Rubric for Essay II – Final Draft Essay II 5 4 3 2 1 Formatting of Essay – Follows MLA Expectations, Use ‘First Page Blueprint’ Handout – scored out of 5pts Response to Assignment – Appropriately addresses the topic and follows basic requirements (page length, 5/6paragraphs, PIES structure, use of text support, works cited) – scored out of 25pts Quality, Organization and Development of Points – Essay contains clear and complex thinking connecting to a specific thesis. BP’s focused on specific idea that is thoroughly developed Using PIES and Rule of 1/3’s– scored out of 25pts Rhetorical Analysis - Essay establishes contextual background information. Maintains a focus on the form of the text throughout the analysis. Establishes a thesis about the rhetor’s choices. Analyzes the rhetorical situation of a text, through the identification of author, audience, message and effect. Identifies the text as part of a larger rhetorical ecology scored out of 25pts. Grammar, Usage, and Mechanics – Essay is ‘clean’ and avoids errors. Successful editing necessary – scored out of 20pts English 101 - Essay II – Assignment Texts Covered to Prepare for EII: -“Why Good Advertising Works (Even When You Think It Doesn’t)” – Nigel Hollis -“How Advertisers Are Manipulating You in Ways You Don’t Even Know” – video link provided on Canvas -“Backpacks vs. Briefcases” - Laura Bolin Carroll -“How Advertising Has Become an Agent of Social Change” – Charly Jaffe Assignment: Each student should find ‘media text’ (tv show, movie, music video, commercial, etc) to complete a rhetorical analysis essay. In class, we have focused on ‘print ads’ for analysis, and it may be wise to stick with this media text. Be careful in choosing your ‘text’ to analyze for this assignment. There are many options, obviously, but make sure the text you choose allows for thorough rhetorical analysis. The key will be to find a media text that has a specific ‘message’, that potentially influences or affects the audience, and that provides ample evidence to support your claims. Each essay will need to describe/summarize the media text (what’s on the surface), identify a target audience, analyze the message of the ad, consider the potential impact on the audience, and include a secondary source. Direction: A. Plan and execute a 6-7 paragraph essay (Intro, 4-5 BP’s, Conclusion). B. Present a thesis that has a claim about the message and/or effect the media text (or category of media text) has on the audience. C. Body paragraphs: each essay will (P1) describe/summarize the text, and (P2) identify a target audience. From there, students should create multiple paragraphs of rhetorical analysis (P3, P4, and maybe a P5) built around specific points. Here are some options for analysis paragraphs: analyze the purpose of the text, make a claim on the message it sends or how it attempts to manipulate, consider the potential impact on the audience, and argue whether it is successf.