs reality, last minute changes, and many late nights culminated into results that showcase the best and worst of tech comm and related tools and processes.
• Discover an automated publishing solution, where one source of content is transformed to multiple channels and uploaded to a CCMS.
What is Product Management for Blockchain by fmr Snapchat Senior PMProduct School
Blockchain is redefining the nature of not just currencies, but the way we organize and consume tech. Few active professionals have an insight into the complexities of the field. However, managers today need a solid foundation on the nature of this disruptive technology if they want to succeed in the coming years.
In this presentation, Salvador Yanez, from Snapchat, sheds a light on the key opportunities and challenges offered by blockchain and the cryptocurrencies.
DITA: From “Do I?” to “Done It!”: An Automotive Case Study that can apply to ...Publishing Smarter
This session showcases how documentation for one of the biggest auto manufacturers in the world was to migrated to DITA allowing for publishing of hundreds of manuals in over a dozen languages.
Vehicle documentation (owner’s manuals, user guides, quick reference guides, etc) are as crucial to a car as the brakes, engine, or chassis. Without these a car is not finished, and cannot be shipped and sold. Documentation failure can cost over $100,000 per MINUTE if it results in a line being shut down.
Learn about the journey and discovery of concerns, project scope definition and change, trials and tribulations of getting tools to do what was needed, and the net results. Along the way a component content management system, author tools, review processes, and much more had to be planned, tested, implemented, and supported.
An Ounce of Validation = a Pound of Pivot by LinkedIn PMProduct School
Main takeaways:
- How even basic impact sizing and user validation can save you and your team a lot of pain and effort in the long run
- Real-world examples of the consequences of skipping validation, along with more successful applications
- Strategies for creatively validating ideas in different situations (low-data, B2B, B2C, web, mobile)
How to Differentiate B2B vs. B2C Product Management by fmr Microsoft PMProduct School
Ever wondered what the difference is between B2B and B2C product management? In this event, Anand discussed the core of what it is like to be an Enterprise Product Manager, drawing upon his experience at Microsoft and Checkr. Enterprise Product Management has different challenges and rewards than consumer products, and while you may find that consumer products are more exciting, think Spotify, Snapchat, Instagram,, working on an Enterprise product is extremely fascinating as well.
Aside from general Enterprise Product Management, Anand talked about what it is like to be a Product Manager at a startup vs. a large company, the exciting things happening in the background check space and his experience working with people across various disciplines.
Product Management 101: Techniques for SuccessMatterport
This is a snapshot from a living document. To see the current document, please go to https://goo.gl/yFFrml.
Topics covered include:
- Resources
- General Overview
- The Role of Product Management
- Characteristics of Great Project and Product Managers
- Problem Space and Solution Space
- Customer Personas
- User Stories
- Product Documentation
- Agile Product Development
- Succeeding with Agile from The Lean Playbook
- Analytics, Customer Engagement, & Monetization
- Pricing Strategies
- Overall Leadership and Organizational Development
- Final Guidelines and Recommendations
[DevDay2018] Embrace the challenge – working as a developer in Content Manage...DevDay.org
In today's marketplace every developer has to be faced with working in a Content Management System. Balancing limitations of these systems with the advantages of broad open source communities and benefits to content owners is a constant challenge. We will discuss how developers can be more productive, efficent, and successful by shifting their mindset and learning to work within a CMS environment.
Brakes, engine, or chassis is mission-critical for a car. Equally important is all the documentation (owner’s manuals, user guides, quick reference guides, etc). Without these, a car is not finished, and cannot be shipped or sold. When supporting one of the biggest auto manufacturers in the world meant migrating to DITA, a solution that supported publishing had to work right. It had to work the first time, and every time.
Learn about the journey and discovery of concerns, project scope definition and change, trials and tribulations of getting tools to do what was needed, and the net results. Along the way, a component content management system, authoring tools, review processes, and much more had to be planned, tested, implemented, and supported.
Takeaways:
• Attendees should be able to clearly see what worked, what didn’t, learn why, and avoid similar pitfalls in their path to structured content.
• Identify how a tight time frame, expectations vs reality, last minute changes, and many late nights culminated into results that showcase the best and worst of tech comm and related tools and processes.
• Discover an automated publishing solution, where one source of content is transformed to multiple channels and uploaded to a CCMS.
What is Product Management for Blockchain by fmr Snapchat Senior PMProduct School
Blockchain is redefining the nature of not just currencies, but the way we organize and consume tech. Few active professionals have an insight into the complexities of the field. However, managers today need a solid foundation on the nature of this disruptive technology if they want to succeed in the coming years.
In this presentation, Salvador Yanez, from Snapchat, sheds a light on the key opportunities and challenges offered by blockchain and the cryptocurrencies.
DITA: From “Do I?” to “Done It!”: An Automotive Case Study that can apply to ...Publishing Smarter
This session showcases how documentation for one of the biggest auto manufacturers in the world was to migrated to DITA allowing for publishing of hundreds of manuals in over a dozen languages.
Vehicle documentation (owner’s manuals, user guides, quick reference guides, etc) are as crucial to a car as the brakes, engine, or chassis. Without these a car is not finished, and cannot be shipped and sold. Documentation failure can cost over $100,000 per MINUTE if it results in a line being shut down.
Learn about the journey and discovery of concerns, project scope definition and change, trials and tribulations of getting tools to do what was needed, and the net results. Along the way a component content management system, author tools, review processes, and much more had to be planned, tested, implemented, and supported.
An Ounce of Validation = a Pound of Pivot by LinkedIn PMProduct School
Main takeaways:
- How even basic impact sizing and user validation can save you and your team a lot of pain and effort in the long run
- Real-world examples of the consequences of skipping validation, along with more successful applications
- Strategies for creatively validating ideas in different situations (low-data, B2B, B2C, web, mobile)
How to Differentiate B2B vs. B2C Product Management by fmr Microsoft PMProduct School
Ever wondered what the difference is between B2B and B2C product management? In this event, Anand discussed the core of what it is like to be an Enterprise Product Manager, drawing upon his experience at Microsoft and Checkr. Enterprise Product Management has different challenges and rewards than consumer products, and while you may find that consumer products are more exciting, think Spotify, Snapchat, Instagram,, working on an Enterprise product is extremely fascinating as well.
Aside from general Enterprise Product Management, Anand talked about what it is like to be a Product Manager at a startup vs. a large company, the exciting things happening in the background check space and his experience working with people across various disciplines.
Product Management 101: Techniques for SuccessMatterport
This is a snapshot from a living document. To see the current document, please go to https://goo.gl/yFFrml.
Topics covered include:
- Resources
- General Overview
- The Role of Product Management
- Characteristics of Great Project and Product Managers
- Problem Space and Solution Space
- Customer Personas
- User Stories
- Product Documentation
- Agile Product Development
- Succeeding with Agile from The Lean Playbook
- Analytics, Customer Engagement, & Monetization
- Pricing Strategies
- Overall Leadership and Organizational Development
- Final Guidelines and Recommendations
How to Manage a Mixed Portfolio of Products by Salesforce PMProduct School
Major Takeaways:
- Conduct meaningful buy vs. build assessments: total cost of ownership, using 3rd parties to prove an internal build investment, influence their road maps
- Think big and take on risk: bring internal engineers the challenge of building better than what's out there
- Look w/in the business: Salesforce on Salesforce and other internal partnerships
Webinar: From Engineer to Product Manager by fmr Uber PMProduct School
Main takeaways:
- Insight and Experiences
- On deciding and navigating the transition
- Differences in mindset, skillset, and the nature of work
- How (and when) engineering thinking can be beneficial to Product Managers
How to Manage the Product by Ticketmaster Product ManagerProduct School
In this presentation, Benjamin Golombek walks us through their journey to Product Management. Benjamin also highlights their own product as a success story and provide tips on how to transition from UX to Product Management to anyone who is interested.
Crafting an open source product strategyDave Neary
Should I open source this project? If so, how do I do it successfully? A presentation explaining fundamental principles behind open source business models. For a prose accompaniment, see https://community.redhat.com/blog/2018/04/crafting-an-open-source-product-strategy/
Conference Room Prototype – a low cost, high value approach to selecting the ...Mekon Ltd.
How can you best evaluate a solution before making the big investment? Over several years Mekon has worked with many companies, from medical and semi-conductor manufacturers to software and professional publishers, helping them to select a technology solution fit for purpose. Gathering requirements and choosing the right tools is often more difficult than many companies expect. Use cases and non-functional requirements that accurately reflect what you need are crucial to the success of any IT project, yet evidence suggests typical use cases and requirements are too loose and high level to really do the job.
This presentation will:
* Explain methods that Mekon has developed.
* Evaluate customer experience in conducting the Conference Room Prototype (CRP).
* Outline what metrics can be used to evaluate the tools and what surprises you may encounter.
With the growing number of DITA tools in the marketplace, one would think that it would be easy to justify using one of them to create and publish technical documents. By now, most managers have been exposed to the benefits of creating technical documentation according to some agreed upon set of documentation rules using DITA. However, understanding the benefits of this technical approach and being able to justify the expense of implementing it are two different things.
Many technical documentation managers are not able to articulate the long-term advantages of converting product information repositories to DITA in order to build a suitable business case to get such a project approved. This presentation outlines the many cost savings and revenue generation opportunities created by managing product information directly in DITA.
This presentation was given at Information Development World on October 2, 2015.
How to Use Competitive Analysis and Strategy by YouTube PMProduct School
In the presentation, Joao Fiadeiro, discusses:
-What the key elements of strategy are: from the competitive landscape and growth strategy to business model
-How to identify the competitive landscape for a sector/industry using all the resources at our disposal; estimating a products revenue and usage
-The fundamentals of strategic thinking and how it should inform a product roadmap
What is Product Management by Symantec Sr. Product ManagerProduct School
What is product management? How can one job be so hard to define? In this presentation, John Meehan walks through the course of an average week at work, from UX meetings to engineering stand ups. John talks about the exciting parts but also the other parts that fill up a 40 hour work week.
ASPgems company description.
We make your project real, thanks to our team of highly specialized developers of agile solutions. Passion for software development and a deep understanding of the Internet and the digital world are the building blocks of our value proposition. We commit to your project success.
SaaS, B2B and Product Management: Unique Challenges and ExperiencesGoran Begic
Presentation from the ProductCamp conference in Boston, May 2. 2015. http://lanyrd.com/2015/pcampboston/sdmfxg/
Product management in a SaaS environment is very different from product management in more traditional business models. Some of the challenges are obvious - an application developed for many is deployed once and then integrated in many different business processes. The implications on priorities, skills, expectations and time management are profound and can be a difference between succeeding, or failing as a product manager.
This session will discuss the topic of SaaS in B2B. It will highlight some of the unique challenges and pitfalls and provide examples, personal experiences and results of these efforts. Some examples are success stories, others are puzzles that need to be discussed.
If you do not have experience of working in a fast paced, startup SaaS environment it will give you a heads-up on what to keep in mind if you embark on that path in the future. If you have SaaS experience it is an opportunity to engage and share experiences before, during, or after the session.
Applying Usability to Improve Value and Reduce RiskBonitasoft
This technical session was presented by Nathalie Cotte at the online IDEAS conference hosted by the Center for Information Development-Management - to explain how we care more and more about customers, but that we also need to remind everyone that developers also have needs to be considered!
How to Increase Your Product Sense by ServiceNow Senior PMProduct School
Main takeaways:
- Framework of learning and improving your product sense
- Learn how to do your skill gap analysis and ideas to level up
- How to build it as a muscle and create successful products
Automating DITA Publishing: How Gulfstream Publishes Style-rich, Interactive ...Publishing Smarter
If you have watched a TV show or movie in which characters travel the world in a Gulfstream, you have seen a company that elevates aviation to an art form. Sleek lines, luxurious cabins, and an ongoing pursuit of excellence are what we see onscreen.
Behind the scenes, there is DITA. Flight manuals, operators manuals, handbooks, and other content is sourced from one set of DITA materials. Gulfstream then publishes it in a system to PDF that is as functional, professional, and sharp looking as the airplanes they support.
How Gulfstream is doing this, though, is another story. It includes highs and lows of discovery, challenge, and success from open communications between partners. The experience of delivering the best looking and the best functioning documentation in the industry means months of effort to create a push-button approach to convert a DITA map to a finished digital PDF that provides a complete solution to online documentation for the cockpit.
This story is a continuing exploration of the boundaries of automation, compliance, design, and a desire to enhance the usability (and the re-usability) of content from creation to the final delivery. See how it works and what DITA can do to change the way we fly.
How to Manage a Mixed Portfolio of Products by Salesforce PMProduct School
Major Takeaways:
- Conduct meaningful buy vs. build assessments: total cost of ownership, using 3rd parties to prove an internal build investment, influence their road maps
- Think big and take on risk: bring internal engineers the challenge of building better than what's out there
- Look w/in the business: Salesforce on Salesforce and other internal partnerships
Webinar: From Engineer to Product Manager by fmr Uber PMProduct School
Main takeaways:
- Insight and Experiences
- On deciding and navigating the transition
- Differences in mindset, skillset, and the nature of work
- How (and when) engineering thinking can be beneficial to Product Managers
How to Manage the Product by Ticketmaster Product ManagerProduct School
In this presentation, Benjamin Golombek walks us through their journey to Product Management. Benjamin also highlights their own product as a success story and provide tips on how to transition from UX to Product Management to anyone who is interested.
Crafting an open source product strategyDave Neary
Should I open source this project? If so, how do I do it successfully? A presentation explaining fundamental principles behind open source business models. For a prose accompaniment, see https://community.redhat.com/blog/2018/04/crafting-an-open-source-product-strategy/
Conference Room Prototype – a low cost, high value approach to selecting the ...Mekon Ltd.
How can you best evaluate a solution before making the big investment? Over several years Mekon has worked with many companies, from medical and semi-conductor manufacturers to software and professional publishers, helping them to select a technology solution fit for purpose. Gathering requirements and choosing the right tools is often more difficult than many companies expect. Use cases and non-functional requirements that accurately reflect what you need are crucial to the success of any IT project, yet evidence suggests typical use cases and requirements are too loose and high level to really do the job.
This presentation will:
* Explain methods that Mekon has developed.
* Evaluate customer experience in conducting the Conference Room Prototype (CRP).
* Outline what metrics can be used to evaluate the tools and what surprises you may encounter.
With the growing number of DITA tools in the marketplace, one would think that it would be easy to justify using one of them to create and publish technical documents. By now, most managers have been exposed to the benefits of creating technical documentation according to some agreed upon set of documentation rules using DITA. However, understanding the benefits of this technical approach and being able to justify the expense of implementing it are two different things.
Many technical documentation managers are not able to articulate the long-term advantages of converting product information repositories to DITA in order to build a suitable business case to get such a project approved. This presentation outlines the many cost savings and revenue generation opportunities created by managing product information directly in DITA.
This presentation was given at Information Development World on October 2, 2015.
How to Use Competitive Analysis and Strategy by YouTube PMProduct School
In the presentation, Joao Fiadeiro, discusses:
-What the key elements of strategy are: from the competitive landscape and growth strategy to business model
-How to identify the competitive landscape for a sector/industry using all the resources at our disposal; estimating a products revenue and usage
-The fundamentals of strategic thinking and how it should inform a product roadmap
What is Product Management by Symantec Sr. Product ManagerProduct School
What is product management? How can one job be so hard to define? In this presentation, John Meehan walks through the course of an average week at work, from UX meetings to engineering stand ups. John talks about the exciting parts but also the other parts that fill up a 40 hour work week.
ASPgems company description.
We make your project real, thanks to our team of highly specialized developers of agile solutions. Passion for software development and a deep understanding of the Internet and the digital world are the building blocks of our value proposition. We commit to your project success.
SaaS, B2B and Product Management: Unique Challenges and ExperiencesGoran Begic
Presentation from the ProductCamp conference in Boston, May 2. 2015. http://lanyrd.com/2015/pcampboston/sdmfxg/
Product management in a SaaS environment is very different from product management in more traditional business models. Some of the challenges are obvious - an application developed for many is deployed once and then integrated in many different business processes. The implications on priorities, skills, expectations and time management are profound and can be a difference between succeeding, or failing as a product manager.
This session will discuss the topic of SaaS in B2B. It will highlight some of the unique challenges and pitfalls and provide examples, personal experiences and results of these efforts. Some examples are success stories, others are puzzles that need to be discussed.
If you do not have experience of working in a fast paced, startup SaaS environment it will give you a heads-up on what to keep in mind if you embark on that path in the future. If you have SaaS experience it is an opportunity to engage and share experiences before, during, or after the session.
Applying Usability to Improve Value and Reduce RiskBonitasoft
This technical session was presented by Nathalie Cotte at the online IDEAS conference hosted by the Center for Information Development-Management - to explain how we care more and more about customers, but that we also need to remind everyone that developers also have needs to be considered!
How to Increase Your Product Sense by ServiceNow Senior PMProduct School
Main takeaways:
- Framework of learning and improving your product sense
- Learn how to do your skill gap analysis and ideas to level up
- How to build it as a muscle and create successful products
Automating DITA Publishing: How Gulfstream Publishes Style-rich, Interactive ...Publishing Smarter
If you have watched a TV show or movie in which characters travel the world in a Gulfstream, you have seen a company that elevates aviation to an art form. Sleek lines, luxurious cabins, and an ongoing pursuit of excellence are what we see onscreen.
Behind the scenes, there is DITA. Flight manuals, operators manuals, handbooks, and other content is sourced from one set of DITA materials. Gulfstream then publishes it in a system to PDF that is as functional, professional, and sharp looking as the airplanes they support.
How Gulfstream is doing this, though, is another story. It includes highs and lows of discovery, challenge, and success from open communications between partners. The experience of delivering the best looking and the best functioning documentation in the industry means months of effort to create a push-button approach to convert a DITA map to a finished digital PDF that provides a complete solution to online documentation for the cockpit.
This story is a continuing exploration of the boundaries of automation, compliance, design, and a desire to enhance the usability (and the re-usability) of content from creation to the final delivery. See how it works and what DITA can do to change the way we fly.
Develop key components of a content strategy
Connect the implementation of the strategy with
Improved workflows for creating, managing, and publishing content
Reduction of risk in lack of compliance, inconsistency, missing information
Generation of revenue through effective multi-channel content delivery
Ask (and answer) questions related to tool selection
Hands-on with FrameMaker and DITA to create topics
Publish PDF and HTML5 formats
Implement an Adobe Experience Manager-based solution to ingest, manage, and publish content
Darwin Information Typing Architecture (DITA) is the accepted industry standard for creating structured content. A Unified Content Strategy is the methodical and purposeful management of your information assets across all divisions of your enterprise, in a way that breaks down silos and makes information easy to find and use.
Make the move from basic documents to structured documentsPublishing Smarter
Word is great when you have content that is managed by SharePoint, or based on standard and highly-enforced templates, or you have a team of developers to support your team of writers. However, there are too many ways for too many people to cause too many problems. Style overrides, manual formats, or just incorrect use of a template can haunt good content. You spend time and effort to make content great; now put a little bit more time into getting to know a tool that isn’t created for everyone. It’s created for those of us who work in technical communication. It’s time for Adobe FrameMaker.
In this session, you will learn how to
» Evaluate a Word document for content quality
» Rework content for a topic-based model
» Import a Word file to Adobe FrameMaker
» Create a structured workflow
» Migrate legacy content to a structured format
» Move your content to a CCMS
» Publish single sourced content to multiple channels, formats & devices
Give in to the power of the Dark Side: Tech Comm and Marketing are ConvergingPublishing Smarter
Video: https://youtu.be/AXPG_d-XiZk
We’ve come to think of it like this: content is content. Marketing and technical communications are generated for the same end users at different points in the product adoption life-cycle. The distinction between marketing communications and technical communications is far less pronounced than it once was. Managers sometimes see little difference in skill-sets and often put content creators together in one role or department – and maybe they’re right. During our careers we’re often dealing with a lot of technical content but also creating marketing communications; we’re in a good position to see how very little difference there might be between them. They’re both an always-on dialogue with the user, just at different points in the product adoption life-cycle. We’ll explore the audiences who consume content, ideas related to a seamless content experience, how both training and support factor into this, and talk about implementation ideas.
Make It All About Your Audience (Deliver What They Want, How They Want, When ...Publishing Smarter
It’s all about the audience and we hear that all the time. Know your audience. Articles and discussions abound about the informed consumer, audience metrics, and personas. How do you actually organize and create content geared to multiple audiences?
Learn tips and techniques for planning, writing, and publishing which help you deliver the right information, to the right audience, in the right format, at the right time, and let them make the right decisions.
DITA can help both marketing and technical communications teams connect with customers. In a non-technical way, this slide deck (and the associated presentation) shows how and why it matters to connect with your customer using all the tools at your command.
Text-rich, illustration-heavy, table-filled, overly-hyphenated manuals and docs sit on the shelf and never get read.
Today, we read information in the format we want, on whatever device we want, and with just enough information to support what we need to do.
Learn more about topic-based writing, what it is and what it can do for your approach to documentation.
Any device, any time, any format.
Information on business models in Canada, and some background on considerations when starting a business in Alberta. Focus is on general ideas, but details about one tech comm business addressed specifically in the session.
When creating technical documentation it's good to know how long it will take. This presentation (delivered to the STC in Calgary Alberta) explores estimating such projects as well as an overview of the estimating process.
Metrics that matter Making the business case that documentation has valuePublishing Smarter
Tell the story around content as a business asset. We agree there is value in documentation but have been challenged at times to “prove it”. Present to groups including sales, support, service, IT, engineering, QA/testing, manufacturing, HR, training, finance, marketing, and every other business unit in your organization. Demonstrate how documentation drives sales and generates corporate revenue to managers and executives helping them see how important documentation is to them
Content creation, reuse, and publishing to everyone on every device (WritersUA)Publishing Smarter
Timing is everything. It's crucial to quickly create content for multiple audiences, manage reuse effectively, and publish to an audience that needs: the right information, at the right time, in the right format. You can follow up and in a hands-on way you: create content for multiple audiences, in seconds generate dynamic HTML5 content, do so at the click of a button
Metrics that matter: Making the business case that documentation has valuePublishing Smarter
Presented at STC16 Summit in Anaheim, follow a case study in which a product launch was positively impacted by good planning around documentation early in the project.
Content creation, reuse, and publishing to everyone on every devicePublishing Smarter
Use Adobe FrameMaker and its conditional text settings to create content unique to your audience and allow them to choose exactly what they read. Step-by-step instructions make it easy to get started, and explore powerful ideas.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
2. www.publishingsmarter.com @publishsmarter
From the outline…
2
You are keenly aware of the benefits of a Component Content Management
System (CCMS). Next steps; develop a business case to present to
management. Answering their questions about an important investment decision
means prepping for their key questions.
This webinar presents you with questions management may ask, information on
researching answers, and guidance on how to make your case.
Learn through stories of companies and people who have a CCMS. Hear what
they did to convince their management teams to make long term investments
that pay dividends for years to come.
3. www.publishingsmarter.com @publishsmarter
Key Takeaways
1. CCMS questions management asks
2. Research to do and tips on how
3. Deliver answers and frame your
business case
4. Keys to success from those who
have "been there, done that"
●
3
8. www.publishingsmarter.com @publishsmarter
Don’t Pitch
Them a CCMS
Resolve a Problem
● ID problems in their language
○ Define the scope of the problem
○ Define the impact of the problem
○ Define the risk of the problem
○ Include time and cost
● Suggest solutions
○ Connect it to the problem
○ ID scope, impact, risk, time, cost
● Build a Business Case
○ Sample core topics to follow
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9. www.publishingsmarter.com @publishsmarter
What is a CCMS?
Walk through the initials
● Define the initials
○ Component
○ Content
○ Management
○ System
● The “why would we want one”
is the harder part (more…)
● Connect to your business
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Why would we want one?
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● Single source of truth
● Reuse and tracking
● Version control
● History tracking
● Governance
● Content control
● Searchable database
● Modular assembly
● Managed links
● Reports
● Workflows to track & manage process
related to content
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Define content problems (pick 1 or more)
● Don’t own the source content
● Inconsistent
○ Version (find the “right” info)
○ Content (different phrases)
○ Format (content looks different)
○ Experience (web vs print vs mobile)
○ Workflows (create, review, edit, publish)
● Translation concerns (more languages)
● Regulatory concerns
● Knowledge management
● Human limited (fewer writers to draw on)
● Tighter schedules (delivery sooner, more)
● Customer defection
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● IP retention
● Content mismanagement
● Competition capabilities
● Delivering ALL the content to ALL the
audiences has issues
○ Content seems more complex
○ Costs are often “net-higher”
○ People do not read it (too much, not
relevant to the job they do)
● Release schedules mean doc rework
● Status tracking
● Chapter model not topic level
○ Reuse, topic types, etc (DITA?)
16. www.publishingsmarter.com @publishsmarter
Define content opportunities (1 or more?)
● Could rephrase some challenges, BUT
○ Not in this slide deck
○ Remember ideas like “consistent content”
or “standard format” or “faster publishing”
○ Those are largely cost-cutting
● Expand offerings
○ Custom content by product or platform
○ Audience specific materials, niche feel
● Develop better understanding of client
○ What is the journey through content?
○ What do they search for? (when, why)
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● Impact consumer decision-making
○ Problem recognition
○ Information search
○ Evaluation and selection of alternatives
○ Purchase decision
○ Post-purchase evaluation
● Help online users find solutions
● Enable customers to build customers
○ Best sales tool is a happy customer
○ Put docs online and allow feedback
18. www.publishingsmarter.com @publishsmarter
Components of a
Business Case
Address these in your content
● Overview (summarize all)
● Problem/opportunity
● High level solutions
○ Benefits
○ Costs
○ Tech needs
○ Timescale
○ Resources
○ Impact on operations
○ Risk
○ Organizational capability to deliver
● Rank/rate/suggest preference
● Discuss Implementation Plan
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Core to a
Business Case
Define the problem
● Overview (summarize all)
● Problem/opportunity
● High level solutions
○ Benefits
○ Costs
○ Tech needs
○ Timescale
○ Resources
○ Impact on operations
○ Risk
○ Organizational capability to deliver
● Rank/rate/suggest preference
● Discuss Implementation Plan
19
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Core to a
Business Case
Explain the solution
● Overview (summarize all)
● Problem/opportunity
● High level solutions
○ Benefits
○ Costs
○ Tech needs
○ Timescale
○ Resources
○ Impact on operations
○ Risk
○ Organizational capability to deliver
● Rank/rate/suggest preference
● Discuss Implementation Plan
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Webinars
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Pro and con
Pro
● Often recorded
● Interact with the speaker (chat)
● Can be reviewed at your pace
Con
● Limited time
● Prepped/canned materials
● One directional post-event
(although, you can follow up!)
28. www.publishingsmarter.com @publishsmarter
Defence: Third-party vendors and content
Content externally managed by vendor partners:
● Benefits:
○ No design/edit work or staff needed
○ No license for tools
○ No systems needs or maintenance
● Drawbacks:
○ Each edit requires external touch
○ Design fees for any work done (new PDF?
Go to online? Develop for mobile?)
○ Vendor rate, ownership, contract change?
○ Vendor ONLY delivered final PDF
○ Difficult to ID versioning when you cannot
work with the source
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Benefits from migration to a CCMS include:
● Design (if consistent) is “one and done”
● License can be flexible (vendor request,
on-prem or hosted systems)
● Edits in our control, content internal
● Retain IP as people leave/reorg
● Content is now internal
● One standard template
● Quick content reuse and reorg
● Multiple contributors
● Version control
● Retain knowledge
29. www.publishingsmarter.com @publishsmarter
Medical device: Audience and translation
Multinational, multiple audiences:
● Benefits:
○ Outside vendor allowed specialized skills
○ One big manual and content in one place
● Drawbacks:
○ Outside vendor was interested in word
count (they got paid)
○ One big manual and no one read it
○ Could not have content “on device” other
than “print and attach the manual”
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Benefits from migration to a CCMS include:
● Less content, faster production
● Lower translation costs (dramatic change)
● Audience definition changed scope
● Now deliver content just for nurses
● Content just for technicians
● Easier to integrate “on device”
● Right info, right time, right place
30. www.publishingsmarter.com @publishsmarter
Aerospace: Content reuse, regulatory
Many planes, similar manuals and procedures:
● Benefits:
○ FAA and EASA content in one place
○ Easy to say “that is the manual”
○ AFM, OM, FAM, MEL, CMM, etc
● Drawbacks:
○ Minimal automation and reuse
○ Materials from other suppliers manually
integrated and re-written
○ Change can be difficult to implement
○ Different structure and format for content
○ Regulatory docs take time to complete
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Benefits from migration to a CCMS include:
● Consistent content
● Faster time to publish
● Integrated review process
● SME content contribution
● Connect topics to regulatory
● Multiple delivery channels
31. www.publishingsmarter.com @publishsmarter
Automotive: Complex review, publishing
Unique content needs across markets:
● Benefits:
○ Multiple authors owned content
○ Each was an expert
○ Vendor was sole supplier
● Drawbacks:
○ Volume of content growing
○ Could not scale for international
○ Localization of content and publishing put
strain on resources
○ Could not review broadly (1000s of
reviewers needed access)
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Benefits from migration to a CCMS include:
● Smaller, topic-based system
● Publish using an automated system
● Able to almost instantly create
○ User Guide
○ Owner Manual
○ Warranty
● Publishing automation
○ PDF/Print/Online, and internal to vehicle
32. www.publishingsmarter.com @publishsmarter
Software/Hardware: Growth via acquisition
Buy a business, integrate it, include legacy docs:
● Benefits:
○ Merge products, streamline services
○ Bring offerings under one roof
○ Expand market exposure, grow
● Drawbacks:
○ Unique source formats
○ Conversion headaches
○ Different writing styles
○ Unique publishing outputs
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Benefits from migration to a CCMS include:
● Share content between divisions
● Implement “complete” doc sets of both
hardware and software
● Digital and PDF copies instantly
● OEM capabilities expanded
● New markets easier to grow into
33. www.publishingsmarter.com @publishsmarter
Manufacturer: Oil / gas market is changing
Clarify message, create multiple deliveries:
● Benefits:
○ Internally, people know the system
○ Content is conditional
○ One source for ALL docs
● Drawbacks:
○ Translation is difficult
○ Edits take time
○ Review process can be tough
○ Complex single source is difficult to
deconstruct and reconstruct
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Benefits from migration to a CCMS include:
● Reduce content complexity
● Make it consistent in phrasing
● Audience specific content
● Device specific content
● Expanded sales opportunities
● As sectors change, new markets open
35. www.publishingsmarter.com @publishsmarter
Define content problems (and offer solutions)
● Don’t own the source content
● Inconsistent
○ Version (find the “right” info)
○ Content (different phrases)
○ Format (content looks different)
○ Experience (web vs print vs mobile)
○ Workflows (create, review, edit, publish)
● Translation concerns (more languages)
● Regulatory concerns
● Knowledge management
● Human limited (fewer writers to draw on)
● Tighter schedules (delivery sooner, more)
● Customer defection
35
● IP retention
● Content mismanagement
● Competition capabilities
● Delivering ALL the content to ALL the
audiences has issues
○ Content seems more complex
○ Costs are often “net-higher”
○ People do not read it (too much, not
relevant to the job they do)
● Release schedules mean doc rework
● Status tracking
● Chapter model not topic level
○ Reuse, topic types, etc (DITA?)
36. www.publishingsmarter.com @publishsmarter
Define opportunities (and offer solutions)
● Expand offerings
○ Custom content by product or platform
○ Audience specific materials, niche feel
● Develop better understanding of client
○ What is the journey through content?
○ What do they search for? (when, why)
● Impact consumer decision-making
○ Problem recognition
○ Information search
○ Evaluation and selection of alternatives
○ Purchase decision
○ Post-purchase evaluation
36
● Help online users find solutions
● Enable customers to build customers
○ Best sales tool is a happy customer
○ Put docs online and allow feedback
● Consider what we have discussed
● ID a similar situation (or ask about others)
37. www.publishingsmarter.com @publishsmarter
Components of a
Business Case
Address these in your content
● Overview (summarize all)
● Problem/opportunity
● High level solutions
○ Benefits
○ Costs
○ Tech needs
○ Timescale
○ Resources
○ Impact on operations
○ Risk
○ Organizational capability to deliver
● Rank/rate/suggest preference
● Discuss Implementation Plan
37
38. www.publishingsmarter.com @publishsmarter
Summary
Recapping the Session
Don’t sell them a CCMS, provide
solutions or meet opportunities
1. CCMS questions management
asks
2. Research to do and tips on how
3. Deliver answers and frame your
business case
4. Keys to success from those
who have "been there, done
that"
38
39. www.publishingsmarter.com @publishsmarter
Additional
Resources
Research included these:
https://www.forbes.com/sites/forbesbusinessdevelopmentc
ouncil/2020/03/23/13-challenges-facing-business-develop
ment-leaders-today/#f11acc06650d
https://www.projectmanager.com/blog/project-management
/how-to-write-a-business-case
https://offers.adobe.com/en/na/marketing/landings/xml_doc
umentation_for_adobe_experience_manager_7_steps_to_
choosing_a_ccms.html
https://offers.adobe.com/en/na/marketing/landings/xml_doc
umentation_for_adobe_experience_manager_whitepaper_t
he_convergence_of_technical_and_marketing.html
39