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Getting the Word Out About Your New RTPIS:
Industry Best Practices in the Advertisement of RTPI Systems After Implementation
Thomas Noyes
Director of Business Development, NextBus, Inc. (A Cubic Company)
1
Your RTPIS Is Ready To Go Live, Now What?
• Post-implementation communication and
outreach with the riding public is essential to
the success of any real-time passenger
information system.
• Industry best practices use all available
communication channels – social media as
well as traditional advertising through both
print and electronic formats.
• What can transport operators do to ensure
widespread adoption of this new technology
by the public at a minimal cost?
2
Types of Outreach
• Traditional Print Advertising
– Mailers
– Brochures
– Wallet Cards
• Bus Stop Signage
– Metal Signs
– Paper Inserts
• Social Media
– Facebook/Google+/LinkedIn
– Twitter
– Vine
– Pinterest
– Delicious/StumbleUpon
– Digg/Reddit
3
• Videos/YouTube/Flickr
• Websites
• Developer Involvement/Hackathon
• App Showcase
• QR Codes
• RFID and NFC Tags
WMATA: Print Advertising
Washington, District of Columbia
4
LACMTA: Signage & Wallet Cards
Los Angeles, California
5
LACMTA: Video
Los Angeles, California
6
MBTA: App Showcase & Developer Resources
Boston, Massachusetts
7
OmniTrans: Website & Brochure
San Bernardino, California
8
Radford Transit: Signage & Website
Radford, Virginia
9
Radford Transit: Video
Radford, Virginia
10
HDPT: Signage & Brochure
Harrisonburg, Virginia
11
CyRide: Signage & Wallet Cards
Ames, Iowa
12
BONGO: Social Media & Signage
Iowa City, Iowa
13
Questions? Thank You!
Thomas Noyes
Director of Business Development, NextBus, Inc. (A Cubic Company)
tnoyes@nextbus.com 5900 Hollis Street, Suite X
+1 (415) 350-8865 Emeryville, California 94608 USA
14

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RTPI 2013 Thomas Noyes

  • 1. Getting the Word Out About Your New RTPIS: Industry Best Practices in the Advertisement of RTPI Systems After Implementation Thomas Noyes Director of Business Development, NextBus, Inc. (A Cubic Company) 1
  • 2. Your RTPIS Is Ready To Go Live, Now What? • Post-implementation communication and outreach with the riding public is essential to the success of any real-time passenger information system. • Industry best practices use all available communication channels – social media as well as traditional advertising through both print and electronic formats. • What can transport operators do to ensure widespread adoption of this new technology by the public at a minimal cost? 2
  • 3. Types of Outreach • Traditional Print Advertising – Mailers – Brochures – Wallet Cards • Bus Stop Signage – Metal Signs – Paper Inserts • Social Media – Facebook/Google+/LinkedIn – Twitter – Vine – Pinterest – Delicious/StumbleUpon – Digg/Reddit 3 • Videos/YouTube/Flickr • Websites • Developer Involvement/Hackathon • App Showcase • QR Codes • RFID and NFC Tags
  • 4. WMATA: Print Advertising Washington, District of Columbia 4
  • 5. LACMTA: Signage & Wallet Cards Los Angeles, California 5
  • 7. MBTA: App Showcase & Developer Resources Boston, Massachusetts 7
  • 8. OmniTrans: Website & Brochure San Bernardino, California 8
  • 9. Radford Transit: Signage & Website Radford, Virginia 9
  • 11. HDPT: Signage & Brochure Harrisonburg, Virginia 11
  • 12. CyRide: Signage & Wallet Cards Ames, Iowa 12
  • 13. BONGO: Social Media & Signage Iowa City, Iowa 13
  • 14. Questions? Thank You! Thomas Noyes Director of Business Development, NextBus, Inc. (A Cubic Company) tnoyes@nextbus.com 5900 Hollis Street, Suite X +1 (415) 350-8865 Emeryville, California 94608 USA 14