Rudimental magazine advert essay
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The document analyzes the technical codes, narrative events, iconography, and mise-en-scene of a CD advert for Rudimental. In the advert, a wall covered in graffiti images of a street party stands out against a dull street background. The graffiti images portray people in costumes like skeletons playing instruments. This colorful wall contrasts with the rest of the dull street and could represent how Rudimental's music can brighten things up. Ratings from magazines above the image show the album has been successful. The advert uses the relatable street setting and lively graffiti images to portray the fun nature of Rudimental's music and encourage people to purchase the album.
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Rudimental magazine
The document summarizes and analyzes different elements of a magazine advertisement depicting a graffiti-covered wall. The graffiti shows people dressed in costumes and playing instruments at a street party. Though the colors seem happy, the facial expressions are dark. The graffiti is analyzed as a form of anti-social expression that could represent the rebellious image of the band. It stands out and draws attention, relating to the band's infectious music. Technical aspects like bold text and pigeons create an urban setting and give the band's name authority. The colorful imagery appeals to audiences and livens up the otherwise dull street scene in the background.
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The document discusses different forms of street art found in Manchester, including tags, graffiti, commissioned murals, posters, mosaics, political art, and stickers. Tags and most graffiti are classified as vandalism, while commissioned murals are legal forms of street art. The document provides photos to illustrate examples of different types of street art, such as a commissioned mural advertising a pizza restaurant and a political mural addressing racism.
Digipak analysis
The artist's songs are listed on the back cover in spray-painted font, highlighting his youthful attitude. He is wearing sunglasses and expensive sneakers, both conventions of the R&B genre. Sitting by a window with a love song title suggests reflecting on a relationship to appeal to female fans. On the front cover, a picture of the artist wearing baggy clothes and jewelry positions him as a desirable R&B artist with money, following conventions of the genre. His name looks spray-painted, connoting graffiti, youth, and artistic skill.
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This document provides information on several street artists and their techniques:
- Space Invader uses ceramic tiles to create mosaic-style artwork glued on walls in cities worldwide.
- Banksy is known for his stenciled graffiti spray painted on walls, streets, and bridges around the world.
- Shepard Fairey emerged from skateboarding and is known for his "Andre the Giant has a posse" and Obama "Hope" posters displayed in museums globally.
- Mark Jenkins sculpts entirely with cellophane tape to create interactive art.
- Juan Muñoz worked mainly with paper mache, bronze and resin to tell stories through his sculptures.
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Audience profile
Kiesza produced the album "Love" and released the song "Hideaway" which is in the house music style and often played as a dance anthem. The target audience for Kiesza's music is mainly urban teenagers aged 15-21 who listen for escapism and entertainment, as seen in the dancing in everyday settings depicted in her videos. Route 94's 2014 song "My Love" also falls into the same genre and is aimed at a similar 17-22 year old university-aged audience who are reminded of clubs and parties. Avicii's "Wake Me Up" video features outcasts listening to his house music in a concert, targeting a 16-22 year old audience from social classes E and D who
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The document summarizes and analyzes different elements of a magazine advertisement depicting a graffiti-covered wall. The graffiti shows people dressed in costumes and playing instruments at a street party. Though the colors seem happy, the facial expressions are dark. The graffiti is analyzed as a form of anti-social expression that could represent the rebellious image of the band. It stands out and draws attention, relating to the band's infectious music. Technical aspects like bold text and pigeons create an urban setting and give the band's name authority. The colorful imagery appeals to audiences and livens up the otherwise dull street scene in the background.
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Digipak analysis
The artist's songs are listed on the back cover in spray-painted font, highlighting his youthful attitude. He is wearing sunglasses and expensive sneakers, both conventions of the R&B genre. Sitting by a window with a love song title suggests reflecting on a relationship to appeal to female fans. On the front cover, a picture of the artist wearing baggy clothes and jewelry positions him as a desirable R&B artist with money, following conventions of the genre. His name looks spray-painted, connoting graffiti, youth, and artistic skill.
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Storm Thorgerson
Storm Thorgerson was a British graphic designer born in 1944 who worked closely with Pink Floyd. He was known for his unique artistic style that often featured people and told the story of the music. His album covers and artwork for bands like Pink Floyd, Led Zeppelin, and Black Sabbath were conceptual pieces created using computer software or hand drawings. While less renowned for his work on music videos, Thorgerson still brought an artistic quality through camera shots and angles that represented metaphors.
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This document provides an analysis of Chase & Status' first album "More Than Alot". It suggests the album best captures the darker sounds of early dubstep which reflected the poverty-stricken areas where the genre developed. Visual elements of the album like spray paint effects and fonts aim to represent the urban street culture and graffiti scene that was influential to dubstep. The document speculates the album aims to associate Chase & Status with youth from urban backgrounds and position their music as a non-violent outlet for expression.
Street art methods
This document provides information on several street artists and their techniques:
- Space Invader uses ceramic tiles to create mosaic-style artwork glued on walls in cities worldwide.
- Banksy is known for his stenciled graffiti spray painted on walls, streets, and bridges around the world.
- Shepard Fairey emerged from skateboarding and is known for his "Andre the Giant has a posse" and Obama "Hope" posters displayed in museums globally.
- Mark Jenkins sculpts entirely with cellophane tape to create interactive art.
- Juan Muñoz worked mainly with paper mache, bronze and resin to tell stories through his sculptures.
- JR places
Audience profile
Kiesza produced the album "Love" and released the song "Hideaway" which is in the house music style and often played as a dance anthem. The target audience for Kiesza's music is mainly urban teenagers aged 15-21 who listen for escapism and entertainment, as seen in the dancing in everyday settings depicted in her videos. Route 94's 2014 song "My Love" also falls into the same genre and is aimed at a similar 17-22 year old university-aged audience who are reminded of clubs and parties. Avicii's "Wake Me Up" video features outcasts listening to his house music in a concert, targeting a 16-22 year old audience from social classes E and D who
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The document provides audience profiles for the music of Kiesza, Route 94, and Avicii. For Kiesza, the target audience is mainly urban teenagers aged 15-21 who like modern, fashionable music typically played in clubs. Route 94's target audience is 17-22 year olds who go to clubs and universities. Avicii's target audience is 16-22 year olds who go to clubs and listen to house and club music from "E" and "D" social classes who would relate to the club environment shown. The psychographics show all target escapism, being fashionable and "Y.A.K.S." (young, attractive, and keen to socialize).
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The document provides audience profiles for the music of Kiesza, Route 94, and Avicii.
For Kiesza, the target audience is mainly urban teenagers aged 15-21 who enjoy her house music for dancing and escapism. Route 94's target audience is similar, being those aged 17-22 who would go to clubs. Avicii's music also targets those aged 16-22 who enjoy house and club music and can relate to the party lifestyle depicted in his "Wake Me Up" video. All three artists aim their music at younger audiences in lower income demographics who want entertainment and escapism through dance music.
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The document summarizes how the music video for a song by the group "B.T.W" develops and challenges conventions of pop music videos. It presents the artists as a fun, casual group that enters the scene together rather than having a clear lead. It uses everyday locations rather than expensive settings, and costumes/props that portray the artists as unconventional. Throughout, it aims to present the group as new, unpredictable and not taking themselves too seriously in contrast to many modern pop artists.
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This document analyzes and summarizes several music album digipaks. For one digipak, the summary notes that it lacks images and has a simple orange and yellow color scheme, with text in big letters to identify the artist and album title in a retro, 1970s style. A second digipak features a front cover image of meteors that could represent the album's impact and appeal more to an indie audience with its cosmic theme. A third colorful digipak uses images of instruments to indicate an upbeat, happy genre and brands the artist as retro and summer-focused in style.
Digipak analysis - jay z and linking park - collision course
The digipak for Jay-Z and Linkin Park's album "Collision Course" aims to attract a target audience of teenage boys through a gritty, urban aesthetic. The cover uses street art fonts and dark, masculine colors to create a rebellious vibe. Additional panels feature a worn, industrial design that further conveys emotions like frustration through techniques like ripped edges. The simple disc art maintains this image with a dark, spray-paint style emphasizing the artists and album title.
Folk music posters
The folk music posters summarized focus on natural themes like trees and animals to represent the genre's rural roots. Common visual elements include historical objects like antique chairs or sailboats to reference folk music's traditional heritage. Key instruments of the genre like banjos and acoustic guitars are also frequently depicted. Overall, the posters aim to promote the music itself and its origins rather than idolizing specific artists, using abstract illustrations and atypical human figures instead of the typical promotional conventions seen in other genres.
Different music adverts:
This poster advertises a new album through artistic design elements that represent the album's style. The largest decorative font at the top attracts the reader's eye and identifies the band. Below are the album name in bolder font and release details. Bright colors and a mosaic pattern draw the reader in, like artwork. Centered text at the bottom highlights it is a new album and single, telling readers what to expect. The overall design aims to represent contrasting music styles on the album through calm and fiery imagery, linking to the lead track "Human."
Digipak Research
The document analyzes two contrasting digipaks - an acoustic album by Jack Johnson and a punk album by Alkaline Trio. It discusses design elements common to each genre, including imagery, fonts, and use of intertextuality to establish artist identity. Key conventions highlighted include simplicity and nature imagery for acoustic albums, and recognizable logos and darker colors for punk albums.
You Me At Six digipak analysis
The digipak for You Me At Six's album "The Final Night Of Sin At Wembley Arena" follows conventions of the genre in several ways. It prominently displays the band name and album title. Imagery includes a dark, moody shot of the empty venue and a crowded shot from the concert. Extra content like two CDs, a DVD, and a booklet encourage fans to purchase the digipak. Contradictory shots of the empty and full venue convey how the band needs fan support to succeed.
Using, Developing And Challenging Conventions
The document analyzes and discusses how conventions are used, developed, and challenged across different mediums of music promotion. It examines the front and back covers of a digipak album release, noting how elements like font, lighting, and imagery create feelings of magic and relate to the target audience. It also analyzes a magazine advertisement for the album and tour, noting how it challenges conventions by having a different style than the album but still promotes both elements. Finally, it discusses screenshots from a music video, pointing out how conventions like introducing the song and showing the musician are followed but also how stereotypes and expectations are subverted, such as students teaching teachers.
Lo1
The document discusses the album artwork and design choices for several albums, including Guns N' Roses' "Greatest Hits" album and Green Day and Rihanna albums. For the Guns N' Roses album, the simple design featuring red and yellow colors and the band's logo was sufficient to identify the already famous band. The Green Day album features images in a green tint and silhouettes that suggest the band dominating the world. Rihanna's album features her face and bold red lips and hair to draw in audiences and convey a passionate musical direction through symbols of love and danger.
David guetta 'one more love' digipack
This album cover features DJ David Guetta in a close-up shot wearing sunglasses against a black background, conveying a club atmosphere. Gold lettering of the album title is the only other color, signifying Guetta's wealth and fame. The CD features a color scheme of black, pink, and gray splashes representing club lighting and graffiti signifying self-expression through dance music. The back cover includes Guetta's signature typography for track listing and logos of record labels involved in production, following conventions of digipak design. Overall the visuals relate the freedom and vibrancy of dance music experienced in nightclubs.
Digipak
The CD cover uses simplicity and minimalism to portray an artistic style. The front cover features a black and white painting of the artist in the studio over a white background, suggesting a calm, emotional R&B album. In contrast to more cluttered genres like rock and dubstep, this simple design stands out on shelves while still including standard elements like the artist and album name. The back cover continues the theme with a minimal color palette and font, emphasizing the small number of tracks to imply quality over quantity of songs.
Digipaks.
This document discusses the typical features found on digipaks, which are packaging for CDs and DVDs. It outlines elements commonly included, such as information about the artist, track listings, and images. It then examines features specific to different music genres, including indie, dark folk, and house/electro. Common indie conventions highlighted are an emphasis on instruments, handdrawn artwork, bright colors, and themes of childhood freedom and carefreeness. Overall, the document provides an overview of standard digipak elements and explores genre-specific traditions.
Tom odell ananyalsi
This document provides an analysis of an advertisement for an indie/rock artist in Q magazine. It summarizes that the advertisement establishes the artist's genre through the use of cold colors like blues and greens in an urban setting, highlighting the artist's masculinity. The background focuses attention on the artist in the foreground using direct address to relate to the target audience intimately. Reviews from respected music magazines help establish the genre and attract a wider audience.
2. research 2
The document provides an analysis of an album cover for Drake's album. It discusses various elements of the main image including Drake telling his audience that "the sky is the limit" and that he is in his own league. It also notes that the image includes the CN Tower in Toronto, where Drake is from, and suggests the urban background relates to his music. Additional elements analyzed include the simplicity of the image, Drake's recognition in Toronto, and the implication that his album could have incredible views. The small image of Drake on the tower is said to imply he doesn't need to be big to make a loud song.
Target audience
This document discusses the target audience for a dubstep music video. It would primarily target youth ages 16-25 who enjoy the genre's progressive sound. Members of the target audience often attend dubstep concerts and festivals, and have an interest in dubstep culture and lifestyle. They may be from lower socioeconomic classes and find the genre's darker themes relatable. The typical member would have an alternative, streetwear style and enjoy thrilling activities beyond just music, like illegal graffiti.
Conventions of a digipak
This digipak promotes the band's final live performance at Wembley Arena through images of the venue both empty and full of fans. The exterior depicts the arena before the show, while the interior spreads across the inside cover showing the large crowd and concert atmosphere. Common rock music conventions are used throughout, including limited decoration, a handwritten track list, and the band's name down the spine. The digipak contains 2CDs, a booklet, and a DVD of the concert to provide extra value for fans.
Take That Digi Pack
This document analyzes the intertextuality used in the album artwork, singles, music videos, and merchandise for Take That's 2008 album "The Circus". It discusses how consistent colors, themes, fonts, and imagery were used across materials to create unconscious links between the artists and their music for a wide audience. Key elements like the sky blue background and circus props helped tie the various releases together under the overarching "Circus" theme.
Digipak Analysis London Grammar
The document analyzes and summarizes the design of a London Grammar album digipak. It notes that the digipak reflects the band's indie/pop genre through its use of warm colors and nighttime cityscape imagery without people. This creates a chilled and laid-back atmosphere that distinguishes the band as more indie than pop. Key design elements that are effective include the central fold that holds the disc and maintains the color scheme, images of the artists on the back with song information, and a pull-out poster with a unique transparent image of the band over the cityscape.
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This document contains brainstorming ideas for promoting music venues and artists in York aimed at 16-21 year olds. The main idea is to create a print advert highlighting upcoming pop and hip hop artists performing in York venues like Fibbers and The Basement. Colors like pink, yellow, blue would be used to appeal to the target audience as these genres commonly use bright colors. The advert would feature iconic York images and landmarks to contextualize the music scene. Demographic research found most 16-19 year olds listen to pop and hip hop, so the advert will follow the conventions of these genres with bold fonts and simple artist names.
Digipak analysis
The document discusses potential album artwork designs or "digipaks" for several artists. It analyzes the digipaks of Ed Sheeran, Kaytranada, Rudimental, and Disclosure. Key points made include how the designs relate to each artist's image, style of music, and origins. Elements like colors, symbols, photos, and graphic designs are examined for how they represent the artist and might appeal to audiences. Inspiration is drawn from the examples for the design of the client's upcoming album digipak.
The wombats digipack analysis
The document analyzes the front and back covers and CD of The Wombats album "The Modern Glitch". The front cover shows many people including band members enjoying a picnic on the beach and covering their faces with an image of a sofa, suggesting a desire to be mysterious. The CD is a bright yellow with a hand-drawn robot image, fitting the album's individual feel and references to modern times and technological glitches. The back cover continues the theme of covered faces but includes the track list, and shows hands wearing nail polish, implying female band members.
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Rudimental magazine advert essay
- 1. Technical/ audio codes- Characters- There are no characters inthisCD advert. There are onlypeople thatare paintedonthe wall.The characters that are graffiti onthe wall are all imagesof people dressedupincostumessuchas a skeletonface. Amongthese people dressedasskeletonsthere are normal people playinginstrument’saroundthem.This image looksasthoughtheyare some sort of streetparty or carnival.The skeletonfacescouldbe usedtoshowthe sadnessof the people whoare noplayinginstrumentsand whoare not enjoyingthe music.Thiscouldgive connotations thatif youdo not listentoRudimental’s musicyouwill notbe happy yourself. Thiscouldbe seen as a reasonas to why people wanttobuytheirmusic. Narrative events- The narrative eventsof thisadvertis that the wall hasbeengratifiedon.Thisisa formof anti social behaviourbutitmay be seenasa good thing.Thisis due to it standingoutina boringstreetand looking interestingandmakesthe mise enscene lookalotbetter. In the graffiti itlooksasthoughit issome sort of street party/carnival.You can see lotsof people with instrumentssuchastrumpets.Thiscouldhave relationsto Rudimental’smusic,oritcouldjustbe usedtoshowhow musicingeneral can make somethingboringturninto somethinginterestingandfun.The streetcanbe recognised bymostpeople livinginthe UK,and as it is relatable theymayalsoconsiderRudimental’smusictobe relatable too,andthiscouldbe usedto sell more CD’s. As well asthiswithinthe image there are skeletonfaces, withinthe groupof people.These skeletonscouldbe used to showhowpeople are whentheyare notplayingthe music.Thiscan also be usedto sell more albums. Technical/ audio codes- The textused isall white anda boldfont.Thisis sothat it stands out againsta color background.The use of the color white looksgoodaswell due toa lotof colorbeingusedonthe wall and therefore,nottakingthe attentionaway fromthat but still standingoutdue tothe boldfont. Aswell asthiswhite starsare also usedto showthe ratingof the albumfrom differentmagazines. Iconography- One thing that is iconic of this CD advert is the image used on the front of it. Due to all the colours used it makes it look fun and exciting. This is what the genre of pop music wants to portray and through this image it makes Rudimentals music appealing to customers. As well as this another thing that is iconic is the road that the image is set on. The road is relatable to most people living in the UK, and this could be seen as a recognizable figure to the audience. This could be used to sell more albums as people can see that the wall on the street livens up a boring/ normal everyday street, which might make them think if they buy the album it will do the same for them. Mise en scene- Inthe mise enscene there isone wall on the streetthat standsout fromthe rest of the street.The settingisona normal streetinthe UK where youcan see a corner shop,busstop andbig flatblocksinthe background.The wall onthe streetiscovered with graffiti,suchaswritingandimages.All the coloursused throughoutare boldand bright.The imageslooklike some sort of festival,brigade.Youcansee a lot of people playinginstrumentssuchastrumpets. The wall contrast withthe restof the street.The streetlooksdull and normal where the wall isbrightcolourful andstandsout reallywell.Itcouldbe toshowwhatrudimental’smusic can do. For example brightenupadull streetbecause of the musictheyplay.At the top of the advertthere are ratingsfromdifferentmagazinesratingthe newalbum. The ratings are from 4-7 showingthatthe albumhas beensuccessful.Underneaththe image thereisaquote saying“The number1 albumoutnow” “The soundtrack to the summer”thisalsoshowsthat the albumhas been successful anditisworth people purchasingthe CD.This isa goodpromotional feature.